APPSeCONNECT

What APPSeCONNECT does

APPSeCONNECT is an ERP-first Integration Platform as a Service (iPaaS) sold under the legal entity InSync Tech-Fin Solutions Ltd., an Indian private limited company with US operations headquartered in Plano, TX. The platform connects ERP systems — including SAP Business One, SAP S/4HANA, SAP ECC, SAP Business ByDesign, Microsoft Dynamics 365 (Business Central, F&O, AX, NAV, GP, CRM), Oracle NetSuite, Sage 100 and 300, Acumatica, and Priority ERP — with eCommerce platforms (Shopify, Shopify Plus, Magento/Adobe Commerce, WooCommerce, BigCommerce, PrestaShop, Commerce Tools, Shopware, Zoho Commerce, Volusion, Radial, Shopline), CRM systems (Salesforce, Zoho CRM, Pipedrive, HubSpot), marketplaces (Amazon Seller Central, Amazon Vendor Central, eBay, Walmart), POS systems (Lightspeed, Square, Shopify POS), and accounting software (QuickBooks, Zoho Books).

The core technology stack includes a no-code/low-code ProcessFlow Designer for visual workflow construction, AI-assisted field mapping, over 1,000 pre-built integration packages, bi-directional real-time event-driven data synchronization, exception handling with retry logic, and flexible deployment options (cloud, on-premise, hybrid). The recently launched appse.ai layer (April 2026) adds AI workflow recommendations, process anomaly detection, predictive bottleneck intelligence, and agentic AI capabilities on top of the existing integration substrate.

Revenue is generated through subscription-based recurring pricing, with pre-built ERP integration packages starting at $99/month and enterprise-tier implementations priced higher. The company employs 51–100 people, serves 1,500+ customers across the US, India, UK, Mexico, UAE, and Northern Europe, and sells through a hybrid motion combining direct sales, self-serve trial (workflow.appse.ai), partner ecosystem (Priority Software, SAP, Microsoft, Salesforce, Shopify, Zoho, HubSpot, Magento, Amazon), and industry events. The company holds ISO 27001 (URS and UKAS), SOC 2, and GDPR compliance certifications and is SAP-certified. Co-founders are Shailendu Verma and Atul Gupta (CEO); no external institutional funding has been disclosed.

Name

APPSeCONNECT

Legal name

InSync Tech-Fin Solutions Ltd.

Website

https://appseconnect.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Integration Platform as a Service (iPaaS)

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Workflow-Oriented Integration & Orchestration (HDAEAIAG)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)

Keywords

• ERP integration platform
• IPaaS solutions
• Application integration software
• Workflow automation
• Pre-built integration packages

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Pre-built Integration Packages: Monthly subscription model starting at $99/month for pre-built integration packages. Includes ready-to-use templates connecting ERP systems with eCommerce, CRM, and marketplace apps. Annual billing available with potential discounts.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

APPSeCONNECT is an ERP-first low-code iPaaS (Integration Platform as a Service) that connects ERP systems such as SAP Business One, SAP S/4HANA, Microsoft Dynamics 365, NetSuite, Sage, Priority, and Acumatica with eCommerce platforms (Shopify, Magento, WooCommerce, BigCommerce), CRM systems (Salesforce, HubSpot, Zoho), marketplaces (Amazon, eBay, Walmart), POS, and accounting applications. The platform provides a no-code ProcessFlow Designer, over 1,000 pre-built integration templates, bi-directional real-time data synchronization, and an AI layer (appse.ai) for workflow automation, anomaly detection, and agentic process execution. Subscriptions start at $99/month with cloud, on-premise, and hybrid deployment options.

Product overview

APPSeCONNECT is an ERP-first iPaaS (Integration Platform as a Service) that provides a unified platform for connecting and automating business applications. The core product is APPSeCONNECT, which serves as the middleware layer connecting ERP systems (SAP Business One, SAP S/4HANA, Microsoft Dynamics, NetSuite, Sage, Priority, Acumatica) with eCommerce platforms (Shopify, Magento, WooCommerce, BigCommerce), CRM systems (Salesforce, HubSpot, Zoho), marketplaces (Amazon, eBay, Walmart), POS systems, and accounting software. The platform offers over 1,000 pre-built integration packages starting at $99/month. appse ai is the integrated AI layer that adds AI workflow automation, predictive intelligence for bottleneck detection, and agentic AI capabilities for autonomous process execution. ProcessFlow is the visual workflow designer that enables no-code automation configuration. The platform supports cloud, on-premise, and hybrid deployment models with enterprise security, governance, and compliance features.

Differentiator

Problem solved

Functional benefit

Brands

• appse ai: AI layer of the APPSeCONNECT platform that adds workflow automation and intelligent automation capabilities on top of existing integrations.

Products and services

• APPSeCONNECT iPaaS Platform An enterprise integration and automation platform (iPaaS) that connects ERP, POS, or accounting systems with eCommerce, CRM, marketplaces, and shipping applications. Features a visual ProcessFlow designer, real-time bi-directional data synchronization, and pre-built connectors. Sold to mid-market and enterprise businesses running major ERP systems.
• appse.ai AI layer of the APPSeCONNECT platform that adds AI workflow automation, predictive intelligence for bottleneck detection, and agentic AI capabilities on top of existing integrations. Enables AI-assisted workflow design, issue detection, process anomaly detection, and autonomous multi-step process execution. Offered as a $99/month subscription.
• Pre-built Integration Packages Ready-to-deploy integration packages that connect ERP systems (SAP Business One, Dynamics 365 Business Central, NetSuite, Sage 300, Priority) with eCommerce, CRM, marketplace, and shipping applications. Starting at $99/month on monthly subscription; cuts implementation time from weeks to days.

Quantifiable outcome

• 80% faster exception handling across order workflows
• +10 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability6 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core.

• Priority SoftwarecoreTechnology or IntegrationAPPSeCONNECT is a listed Priority Software marketplace partner that connects Priority ERP through its REST API and OData interface. Pre-built ProcessFlow templates enable teams to automate Priority processes without a custom project.
• SAPcoreTechnology or IntegrationSAP certification holder with pre-built integration packages for SAP Business One, SAP S/4HANA (Public Cloud and on-premise), SAP ECC, and SAP Business ByDesign. Featured SAP certification badge on website footer.
• MicrosoftcoreTechnology or IntegrationDeep integration partnerships with Microsoft Dynamics 365 product line including Business Central, Finance & Operations, AX, NAV, GP, and Dynamics CRM. Multiple pre-built connector packages available.
• SalesforcecoreTechnology or IntegrationPre-built integration connectors for Salesforce CRM connecting with SAP, Dynamics, NetSuite, Sage, and other ERP systems.
• ShopifycoreTechnology or IntegrationPre-built integration packages connecting Shopify and Shopify Plus with major ERP systems including SAP Business One, Dynamics 365, NetSuite, Sage, and Priority.
• Oracle NetSuitecoreTechnology or IntegrationPre-built NetSuite integration packages connecting with CRM, eCommerce, and marketplace platforms starting at $99/month.
• SagecoreTechnology or IntegrationIntegration solutions for Sage 100, Sage 300 ERP systems connecting with eCommerce, CRM, and marketplace platforms.
• ZohocoreTechnology or IntegrationActive partnership with Zoho including participation in Zoholics 2026 event. Integration packages for Zoho CRM and Zoho Books connecting with SAP, Dynamics, and other ERPs.
• HubSpotcoreTechnology or IntegrationPre-built integration packages connecting HubSpot CRM with major ERP systems for aligned sales and operational data.
• Magento (Adobe Commerce)coreTechnology or IntegrationIntegration packages for Adobe Commerce (Magento) connecting with SAP, Dynamics, Priority, and other ERP systems.
• AmazoncoreTechnology or IntegrationPre-built connectors for Amazon Seller Central and Amazon Vendor Central integrating with major ERP systems for marketplace order and inventory management.
• Marketplace Partners (eBay, Walmart)coreTechnology or IntegrationIntegration packages for eBay and Walmart marketplace channels connecting with ERP systems for unified order and inventory management.

Scale indicators18 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Celigo: Celigo is a direct iPaaS competitor specializing in ERP-centric integration (NetSuite, SAP, Dynamics, Salesforce). Closest comparable in target market (ERP-led mid-market), pre-built integration template approach, and PLG motion.
• Workato: Workato is a direct iPaaS competitor focused on enterprise workflow automation and integration. Targets similar mid-market and enterprise customers with similar low-code recipe-based design and ERP/CRM/SaaS integration.
• Jitterbit: Jitterbit is an iPaaS platform with strong ERP integration heritage (initially focused on NetSuite). Directly comparable product, target market, and connector-led approach; competes for similar ERP-led mid-market customers.
• Make (Integromat): Make is a visual integration and workflow automation platform. Competes in the same horizontal iPaaS space with a strong SMB and prosumer user base, with growing ERP/CRM connector coverage.

Broad incumbents

• MuleSoft (Salesforce): MuleSoft is the enterprise iPaaS incumbent, owned by Salesforce. Operates broadly across API management, ESB, and enterprise integration, with much larger sales reach and resources than APPSeCONNECT but less ERP-specific focus.
• Boomi (Dell Technologies): Boomi is a broad iPaaS platform with a large connector library and low-code workflow tools, owned by Dell. Competes across the same ERP, CRM, and eCommerce integration use cases as APPSeCONNECT but at greater scale.
• Zapier: Zapier is the largest horizontal iPaaS by user count, focused on SMB and prosumer automation. Less ERP-deep than APPSeCONNECT but represents the most established alternative for non-technical business users.
• Microsoft Power Automate: Power Automate is Microsoft's bundled iPaaS/workflow platform tightly integrated with Dynamics 365, Microsoft 365, and Azure. Represents platform-native competition for APPSeCONNECT's Dynamics-led and broader Microsoft customer base.
• SAP BTP Integration Suite: SAP's native integration suite is bundled into the SAP Business Technology Platform. Represents the most direct platform-native threat to APPSeCONNECT's SAP Business One, S/4HANA, ECC, and ByDesign integration business.

Regional players

• Celigo / Patchworks: Patchworks is a UK-based ERP and eCommerce integration platform focused on the European market. Comparable in ERP-centric integration approach and target verticals, but primarily serves UK/European customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/appseconnect
• YouTubeyoutube.com/c/appseconnect
• Facebookfacebook.com/appseconnectcorp
• LinkedInlinkedin.com/company/appseconnectcorp
• Instagraminstagram.com/appseconnect

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APPSeCONNECT