AdImpact

What AdImpact does

AdImpact is a cross-TV advertising intelligence platform that monitors linear broadcast, cable, connected TV (CTV), and streaming advertising in real time across all 210 U.S. designated market areas (DMAs), 41,000 zip codes, and 24 million+ IP addresses. The platform tracks over one billion daily ad occurrences and maintains a library of more than 1.5 million unique creatives across 100,000+ brands, with verified airings, spend estimates, AI-driven metadata, and audio transcripts enabling competitive analysis at national and hyper-local levels. The company is organized around three product pillars: the Ad Catalog (Creative Intelligence, Market Trends, Political Ads, Streaming Ads), the Platform (Cross-TV Competitive Intelligence, Custom Reports, Political Intelligence, and the Potomac media buying system), and Data Services (Cross-TV Ad Library with Snowflake and AWS integration, Content Viewing Analytics, Ad Viewing Insights, and Ad Airings). AdImpact also operates specialized political sub-brands — AdMo+, AdMo, Delta, and Pharos — and the newer AdScape platform built with PharosGraph.

AdImpact monetizes primarily through quote-based annual SaaS subscriptions sold via direct enterprise sales to agencies, media firms, political campaigns and committees, brands, and Data & MarTech customers who embed AdImpact data via API and custom feeds. GTM is sales-led with demo requests as the primary acquisition touchpoint, supported by content marketing (blog and reports), email newsletters (The Impact, The AdVantage), PR-driven earned media, and an expanding strategic partner ecosystem. The company was founded in 2017, is headquartered in Alexandria, Virginia, operates as AdImpact LLC, and remains privately held. Leadership additions in 2026 — including a dedicated Head of Partnerships and General Manager of Data Solutions — together with six announced strategic partnerships in roughly six months indicate a phase of organized expansion ahead of the 2026 midterm cycle.

Name

AdImpact

Legal name

AdImpact LLC

Website

https://adimpact.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AdImpact is a cross-TV ad intelligence platform tracking over 1 billion daily ad occurrences across linear, CTV, and streaming in all 210 U.S. DMAs. It serves agencies, media firms, political campaigns, and brands via SaaS subscriptions offering creative analysis and political ad tracking.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: AdImpact operates primarily as a SaaS company offering subscription-based access to its ad intelligence platforms including Ad Catalog, Political Intelligence, and AdMo+. Customers pay recurring subscription fees for platform access with different tiers and data services.
2. Data Services: Custom data services including Cross-TV Ad Library integration via Snowflake/AWS, Content Viewing Analytics at zip code level, and Ad Viewing Insights for post-campaign measurement. These are provided as enhanced data offerings alongside core subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AdImpact operates a cross-TV advertising intelligence SaaS platform that tracks linear, connected TV (CTV), and streaming advertising across all 210 U.S. designated market areas in real time. Its offerings include the Ad Catalog (creative library with AI-driven metadata), the Platform (competitive intelligence and Potomac media buying), and Data Services (raw data access via Snowflake/AWS integrations), serving agencies, media firms, political campaigns, brands, and data/MarTech customers via subscription.

Product overview

AdImpact is a cross-TV advertising intelligence platform covering over 100,000 brands across all 210 U.S. markets. The product portfolio consists of three core pillars: the Ad Catalog (Creative Intelligence, Metadata & Transcripts, Market Trends, Political Ads, Streaming Ads, and Industry Categories), the Platform (Cross-TV Competitive Intelligence, Market Landscape, Custom Reports, Creative Catalog, Political Intelligence, and Potomac by AdImpact for media buying), and Data Services (Cross-TV Ad Library with Snowflake/AWS integration, Content Viewing Analytics, Ad Viewing Insights, Custom Data Services, and Ad Airings). Additional products include AdMo+ (political ad intelligence and CTV capabilities), AdMo (real-time political ad tracking), Delta (opposition ad spending tracking), Pharos (local broadcast TV cost data), and AdScape (political advertising with narrative intelligence via PharosGraph partnership). The unified platform covers linear TV, CTV, and streaming with real-time data delivery.

Differentiator

Problem solved

Functional benefit

Brands

• AdMo+: Platform designed to unify political ad intelligence and expand CTV advertising capabilities
• Potomac by AdImpact
• Delta
• Pharos
• The Impact
• The AdVantage

Products and services

• Ad Catalog Cross-TV ad analysis product providing real-time Creative Intelligence, AI-driven metadata and audio transcripts, market trend analysis, political ad tracking, streaming/CTV insights, and industry-vertical ad intelligence across broadcast, cable, and streaming platforms.
• Platform Unified SaaS platform providing cross-TV competitive intelligence, market landscape dashboards, custom reports, creative catalog, political intelligence across all media, and the Potomac media buying automation suite for political advertising.
• Data Services Raw data access offering including Cross-TV Ad Library with Snowflake and AWS integration, zip-code-level Content Viewing Analytics, Ad Viewing Insights, custom API and data services, and real-time linear Ad Airings with timestamps and scheduling data.
• AdMo Political advertising intelligence tool providing real-time tracking of actual political ad spending with dashboards tailored to campaigns and committees.
• Delta Political ad tracking tool providing real-time monitoring of competitor or opposition political advertising activity for campaigns and analysts.
• Pharos Media contract aggregator providing real-time local broadcast television cost data across all 210 U.S. markets to support media planning and buying.
• AdMo+ SaaS platform unifying political ad intelligence and expanding CTV advertising capabilities, providing real-time alerts, comprehensive market coverage across all 210 DMAs, and advanced data exploration tools for political campaigns and media buyers.
• Potomac by AdImpact Media buying platform built for the unique challenges of political advertising, featuring specialized automation, integrations with audience data providers, electronic ordering, and unified campaign management.
• AdScape Intelligence platform integrating AdImpact's political advertising data with PharosGraph's hyperlocal narrative intelligence, enabling campaigns to track voter movement and correlate opponent spending with shifts in real time.
• Political Intelligence Center Interactive platform for exploring projected political ad spending across the 2025-2026 election cycle, built on AdImpact's political ad intelligence data.

