JL Marketing
JL Marketing is a privately held digital marketing agency that runs paid advertising campaigns on Meta, TikTok, and Google for health and wellness studios and multi-location franchise brands in the United States.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JL Marketing does
JL Marketing is a privately held, bootstrapped digital marketing agency founded in 2015 by Justin Lyons and headquartered in the San Diego / Rancho Santa Fe, California area. The company specializes in paid digital advertising for health and wellness businesses, including boutique fitness studios, medspas, and multi-location franchise brands. Core services center on Meta (Facebook and Instagram) advertising, supplemented by TikTok advertising, Google Ads, and strategic marketing consultation, delivered through a five-step process comprising intro calls, onboarding, ad creation, launch, and ongoing optimization. The agency reports $58M+ in cumulative ad spend managed, 5.7M leads generated, and a $10.12 average cost per lead across its client base of dozens of brands and hundreds of locations, including named customers such as KickHouse and A/ramis.
The business operates on a month-to-month subscription model with no contracts and no startup fees, differentiating on flexibility and a consultative, sales-led GTM supported by dedicated media specialists acting as strategic partners. JL Marketing has built an ecosystem of integration and referral partnerships with fitness-vertical platforms including Walla, ClubReady, Mindbody, MarianaTek/Xplor Growth, Loyalsnap, Pixality, Reboot, Ethos Merch, and PayWell, embedding the agency within the operational stack of fitness studios and franchise systems. Distribution is primarily direct, with website lead capture and enterprise field sales targeting franchise and multi-location buyers in the United States.
The operating team disclosed publicly is lean, anchored by founder Justin Lyons, Chief of Staff Jules, Director of Operations Amy, Growth Operations Specialist Jamie, and Principal Systems & Innovation Architect Kodi, with a hybrid office footprint in Rancho Santa Fe, CA. JL Marketing holds Meta Business Partner status and maintains active operations into 2026, with no external funding rounds disclosed and no parent company involvement indicated.
JL Marketing firmographics
Firmographics- Name
- JL Marketing
- Legal name
- JL Marketing LLC
- Website
- https://jlmarketing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JL Marketing is a privately held digital marketing agency that runs paid advertising campaigns on Meta, TikTok, and Google for health and wellness studios and multi-location franchise brands in the United States.
- Ownership category
- akta.pro rank
JL Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where JL Marketing is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JL Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Month-to-month digital marketing service model with no contracts. Services include Meta advertising, TikTok advertising, Google Ads, and strategic marketing consultation. No startup fees mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard digital marketing services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
JL Marketing product offering
Product offeringCore offering
JL Marketing is a digital marketing agency that plans, creates, and manages paid advertising campaigns for businesses, primarily on Meta (Facebook and Instagram), with additional TikTok and Google Ads services. Its core deliverable is lead generation and brand awareness through targeted, data-driven paid social and paid search campaigns, complemented by strategic marketing consultation and bespoke in-house ad creative.
Product overview
JL Marketing is a specialized digital marketing agency focused on local digital marketing campaigns for health and wellness businesses. The company offers a portfolio of advertising services centered on Meta (Facebook and Instagram) as the primary platform, supplemented by TikTok and Google Ads. Their core offering consists of targeted lead generation campaigns with a data-driven approach, spending millions on ads and delivering measurable results. The services are delivered through a structured five-step process: Intro Call, Onboarding Call, Ad Creation, Launch Campaign, and Ongoing Support and Optimization. The company operates on a flexible month-to-month service model with no contracts and no startup fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Meta (Facebook + Instagram) Advertising Targeted Meta campaigns on Facebook and Instagram that drive leads and awareness using strategic insights and a data-driven approach to reach the right demographics at the right time. Aimed at business clients in health and wellness, franchise, and local services.
- TikTok Advertising
- Google Ads
- Strategy Services
Quantifiable outcome
- $58+ Million Ad Spend Managed
- +2 more outcomes
Companies that use JL Marketing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
JL Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
JL Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Ethos MerchminorEthos partners with boutique fitness studios to help create custom merch. Offerings include no minimums for printed apparel, over 500 blanks to customize, activewear options, and custom socks with 100pc minimums.
- Reboot Fitness ConsultingminorFitness consulting partner providing expertise to the fitness and wellness community.
- PayWellminorPayroll automation tool for franchisees that saves owners hours on payroll process, prevents under/overpayments, and provides valuable metrics and payment insights.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
JL Marketing competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large incumbent digital marketing agency with a proprietary marketing platform (MarketingCloudFX) and broad service portfolio including paid media, SEO, and CRO. Comparable paid media services but at significantly larger scale than JL Marketing.
- Power Digital Marketing: Mid-to-large digital marketing agency with paid media, content, and analytics services. Comparable in service line-up to JL Marketing but serving a wider range of verticals and larger enterprise customers.
- Rise Interactive: Performance marketing agency offering paid media, SEO, analytics, and lifecycle marketing with a media-agnostic approach. Comparable on paid media services but serves larger mid-market and enterprise customers than JL Marketing.
- SmartSites: Larger full-service digital marketing agency offering paid media, SEO, web design, and e-commerce solutions across multiple verticals. Overlaps with JL Marketing on paid social/SEM but operates at significantly broader scale.
Direct peers
- Thrive Agency: Mid-market digital marketing agency offering paid social, Google Ads, and SEO services to small and mid-sized businesses. Comparable to JL Marketing in service mix (Meta/Google/TikTok advertising) and SME/mid-market customer base.
- SevenAtoms: Boutique digital marketing agency offering paid media (Google, Meta, LinkedIn), programmatic, and analytics services to mid-market clients. Comparable in size, service mix, and customer profile to JL Marketing.
- KlientBoost: Performance-focused paid media agency specializing in paid social, Google Ads, and conversion optimization. Directly comparable to JL Marketing on core paid media services and SMB/mid-market positioning.
- Cardinal Digital Marketing: Performance marketing agency with a healthcare and wellness specialty, offering paid media, SEO, and analytics. Closely comparable to JL Marketing's vertical specialization in health and wellness and its lead-generation focus.
- Disruptive Advertising: Digital advertising agency with a strong focus on paid media (Meta, Google, programmatic) and a mid-market client base. Comparable to JL Marketing on channel mix and customer profile.
- LYFE Marketing: Social media and digital marketing agency serving small and mid-sized businesses with Meta Ads, Google Ads, and content. Comparable to JL Marketing on channel focus and target customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
JL Marketing social profiles
Digital presenceJL Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
JL Marketing leadership team
Management profileNumber of profiles
Profiles5 records
JL Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JL Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JL Marketing
What does JL Marketing do?
JL Marketing is a digital marketing agency that plans, creates, and manages paid advertising campaigns for businesses, primarily on Meta (Facebook and Instagram), with additional TikTok and Google Ads services. Its core deliverable is lead generation and brand awareness through targeted, data-driven paid social and paid search campaigns, complemented by strategic marketing consultation and bespoke in-house ad creative.
Is JL Marketing a public or private company?
JL Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JL Marketing founded?
JL Marketing was founded in 2015. It employs 11 to 50 people.
Where is JL Marketing based?
JL Marketing is headquartered in San Diego, United States, in the North America region.
How does JL Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are JL Marketing's main competitors?
Broad incumbents on record are WebFX, Power Digital Marketing, Rise Interactive and SmartSites. Direct peers are Thrive Agency, SevenAtoms, KlientBoost, Cardinal Digital Marketing, Disruptive Advertising and LYFE Marketing.
Does JL Marketing have an API?
No public API is recorded for JL Marketing.
What industry is JL Marketing in?
JL Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 54181 and its SIC code is 7311.