MOVU

What MOVU does

MOVU (legal entity: Movu AG) is a Swiss online marketplace platform, headquartered at Okenstrasse 6, 8037 Zürich, that connects households with vetted moving and cleaning service providers across Switzerland. Founded in 2014, the platform operates under the model where customers submit detailed inventory requests via an online questionnaire (with optional video or phone-based inventory intake), receive up to five fixed-price quotes from registered partner companies (Fachkräfte), and book directly through MOVU. MOVU curates, insures, and regularly retrains its partner companies, and offers an Abnahmegarantie (acceptance guarantee) on cleaning services to ensure proper handover to landlords.

The product surface spans three primary bundles — combined Umzug & Reinigung (moving and cleaning), Nur Umzug (moving only), and Nur Reinigung (cleaning only) — plus a specialized piano-transport subdomain (movu-klaviertransport.ch). Ancillary revenue and customer ecosystem tie-ins include a referral partnership with Topkartons.ch for moving boxes (CHF 39 for 10 boxes), an insurance consultation partnership with Allianz Suisse, installment-payment processing via POWERPAY/MF Group, and credit checks via Intrum AG. Marketing is multi-channel: a content-driven Umzugsratgeber blog, organic social presence on Facebook, Instagram, Twitter/X, LinkedIn, and YouTube, and a MailChimp newsletter. Distribution partnerships with Swiss real-estate portals Homegate and ImmoScout24 and property manager Wincasa capture demand at the property-transaction moment.

Commercially, MOVU operates as a commission-driven marketplace: registered partner companies pay MOVU a commission after service completion, the platform is free for customers to submit requests and compare quotes, and a transparently disclosed service fee may apply on bookings. Distribution combines self-serve product-led flow (mobile-optimized web) with inside-sales phone support (044 505 14 14) and in-person property visits for complex jobs. The company reports having served over 60,000 customers and positions itself as the largest moving platform in Switzerland. The sole disclosed executive is Hannes Sturzenegger (CMO). MOVU acquired competitor Moovaa in March 2016 and has raised capital from b2venture, GoBeyond, and Ringier Digital Ventures, with the most recent disclosed round in October 2016.

Name

MOVU

Legal name

Movu AG

Website

https://movu.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MOVU is a Swiss online marketplace that connects households with vetted moving, cleaning, and piano-transport providers across Switzerland, taking commission per booking and offering free quote comparison to consumers.

Ownership category

akta.pro rank

Product category

Online Home Services Marketplace (Moving & Cleaning)

NAICS

Other Personal Services (8129)

akta.pro primary industry

App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)

Keywords

• Moving services marketplace
• Cleaning services platform
• Relocation services
• End-of-tenancy cleaning
• Piano transport service

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission from service providers: MOVU charges registered moving and cleaning companies (Fachkräfte) a commission for each service contract facilitated through the platform. After service completion, the provider pays MOVU a commission. The platform is free for customers to use.
2. Service fees for customers: For bookings made through the platform, a service fee may be charged to customers, which is transparently disclosed before booking completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MOVU operates an online marketplace that connects customers across Switzerland with vetted, insured, and regularly trained moving and cleaning partner companies. Customers submit inventory details via an online questionnaire (or via phone/video), receive multiple fixed-price quotes, compare them transparently, and book through MOVU. The platform handles contract facilitation, payment processing on behalf of providers, and offers an Abnahmegarantie (acceptance guarantee) for cleaning services.

Product overview

MOVU operates as an online marketplace platform for moving and cleaning services in Switzerland. The core offering consists of the MOVU Platform, which connects customers with verified moving and cleaning service providers. The platform offers three main service combinations: combined moving and cleaning (Umzug & Reinigung), moving only (Nur Umzug), and cleaning only (Nur Reinigung). Specialized services include piano transport via a dedicated subdomain. The platform also integrates with Topkartons.ch for moving supplies, creating a comprehensive relocation ecosystem. Users submit inventory details through the platform, receive quotes from vetted service providers, compare offers, and book services with guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• MOVU Platform Online marketplace platform connecting Swiss customers with verified moving and cleaning service providers; lets users compare quotes, book services, and manage relocation or cleaning needs through a unified digital interface.
• Umzug & Reinigung (Moving & Cleaning) Combined moving and end-of-tenancy cleaning service allowing customers to book both relocation and cleaning through a single MOVU workflow.
• Nur Umzug (Moving Only) Standalone moving service connecting customers with quality-checked moving companies for residential or commercial relocations across Switzerland.
• Nur Reinigung (Cleaning Only) Standalone end-of-tenancy cleaning service with an Abnahmegarantie (acceptance guarantee) for handover to landlords or property managers.
• MOVU Piano Transport Specialized piano transport service operated as a separate subdomain, connecting customers with experienced piano movers across Switzerland.

