What Profi.ru does

Profi.ru, operating as ООО «ПРОФИ.РУ» under IT accreditation code 2.01 under Russian law, is a two-sided online marketplace founded in 2006 and headquartered in Moscow that connects individual consumers in Russia, Belarus, and Kazakhstan with verified freelance professionals. The platform spans more than eleven service categories — tutoring (1,927 subjects), home repair (1,993 services), beauty services (1,992 services), IT freelancing, legal and accounting, sports coaching, performing artists, domestic staff, veterinary care, and driving instruction — and category depth in Moscow alone includes 206,017 repair specialists, 223,863 tutors (39,804 of them math tutors), 121,555 IT freelancers, 77,834 beauty professionals, 51,471 legal/accounting professionals, 49,853 home staff, 37,887 artists, 26,154 sports trainers, 6,838 veterinarians, and 2,600 driving instructors. Cumulatively, 20,856,830 clients have used the platform, and more than 500,000 orders per month flow through the dedicated 'Для профи' (For Professionals) mobile application.

The technical architecture is built around a recommendation engine ('рекомендательные технологии') that matches client task descriptions to candidate specialists, combined with a multi-layered identity-verification stack validating passports, education, and work experience; a review system gated to completed engagements and verified post-hoc; and a distinct 'Под ключ' (Turnkey) curated matching layer that applies AI-assisted selection of pre-vetted 4.8+ specialists at pre-quoted prices (e.g., plumbing from 3,000₽, dry cleaning from 4,000₽, appliance connection from 3,000₽) within approximately five minutes, with platform-issued work insurance up to 50,000₽. In December 2025 Profi.ru became the first third-party service authorized to integrate with Wildberries' WB ID identity verification system, signaling deeper cross-platform identity trust. Distribution is multi-channel: the web platform at profi.ru and dedicated client ('Профи') and professional ('Для профи') mobile apps distributed across AppStore, Google Play, RuStore, and Huawei AppGallery.

The business model is transaction-based and free for clients. Specialists pay either an upfront per-response fee ('Платный отклик') to submit proposals against client requests or a commission on completed orders ('Комиссия за заказ'), with the commission tariff activating after 10 paid responses and being favored in the tutoring, training, psychology, and driving instruction verticals. Over the most recent twelve months, 844,620 reviews were submitted, of which 817,702 (97%) were positive — an indicator of marketplace quality that supports both supply retention and demand conversion. In August 2022 Profi.ru acquired 94% of TutGood, a subscription-based tutoring platform, for approximately 300–500 million rubles, marking its first disclosed acquisition and a move into recurring-revenue tutoring alongside the core transactional marketplace.

Name

Profi.ru

Legal name

ООО «ПРОФИ.РУ»

Website

https://profi.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Profi.ru is a Russian two-sided online marketplace headquartered in Moscow that connects individual consumers with verified freelance specialists across tutoring, home repair, beauty, IT, legal, and other service categories, operating in Russia, Belarus, and Kazakhstan.

Ownership category

akta.pro rank

Product category

Online Services Marketplace

NAICS

All Other Professional, Scientific, and Technical Services (54199)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Online services marketplace
• Specialist search platform
• Freelance services marketplace
• Tutoring marketplace platform
• Home repair marketplace

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission on Orders (Комиссия за заказ): Specialists pay a commission fee after successfully completing a job. This tariff becomes available after 10 paid responses. Predominantly used by tutors, trainers, psychologists, and driving instructors.
2. Response Fee (Плата за отклик): Specialists pay upfront when responding to client requests/proposals. No other fees are charged. First order typically requires 7-10 responses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Profi.ru operates a two-sided online marketplace connecting individual clients with verified professional specialists across categories such as tutoring, home repair, beauty, IT freelancing, legal/accounting, sports, and personal care. Clients post task descriptions and receive proposals; specialists pay a per-response fee or a commission on completed orders. The "Под ключ" (Turnkey) service offers AI-assisted matching to pre-vetted specialists (rating 4.8+) at predetermined prices with work insurance up to 50,000 rubles.

