What The Sales Arms does

The Sales Arms is a Hawthorne, California-based outsourced sales and strategy firm founded in 2020 by Chris Appiah, exclusively serving the boutique fitness and wellness industry. The company operates as a virtual sales team extension for small and mid-sized studio owners, handling lead management, prospect follow-up, missed sales recovery, member retention, pre-opening sales campaigns, and marketing coordination. It serves over 350 boutique businesses across modalities including barre, yoga, pilates, boxing, cycling, cryotherapy, and IV therapy, with named clients such as barre3 Minneapolis, Arrichion Charlotte, Chromacore Portland, and The DRIPBaR San Angelo.

The firm's offerings are organized into three customizable service packages — Pre-Sale, Signature, and Marketing Support — built on five service pillars: Sales Support, Pre-Opening Sales, Member Management, Marketing Services, and Education/Business Optimization. The technology stack is non-proprietary, relying on Slack for client communication, third-party CRMs, and integrations with scheduling and marketing platforms such as Mindbody, Mariana Tek, ClubReady, Arketa, and fitDEGREE. The firm has cultivated a formal preferred-partner network of 17+ software platforms and boutique marketing agencies that provide a steady inbound referral channel.

Revenue is generated on a recurring subscription basis through quote-based, custom-priced service packages — pricing is not publicly disclosed. The go-to-market motion is sales-led and consultative, with prospects acquired through website 'Discovery Call' CTAs and partner referrals. The company is privately held, bootstrapped, and operates virtually with no disclosed institutional funding, M&A activity, or geographic expansion beyond the United States.

Name

The Sales Arms

Legal name

The Sales Arms

Website

https://thesalesarms.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sales Arms is a U.S.-based outsourced sales and strategy firm founded in 2020 that serves over 350 boutique fitness and wellness studios with virtual lead management, member retention, pre-opening sales, and marketing support delivered via three customizable subscription packages.

Ownership category

akta.pro rank

Product category

Fitness Sales Consulting Services

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industry

Solution Selling & Value-Based Selling (EDABABAD)

Keywords

• Outsourced sales services
• Member management
• Lead management
• Boutique fitness marketing
• Sales consulting

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outsourced Sales Services: The Sales Arms provides outsourced sales, lead management, member management, and marketing support services to boutique fitness and wellness studios. Revenue is generated through recurring service packages that include lead management, member retention, marketing coordination, and sales process optimization. The company acts as a virtual sales team member, handling prospect follow-up, missed sales recovery, and member engagement campaigns on an ongoing basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

The Sales Arms provides outsourced sales, lead management, member management, and marketing support services to boutique fitness and wellness studios. The company acts as a virtual sales team extension, handling prospect follow-up, missed sales recovery, member engagement, pre-opening sales campaigns, and staff sales training on an ongoing recurring basis. Services are delivered via three customizable packages (Pre-Sale, Signature, and Marketing Support) built on core service pillars covering sales support, pre-opening sales, member management, marketing, education, and business optimization.

Product overview

The Sales Arms is a service-based company offering outsourced sales, strategy, and marketing services for boutique fitness and wellness studios. The company provides three main service packages: Pre-Sale Package (for pre-opening studios), Signature Package (for established studios), and Marketing Support Package (for studios needing marketing muscle). These packages are built on five core service pillars: Sales Support (lead nurturing, follow-up, SMS campaigns), Pre-Opening Sales, Member Management (retention, upgrades, freezes), Marketing Services (grassroots, social media, email, paid ads), Education (staff training), and Business Optimization (KPI analysis, SOP development). The company operates as a virtual sales team extension, managing leads, follow-ups, and member engagement on behalf of studio owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Sale Package
• Signature Package
• Marketing Support Package
• Sales Support
• Pre-Opening Sales
• Member Management
• Marketing Services
• Education and Sales Team Training
• Business Optimization

