Sparxoo
Sparxoo is a Tampa-based digital marketing and web design agency serving purpose-driven nonprofits, healthcare organizations, museums, cultural institutions, and values-led B2B brands with strategy, web development on HubSpot and WordPress, and fractional CMO services.
- Company typePrivate
- Founded2010
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sparxoo does
Sparxoo is a privately held, for-profit marketing and advertising agency founded in 2010 and headquartered in Tampa, Florida, with a headcount in the 11-50 range. The company provides digital marketing services, web design and development, and fractional CMO engagements, with its core customer base concentrated in purpose-driven verticals: nonprofits, museums and cultural institutions, healthcare and wellness organizations, and values-led B2B brands. The service portfolio spans strategy, email, SEO, paid media (including Google Ad Grant management for nonprofits), content marketing, and creative services, supported by websites and marketing automation built on HubSpot and WordPress.
The operating model is professional services-based with custom project-based pricing delivered through multi-year contracts; pricing is not publicly disclosed and each engagement receives a detailed proposal. The go-to-market is sales-led and consultative, using a structured onboarding process (discovery, team engagement, detailed proposal) targeting mid-market and enterprise clients. The firm holds HubSpot Platinum Partner status, the highest partner certification tier, and identifies as a Certified B Corporation and woman- and minority-owned business. It operates from a primary office in St. Petersburg, FL and a secondary office in Asheville, NC. Named clients include Outright International, Brooks Rehabilitation, Mote Marine Laboratory and Aquarium, Tampa Bay History Center, Volunteers of America, Girl Scouts of West Central Florida, Florida Atlantic University, University of Evansville, and several other cultural and humanitarian organizations. Crystle Wong serves as co-founder and president.
Revenue, funding history, and detailed financial metrics are not publicly disclosed. Strategic positioning emphasizes vertical specialization in mission-driven sectors over horizontal breadth, using a storytelling-first methodology that pairs data and research with creative execution. The firm markets itself through content marketing, SEO, paid media, social, email newsletters, webinars, and case-study content rather than through volume-based lead generation.
Sparxoo firmographics
Firmographics- Name
- Sparxoo
- Legal name
- Big Sea
- Website
- https://sparxoo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sparxoo is a Tampa-based digital marketing and web design agency serving purpose-driven nonprofits, healthcare organizations, museums, cultural institutions, and values-led B2B brands with strategy, web development on HubSpot and WordPress, and fractional CMO services.
- Ownership category
- akta.pro rank
Sparxoo industry classification
Industry- Product category
- Digital Marketing and Web Design Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Sparxoo is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sparxoo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Marketing Services: Full-service marketing including strategy, email, SEO, paid media, content marketing, and creative services for purpose-driven organizations. Revenue appears to come from professional service engagements.
- Web Design & Development: Scalable, responsive, and accessible website development on HubSpot and WordPress platforms for complex organizations. Billed as part of comprehensive service engagements.
- Fractional CMO & Strategic Services: Strategic advisory services including fractional CMO engagements, offering senior marketing leadership to organizations that need strategic guidance without full-time hires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels7 records
Sparxoo product offering
Product offeringCore offering
Sparxoo (via the Big Sea agency) is a digital creative and marketing agency that provides story-driven marketing services (strategy, email, SEO, paid media, Google Ad Grant management, content marketing, and creative) and strategic web design and development built on HubSpot and WordPress platforms. Offerings are bundled with fractional CMO engagements for organizations needing senior marketing leadership, and are unified around a strategic storytelling methodology for purpose-driven clients.
Product overview
Big Sea is a marketing and web design agency offering a unified portfolio of services for purpose-driven organizations. The core offering combines strategic marketing services (including email, SEO, paid media, content marketing, and creative) with web design and development built on HubSpot and WordPress platforms. Additional services include fractional CMO support for executive-level strategy. All offerings are unified around a storytelling-first methodology targeting nonprofits, healthcare organizations, cultural institutions, and values-led B2B brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Services Full-service marketing engagement covering strategy, email marketing, SEO, paid media, Google Ad Grant management, content marketing, and creative services, targeted at nonprofits, healthcare organizations, cultural institutions, and purpose-driven B2B brands.
- Web Design and Development Strategic web design and development service delivering scalable, responsive, and accessible websites built on HubSpot and WordPress platforms for nonprofits, cultural institutions, healthcare organizations, and complex purpose-driven organizations.
- Fractional CMO Part-time executive marketing leadership engagement providing senior strategic guidance, organizational marketing direction, and momentum for organizations that need strategic leadership without a full-time CMO hire.
Companies that use Sparxoo
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Sparxoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Sparxoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreHubSpot Platinum Partner - the highest tier of partnership certification. Big Sea builds websites and marketing automation systems on HubSpot's platform, demonstrating deep technical expertise and integration capabilities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sparxoo competitors and assessment
Company assessmentBroad incumbents
- Walker Sands: B2B marketing agency with broader portfolio across technology, professional services, and healthcare. Comparable as a mid-sized integrated marketing agency, though less specialized in the purpose-driven vertical.
Direct peers
- Square 2 Marketing: HubSpot partner agency providing inbound marketing, web design, and revenue strategy for mid-market organizations. Comparable as a HubSpot-centric boutique agency serving complex organizations with integrated marketing services.
- Blue State: Digital agency specializing in purpose-driven and progressive organizations, including nonprofits and advocacy groups. Directly comparable to Big Sea in serving mission-driven clients with integrated strategy, creative, and digital marketing services.
- Firespring: Marketing, web, and printing services provider purpose-built for nonprofits, schools, and churches. Comparable in mission-driven vertical focus and integrated marketing/web/print offering.
- SmartBug Media: HubSpot Elite-tier partner offering inbound marketing, sales enablement, and web design services across mid-market B2B and B2C. Comparable in HubSpot partnership depth and full-service marketing/web delivery model.
- Tilt Metrics: HubSpot solutions partner and digital marketing agency serving mission-driven and mid-market organizations. Comparable in HubSpot partner positioning and full-funnel marketing services.
- Elevation Web Studios: Web design and development agency exclusively serving nonprofit organizations. Comparable in nonprofit vertical specialization and HubSpot/WordPress platform expertise.
- Media Cause: Digital marketing agency exclusively serving nonprofits and social impact organizations. Comparable in vertical specialization and integrated marketing/storytelling service model.
- M+R: One of the largest agencies serving nonprofits, providing digital marketing, fundraising, and advocacy campaign support. Comparable in vertical focus (nonprofits) and service mix (digital strategy, creative, web development).
Emerging players
- New/Mode: Advocacy and civic engagement technology firm serving nonprofits, labor, and progressive causes. Comparable in nonprofit/advocacy client base though more product/tech-led than full-service agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sparxoo social profiles
Digital presenceSparxoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparxoo leadership team
Management profileNumber of profiles
Profiles1 record
Sparxoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparxoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparxoo
What does Sparxoo do?
Sparxoo (via the Big Sea agency) is a digital creative and marketing agency that provides story-driven marketing services (strategy, email, SEO, paid media, Google Ad Grant management, content marketing, and creative) and strategic web design and development built on HubSpot and WordPress platforms. Offerings are bundled with fractional CMO engagements for organizations needing senior marketing leadership, and are unified around a strategic storytelling methodology for purpose-driven clients.
Is Sparxoo a public or private company?
Sparxoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sparxoo founded?
Sparxoo was founded in 2010. It employs 11 to 50 people.
Where is Sparxoo based?
Sparxoo is headquartered in Tampa, United States, in the North America region.
How does Sparxoo make money?
Three revenue lines are on record. Marketing Services are the primary driver. The others are web Design & Development and fractional CMO & Strategic Services.
Who are Sparxoo's main competitors?
Walker Sands is listed as a broad incumbent. Direct peers are Square 2 Marketing, Blue State, Firespring, SmartBug Media, Tilt Metrics, Elevation Web Studios, Media Cause and M+R. New/Mode is listed as an emerging player.
Does Sparxoo have an API?
No public API is recorded for Sparxoo.
What industry is Sparxoo in?
Sparxoo's product category is Digital Marketing and Web Design Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 5418 and its SIC code is 7311.