Wedgewood
Wedgewood is a privately held, founder-owned real estate company that acquires, renovates, and resells single-family homes across 15+ U.S. states, complemented by in-house design (Maverick Design), proprietary brokerage, and multifamily operations serving individual home sellers, buyers, and tenants.
- Company typePrivate
- Founded1985
- HeadquartersRedondo Beach, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Wedgewood does
Wedgewood is a privately held real estate company founded in 1985 by Greg Geiser and headquartered in Redondo Beach, California. The company operates an integrated residential real estate platform built around four complementary business units: Wedgewood Homes (single-family acquisition, renovation, and resale), Maverick Design (in-house design services), Wedgewood Homes Realty (proprietary brokerage licensed in CA, NV, and TX), and Wedgewood Multifamily (value-add apartment operations). Through these units, Wedgewood purchases homes in need of renovation, executes design-led rehabilitation, and resells or leases them, with cumulative scale of 46,018 properties purchased and sold historically and $873M in renovation capital deployed over 2021-2025.
The company's go-to-market combines a direct-to-consumer cash offer channel (wedgewoodhomes.com), an agent partner network generating $100M+ in annual gross commissions, and B2B distribution through BuildDirect for branded design products. Underlying operations are supported by proprietary analytics for risk management and market timing across the 15+ states where Wedgewood operates. Revenue is generated primarily through property resale gross transaction value, brokerage commissions, rental income from multifamily holdings, and design services, with 2021 disclosed revenue of $1.5B stated by CEO Lisa Wehrly.
The company completed a leadership transition in January 2023, elevating 35-year veteran Lisa Wehrly to CEO and Jamie Bedner to COO, with founder Greg Geiser moving to Executive Chairman. Wedgewood remains founder- and partner-owned, with no disclosed institutional investors, and continues to expand its geographic footprint while institutionalizing its design and brokerage capabilities.
Wedgewood firmographics
Firmographics- Name
- Wedgewood
- Legal name
- Wedgewood, LLC
- Website
- https://wedgewood-inc.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wedgewood is a privately held, founder-owned real estate company that acquires, renovates, and resells single-family homes across 15+ U.S. states, complemented by in-house design (Maverick Design), proprietary brokerage, and multifamily operations serving individual home sellers, buyers, and tenants.
- Ownership category
- akta.pro rank
Wedgewood industry classification
Industry- Product category
- Residential Real Estate Investment and Renovation
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where Wedgewood is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wedgewood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Single-Family Home Acquisition, Renovation and Resale: Wedgewood purchases homes in need of care, restores them through sustainable renovation, and resells them to create homeownership opportunities. The company invested hundreds of millions annually in this model, with $873M spent in renovations over the past 5 years.
- Multifamily Property Operations: Wedgewood Multifamily manages apartment communities, delivering elevated tenant experiences throughout their diverse portfolio of multi-family properties.
- Brokerage Services: Wedgewood Homes Realty affiliate brokerage specializes in listing and sale of residential properties in multiple states, contributing to gross commissions.
- Real Estate Investment Opportunities: Providing investors with real estate opportunities and exclusive employee investment opportunities.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Wedgewood product offering
Product offeringCore offering
Wedgewood purchases single-family homes directly from sellers, renovates them through its in-house team and design studio, and resells them to create homeownership opportunities. Complementary lines include affiliate real estate brokerage, multifamily property acquisition and management, and an in-house creative design group (Maverick Design) that also produces exclusive product collections such as an engineered hardwood flooring line sold through BuildDirect.
Product overview
Wedgewood operates a complementary suite of brands focused on real estate investment and revitalization. The core offering is Wedgewood Homes, which handles the purchase, renovation, and resale of single-family homes. This is supported by Maverick Design, the in-house creative and design team that provides value-driven design services and produces proprietary product collections like the BuildDirect flooring line. Wedgewood Homes Realty serves as the affiliate brokerage for listing and selling properties across multiple states. Wedgewood Multifamily manages value-add apartment complexes. Together, these brands create an integrated real estate ecosystem spanning acquisition, renovation, design, sales, and property management.
