What WRLDs does

WRLDs (legal entity: WRLDS Creations, formerly WRLDS Technologies) is a Sweden-based technology services firm that designs and builds custom technology layers around existing physical products, places, and workflows for enterprise clients. Rather than producing standalone digital products, the company integrates embedded sensing hardware, wireless connectivity (notably Bluetooth), firmware, and accompanying software surfaces (apps, dashboards, portals, customer journeys) into clients' physical offers. Its work is organized into four capability areas—Platforms, Experiences, Product Technology, and Operations—and has been deployed across six industries including safety/workwear (6th SENSE with FireCat Group), sport retail (Performance data layer with a Global Retailer and Decathlon), protective workwear R&D (Climate Control), hockey training (Off Ice Training with Better Hockey), consumer leisure (Trampoline AI with Berg), and equestrian (Equestrian Tech with ReinGauge). Founded-year data is inconsistent across sources (2007 in firmographics versus a 2016 timeline entry), though the company's own statement of 8+ years of product-technology experience aligns with the 2016 anchor.

WRLDs operates a project-based professional services model, generating revenue through custom development engagements scoped from opportunity definition through real-world prototype validation, rather than through standardized product tiers or recurring subscriptions. Pricing is not publicly disclosed and each engagement is bespoke. Go-to-market is sales-led, anchored on a portfolio of detailed case studies and a 'Start Project' call to action on its website; marketing channels include the website, LinkedIn (wrldstechnologies), and direct outreach. The company is small (1–10 employees), privately held with no disclosed institutional funding or parent entity, and founder/CXO-led, with Love Anderberg as COO and Marta Lyall identified as Founder/Director. Operating geographies are primarily European, but enterprise partners such as Decathlon give the firm indirect global reach through its clients' distribution channels.

The company's positioning is narrow and differentiated: it competes only in the intersection of physical-product engineering and digital-layer integration, deliberately avoiding pure-software markets. Notable commercial relationships include Decathlon, STIGA, JumpYard, Berg, FireCat Group, Better Hockey, ReinGauge, and the University of Borås Swedish School of Textiles. There is no evidence of patents, regulatory certifications, AI/ML model development, or platform/API surfaces, and the technology stack is built around embedded systems, sensing, Bluetooth, and bespoke software rather than a proprietary AI layer. The company faces high customer concentration risk given its small revenue base and project-based model.

Name

WRLDs

Legal name

WRLDS Creations

Website

https://wrlds.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

WRLDs is a Sweden-based technology services firm that designs and builds custom sensing, embedded, and software layers around enterprise clients' physical products across safety, sport retail, sports training, leisure, and equestrian verticals on a project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Project Development: Project-based custom development services where WRLDs builds technology layers around clients' physical products, places or workflows. Revenue appears to be generated through direct client engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WRLDs is a project-based technology services company that builds custom technology layers (software platforms, embedded electronics, sensing, dashboards and connected features) around clients' existing physical products, places and workflows. They deliver solutions spanning apps/portals, experiences (loyalty and feedback), product technology (embedded systems), and operations tooling across industries such as safety, sport retail, workwear, hockey, leisure and equestrian.

Product overview

WRLDs is a technology services company that builds custom technology layers around physical products, places, and experiences. Their portfolio consists of six distinct client-focused solutions: 6th SENSE (safety monitoring for workwear with sensors and dashboards), Performance (motion data analytics for sport retail), Climate Control (embedded thermal management for protective workwear), Off Ice Training (smart hockey training equipment with radar and app feedback), Trampoline AI (interactive trampoline play with motion sensing), and Equestrian Tech (riding feedback via rein pressure sensors). These solutions are delivered through four service capability areas: Platforms (apps and portals), Experiences (loyalty and feedback systems), Product Technology (electronics and embedded systems), and Operations (dashboards and data tools).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Faster incident awareness for safety monitoring teams
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• JumpYardminorStrategic or Co-development PartnerListed as a partner in the 'Teams we build with' section. JumpYard appears to be a trampoline park operator with physical locations that may benefit from technology layer integration.
• STIGAminorStrategic or Co-development PartnerListed as a partner in the 'Teams we build with' section. STIGA is a sports equipment company (table tennis, outdoor games) that may engage WRLDs for product technology integration.
• DecathloncoreStrategic or Co-development PartnerListed as a partner in the 'Teams we build with' section. Decathlon is a major global sports retailer and manufacturer, representing a significant client relationship for sport product technology development.
• BergcoreStrategic or Co-development PartnerCase study client for Trampoline AI project. Berg manufactures trampolines and collaborated with WRLDS to add digital play and engagement features to physical trampolines.
• FireCatcoreStrategic or Co-development PartnerCase study client for the 6th SENSE safety project. FireCat Group develops safety workwear and partnered with WRLDS for embedded sensing and dashboard technology.
• Better HockeycoreStrategic or Co-development PartnerCase study client for Off Ice Training project. Better Hockey creates hockey training equipment and worked with WRLDS to develop smart targets and feedback systems.
• ReinGaugecoreStrategic or Co-development PartnerCase study client for Equestrian Tech project. Reingauge (initiated by Carolyn Melka) developed riding feedback technology in partnership with WRLDS for sensor-based training insight.
• Textilhögskolan i Borås (University of Borås - Swedish School of Textiles)minorStrategic or Co-development PartnerListed as a partner in the 'Teams we build with' section. The Swedish School of Textiles in Borås is a research and education institution that may collaborate on textile technology integration projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ustwo: Global product studio with strong presence in physical/digital experiences and connected products. Comparable to WRLDs in selling 'studios' of design + engineering capacity to enterprise clients that need technology layers around real-world offerings.
• B-Reel: Stockholm-based digital product studio that designs and builds custom digital products and platforms for global brands. Closely comparable to WRLDs in geography (Nordic), studio model and capability mix spanning software, hardware-adjacent and experiential work for enterprise clients.
• Bakken & Bæck: Nordic design and technology studio building digital products, connected devices and platforms for clients across industries. Comparable to WRLDs as a small Nordic studio combining design, engineering and embedded/IoT work for enterprise clients.
• Instrument: Portland-based digital creative and engineering studio serving enterprise and consumer brands across retail, sports and lifestyle. Comparable to WRLDs in delivering bespoke digital-physical experiences and product technology layers.
• Shortcut (formerly Crema): US digital product studio that designs, builds and ships custom software and connected products for enterprise and consumer brands. Comparable to WRLDs in the project-based model of delivering integrated software-plus-experience solutions around physical or brand offers.
• Work & Co: Product studio that builds digital products and platforms for major brands (e.g., sports, retail, financial services). Comparable to WRLDs in its project-based engagements that combine strategy, design, software and data into integrated product offerings.

Emerging players

• Estimote: Bluetooth beacon and sensor platform company building programmable wireless sensors used in retail, sports and industrial contexts. Comparable to WRLDs as a smaller player focused on embedded Bluetooth sensing layers that augment physical products and places.

Broad incumbents

• Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song with deep practice in connected products, service design and IoT. Comparable to WRLDs as an established incumbent in the same 'design + technology around physical offers' space, but at enterprise scale.
• IDEO: Global design and innovation consultancy with deep experience in connected products, hardware and service design. Comparable to WRLDs as a much larger incumbent that also designs technology layers for physical products, but operates at portfolio scale across many more industries and clients.
• Star (Publicis): Global product design and engineering consultancy that builds connected products and platforms for major brands. Comparable to WRLDs in the 'design + engineering around physical products' proposition, but with vastly greater scale, geographic reach and a broader service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wrldscreationsab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRLDs