Clear As Day
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Clear As Day firmographics
Firmographics- Name
- Clear As Day
- Legal name
- Clear As Day
- Website
- https://clearasday.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Clear As Day industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Convention and Trade Show Organizers (561920), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Full-Service Event Planning & Production (HSACAAAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)
Keywords
Where Clear As Day is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Clear As Day business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Clear As Day generates revenue by providing creative strategy, experiential marketing, and event production services to brands. Revenue is project-based, with fees determined by campaign scope, event production complexity, talent booking requirements, and strategic partnership arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Clear As Day product offering
Product offeringCore offering
Clear As Day is a full-service creative experiential and content marketing agency that develops multi-platform campaigns for culture-minded brands. The agency provides brand strategy, creative direction, event production, fabrication, marketing, social and digital content, strategic partnerships, and talent booking services. It specializes in executing immersive events including award shows, fashion shows, film premieres, music concerts, pop-up shops, press events, stunts, and trade show booths.
Product overview
Clear As Day is a full-service creative experiential and content marketing agency, not a software product company. The agency operates as a single unified service offering rather than a platform-plus-modules architecture. Its core offering is experiential marketing services, encompassing brand strategy, creative direction, design, event production, fabrication, marketing, social/digital content, strategic partnerships, and talent booking. The agency specializes in immersive events including award shows, fashion shows, film premieres, fundraisers & galas, live broadcasts, music concerts, participatory events, pop-up shops, press events, stunts, and trade show booths. Services are delivered through multi-platform campaigns that authentically connect culture-minded brands to people through music, fashion, art, sports, e-sports, and sustainability passion points.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services Full-service experiential and content marketing agency services including brand strategy, creative direction, event production, fabrication, marketing, social/digital content, strategic partnerships, and talent booking. Designed for culture-minded consumer brands seeking authentic connections with target audiences.
- Immersive Event Production Specialized event production including award shows, fashion shows, film premieres, fundraisers and galas, live broadcasts, music concerts, participatory events, pop-up shops, press events, stunts, and trade show booths. Delivered for brands across fashion, sports, music, and entertainment verticals.
- Multi-Platform Campaign Development Integrated marketing campaigns that connect brands to audiences through music, fashion, art, sports, e-sports, and sustainability passion points. Combines campaign strategy, event execution, and content production across multiple platforms for consumer brand clients.
Quantifiable outcome
- Go West Fest achieved 325MM social reach, 2,000 tickets sold
- +4 more outcomes
Companies that use Clear As Day
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Clear As Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clear As Day partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship, core and minor.
- Calvin KleinflagshipCalvin Klein served as a sponsor for Go West Fest music festival, partnering with Clear As Day to fund the event which kicked off LA Pride week. The partnership engaged Troye Sivan and attracted 2,000 attendees with 325MM social reach.
- GlossierflagshipGlossier was a brand sponsor for Go West Fest, contributing to the inclusive, artistic, and community-focused music festival produced by Clear As Day for Troye Sivan and LA Pride week.
- Bud LightflagshipBud Light was a brand sponsor for Go West Fest, partnering with Clear As Day to fund the event and reach the festival audience.
- GLAADcoreGLAAD was designated as the beneficiary of ticket sales proceeds from Go West Fest, creating a charitable partnership with Clear As Day for the LA Pride event.
- Tom of Finland FoundationminorClear As Day tapped into LA-based organizations including Tom of Finland Foundation as community partners for Go West Fest.
- LA LGBT CenterminorClear As Day partnered with LA LGBT Center as a community partner for the Go West Fest event during LA Pride week.
- QUE FLOWcoreClear As Day partnered with NYC's premier reggaeton party QUE FLOW for Spotify's LOUD podcast launch, negotiating branding rights including stage branding, branded photo opportunities, email and social media marketing, and co-branded giveaways to incentivize podcast follows/downloads.
- HondaflagshipHonda was a brand partner activated at 88rising Cloud Mansion events during Coachella weekend, with interactive brand activation at the 5-acre private estate venue.
- Johnnie WalkerflagshipJohnnie Walker was a brand partner at 88rising Cloud Mansion, activating at the private Coachella weekend events hosted by Clear As Day.
- Amazon MusicflagshipAmazon Music was a brand partner activated at 88rising Cloud Mansion, participating in the experiential event series during Coachella.
- Year Of Hard SeltzerminorYear Of Hard Seltzer was an in-kind brand partner integrated into 88rising Cloud Mansion events at Coachella.
- 88Night Marketcore88Night Market was an integrated in-kind partner at 88rising Cloud Mansion, providing Asian-style night-market installation as part of the experiential event experience.
- M JewelersminorM Jewelers was a brand partner at Route Hamptons activation, one of 8 brand partners integrated into the influencer-focused experiential event.
- Farm RiominorFarm Rio was a brand partner at Route Hamptons activation, participating in the fashion influencer event with 11 top influencers including Taylor Shane, Rocky Barnes, and Rachel Zoe.
- APLminorAPL was a brand partner at Route Hamptons, one of 8 brand partners in the influencer activation targeting fashion and lifestyle audiences.
- BaskminorBask was a brand partner at Route Hamptons and Route Miami activations, integrated into the influencer-focused experiential events.
- 21 Seeds Tequilaminor21 Seeds Tequila was a brand partner at Route Hamptons and Route Miami events, providing spirits for activations targeting fashion influencers.
- Hampton WaterminorHampton Water was a brand partner at Route Hamptons, participating in the influencer activation event.
- Route Brand PartnersflagshipRoute (shopping app) partnered with Clear As Day to demonstrate added value to brand partners including M Jewelers, APL, Bask, 21 Seeds Tequila, and Funboy through on-site activations at Miami influencer events.
- Zeno GroupcoreNYC-based PR firm Zeno Group contracted Clear As Day to bring the Expedia x Joe Jonas campaign to life, managing 3D printing, seeding kits, mailing, and content creation.
- TRON DAO / APENFTflagshipClear As Day partnered with TRON DAO to create an immersive brand experience at NFT.NYC 2022, showcasing their APENFT platform and Web 3 ecosystem including blockchain, tokens, and wallet products.
- BeepleminorDigital artist Beeple's artworks were showcased in the TRON NFT.NYC experience created by Clear As Day, featuring notable works in the digital gallery booth.
- FewociousminorNFT artist Fewocious was featured in the TRON NFT.NYC booth experience developed by Clear As Day, showcasing notable artworks in the digital gallery.
- PakminorNFT artist Pak's works were showcased in the TRON NFT.NYC experience created by Clear As Day, featured in the captivating digital gallery.
- JBLflagshipJBL partnered with 100 Thieves and Clear As Day for the product reveal party of the JBL Quantum One gaming headset, featuring Gunna performance with immersive brand experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Clear As Day competitors and assessment
Company assessmentEmerging players
- HireInfluence: HireInfluence is an influencer and experiential marketing agency that designs cultural activations and content campaigns for consumer brands. It overlaps with Clear As Day on influencer-driven experiential work but is typically positioned at smaller campaign budgets.
- The Republik: The Republik is a creative and experiential agency focused on brand strategy, design, and event production for consumer brands. It is a smaller, emerging boutique peer with comparable service mix but typically smaller campaign scopes than Clear As Day's flagship work.
Broad incumbents
- 1000heads: 1000heads is a global social, influencer, and experiential agency serving enterprise brands across consumer, tech, and lifestyle verticals. It is a broader incumbent with a comparable cultural-marketing value proposition but materially larger international footprint.
- George P. Johnson Experience Marketing: George P. Johnson is a large, established experiential agency (Project Worldwide network) producing brand experiences, trade shows, and flagship events for global enterprise clients. It is a scaled incumbent that competes with Clear As Day on large enterprise experiential briefs, particularly for tech and consumer brands.
Direct peers
- The Wall Group: The Wall Group is an LA-rooted creative agency specializing in fashion, beauty, music, and entertainment brand experiences and talent-driven campaigns. It is highly comparable to Clear As Day in cultural vertical focus and enterprise client roster.
- AgencyEA: AgencyEA is a Chicago-based experiential agency producing events, brand activations, and conferences for major brands across consumer, tech, and association verticals. It competes with Clear As Day on mid-to-large experiential RFPs and shares a project-based professional services model.
- Sparks: Sparks is a global experiential marketing agency producing brand experiences, pop-ups, and live events for enterprise clients. It competes head-to-head with Clear As Day on experiential RFPs from consumer brands and has comparable cultural-marketing positioning.
- MKG: MKG is a New York– and LA-based experiential marketing and creative agency that designs brand experiences, events, and cultural activations for major consumer brands. It is directly comparable to Clear As Day in scope (experiential campaigns + content + talent) and client caliber (enterprise consumer brands), though typically larger in headcount.
- SATELLITE Agency: SATELLITE is an LA-based experiential and creative agency that develops cultural brand experiences and campaigns for music, fashion, and lifestyle clients. It is a direct peer given overlapping geographic base, cultural-vertical focus, and similar-sized client engagements.
- Optimist: Optimist is a global creative agency producing brand experiences, campaigns, and content for lifestyle and culture-driven brands. It overlaps directly with Clear As Day on experiential and multi-platform cultural campaigns for consumer clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Clear As Day social profiles
Digital presenceClear As Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clear As Day leadership team
Management profileNumber of profiles
Profiles1 record
Clear As Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clear As Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clear As Day
What does Clear As Day do?
Clear As Day is a full-service creative experiential and content marketing agency that develops multi-platform campaigns for culture-minded brands. The agency provides brand strategy, creative direction, event production, fabrication, marketing, social and digital content, strategic partnerships, and talent booking services. It specializes in executing immersive events including award shows, fashion shows, film premieres, music concerts, pop-up shops, press events, stunts, and trade show booths.
Is Clear As Day a public or private company?
Clear As Day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clear As Day founded?
Clear As Day was founded in 2017. It employs 11 to 50 people.
Where is Clear As Day based?
Clear As Day is headquartered in Los Angeles, United States, in the North America region.
How does Clear As Day make money?
One revenue line is on record: creative Agency Services.
Who are Clear As Day's main competitors?
Emerging players on record are HireInfluence and The Republik. Broad incumbents are 1000heads and George P. Johnson Experience Marketing. Direct peers are The Wall Group, AgencyEA, Sparks, MKG, SATELLITE Agency and Optimist.
Does Clear As Day have an API?
No public API is recorded for Clear As Day.
What industry is Clear As Day in?
Clear As Day's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of HSACAAAA, Full-Service Event Planning & Production. Its NAICS code is 561920 and its SIC code is 7311.