ON BRND LTD

What ON BRND LTD does

ONBRND is a private, Manchester-based boutique fitness marketing agency founded in 2025 and led by Founder & CEO Zach Mills, who previously served as Global Marketing Director at Xponential Fitness. The company sells a single bundled subscription product, branded "Complete Solution," priced at $1,000 per month with a 90-day agreement and no setup fees, packaging six core components: Full Funnel Operations, a Conversational AI Sales Agent for always-on lead engagement, CRM and pipeline management, live analytics and reporting, creative and content production, and a dedicated growth strategist. Underlying technology is a full-funnel digital marketing stack combining paid social on Meta and Google, email and SMS automation, AI-driven lead follow-up, and a custom analytics dashboard tracking metrics such as new leads, trial passes, memberships, add-ons, median first response time, and trial-to-member conversion rates.

The company's go-to-market is consultative and sales-led: prospect booking runs through Calendly intro calls with the founder, supplemented by a published affiliate/referral program targeting studio owners, coaches, and complementary fitness software vendors including Mindbody, Walla, and LoyalSnap. The customer base is concentrated in independent boutique fitness studios across Pilates, yoga, CrossFit, and hybrid fitness formats, with disclosed customers including CrossFit, Revival Pilates, Black Swan Yoga, Harmony Yoga + Fitness, Elevate Training, Natural Pilates, F45 Training, YBell Fitness, and Stronger Wellness, alongside roughly 17-20 brands displayed on the company logo wall. Reported client outcomes include 14% monthly lead-to-member conversion, 5.54x ROAS on the CrossFit Open campaign, $2,000 average monthly revenue per studio from email and SMS campaigns, and individual studios stabilizing at $97,000-$135,000 per month following launch. The website discloses that ONBRND systems have generated $8M+ across all client accounts as of 2025; this figure represents attributed client revenue, not ONBRND's own top line.

Name

ON BRND LTD

Legal name

ONBRND

Website

https://onbrndmarketing.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

ONBRND is a Manchester-based private boutique fitness marketing agency founded in 2025 that sells a $1,000/month full-funnel digital marketing subscription to independent and multi-location boutique fitness studios, bundling paid traffic, AI-powered follow-up, CRM, creative production, and a dedicated growth strategist.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription - Complete Solution: Full-service marketing solution at $1,000/month with no setup fees and a 90-day agreement. Includes full funnel operations, AI sales agent, CRM management, analytics, creative production, and dedicated growth strategist.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

ONBRND is a boutique fitness marketing agency that builds and operates full-funnel digital growth systems for independent boutique fitness studios (Pilates, yoga, CrossFit, hybrid fitness). The company delivers an integrated subscription service combining offer strategy, paid social lead generation, AI-powered lead engagement, CRM and pipeline management, automated email/SMS nurture, creative production, and a dedicated growth strategist. Services are sold as a single Complete Solution bundle at $1,000/month with no setup fees and a 90-day agreement.

Product overview

ONBRND is a boutique fitness marketing agency offering a unified full-funnel marketing platform at $1,000/month. The Complete Solution bundles six core components: Full Funnel Operations (strategy, paid traffic, lead follow-up), Conversational AI Sales Agent (automated lead engagement), CRM & Pipeline Management, Live Analytics & Reporting, Creative & Content Production, and a Dedicated Growth Strategist. Service components include Paid Social & Lead Generation, Email & SMS Marketing, and Intro Offer Strategy. All services are delivered as an integrated system with no per-feature pricing or setup fees.

Differentiator

Problem solved

Functional benefit

Products and services

• ONBRND Complete Solution All-in-one subscription marketing service for independent boutique fitness studios bundling offer strategy, paid traffic, AI-powered lead engagement, CRM automation, email/SMS marketing, creative production, analytics reporting, and a dedicated growth strategist into a single monthly contract.
• Paid Social & Lead Generation Paid traffic management service across Meta (Facebook and Instagram) and Google platforms, including landing page optimization, designed to drive qualified trial prospects into boutique fitness studios.
• Email & SMS Marketing Automated email and SMS marketing service for boutique fitness studios covering lead nurture sequences, promotional campaigns, missed-sale recovery, and winback automations.
• Intro Offer Strategy Strategic service that structures boutique fitness studio pricing, urgency, and bundling for front-end intro offers designed to convert new leads into paying members rather than one-time visitors.