Differentiator
Problem solved
Functional benefit
Brands
- Maverick Design: Wedgewood's creative group, specializing in value-driven design for residential and commercial projects
- Wedgewood Homes
- Wedgewood Homes Realty
- Wedgewood Multifamily
- Wedgewood Cares
Products and services
- Wedgewood Homes Purchase, renovation, and resale of single-family homes for individual buyers, creating homeownership opportunities and revitalizing communities; offers direct cash offers to homeowners through wedgewoodhomes.com.
- Maverick Design In-house creative and design group providing value-driven design services for Wedgewood's residential and commercial renovation projects, also developing proprietary product collections.
- Wedgewood Homes Realty Affiliate brokerage firm licensed in California, Nevada, and Texas that specializes in the listing and sale of residential properties across multiple states.
- Wedgewood Multifamily Value-add multifamily residential property business including acquisition, management, and syndication of apartment complexes, delivering elevated tenant experiences.
- Maverick Design x BuildDirect Collection Premium engineered hardwood flooring collection combining designer aesthetics with affordability for homeowners and renovation projects, sold exclusively through the BuildDirect e-commerce marketplace.
Quantifiable outcome
- 46,018 properties purchased and sold
- +4 more outcomes
Companies that use Wedgewood
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Wedgewood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wedgewood partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- TreeLCminorWedgewood partners with TreeLC to plant trees in the yards of renovated homes through the Plant-a-Tree Program, enhancing curb appeal and providing environmental benefits including air quality improvement, heat island reduction, and energy savings.
- BuildDirectminorMaverick Design collaborated with BuildDirect to create an exclusive engineered hardwood flooring collection combining designer aesthetics with affordability, available through BuildDirect's e-commerce platform.
- SharefestcoreOngoing partnership named Wedgefest for community transformation projects. Sharefest gives youth skills, support, and connections for economic success. Wedgewood contributes renovation expertise, employee volunteer hours, and supplies for school and community projects.
- Baby2BabyminorNon-profit organization providing children living in poverty with essential items including diapers, clothing, and basic necessities. Wedgewood participates in service days supporting Baby2Baby's mission.
- Three Square Food BankminorHunger relief organization in Southern Nevada. Wedgewood Las Vegas team volunteers to sort and organize donated food products and assemble lunch bags for children in need.
- Hearts & HammersminorHome restoration organization serving Minnesota and Texas communities. Wedgewood Dallas team provides exterior home improvement services including repairs, painting, and landscape renewal for elderly homeowners in need.
- Dress for Success DallasminorNon-profit empowering women to achieve economic independence. Wedgewood team donated professional attire and volunteered at clothing donation center.
- Ronald McDonald House Charities of Greater Las VegasminorOrganization providing children's health programs and temporary housing for families seeking medical care. Wedgewood Las Vegas team collected and wrapped holiday gifts.
- Guardians of LoveminorCommunity-based family services agency supporting foster youth and families. Maverick Design + Wedgewood Homes completed renovation project with local Girl Scout for Gold Award.
- UNICEFminorGlobal children's organization. Wedgewood Cares partner supporting youth and family development, education, and health causes.
- Children's Hospital Los AngelesminorHealthcare organization. Wedgewood Cares partner supporting youth health and wellness initiatives.
- American Red CrossminorHumanitarian organization. Wedgewood Cares partner for disaster relief and blood donation initiatives.
- Toys for TotsminorHoliday toy donation program. Wedgewood Cares partner providing gifts to children and families in need during holiday season.
- Kars4KidsminorChildren's charity. Wedgewood Cares partner supporting youth and family development programs.
- Vietnam Veterans of AmericaminorVeterans organization. Wedgewood Cares partner supporting veterans and their families.
- RMHC (Ronald McDonald House Charities)minorChildren's health and family support organization. Wedgewood Cares partner providing donations and volunteer support.
