The Covering House

What The Covering House does

The Covering House is a 501(c)(3) nonprofit organization headquartered in Arnold, Missouri (St. Louis metro area), founded in 2010 to restore the lives of sexually exploited and trafficked children and teens in the United States. Its flagship COVER Care® program integrates three service lines: a Level III licensed residential facility providing 24/7 care to youth aged 12-18 for 12-15 month stays, Community-Based Services (CBS) for at-risk youth and adults in the broader St. Louis region, and the Reducing the Risk prevention curriculum delivered to middle and high schools. Specialized programming includes equine and horticultural therapy, expressive arts, an in-house education program, and trauma-informed modalities delivered by licensed therapists and degreed educators.

The organization completed a 2025 expansion with a new residential home accommodating up to ten girls simultaneously, supported by an ongoing New Campus Capital Campaign for further infrastructure investment. Revenue is generated primarily through individual and corporate donations (with Missouri 70% state tax credits as an incentive), fundraising events (the annual Dine for Dignity Gala at the Four Seasons St. Louis, the F3 49,802-Mile Activity Challenge which has raised over $488,000 across four years), branded merchandise via the TCH Shop, and special initiatives such as the Grocery Fund and the Safety, Dignity, Freedom Education Scholarship. FY2025 revenue was $2,069,084 against expenses of $1,820,163.

Operationally, the company is differentiated by its Level III youth residential certification, Joint Commission Accreditation, GuideStar Platinum Seal of Transparency (2023), and a trademarked COVER Care® brand. Distribution combines direct service delivery, corporate gift matching partnerships (Ameren, Boeing, Emerson, Walmart, Wells Fargo, World Wide Technology), and referral relationships with rescue organizations, schools, and community partners across St. Louis County, St. Louis City, St. Charles County, and Jefferson County. There is no proprietary software platform; the operating model is service-driven with clinical depth rather than technology-driven.

Name

The Covering House

Legal name

The Covering House

Website

https://thecoveringhouse.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Covering House is a Missouri-based 501(c)(3) nonprofit providing residential care, community-based services, and prevention training for sexually trafficked and exploited youth aged 12-18, serving the St. Louis metro through its Level III licensed COVER Care® program.

Ownership category

akta.pro rank

Product category

Human Trafficking Survivor Services

NAICS

Child and Youth Services (62411), Other Residential Care Facilities (623990), Child Care Services (624410)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

akta.pro secondary industries

Live-In Special Needs & Inclusive Childcare (HSAAAEAJ), Live-In Household Support Bundles (Childcare + Light Housekeeping) (HSAAAEAK)

Keywords

• Human trafficking prevention
• Youth residential care
• Trauma-informed therapy
• Community-based services
• Nonprofit social services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Donations and Charitable Contributions: The Covering House is a 501(c)(3) nonprofit organization that relies primarily on charitable donations from individuals, corporations, and foundations. Tax-deductible gifts support residential care, community-based services, and prevention programs.
2. Merchandise Sales: Sale of branded merchandise including apparel, accessories, and awareness items through the organization's online store. Revenue supports operational costs and programs.
3. Special Initiatives Funding: Targeted donations for specific programs including Grocery Fund, Rocking Rhonda Challenge, Greatest Need, Cover Her Next Steps, Reducing the Risk Prevention Program, and Safety, Dignity, Freedom Scholarship.
4. Missouri Tax Credit Program: 70% Missouri state tax credits available for qualifying donations, providing additional incentive for donors with Missouri tax liability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Covering House operates the trademarked COVER Care® program, an integrated service model that provides long-term residential care (12–15 months for youth aged 12–18) in a Level III licensed facility, community-based counseling and supportive services, and prevention training for schools. It also delivers structured community trainings, sells branded merchandise through the TCH Shop, and administers donor-supported programs such as the Safety, Dignity, Freedom Education Scholarship and Missouri 70% tax credit incentives.

Product overview

The Covering House is a nonprofit organization providing services to sexually exploited and trafficked children and teens in the U.S. through three key programs: the Residential Home (Level III facility for youth aged 12-18), Community-Based Services, and Prevention Training. Their core COVER Care Program integrates these services along with specialized therapies (equine and horticultural), expressive arts, and educational programming. They also operate a merchandise store (TCH Shop) selling branded apparel and accessories, and manage various donation programs including education scholarships and Missouri tax credit incentives for donors.

Differentiator

Problem solved

Functional benefit

Products and services

• COVER Care Program Comprehensive trademarked program encompassing residential treatment, Community-Based Services (CBS), and Reducing the Risk prevention and early intervention services for sexually exploited youth aged 12-18.
• Residential Program Level III youth residential facility providing 24/7 residential care to youth aged 12-18 for 12-15 months, including individual and group therapy, equine and horticultural therapy, expressive arts, in-house education, nutrition, recreation, and sensory integration; new facility accommodates up to 10 residents.
• Community-Based Services (CBS) Preventive and restorative services for youth and adults in the community, including individual counseling, tutoring services, group therapy, experiential learning, and the supportive adults program, delivered across St. Louis County, St. Louis City, St. Charles County, and Jefferson County.
• Reducing the Risk Prevention Program School-based prevention program for middle and high school youth consisting of five one-hour training sessions covering Trafficking 101, Internet Safety, Healthy Boundaries & Safe People, Trauma Bonding, and Consent.
• Trafficking 101 Training One-hour community training providing an overview of trafficking, vulnerabilities of potential victims, opportunities to intervene, and an in-depth look at the trafficking subculture and language indicators, for parents, educators, businesses, and community organizations.
• Internet Safety Training One-hour community training on the dangers of online sexual exploitation, safety settings, and safety tips for youth engaging online including in chat apps, video games, and social media.
• Trauma-Focused Youth Development Professional Certification Seven-module certification program for youth-serving professionals covering Healthy Authority, Professional Therapeutic Helper, Self-Care & Burnout Prevention, Trafficking 101, Trauma and Betrayal Bonds, and Trauma Informed Communication.
• TCH Shop (Online Merchandise Store) Online store selling branded merchandise including t-shirts, hoodies, sweatshirts, bags, hats, water bottles, and stickers, with proceeds supporting the organization's residential, community-based, and prevention programs.
• Safety, Dignity, Freedom Education Scholarship Donor-supported scholarship covering educational expenses including tuition, testing fees, and college visit costs for youth clients in care.
• Missouri Tax Credits Program (70% State Tax Credit) Donor incentive offering 70% Missouri state tax credits for qualifying donations, including Domestic Violence Shelter Tax Credits and Champion for Children Tax Credits.

