The Serenity House of Flint

What The Serenity House of Flint does

The Serenity House of Flint, legally operating as Serenity House Communities (SHC), is a Michigan-registered nonprofit Recovery Community Organization (RCO) founded in 2015 that delivers peer-led substance use disorder (SUD), codependency, and trauma recovery services. Its core platform is the Community Resiliency Model, executed by staff and contractors who all carry lived recovery experience and Certified Peer Recovery Coach credentials. The service portfolio spans Peer Recovery Coaching, the peer-led PORT (Peer Overdose Response Team) post-overdose intervention, SMART Recovery groups, auricular acupuncture (5-Needle Acudetox protocol), Recovery Reiki, Emotional Freedom Technique, Slow Flow Yoga, Guided Meditation, and Doula services for low-income pregnant women. A grant-funded Rides for Recovery transportation program reduces access friction across Genesee and Lapeer counties.

The organization operates from three Michigan sites—Flint (headquarters, 1015 Church Street), Lapeer, and Owosso (via Angel Hands Community Outreach)—with hybrid virtual SMART Recovery meetings supplementing in-person delivery. Distribution is direct to consumers; there is no enterprise channel. Marketing is community-led, using a multi-platform social presence (Facebook, Instagram, LinkedIn, TikTok, YouTube), a Stop the Stigma storytelling campaign, community events, and referral relationships with Genesee Health Systems, Genesee Community Health Center, and local treatment facilities.

The revenue model is grant- and donation-funded, not fee-for-service. Primary inflows are the Michigan Department of Human Services grant (transportation), the Region 6 grant (Doula services), corporate sponsorships at $1,000–$20,000 tiers, recurring monthly/annual donations processed via Stripe/PayPal/Venmo, and event revenue from an annual golf outing and Recovery Arts & Music Show. All services are provided free to participants. Governance is exercised through a small executive team led by founder Tara Moreno-Wallen, with Director of People and Communications Candice Campbell, Community Development Coordinator Darci Pickett, and Office Manager Chasity Bowers supervising an 11–50 person headcount that includes several CPRCs serving dual coaching/driver roles.

Name

The Serenity House of Flint

Legal name

Serenity House Communities

Website

https://flintserenityhouse.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Serenity House of Flint is a Michigan nonprofit Recovery Community Organization founded in 2015 that delivers free, peer-led substance use disorder, trauma, and maternal health services—including peer coaching, PORT post-overdose response, holistic therapies, and transportation—across Genesee, Lapeer, and Shiawassee counties.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Substance use recovery
• Peer recovery coaching
• Overdose response services
• Holistic addiction therapy
• Recovery community support

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. State Grant Funding: Primary revenue source from state grants including Michigan Department of Human Services funding for Rides for Recovery program and Region 6 grant for doula services. These grants fund free services to participants.
2. Donations and Sponsorships: Accepts one-time and recurring donations via Stripe, PayPal, and Venmo. Offers annual corporate sponsorship tiers ranging from $1,000 to $20,000. Sponsorship includes event recognition, hole signage, banner placement, and social media acknowledgment.
3. Event Revenue: Annual fundraising events including golf outing ($125 individual registration, $500 team registration). Recovery Arts & Music Show accepts donations.
4. Golf Outing Sponsorships: Albatross Sponsorship ($1,500), Eagle Sponsorship ($550), Birdie Sponsorship ($250), and PAR sponsorships for hole/green recognition at annual golf event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

The Serenity House of Flint (operating as Serenity House Communities) is a recovery community organization providing free, peer-led recovery support services for individuals with substance use disorder, codependency, and trauma across Genesee, Lapeer, and Shiawassee counties in Michigan. Core offerings include Peer Recovery Coaching, the Peer Overdose Response Team (PORT) post-overdose outreach program, Rides for Recovery transportation, SMART Recovery meetings, and holistic complementary therapies such as Acudetox auricular acupuncture, Recovery Reiki, EFT/Tapping, yoga, and guided meditation. The organization also provides free doula services for low-income pregnant women and community-building events such as Weekly Sober Social Game Nights and the Recovery Arts & Music Show.

Product overview

Serenity House Communities is a Recovery Community Organization offering a comprehensive suite of peer-driven recovery support services across three Michigan locations (Flint, Lapeer, Owosso). The core offering centers on Peer Recovery Coaching and the PORT (Peer Overdose Response Team) program, supported by holistic healing modalities including Acudetox, Recovery Reiki, EFT/Tapping, and Slow Flow Yoga. Transportation services (Rides for Recovery) and structured group programs (SMART Recovery, Guided Meditation) complement individual coaching. Specialized services include Doula care for pregnant women and community-building events like the Weekly Sober Social and Recovery Arts & Music Show. Programs are primarily free to participants, funded by state grants and community donations, with all services delivered using a Community Resiliency model by staff with lived recovery experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Recovery Coaching Personalized, compassionate support from Recovery Coaches with lived experience in substance-use disorder, codependency, and trauma. Coaches provide guidance, accountability, and holistic tools like acupuncture and reiki to help participants navigate recovery and build healthier habits. Free for participants.
• PORT (Peer Overdose Response Team) Peer-led post-overdose support program providing 24-72 hour follow-up outreach, recovery self-care bags with Narcan and fentanyl test strips, transportation assistance, naloxone education, and trauma-informed peer support navigation for individuals who have experienced overdose. Free for participants.
• Rides for Recovery Transportation Transportation service providing rides to recovery-related events, detox centers, treatment facilities, hospitals, and basic needs such as groceries, banking, and job interviews, available in Flint and Lapeer counties. Free for participants.
• SMART Recovery Program Science-based substance-use disorder recovery program using cognitive behavioral therapy, dialectical behavioral therapy, and rational emotive behavior therapy. Meets weekly at the Flint location and offers a hybrid in-person/virtual option at the Owosso location. Free to attend.
• Acudetox (Auricular Acupuncture) Non-invasive holistic treatment using the 5-Needle Protocol targeting specific points on the outer ear. Addresses stress, anxiety, PTSD, drug and alcohol detox, chronic pain, trauma, depression, and supports recovery and harm reduction. Free for participants.
• Emotional Freedom Technique (EFT/Tapping) Holistic practice combining gentle tapping on specific meridian points with verbal affirmations to release emotional blocks, stress, and negative energy. Supports recovery from substance-use disorder, trauma, and emotional distress. Free for participants.
• Recovery Reiki Energy-based healing practice supporting emotional, physical, and spiritual well-being through deep relaxation and release of blockages in body and mind. Promotes pain and stress management without medication. Free for participants.
• Slow Flow Yoga Calm, meditative yoga class focused on gentle movements, longer holds, and mindful breathing. Suitable for all levels, especially beginners, promoting improved strength, flexibility, and balance. Free for participants.
• Guided Meditation Structured meditation sessions designed to help participants relax, manage stress, and cultivate mindfulness with guidance from trained facilitators. Free for participants.
• Doula Services No-cost doula care program for low-income women providing personalized support throughout pregnancy, birth, and postpartum. Includes birth plan development, breastfeeding support, childbirth education, and self-care classes. Funded by Region 6 grant and free for qualifying participants.

Quantifiable outcome

• Testimonial reports significant health improvements from holistic treatments (e.g., TSH levels reduced from 125 to 25)

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Genesee Health SystemscoreStrategic or Co-development PartnerCommunity mental health authority and sponsor providing collaborative support for recovery services in Genesee County. Listed as a proud affiliation.
• Genesee Community Health CenterminorStrategic or Co-development PartnerCommunity health center sponsor supporting Serenity House Communities' mission and recovery services.
• SMART RecoverycoreStrategic or Co-development PartnerScience-based substance use disorder recovery program partnered with SHC to provide hybrid meetings at Flint, Lapeer, and Owosso locations. Meetings funded by state grant and free to attend.
• Angel Hands Community OutreachminorStrategic or Co-development PartnerOwosso-based community organization hosting SMART Recovery hybrid meetings at 110 N. Saginaw St., Owosso, MI 48867.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CCAR (Connecticut Community for Addiction Recovery): One of the original recovery community organizations in the U.S., CCAR pioneered the Recovery Coach Academy and many peer-led methodologies SHC uses. Directly comparable as a nonprofit RCO delivering peer recovery support and advocacy.
• The McShin Foundation: Virginia-based recovery community organization providing peer-led recovery support, sober living, and community education. Directly comparable peer model serving individuals with substance use disorder through lived-experience peer coaches.
• Young People in Recovery (YPR): National nonprofit building recovery community organizations led by people in recovery. Directly comparable as a peer-led RCO network focused on youth and young adults in substance use recovery.
• Oxford House: Largest network of sober living homes in the U.S., run as a nonprofit with peer-led self-governance. Comparable as a peer-driven recovery support infrastructure organization.

Broad incumbents

• Faces & Voices of Recovery: National advocacy organization for the recovery community. Comparable as the umbrella voice for the RCO movement SHC participates in, though broader in scope than direct service delivery.
• SMART Recovery: SHC actively partners with SMART Recovery to deliver hybrid meetings. Comparable as a science-based addiction recovery program that supplements 12-step approaches with CBT/DBT tools—SHC offers SMART groups as a core program.
• Shatterproof: National nonprofit focused on addiction treatment access and stigma reduction. Comparable through its 'Stop the Stigma' style public awareness campaigns and policy advocacy, though broader in scope than direct service.

Emerging players

• Unity Recovery: Peer-led recovery organization that pioneered virtual recovery meetings and expanded post-COVID. Comparable as a peer-driven RCO with digital reach, offering an alternative growth model SHC could emulate.

Regional players

• Recovery Communities of North Carolina (RCNC): Statewide network of recovery community organizations in North Carolina providing peer support services. Comparable as a regional RCO network with state-level coordination and grant administration.
• HARM Reduction Michigan: Michigan-based harm reduction and recovery support nonprofit. Comparable as a state-level peer delivering harm reduction services in the same geography as SHC, including Narcan distribution similar to PORT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@serenityhousecommunities
• Xx.com/FlintSerenity01
• Facebookfacebook.com/flintserenityhouse
• LinkedInlinkedin.com/company/the-serenity-house-of-flint

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Serenity House of Flint