Quantifiable outcome

• Membership growth of more than 10% in under 90 days

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ArketacoreTechnology or IntegrationArketa is an all-in-one platform for boutique fitness studios offering AI-powered client engagement, automated marketing tools, and seamless integrations. They partner with The Sales Arms as a preferred partner, with a dedicated landing page. Arketa provides scheduling, payments, and client management that complements The Sales Arms' sales services.
• ClubReadycoreTechnology or IntegrationClubReady is a comprehensive SaaS platform for fitness studios offering membership management, scheduling, billing, marketing automation, and performance tracking. Partnership enables integration between club management and sales support services.
• fitDEGREEcoreTechnology or IntegrationfitDEGREE is a user-friendly scheduling and payments platform for studios. Partnership allows The Sales Arms to integrate lead and member management with studio scheduling operations.
• HelioscoreTechnology or IntegrationHelios is a text-message marketing platform for customer engagement and conversion through SMS campaigns. The Sales Arms leverages Helios for client outreach and SMS campaigns mentioned in their services.
• Mariana TekcoreTechnology or IntegrationMariana Tek provides boutique fitness studios with software to simplify marketing, operations, and client management. Listed as 'XplorMarianaTek_Preferred_Partner' on The Sales Arms website, indicating a formalized preferred partner relationship.
• MindbodycoreTechnology or IntegrationMindbody is an all-in-one SaaS platform for fitness, beauty, and wellness businesses with tools for scheduling, payments, staff management, marketing automation, and branded apps. Trusted by 40,000+ studios worldwide. Partnership enables broad market access and integration capabilities.
• Hustle House CreativeminorGTM or Marketing PartnerHustle House Creative is a boutique digital marketing agency in Harrisonburg, Virginia specializing in websites, reputation, and ad campaigns for fitness and wellness brands. Partnership enables referrals for digital marketing services.
• JL MarketingminorGTM or Marketing PartnerJL Marketing is a boutique marketing agency specializing in hyperlocal strategies for fitness and wellness brands. Partnership enables cross-referrals for marketing and sales services.
• ReferrizerminorGTM or Marketing PartnerReferrizer is a business operating system for local businesses with automation, referral programs, reputation management, and AI booking assistants. Partnership enables integrated marketing automation.
• CreatitiveminorGTM or Marketing PartnerCreatitive helps fitness studios with strategic branding, web development, and targeted marketing, helping purpose-driven fitness brands define their 'why.' Partnership enables branding and marketing referrals.
• Gym MarkminorOthersGym Mark provides affordable studio marketing services bridging gym management software and warm marketing services, focusing on positioning, reputation, and client experience.
• Coach360minorOthersCoach360 is a media platform and staffing solution connecting fitness coaches with boutique studios, reducing turnover and recruiting costs. Partnership supports staffing needs for studio clients.
• RebootcoreStrategic or Co-development PartnerReboot was founded in November 2020 to provide scalable, high-touch business strategies for boutique fitness owners. Has helped over 250 studios systemize operations. Partnership enables operational and profitability consulting for shared clients.
• Authentic InsuranceminorOthersAuthentic Insurance provides embedded insurance programs for fitness businesses through a modern 'insurance-in-a-box' platform. Partnership offers insurance solutions to The Sales Arms' studio clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SalesHive: SalesHive provides outsourced SDR services, lead generation, and sales development for B2B companies using a subscription model with dedicated reps. The operating model — recurring fee, virtual embedded sales reps, focus on outbound pipeline and follow-up — closely mirrors The Sales Arms' outsourced sales-as-a-service approach.
• Belkins: Belkins is an outsourced B2B SDR and appointment-setting agency that supplies dedicated sales development representatives to clients on a recurring basis. Like The Sales Arms, Belkins acts as a virtual extension of the client's sales team rather than a one-off consulting engagement, making it a direct functional peer despite serving a different vertical (B2B SaaS vs. boutique fitness).
• Predictable Revenue: Predictable Revenue provides sales development consulting and outsourced SDR services, including playbook design and ongoing outbound execution. The Sales Arms' analogous combination of training plus recurring outsourced execution makes it a comparable specialist sales-services peer.
• CIENCE: CIENCE is an outsourced sales and lead generation company offering SDR-as-a-service, outbound prospecting, and managed sales development. It competes in the same outsourced-sales-services category as The Sales Arms, with comparable pricing models, dedicated-rep staffing, and pipeline management offerings.
• Martal Group: Martal Group is a B2B sales outsourcing and lead generation firm that builds and manages outbound sales teams for clients. Like The Sales Arms, it operates as a recurring managed service providing dedicated sales development resources, prospect research, and appointment setting.
• Sales Talent Agency: Sales Talent Agency recruits, trains, and places outsourced sales talent for SMB and mid-market clients. Its staffing-and-execution model overlaps with The Sales Arms' virtual-team-extension positioning, particularly with respect to sales team coaching and embedded-rep delivery.

Broad incumbents

• Wpromote: Wpromote is a large full-service digital marketing agency that serves a wide range of verticals including fitness and wellness brands. As a broad incumbent, it competes for the same boutique-studio marketing-services dollar that The Sales Arms sells as part of its Marketing Support Package.
• Glofox: Glofox is a studio management SaaS platform for boutique fitness and wellness businesses offering scheduling, payments, member engagement, and lead management tools. Its built-in lead-capture and member-retention features overlap with the operational scaffolding TSA provides as a service, making it an adjacent competitor in the boutique fitness sales-support stack.
• Mindbody: Mindbody is the dominant SaaS platform for boutique fitness studios, used by 40,000+ businesses, and has existing integrations and a partnership with The Sales Arms. As a broad incumbent, Mindbody is both a key referral partner and a potential long-term competitive threat if it bundles native sales-support or lead-conversion services into its platform.

Others

• ActiveCampaign: ActiveCampaign is a customer experience automation platform widely used by SMBs including fitness studios for email nurture, SMS follow-up, and lead-scoring workflows. While not a direct sales-services peer, it is an enabling tool that competes for a slice of TSA's email marketing and automated lead-nurture scope within its service packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thesalesarms
• LinkedInlinkedin.com/company/thesalesarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sales Arms