Quantifiable outcome

• $8M+ revenue generated across all client accounts
• +6 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• WallaminorGTM or Marketing PartnerComplementary vendor partner. Walla provides CRM/booking tools to boutique fitness studios. ONBRND's marketing platform integrates with complementary vendor tools to provide complete go-to-market solutions for studio clients.
• LoyalSnapminorGTM or Marketing PartnerComplementary vendor partner. LoyalSnap provides loyalty and engagement tools for fitness studios. ONBRND positions its marketing platform as complementary to enhance the effectiveness of other studio tools.
• MindbodyminorGTM or Marketing PartnerMajor CRM and booking software platform for fitness studios. Listed as a complementary vendor partner in the affiliate program, suggesting integration compatibility and mutual client referral.
• Spring ThreeminorGTM or Marketing PartnerFitness business coach referenced in the affiliate program. Spring Three guides studio owners toward better business decisions and can refer clients to ONBRND for marketing services.
• TelomereminorGTM or Marketing PartnerFitness business coach/consultant referenced in the affiliate program. Telomere coaches studio owners and can refer them to ONBRND's marketing platform.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PushPress: PushPress is a gym and studio management platform with CRM, automations, and member engagement tools. It overlaps with ONBRND's CRM and pipeline management, AI lead engagement, and automated nurture offerings, but is software-first rather than services-first.
• Glofox: Glofox provides a fitness studio management platform with booking, CRM, payments, and member engagement features. Comparable to ONBRND's CRM/pipeline and lead follow-up components and used by many of the same boutique fitness operators.
• SugarWOD: SugarWOD is a community and member engagement platform primarily serving CrossFit and strength-focused gyms. While more community-oriented, it is comparable in serving the CrossFit segment that ONBRND has case studies for (e.g., CrossFit Open campaign work).
• Walla: Walla is a CRM and booking software built specifically for boutique fitness studios. It is one of ONBRND's listed affiliate partners and competes in the same lead and pipeline management category that ONBRND's CRM and pipeline product addresses.
• Mariana Tek: Mariana Tek is a digital platform for boutique fitness brands, offering branded apps, e-commerce, and member engagement. It overlaps with ONBRND's multi-location, cross-channel member acquisition and retention value proposition for boutique fitness chains.

Broad incumbents

• ClubReady: ClubReady is a fitness business management platform serving boutique studios and franchise networks with CRM, billing, and member engagement. It is comparable to ONBRND's CRM and pipeline management capabilities and is used by similar multi-location fitness operators.
• Acuity Scheduling: Acuity Scheduling is a widely used online booking and scheduling platform broadly adopted by fitness studios. It is comparable to ONBRND at the entry point of the funnel (booking intros/trials) and is often a complementary tool in the same boutique fitness tech stack.
• Mindbody: Mindbody is a large, broad-based software platform for fitness, wellness, and beauty studios with booking, CRM, and marketing tools. It is already a listed ONBRND affiliate partner and serves many of the same boutique studios, representing both a partner and a potential substitute.

Direct peers

• Two-Brain Business: Two-Brain Business provides business coaching, marketing systems, and growth support for gyms and fitness studios. It is highly comparable to ONBRND as a vertically focused growth partner for independent fitness operators, though it leans more into coaching and education.
• Gym Launch: Gym Launch is a marketing agency that specializes in customer acquisition and growth systems for fitness studios and gyms. It directly competes with ONBRND for the same boutique fitness and small-box gym owner segment using a similar sales-led, case-study-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onbrnd-marketing
• Instagraminstagram.com/onbrndmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ON BRND LTD