Scale indicators10 records
Recent moves11 records
Expansion highlights5 records
Wedgewood competitors and assessment
Company assessmentEmerging players
- Roofstock: Roofstock is a marketplace for single-family rental investment properties, serving investors seeking turnkey rental homes. Comparable to Wedgewood Multifamily in single-family real estate investment operations, though Roofstock is marketplace-focused.
- Knock: Knock offers a home trade-in platform that helps homeowners buy and sell simultaneously, with bridge financing. Comparable to Wedgewood in serving homeowners needing convenience and certainty, though Knock is fintech-led rather than renovation-led.
Direct peers
- Offerpad: Offerpad is a public iBuyer that acquires, renovates, and resells homes directly to consumers, operating across multiple US states. Directly comparable to Wedgewood Homes in offering cash offers and managing renovation-to-resale workflows.
- HomeVestors of America (We Buy Ugly Houses): HomeVestors operates the 'We Buy Ugly Houses' franchise, purchasing distressed single-family homes for renovation and resale. Closely comparable to Wedgewood Homes in targeting homes needing repair and operating through a distributed local buyer model.
- Opendoor: Opendoor is a leading tech-enabled iBuyer that makes direct cash offers on homes, purchases, light-renovates, and resells them. Most directly comparable to Wedgewood Homes in core business model, though Opendoor is lighter on renovation and more software-driven.
Broad incumbents
- Anywhere Real Estate (formerly Realogy): Anywhere Real Estate owns leading residential brokerage brands including Coldwell Banker, Sotheby's, and Century 21. Comparable to Wedgewood Homes Realty as a major residential brokerage network, though at significantly larger scale and brand breadth.
- Invitation Homes: Invitation Homes is the largest US single-family rental REIT, owning and operating over 80,000 SFR homes. Comparable to Wedgewood Multifamily in single-family residential investment at scale, though Invitation is a public REIT focused on rental rather than resale.
- Compass: Compass is a large national residential real estate brokerage with technology-enabled agent tools. Comparable to Wedgewood Homes Realty as a residential brokerage, though Compass is a much larger and publicly listed incumbent.
- eXp World Holdings: eXp World Holdings operates a cloud-based residential brokerage with a distributed agent model across the US. Comparable to Wedgewood Homes Realty in residential brokerage, with both leveraging agent networks across multiple states.
- Amherst Holdings: Amherst Holdings is a privately held single-family residential investment and services firm, acquiring and managing SFR portfolios across the US. Comparable to Wedgewood Homes and Wedgewood Multifamily as a large-scale single-family residential investor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wedgewood social profiles
Digital presenceWedgewood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wedgewood leadership team
Management profileNumber of profiles
Profiles12 records
Wedgewood subsidiaries and ownership
Company hierarchySubsidiaries4 records
Wedgewood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wedgewood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wedgewood
What does Wedgewood do?
Wedgewood purchases single-family homes directly from sellers, renovates them through its in-house team and design studio, and resells them to create homeownership opportunities. Complementary lines include affiliate real estate brokerage, multifamily property acquisition and management, and an in-house creative design group (Maverick Design) that also produces exclusive product collections such as an engineered hardwood flooring line sold through BuildDirect.
Is Wedgewood a public or private company?
Wedgewood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wedgewood founded?
Wedgewood was founded in 1985. It employs 251 to 500 people.
Where is Wedgewood based?
Wedgewood is headquartered in Redondo Beach, United States, in the North America region.
How does Wedgewood make money?
Four revenue lines are on record. Single-Family Home Acquisition, Renovation and Resale is the primary driver. The others are multifamily Property Operations, brokerage Services and real Estate Investment Opportunities.
Who are Wedgewood's main competitors?
Emerging players on record are Roofstock and Knock. Direct peers are Offerpad, HomeVestors of America (We Buy Ugly Houses) and Opendoor. Broad incumbents are Anywhere Real Estate (formerly Realogy), Invitation Homes, Compass, eXp World Holdings and Amherst Holdings.
Does Wedgewood have an API?
No public API is recorded for Wedgewood.
What industry is Wedgewood in?
Wedgewood's product category is Residential Real Estate Investment and Renovation. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage.