Week of the Website

What Week of the Website does

Week of the Website (WOTW) is a Chicago-based, WBENC-certified women-owned web design agency founded in 2014 by Kelsey Gilbert-Kreiling and Mallory Ulaszek. The company specializes in custom Squarespace website builds delivered through a structured 1-4 week sprint methodology in which each project is staffed by a dedicated trio — a project manager, a designer, and a developer — and runs through a fixed six-stage process (Discover, Guide, Design, Build, Edit, Launch). Alongside its core sprint offerings, the company publishes educational content (a Packt-published book by the CEO and a "Better than Launched" course in partnership with SuperHi) and operates a YouTube channel aimed at service-based businesses using Squarespace.

The business operates a tiered pricing model with publicly disclosed project fees ranging from $5,100 (Launch, 1-week) to $9,200 (WOTW Plus, 2-week) and starting at $9,400 (Commerce) and $17,400 (Enterprise), plus a "Mini-Brand" visual identity add-on. Post-launch revenue is increasingly recurring: $50/month for WOTW-managed Squarespace Enterprise hosting and $175/month for Concierge Support (which bundles one hour of monthly design, training, or technical support with priority access and a 10% support discount). As-needed hourly support is available to existing clients at $185/hour. WOTW is the only Squarespace Enterprise Preferred Professional Services Partner globally (since 2024), an incumbent in the Squarespace Circle (since 2016) and Marketplace (since 2019), and the founder sits on the Squarespace Community Leader board.

Customers span nonprofit (e.g., YWCA, The Kennedy Center, NAMI Chicago, ideas42), hospitality and F&B (e.g., Hogsalt Hospitality, Small Cheval, Doughnut Vault, Brasero), real estate (JLL), and authors (Jenny Han, Jessica Knoll). The company has launched 1,000+ websites since founding, holds an "AI-supported" process under a proprietary capability branded "WOTW Magic," and is developing Eventually Ticketing — a Squarespace-native event ticketing extension built by the founder and slated for a 2026 release — marking its first step from pure services into a software product.

Name

Week of the Website

Legal name

Week of the Website

Website

https://weekofthewebsite.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Week of the Website is a Chicago-based, women-owned Squarespace design agency founded in 2014 that delivers custom websites in 1-4 week sprints for hospitality, nonprofit, real estate, and author clients, supplemented by recurring hosting and concierge support.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Build Services: One-time project fees for custom Squarespace website builds. Three core packages: Launch ($5,100, 1 week), Week of the Website ($9,200, 2 weeks), and Plus ($17,400, 4 weeks). Commerce and Enterprise projects start at $9,400-$17,400 respectively. Pricing includes dedicated PM, designer, and developer throughout the sprint.
2. Concierge Support & Hosting: Recurring monthly subscriptions for ongoing support. Concierge Support ($175/month) includes 1 hour monthly of design/training/technical support plus Enterprise hosting and priority access. WOTW Hosting ($50/month) is standalone Squarespace Enterprise hosting with 10% discount on hourly support. As-needed hourly support available at $185/hour for existing clients.
3. Educational Content & Resources: Revenue from Squarespace educational resources including the book 'Squarespace from Signup to Launch' (Packt Publishing) and the 'Better than Launched: Advanced Squarespace Tools' course built in partnership with SuperHi.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Week of the Website delivers custom Squarespace and Shopify websites through a fixed-timeline sprint methodology, with three core project tiers (Launch at $5,100, WOTW at $9,200, Plus at $17,400) plus Commerce and Enterprise packages starting at $9,400. Each sprint pairs the client with a dedicated project manager, designer, and developer for 1–4 weeks of daily collaboration. Ongoing revenue comes from $175/month Concierge Support, $50/month WOTW Hosting, and $185/hour as-needed support for existing clients.

Product overview

Week of the Website is a Chicago-based web design agency that offers custom website builds on Squarespace and Shopify platforms through structured sprint methodologies. The core product portfolio includes: WOTW Sprint (1-week, $5,100) for fast builds, WOTW Plus (2-week, $9,200) for enhanced collaboration, WOTW Commerce ($9,400+) for e-commerce, and WOTW Enterprise ($17,400+) for large-scale projects. Supporting the core service are Concierge Support ($175/month) for ongoing partnership, WOTW Hosting ($50/month) for Squarespace Enterprise hosting, and As-Needed Support ($185/hour). The company has developed Eventually Ticketing, a Squarespace-native event ticketing extension launching in 2026. The flagship sprint model delivers custom websites in 1-4 weeks with dedicated project manager, designer, and developer teams.

Differentiator

Problem solved

Functional benefit

Brands

• Eventually Ticketing: Event ticketing extension for Squarespace, built in partnership with the platform for calendar-centric service sellers. Launching in 2026.