Quantifiable outcome

• New residential home accommodates up to 10 girls
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• Ameren CorporationminorGTM or Marketing PartnerCorporate employee gift matching program allowing employees to double their charitable donations to The Covering House.
• The Boeing CompanyminorGTM or Marketing PartnerCorporate employee gift matching program.
• Emerson Electric CompanyminorGTM or Marketing PartnerCorporate employee gift matching program.
• Walmart & Sam's ClubminorGTM or Marketing PartnerCorporate employee gift matching program.
• Wells Fargo & CompanyminorGTM or Marketing PartnerCorporate employee gift matching program.
• World Wide Technology, Inc.minorGTM or Marketing PartnerCorporate employee gift matching program.
• MaritzcoreStrategic or Co-development PartnerPartner for Human Trafficking Prevention Month events including 'Hidden in Plain Sight' panel discussion and 'Trafficking & Technology' presentation in January 2024 and 2025.
• Child Advocacy Center of Northeast MissouricoreStrategic or Co-development PartnerPartner for community education events on trafficking awareness and prevention, co-presenting on panel discussions.
• Missouri Network Against Child AbusecoreStrategic or Co-development PartnerPartner for community education and prevention training events, providing expert panelists for trafficking awareness programs.
• Crisis Aid InternationalcoreStrategic or Co-development PartnerCommunity Education Coordinator & Advocate participating in prevention training panels.
• Third Wheel BrewingminorGTM or Marketing PartnerHosting annual Charity Beer Release Party in support of The Covering House, with proceeds benefiting the organization.
• Zee Bee MarketminorGTM or Marketing PartnerFair trade store selecting The Covering House for quarterly Give Back Days, donating 15% of proceeds. Store sells items made by sex trafficking survivors.
• F3 Gateway (St. Louis)coreStrategic or Co-development PartnerAnnual F3 49,802-Mile Activity Challenge raising funds and awareness for The Covering House. In four years, 2,695 participants raised over $488,000.
• The Excelsior FoundationminorGTM or Marketing PartnerThird-party event host for 'Night of Light' benefit event supporting The Covering House services.
• St. Louis CITY 2 SoccerminorGTM or Marketing PartnerPartnership for fundraising game where $5 of each $15 ticket purchase goes directly to The Covering House.
• The Ritz-Carlton St. LouiscoreChannel Partner/ Reseller/ DistributorVenue partner for annual Dine for Dignity Gala, hosting the organization's largest annual fundraiser.
• Four Seasons Hotel St. LouiscoreChannel Partner/ Reseller/ DistributorVenue for 2026 Dine for Dignity Gala.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Restore NYC: New York City-based anti-trafficking organization providing residential and community-based services to foreign-born survivors of sex trafficking — directly comparable service stack in a different region.
• CAST (Coalition to Abolish Slavery and Trafficking): Los Angeles-based anti-trafficking nonprofit providing residential shelter, community-based services, and prevention education — a closely matched residential/prevention service model, though geographically distinct.
• Wellspring Living: Atlanta-based nonprofit operating residential and outreach programs specifically for survivors of sex trafficking, with trauma-informed care and life-skills curricula — directly comparable residential care model for a similar population.
• GEMS (Girls Educational & Mentoring Services): New York-based 501(c)(3) serving girls and young women survivors of commercial sexual exploitation and domestic sex trafficking with residential, counseling, and education programs — the closest mission and operating model analog to The Covering House.
• A21: Global anti-trafficking organization running residential aftercare programs, prevention education, and community awareness campaigns — overlapping residential, prevention, and awareness offerings with The Covering House.
• Thistle Farms: Nashville-based nonprofit providing residential recovery and social enterprise employment for women survivors of trafficking, exploitation, and addiction — similar trauma-informed residential model with a comparable survivor-employment angle.

Broad incumbents

• Polaris Project: National anti-trafficking nonprofit operating the U.S. National Human Trafficking Hotline and driving systems-level policy and data work — broader in scope than The Covering House but addressing the same beneficiary population and donor pool.
• National Center for Missing & Exploited Children (NCMEC): National nonprofit focused on missing and exploited children, operating hotlines, prevention education, and recovery services — addresses an overlapping population at much larger scale and is a common referral partner for trafficking-specific providers.
• Safe Horizon: New York City-based victim-services nonprofit with shelter, counseling, and trafficking-specific programs — comparable services for survivors but embedded in a broader anti-violence portfolio.

Emerging players

• Truckers Against Trafficking: Nonprofit delivering awareness and training to the trucking and transportation industry to disrupt sex trafficking — a prevention/awareness peer rather than a residential operator, but competes for the same donor and corporate-partnership pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/coveringhouse
• Facebookfacebook.com/thecoveringhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Covering House