Product overview

Profi.ru is a two-sided online marketplace platform connecting clients seeking professional services with verified specialists. The platform operates across multiple service verticals including tutoring (repetitors), home repair, beauty services, IT freelancing, legal/accounting, sports coaching, performing artists, home staff, veterinary care, and driving instruction. The core product features the 'Под ключ' (Turnkey) curated matching service, a mobile app 'Для профи' for specialists, passport verification of specialists, and a review system. In 2022, Profi.ru acquired the TutGood tutoring subscription platform. The platform also integrates with Wildberries' WB ID verification system.

Differentiator

Problem solved

Functional benefit

Products and services

• Profi.ru Marketplace Platform Two-sided online marketplace connecting individual clients with verified professional specialists across tutoring, home repair, beauty, IT, legal, sports, and personal care. The platform has over 20 million registered clients and 884,000+ specialists, with 97% positive reviews.
• Под ключ (Turnkey Service) Curated matching service that uses AI to pre-select specialists with a rating of 4.8 or higher at fixed, pre-determined prices. Includes insurance on work results up to 50,000 rubles and a 20-minute response time.
• TutGood Platform Subscription-based online tutoring platform acquired by Profi.ru in 2024, offering unlimited lessons with verified tutors across multiple subjects.
• Профи Client Mobile App Mobile application for individual clients to find and book specialists on the go. Allows users to post tasks, receive responses, and complete orders via mobile devices.
• Для профи Specialist Mobile App Mobile application for specialists to manage their Profi.ru profile, respond to client requests, and track orders.

Quantifiable outcome

• 97% positive reviews (817,702 of 844,620 reviews in last 12 months)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered notable and core.

• WildberriesnotableTechnology or Integration · 11 December 2025Wildberries opened its WB ID identity verification system to third-party services, with Profi.ru becoming the first authorized partner to integrate with Wildberries' ID verification. This enables enhanced identity verification for Profi.ru users through Wildberries' established verification infrastructure.
• TutGoodcoreStrategic or Co-development Partner · 19 August 2022Profi.ru acquired 94% of TutGood platform, which offers tutoring session subscriptions. The deal involved buying out financial investors and involving founders in future development. TutGood provides subscription-based tutoring services that complement Profi.ru's marketplace model.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TaskRabbit: US/international task-based services marketplace owned by IKEA/Ingka, connecting users with 'Taskers' for home services, moving, cleaning, and handyman work. Operationally and economically comparable to Profi.ru's matching model.
• YouDo: Russian task-and-services marketplace operating in the same geography and verticals as Profi.ru. Closest direct Russian competitor with a comparable lead-generation and matching model.
• Thumbtack: US-based two-sided online marketplace connecting consumers with local professionals across home services, tutoring, events, and wellness. Closest comparable in business model, take-rate structure, and verified-review system to Profi.ru.
• Angi (Angie's List): US home services marketplace (formerly Angie's List) connecting homeowners with pre-screened local service professionals. Directly comparable in the home repair and maintenance vertical that anchors Profi.ru's Moscow supply.
• Superprof: Global marketplace for tutors and instructors across hundreds of subjects. Directly comparable to Profi.ru's largest vertical (tutoring, 223K+ specialists in Moscow) and a clear international analogue.
• Bark.com: UK-based global services marketplace where professionals pay per-lead to receive client requests. Nearly identical take-rate and lead-generation mechanics to Profi.ru's response-fee model.
• MyBuilder: UK home services marketplace connecting homeowners with vetted tradespeople across renovation, repair, and construction. Comparable in the home services vertical with a similar verified-review system.
• Houzz Pro: US home design and remodeling platform with a professional services marketplace connecting homeowners with contractors, designers, and home professionals. Comparable in the renovation and home services vertical.
• Care.com: Global marketplace for care services (childcare, senior care, pet care, housekeeping) with a paid-subscription and lead-based monetization model. Conceptually comparable to Profi.ru's home-staff and veterinary categories.

Broad incumbents

• Avito: Russia's dominant horizontal classifieds platform with a growing 'Avito Uslugi' (Services) vertical that directly overlaps with Profi.ru. Not specialized in services alone, but benefits from vastly larger traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profi-ru

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profi.ru