Products and services

• WOTW Launch Sprint A fast, focused 1-week sprint that delivers a custom Squarespace website with 5 custom pages, 1 blog or portfolio design, 3 strategic review calls, and launch readiness in 5 days, for entrepreneurs and budding businesses with time-sensitive launches.
• WOTW Sprint (Two-Week) The flagship two-week sprint with daily collaboration calls during Week 1, enhanced custom functionality, 10 pages plus portfolio designs, custom code, and integrations, positioned as the most popular choice at $9,200 total.
• WOTW Plus Sprint A four-week comprehensive sprint including extensive planning and development, 20 pages with advanced features, custom training videos, and complex integrations for content-rich sites with complex functionality, priced at $17,400 total.
• WOTW Commerce An e-commerce focused website build service optimized for converting browsers to buyers on Squarespace and Shopify platforms, with custom features and thoughtful commerce integrations, starting at $9,400.
• WOTW Enterprise A large-scale website solution pairing Squarespace Enterprise with WOTW's sprint methodology for networks and multi-site rollouts, including complex enterprise needs, with pricing beginning at $17,400.
• WOTW Concierge Support A monthly membership for existing WOTW clients providing 1 hour per month of design, training, or technical support, Squarespace Enterprise hosting, priority access to a dedicated support team, and 10% discount on additional support hours, priced at $175/month.
• WOTW Hosting Best-in-class Squarespace Enterprise hosting managed by the WOTW team as a standalone subscription, including a 10% discount on hourly support, priced at $50/month.
• As-Needed Support Usage-based hourly support for existing WOTW clients at $185/hour with a 1-hour minimum and a 1-week typical turnaround for project requests.
• Eventually Ticketing A Squarespace-native event ticketing extension built by WOTW for calendar-centric service sellers to sell tickets for events, workshops, and pop-ups without leaving their Squarespace site, launching in 2026.

Quantifiable outcome

• 1,000+ websites launched since 2014
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SquarespacecoreStrategic or Co-development Partner · 1 January 2024In 2024, Week of the Website became Squarespace Enterprise's Preferred Professional Services Partner - the only one globally. The company collaborates exclusively with Squarespace Enterprise to power WOTW Concierge hosting and support because they believe it's the most stable, secure, and easy-to-use hosting platform available. WOTW has been building on Squarespace since 2014.
• Squarespace CircleminorOthersWOTW joined Squarespace Circle at its inception in 2016 and each of their developers is a member today. This membership provides access to resources, training, and early access to new Squarespace features.
• Squarespace MarketplaceminorChannel Partner/ Reseller/ DistributorWOTW has provided five-star design services as part of Squarespace Marketplace since its creation in 2019, offering their services to Squarespace's broader customer base.
• SuperHiminorStrategic or Co-development PartnerPartnership with SuperHi to create 'Better than Launched: Advanced Squarespace Tools' course. WOTW CEO Kelsey Gilbert-Kreiling is the creative educator behind this course, built in partnership with SuperHi.
• Eventually TicketingminorOthersEventually Ticketing is an event ticketing extension built by WOTW founder Kelsey Gilbert-Kreiling specifically for Squarespace. It fills the gap where Squarespace doesn't natively support event ticketing. Launching in 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoDaddy: Mass-market website builder and design-services provider with a much broader product portfolio (domains, hosting, commerce, marketing); competes for the same SMB customer base WOTW targets.
• Wix: Leading drag-and-drop website platform with its own Wix Marketplace of design partners and AI design tools, broadly overlapping with WOTW's service-agency model and target SMB/Australian segments.
• Squarespace: The platform whose ecosystem WOTW operates inside; also offers its own design services, templates, and AI site-building directly to end customers, making it both partner and indirect competitor.

Direct peers

• WebFX: Established full-service digital agency offering custom web design and ongoing marketing services to mid-market and enterprise clients, with a delivery model and target segments directly comparable to WOTW Enterprise.
• Lounge Lizard: Long-standing web design and branding agency serving brand-name customers with custom builds, operating in the same premium web design market as WOTW Plus and Enterprise.
• Digital Silk: Custom web design and development agency targeting mid-market and enterprise clients with bespoke website builds, closely overlapping WOTW's enterprise and commerce service lines.
• Thrive Internet Marketing Agency: Full-service digital agency offering custom web design, development, and ongoing optimisation; serves a similar SMB-to-mid-market customer base with comparable custom build delivery.
• SmartSites: Web design and digital marketing agency offering custom website builds and recurring marketing services, competing for the same SMB professional services and hospitality clientele as WOTW.
• DesignGood: Branding and Squarespace design studio focused on values-driven small businesses and nonprofits, overlapping with WOTW's nonprofit and SMB customer segments and Squarespace-specialist positioning.
• Tinsley Creative: Premium Squarespace design studio offering bespoke website builds and branding services, with a similar boutique-agency positioning and target clientele to WOTW's Plus and Enterprise tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@weekofthewebsite
• LinkedInlinkedin.com/company/week-of-the-website

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Week of the Website