Quantifiable outcome

• Minimalist approach to moving can reduce moving costs by up to 30%

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• WincasaminorGTM or Marketing PartnerReal estate and property management company; listed as a partner on MOVU platform indicating marketing or referral relationship.
• HomegateminorGTM or Marketing PartnerSwiss real estate portal; partnership provides cross-promotional opportunities for moving services related to property transactions.
• ImmoScout24minorGTM or Marketing PartnerSwiss real estate listing platform; partnership enables referral of customers between property search and moving services.
• moveagainminorChannel Partner/ Reseller/ DistributorMoving-related partner company featured on MOVU platform.
• BelianiminorChannel Partner/ Reseller/ DistributorMoving and furniture-related partner company featured on MOVU platform.
• POWERPAY / MF GroupcoreTechnology or IntegrationExternal payment service provider enabling invoice with installment option (Kauf auf Rechnung). Handles identity and credit checks for payment processing. Data shared includes name, address, birthdate, phone for payment verification.
• top-offerten GmbHminorGTM or Marketing PartnerReferral partner for additional moving and cleaning quotes. User data (name, phone, email, addresses, service type, date, rooms, persons) may be shared for additional quote offers.
• Allianz Suisse Versicherungs-Gesellschaft AGminorGTM or Marketing PartnerInsurance partner for consultation services. User consent required for sharing data (name, phone, email, addresses, service details) for insurance consultation.
• TopKartons.chminorGTM or Marketing PartnerOnline shop for moving boxes and packing materials. Referrals from MOVU website. Pricing: CHF 39 for 10 boxes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TaskRabbit: Global online and app-based marketplace for home services including moving, cleaning, and handyman tasks. Highly comparable marketplace model, though at much larger scale and with broader service categories.
• Book a Tiger: German marketplace platform for booking vetted cleaning and related home services. Same curated-partner, quote-comparison, commission-based model as MOVU, focused primarily on the DACH region.
• Lugg: US on-demand moving and delivery marketplace connecting customers with vetted drivers and movers via app. Comparable transactional marketplace with strong digital UX, though with a same-day delivery emphasis.
• Anyvan: UK-based online marketplace for booking transport, moving, and delivery services from vetted providers. Closely matches MOVU's lead-generation, quote-comparison, and customer-anchored marketplace model for residential moves.
• Movinga: German online marketplace for booking vetted moving companies with transparent fixed-price quotes. Closest direct analogue to MOVU's model in a neighboring DACH market, with very similar quote-comparison and partner-curation mechanics.
• Helpling: European online marketplace connecting customers with vetted cleaning and home service providers. Directly comparable to MOVU's cleaning service and quote-comparison flow, with broader geographic reach.
• Movers.com: US moving marketplace that aggregates and compares quotes from multiple moving companies. Directly comparable lead-generation and quote-comparison mechanic to MOVU's platform.
• Handy: US-based online platform for booking vetted home cleaning, furniture assembly, and home services professionals. Directly comparable in the cleaning/home-services vertical that MOVU serves alongside moving.
• HireAHelper: US online marketplace connecting consumers with movers and moving labor. Comparable marketplace structure with consumer-facing quote requests and a vetted provider network.

Broad incumbents

• Sirva: Global incumbent in relocation and moving services for both corporate and consumer customers. Operates a much broader portfolio (corporate relocation, moving services, logistics) that overlaps with MOVU's residential moving focus at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/movu_ch
• YouTubeyoutube.com/@MovuAGZurich
• Facebookfacebook.com/movu.ch
• LinkedInlinkedin.com/company/movu-ch
• Instagraminstagram.com/movu.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVU