What iRoofing does

iRoofing (legal entity iRoofing LLC) is a Hallandale Beach, Florida-based SaaS company founded in 2011 that builds a mobile-first roofing-specific software platform for contractors. The product unifies ten feature modules — digital roof measurements (via satellite, HD aerial, drone, and blueprint imagery), proprietary Clearoof™ aerial imagery, instant estimates, AI Roof Color Visualizer, digital sales presentations/pitch books, digital roofing catalogs, digital contracts, distributor supply ordering, CRM/project management, and a 2025-launched Order Roof Reports add-on — inside native iOS and Android apps plus a web login.

The platform's underlying technology combines satellite and aerial imagery analysis with AI-powered visualization (image-modality generative AI for the Color Visualizer) and rule-based estimation logic. Distribution is a self-serve product-led growth motion with a 7-day free trial (no credit card required), supplemented by a sales-assisted demo/training channel and referral partnerships with roofing manufacturers and distributors. Revenue is generated through monthly and annual SaaS subscriptions, plus the newer transactional Report-Ordering service with a 20% subscriber discount.

iRoofing's primary customer segments are residential roofers and roofing sales teams (SMBs, long-tail across the US), with secondary segments including commercial roofers, inspectors, gutter/coating/exterior specialists, and roof rejuvenation providers. The company positions itself as a purpose-built vertical alternative to general estimating software, with 14 years of domain specialization and an installed base supported by industry recognitions (ServiceTitan, Zuper, Conveyour, SiteCapture) for top roofing CRM/estimate-app categories.

Name

iRoofing

Legal name

iRoofing LLC

Website

https://iRoofing.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

iRoofing is a mobile-first SaaS platform founded in 2011 that provides roofing contractors with digital roof measurements, AI-powered shingle visualization, instant estimates, sales presentations, and integrated supply ordering via native iOS and Android apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Hallandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Monthly or annual subscription-based access to the iRoofing platform, including all core features for roof measurement, estimation, visualization, and sales presentation. The company states the monthly cost is offset by time savings and increased profit margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

iRoofing is a mobile-first SaaS platform built specifically for roofing contractors that enables digital roof measurements, instant material estimates, AI-powered project visualization, professional sales presentations, digital contract signing, distributor supply ordering, and project/CRM management from a single native mobile app (iOS and Android). The platform combines satellite, HD aerial, drone, and blueprint imagery with proprietary Clearoof™ aerial imagery and an AI Roof Color Visualizer to help contractors measure roofs without climbing, generate accurate estimates, and close more sales in the field.

Product overview

iRoofing is a unified roofing software platform launched in 2011, offered as a mobile-first SaaS application with native iOS and Android apps. The platform integrates ten core feature modules: Digital Roof Measurements (using satellite, HD aerial, drone, or blueprint imagery), Clearoof™ Aerial Imagery, Instant Roofing Estimator, AI Roof Color Visualizer, Sales Presentations (Digital Pitch Book), Digital Roofing Catalogs, Digital Contracts & Documents, Supply Orders, Project Management/CRM, and Order Roof Reports. These modules work together to support the complete roofing sales workflow from initial measurement through proposal and project completion.

Differentiator

Problem solved

Functional benefit

Brands

• Clearoof™ Aerial Imagery: Aerial imagery feature for roof measurements

Products and services

• iRoofing App Unified roofing software platform offered as a subscription SaaS product providing roof measurements, estimating, AI visualization, sales presentations, digital contracts, supply orders, and CRM/project management for roofing contractors in the field. Available via web login and native iOS and Android mobile apps.
• Order Roof Reports Standalone report-ordering service for iRoofing subscribers to obtain professional roof measurement reports at discounted prices, accessed directly from the platform.

Quantifiable outcome

• Doubling of closed rate reported by some contractors using AI Visualizer
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Leading Roofing ManufacturerscoreGTM or Marketing PartneriRoofing is trusted by leading roofing manufacturers. The company showcases manufacturer logos on its website and maintains a dedicated Manufacturers page. These partnerships enable iRoofing to provide up-to-date material catalogs and allow manufacturers to recommend the platform to their contractor networks.
• Roofing DistributorscoreTechnology or IntegrationiRoofing integrates with roofing material distributors to enable quick-click supply orders directly within the platform. The company maintains a dedicated Distributors page and features distributor integrations as a key capability. Contractors can connect and order from distributors seamlessly through the software.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roofr: Roofr is a roofing-focused CRM and estimating platform with instant aerial roof measurements. It targets the same residential roofer buyer as iRoofing and competes on measurement accuracy, CRM, and proposal tools.
• RoofSnap: RoofSnap is a roofing estimating and project management software used by residential and small commercial roofers. It is repeatedly cited alongside iRoofing in best-roofing-app rankings as a directly comparable measurement and estimating tool.
• EagleView: EagleView is the dominant provider of aerial roof measurements and property intelligence for roofing contractors. It competes directly with iRoofing's Clearoof™ measurement and Order Reports offerings and is widely cited alongside iRoofing in industry rankings.
• AccuLynx: AccuLynx is a leading roofing CRM and operations platform for residential and commercial roofers. It competes head-on with iRoofing's CRM, sales presentation, and workflow capabilities and is regularly listed alongside iRoofing as a top roofing app.
• JobNimbus: JobNimbus is a CRM and workflow platform purpose-built for roofers and exterior contractors. It overlaps directly with iRoofing's CRM, estimating, and project management modules for the same SMB contractor buyer.
• SiteCapture: SiteCapture is a roofing and exterior contractor software platform for project documentation and CRM. It is regularly listed in best-roofing-app rankings alongside iRoofing and overlaps on photo documentation, CRM, and contractor workflows.
• Pitch Gauge: Pitch Gauge is a mobile-first roofing estimating app built for sales reps in the field. It targets the same contractor use case as iRoofing's Instant Estimator and Roof Sales Presentations, making it a direct niche competitor.

Emerging players

• CompanyCam: CompanyCam provides photo and project documentation tools for contractors. While broader than roofing, it serves the same contractor buyer with on-site visual workflows that overlap with iRoofing's project documentation and visualization.
• Hover: Hover converts smartphone photos into 3D property models and measurements for exterior contractors. Its property visualization and measurement capabilities are an adjacent — and potentially competitive — technology to iRoofing's AI Roof Color Visualizer.

Broad incumbents

• ServiceTitan: ServiceTitan is a broad field service management platform serving roofing, HVAC, plumbing, and other trades. Its roofing CRM offering competes with iRoofing at the workflow level while also bundling far wider capabilities and enterprise GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/iRoofing?feature=watch
• Facebookfacebook.com/IRoofing
• LinkedInlinkedin.com/company/iroofing
• Instagraminstagram.com/IRoofing
• Xx.com/iRoofingOrg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRoofing