What Pitch Gauge does

Pitch Gauge is a US-based vertical SaaS company that provides satellite-derived roof and wall measurement software to the roofing, insurance, and solar industries. The platform processes aerial and satellite imagery using computer vision to generate address-based roof measurements without requiring on-site visits or photographs, and delivers certified reports (PG Reports) in PDF, XML, ESX, and interactive 3D formats compatible with insurance estimating software such as Xactimate. The company's product portfolio consists of four integrated offerings: PG Precise, a free mobile roof-tracing tool; PG Reports, the pay-per-report certified measurement product; Pitch Gauge CRM, a $20/month subscription CRM with QuickBooks integration, proposals, and payments; and the Pitch Gauge mobile app available on iOS and Android.

The company operates a product-led, freemium go-to-market strategy centered on PG Precise, which has accumulated over 3 million app downloads and is used monthly by 100K+ contractors across 175 countries. Revenue is generated through two mechanisms: pay-as-you-go measurement reports priced at $15 per roof and $30 per wall, and a recurring CRM subscription at $20 per month with unlimited users. The business explicitly positions itself as a low-cost, transparent alternative to subscription-heavy competitors, with public pricing and no contractual commitments, targeting primarily small and mid-sized roofing contractors, insurance adjusters, solar installers, and building inspectors.

Founded in 2012 and headquartered in Athens, Georgia, Pitch Gauge operates as a privately held LLC with a team of 1-10 employees. The company received a minority investment from Calm Company Fund in February 2022, has progressively expanded its measurement product from roofs to walls and announced upcoming interior measurement capabilities, and has built a content-led marketing presence across its blog and major social platforms to drive organic top-of-funnel acquisition.

Name

Pitch Gauge

Legal name

Pitch Gauge LLC

Website

https://pitchgauge.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pitch Gauge is a US-based vertical SaaS company that provides satellite-derived roof and wall measurement software, certified measurement reports, and a CRM for roofing contractors, insurance adjusters, solar installers, and building inspectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PG Reports (Roof & Wall Measurement Reports): Pay-per-report model where users purchase individual roof and wall measurement reports. Reports are generated using satellite/map data and delivered in multiple formats (PDF, ESX, XML, 3D). No subscription required - users pay only for reports they need.
2. Pitch Gauge CRM Subscription: Monthly subscription ($20/month) providing full CRM features including unlimited users and roles, DIY measurements, material generation templates, QuickBooks integration, proposals, and payments. No contracts or hidden costs.
3. PG Precise Free Tier with Upgrade Path: Free roof measurement software drives user acquisition. Users can upgrade to PG Reports for certified documentation when jobs require formal reports - creating a natural upgrade monetization path.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pitch Gauge is a roofing and construction software company that sells satellite-based roof and wall measurement reports, a free mobile roof measurement application (PG Precise), and an integrated CRM for roofing contractors. Its core products allow contractors, insurance adjusters, and solar teams to generate accurate measurements from an address alone using aerial imagery, then convert those measurements into reports, proposals, and paying jobs.

Product overview

Pitch Gauge is a unified roofing software platform offering a suite of measurement, CRM, and estimation tools for roofing professionals. The core product portfolio includes PG Reports (certified roof and wall measurement reports with 3D visualization), PG Precise (free mobile app for instant roof measurements), the Pitch Gauge mobile App (iOS/Android), and the Pitch Gauge CRM (full CRM with leads, scheduling, proposals, and payments). These products work together as an integrated workflow: users can measure roofs for free with PG Precise, upgrade to certified PG Reports for documentation, and manage the entire customer lifecycle through the CRM.

Differentiator

Problem solved

Functional benefit

Brands

• PG Reports: Roof and wall measurement reports providing 3D models, PDF, XML, ESX outputs for contractors and insurance professionals.
• PG Precise
• Pitch Gauge CRM

Products and services

• PG Reports Certified roof and wall measurement reports providing precise dimensions, slopes, areas, and material calculations with an interactive 3D model. Reports are delivered in PDF, XML, ESX (Xactimate-compatible), and 3D formats for use by roofing contractors, insurance adjusters, and solar teams.
• PG Precise

Quantifiable outcome

• 3M+ app downloads and 100K+ contractors using PG Precise monthly
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Sourgum WasteminorStrategic or Co-development PartnerPartnership announced in July 2023 for dumpster rental services integration. Sourgum Waste is a leading provider of dumpster rental services. The partnership provides Pitch Gauge customers with access to waste management solutions, adding convenience for roofing project cleanup needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GAF QuickMeasure: GAF, North America's largest roofing materials manufacturer, offers QuickMeasure and other digital tools to support contractors in quoting and ordering materials. As a broad incumbent, it bundles measurement-adjacent features with its dominant shingle and material business, indirectly competing with Pitch Gauge.
• ServiceTitan: ServiceTitan is a large field service management platform serving roofing, HVAC, plumbing, and other trades with CRM, scheduling, and reporting functionality. It is a broader incumbent that competes for the same roofing contractor software budgets but is not specialized solely in roofing or measurement.
• Beacon Pro+: Beacon Pro+ is Beacon Building Products' contractor portal, offering digital tools, ordering, and measurement features for roofing professionals. As a broad incumbent tied to a major building products distributor, it competes for the same contractor software wallet with an adjacent measurement-and-materials workflow.

Direct peers

• Hover (Generac): Hover turns smartphone photos into 3D property models and measurement reports used by contractors, insurance adjusters, and remodelers. Like Pitch Gauge, it focuses on digitized exterior measurement and estimating workflows, but relies on user-captured photos rather than satellite address-only inputs.
• JobNimbus: JobNimbus offers CRM and workflow tools for roofing and exterior contractors, including integrations with roof measurement providers. It competes with Pitch Gauge CRM for contractor mindshare and is comparable in offering sales pipeline, scheduling, and material ordering in one platform.
• AccuLynx: AccuLynx is a leading roofing CRM and production platform used by roofing contractors to manage leads, jobs, materials, and insurance workflows. It overlaps with Pitch Gauge CRM and is frequently bundled with measurement reporting, making it a direct peer for the CRM workflow layer.
• EagleView: EagleView is the leading provider of aerial roof measurement reports for roofing contractors and insurance adjusters, offering similar satellite/aerial imagery-based roof and property measurement reports with Xactimate-compatible outputs. It is the most directly comparable competitor to Pitch Gauge in the roof measurement report category.
• RoofSnap: RoofSnap provides roofing-specific measurement, estimating, and CRM functionality for residential roofers, including orderable aerial reports and project management. It competes head-to-head with Pitch Gauge in serving roofing contractors with measurement-plus-CRM bundles.

Emerging players

• CompanyCam: CompanyCam is a photo, video, and project documentation platform widely used by roofing and exterior contractors to organize job site media and share with insurance adjusters. It is an emerging, photo-centric alternative to Pitch Gauge's measurement-led workflow but addresses overlapping contractor documentation needs.
• iRoofing: iRoofing provides mobile roof measurement and estimating apps for contractors, offering satellite/aerial measurement with material ordering integrations. It is an emerging player with overlapping measurement functionality and a similar mobile-first, self-serve go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pitchgauge
• YouTubeyoutube.com/pitchgauge
• Facebookfacebook.com/pitchgauge
• LinkedInlinkedin.com/company/pitchgauge
• Pinterestpinterest.com/pitchgauge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitch Gauge