Quantifiable outcome

• Last cycle's projection of $10.7B came within 5% of actual $11.2B spent
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Polaris I/OcoreStrategic or Co-development Partner · 18 June 2026Strategic partnership combining AdImpact's real-time advertising activity data across linear, CTV, and streaming with Polaris I/O's verified contacts, agency relationships, and C-suite transition tracking. The integration helps media sellers identify advertisers and reach decision-makers controlling advertising budgets. This marks the initial phase with plans to expand the connection between account intelligence and advertising data.
• PharosGraphcoreStrategic or Co-development Partner · 3 June 2026Strategic partnership to launch AdScape, a new intelligence platform integrating AdImpact's political advertising data with PharosGraph's hyperlocal narrative intelligence. Enables campaigns to track voter movement in real time. Platform deployed in live Virginia statewide ballot contest, detecting +44% surge in opponent spending correlated with two-point erosion in support. Partnership expected to expand beyond electoral campaigns into public affairs and issue advocacy.
• Cook Political ReportminorStrategic or Co-development Partner · 2 March 2026Launched campaign issues tracking tool in partnership with Cook Political Report, providing combined political intelligence and advertising data for campaigns and analysts.
• Wesleyan Media ProjectminorStrategic or Co-development Partner · 25 February 2026Partnership to deliver greater transparency into the advertising landscape by combining Wesleyan Media Project's academic research capabilities with AdImpact's comprehensive ad intelligence data.
• LG Ad SolutionscoreStrategic or Co-development Partner · 10 December 2025Partnership with CCR Media and AdImpact creates one of the most comprehensive local Connected TV data ecosystems, spanning all 210 U.S. markets. Collaboration unifies CCR Media's local channel infrastructure, AdImpact's ad catalog, and LG's deterministic ACR signals to capture 1,200+ local channels, 10 million hours of content, and over 350,000 ad creatives annually. Provides advertisers with geographic precision for planning, measuring, and optimizing campaigns at local market level.
• CCR MediacoreStrategic or Co-development Partner · 10 December 2025Partnership with LG Ad Solutions and AdImpact creates comprehensive local CTV data ecosystem. CCR Media provides local channel infrastructure enabling coverage across all 210 U.S. markets with 1,200+ local channels and 10 million hours of content annually.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Nielsen is the dominant legacy TV audience and ad measurement currency. It competes with AdImpact in TV ad ratings, with overlapping linear + CTV coverage and significantly broader scale, capital, and agency relationships.
• Kantar Millward Brown: Kantar offers ad effectiveness, brand tracking, and media measurement. It is a broader incumbent serving global brands and agencies with adjacent advertising intelligence products that compete for the same customer budget as AdImpact.
• Comscore: Comscore provides cross-platform audience measurement and ad intelligence, including political and CTV tracking. Rachel Blank's prior tenure at Comscore illustrates its direct overlap with AdImpact's measurement and agency-currency positioning.

Direct peers

• iSpot.tv: iSpot.tv provides real-time TV ad measurement and attribution across linear, CTV, and streaming, with creative catalog and airings data. It is the closest direct competitor to AdImpact's cross-TV ad intelligence platform for agencies, brands, and political buyers.
• VideoAmp: VideoAmp provides cross-platform TV measurement and currency solutions for agencies, brands, and media sellers. It overlaps directly with AdImpact's Platform, Data Services, and Cross-TV competitive intelligence offerings.
• Samba TV: Samba TV offers cross-screen TV ad measurement and audience insights using deterministic ACR and viewership data. It directly competes with AdImpact's CTV/streaming intelligence capabilities and has partnerships with LG-style TV data sources.

Emerging players

• Standard Media Index: SMI provides advertising spend intelligence across media channels including digital and TV. It is a smaller, emerging competitor focused on spend tracking rather than creative and cross-TV intelligence, partially overlapping AdImpact's Market Trends offering.
• TVSquared (by Innovid): Innovid/TVSquared provides TV ad attribution and outcomes measurement. It overlaps with AdImpact's ad viewing insights and Cross-TV attribution capabilities, particularly for brands and agencies.

Others

• LG Ad Solutions: LG Ad Solutions supplies deterministic ACR viewership data from LG smart TVs. It is both a data partner of AdImpact (via the CCR Media partnership) and an adjacent competitor in CTV ad measurement and addressable TV.

Regional players

• Wesleyan Media Project: Wesleyan Media Project is an academic-led political ad tracking initiative that AdImpact partners with. It produces competing political ad transparency data and benchmarks, representing a non-commercial but adjacent source of intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ad_impact
• LinkedInlinkedin.com/company/adimpact-20
• Facebookfacebook.com/AdImpact20

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdImpact