Ford
Ford Motor Company is a global automotive manufacturer designing and selling passenger cars, commercial vehicles, and high-performance vehicles across ICE, hybrid, PHEV, and BEV powertrains, distributed through authorized dealers, online configurators, Ford Pro commercial centers, and emerging utility-scale battery storage sales.
- Company typePublic
- Founded1919
- HeadquartersBallerup, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ford does
Ford Motor Company is a global automotive manufacturer founded in 1919, designing and producing passenger vehicles, commercial vehicles, and high-performance cars across ICE, hybrid, PHEV, and BEV powertrains. The company operates through wholly-owned regional subsidiaries including Ford Motor Company Limited (UK) and Ford-Werke GmbH (Germany), and distributes in Denmark via NCG Motor Company A/S (part of Nic. Christiansen Gruppen, headquartered in Ballerup). The core technology stack spans internal combustion engines (EcoBoost, EcoBlue diesels), the new Universal Electric Vehicle (UEV) Platform developed by a ~480-person "skunkworks" team in Long Beach, California, the SYNC 4 cloud-connected infotainment platform, BlueCruise hands-free motorway ADAS, Ford Pro telematics and connected fleet services, and a new Ford Energy utility-scale LFP battery storage platform repurposing the BlueOval SK Kentucky plant. EV battery packs are co-developed with SK On at the BlueOval SK joint venture. Ford holds landmark proprietary assets including the 6:40.835 Nürburgring Mustang GTD record, the 2,200 hp electric Cobra Jet 2200, and an extensive patent portfolio covering lip-reading/gesture AI driver interfaces.
Ford's revenue model is anchored on one-time hardware sales of new vehicles through a global authorized dealer network, spanning passenger cars (Puma Gen-E from DKK 209,990, Explorer/Capri EVs, Mustang Mach-E, Mustang coupe, Kuga PHEV), commercial vehicles through Ford Pro (Transit family, Ranger family, Tourneo Custom) and Ford Energy battery storage sales from 2027. Recurring and service revenue streams include privatleasing subscriptions (via NCG Finans), BlueCruise software subscriptions (190 kr/month or 2,100 kr/year after a 90-day trial), Ford Express/Economy Service and Ford Motorcraft parts, Ford Pluslån financing, and managed charging partnerships with Clever and Octopus Electroverse (1,000,000+ charge points). Distribution combines authorized dealers, online "Build Your Ford" configurators, dedicated Ford Transit Commercial Centers for fleet customers, free online test-drive booking, and the Ford-app (FordPass) for connected services. In April 2026, the company dissolved its standalone Model e EV division and is targeting an 8% adjusted EBIT margin by 2029, against 2026 EBIT guidance of $8.5-10.5 billion.
Ford firmographics
Firmographics- Name
- Ford
- Legal name
- Ford Motor Company
- Website
- https://ford.dk
- Company type
- Public
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ford Motor Company is a global automotive manufacturer designing and selling passenger cars, commercial vehicles, and high-performance vehicles across ICE, hybrid, PHEV, and BEV powertrains, distributed through authorized dealers, online configurators, Ford Pro commercial centers, and emerging utility-scale battery storage sales.
- Ownership category
- akta.pro rank
Where Ford is headquartered
LocationHeadquarters
- HQ city
- Ballerup
- HQ country
- Denmark
- HQ region
- Europe
Offices9 records
Markets served
Ford business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New vehicle sales (passenger cars): One-time hardware sales of passenger vehicles through Ford dealer network. Current lineup includes Puma Gen-E (from 209,990 kr), Puma (from 319,181 kr), Explorer EV (from 264,990 kr), Capri EV (from 264,990 kr), Mustang Mach-E (from 329,990 kr), Mustang (from 1,003,940 kr), and Kuga PHEV (from 351,031 kr).
- Commercial vehicle sales (Ford Pro): One-time hardware sales of commercial vans and pickups (Tourneo Custom, Transit Courier, Transit Connect, Transit Custom, Transit Van, Transit Chassis variants, Ranger, Ranger Raptor, Ranger PHEV, Transit City) through Ford Pro commercial dealer network.
- Privatleasing (private leasing): Subscription-style recurring vehicle leasing for individuals. Example: Ford Puma Gen-E Premium FWD SR at 2,195 kr/month with 49,995 kr down payment, 36-month term, 10,000 km/year. Provided in partnership with NCG Finans.
- Authorized service and parts: Recurring revenue from Ford Express Service, Ford Economy Service (for vehicles over 5 years), Ford Video Check inspections, and original Ford parts and Ford Motorcraft remanufactured parts, all performed by Ford-trained technicians at authorized dealers.
- BlueCruise subscription: Software subscription for hands-free motorway driving. 90-day free trial; thereafter 190 kr/month or 2,100 kr/year per vehicle.
- Ford Pluslån (service financing): Consumer financing product (private customers only) to spread workshop bills, accessories, or home charging stations into smaller installments. Requires Danish NemID/MitID.
- EV charging partnership revenue (Clever / Octopus Electroverse): Revenue from partnerships with Clever (Denmark's largest charging network) and Octopus Electroverse (European charging access to 1,000,000+ charge points including IONITY). Includes home wall box installation and subscription-based charging services.
- Ford Energy grid battery storage: Future revenue stream from utility-scale LFP battery storage systems (5.45 MWh containers, 2-hour and 4-hour configurations) manufactured at the repurposed BlueOval SK Glendale, Kentucky plant starting 2027, targeting data center and grid customers.
- Driver-assistance feature subscriptions: Ford is among automakers pushing subscription models for driver-assistance technology despite consumer subscription fatigue; specific Ford subscription revenue figures were not disclosed in this article.
- Ford Energy grid battery storage: Recurring revenue stream through Ford Power Promise program including a free Level 2 home charger with EV purchase, employee pricing on current EVs, and (with TXU Energy) Free EV Miles off-peak charging credits in Texas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Puma Gen-E Select (entry EV mini-SUV) |
| Other | Monthly | Puma Gen-E Premium |
| Other | Multi-year contract | Puma (ICE) |
| Other | Multi-year contract | Ford Explorer EV stock units |
| Other | Multi-year contract | Ford Capri EV stock units |
| Other | Multi-year contract | Mustang Mach-E |
| Other | Multi-year contract | Ford Mustang (coupe) |
| Other | Multi-year contract | Kuga PHEV |
| Subscription | Monthly | Ford BlueCruise software subscription |
| Other | Pay-as-you-go | Ford Power Promise EV promotion |
| Other | Multi-year contract | 2026 Employee Pricing for All |
| Other | Multi-year contract | 2026 Mustang Mach-E GT |
| Other | Multi-year contract | Ford Universal EV (UEV) pickup truck |
Go-to-market motion6 records
Distribution channels7 records
Marketing channels11 records
Ford product offering
Product offeringCore offering
Ford Motor Company designs, manufactures, and sells a comprehensive portfolio of passenger and commercial vehicles across internal combustion, hybrid, plug-in hybrid, and fully electric powertrains. The lineup spans the Puma, Puma Gen-E, Explorer EV, Capri EV, Mustang Mach-E, Mustang, Kuga PHEV, and Ranger family for consumers, alongside the Transit commercial van family, Tourneo people-movers, and Ford Pro service network for business fleet operators. Ford also sells connected vehicle software (SYNC 4, BlueCruise), a mobile companion app (Ford-app/FordPass), financing, servicing, parts, and is launching Ford Energy utility-scale battery storage.
Product overview
Ford Motor Company's product offering is a multi-brand, platform-plus-modules architecture spanning passenger vehicles, commercial vehicles, EV/hybrid technologies, in-vehicle software, connected services and energy. The passenger-car lineup in markets such as Denmark comprises the all-electric Puma Gen-E, Puma (petrol/diesel), Explorer (BEV SUV) and Capri (BEV SUV-coupé) on Ford's MEB-platform-derived EVs, the Kuga PHEV plug-in hybrid, and the Mustang Mach-E electric crossover alongside the iconic Mustang and limited Mustang GTD supercar. The Ranger family (Ranger, Ranger Raptor and the new Ranger PHEV) covers the pickup segment. The commercial-vehicle portfolio is anchored by the Transit family - Tourneo Custom / E-Tourneo Custom people-movers and the Transit Courier, Transit Connect, Transit Custom, E-Transit Custom, Transit Van, E-Transit and Transit City cargo vans plus chassis variants - supported by Ford Pro Service. Underpinning the vehicles are Ford SYNC 3 / SYNC 4 infotainment, the Ford BlueCruise hands-free highway driving ADAS, Ford-app (FordPass) connected services, Intelligent Oil-Life Monitor predictive maintenance, and the new Ford Energy utility-scale battery storage business. Charging is enabled through Ford Connected Wallbox (home), the Clever partnership in Denmark, and the Octopus Electroverse public charging network replacing the legacy BlueOval Charge Network. The new Universal EV (UEV) Platform from Ford's Long Beach skunkworks is scheduled to spawn a $30,000 midsize electric pickup in 2027.
Differentiator
Problem solved
Functional benefit
Brands
- Ford Pro: Ford's commercial vehicles, fleet services, and business charging sub-brand (Ford Pro Service, Ford Pro opladning, Ford Pro Super Van Erhvervscentre)
- Ford Energy
- Ford Performance
- Lincoln
Products and services
- Puma Gen-E All-electric mini-SUV for individual retail buyers with up to 417 km WLTP range, SYNC4 12-inch touchscreen, wireless Apple CarPlay/Android Auto, BlueCruise compatibility, One Pedal Drive, and 26-minute DC fast-charging (10-80%).
- Puma Compact crossover SUV in petrol and diesel variants (including Puma ST) for individual retail buyers; UK's top-selling vehicle in April 2026 with 20,339 year-to-date registrations.
- Explorer All-electric midsize SUV for retail buyers, WLTP range 357-602 km, 0-100 km/h in 5.3-8 sec, 170-340 hp, DC fast-charging up to 185 kW; winner of the 2024 Red Dot Design Award.
- Capri All-electric SUV-coupé built on the same platform as the Explorer with WLTP range 374-627 km, 170-340 hp, and 572 litres of luggage space.
- Mustang Mach-E All-electric crossover for retail buyers with WLTP range up to 600 km, BlueCruise-enabled, priced from DKK 329,990 in Denmark; 2026 variants feature distinct suspension 'personalities'.
- Mustang Iconic Ford Mustang sports coupe for retail/performance buyers, priced from DKK 1,003,940; includes performance trims such as Dark Horse.
- Mustang GTD Limited high-performance Mustang variant with supercharged 5.2L V8 producing 815 hp and 664 lb-ft; validated 6:40.835 Nürburgring lap record; priced from $325,000 with extensive customization.
- Kuga PHEV Plug-in hybrid midsize SUV for retail buyers with up to 69 km electric-only WLTP range, priced from DKK 351,031.
- Ranger Mid-size pickup truck with new 2.3L EcoBoost petrol engine, 3.0L V6 turbodiesel, and Sport grade for retail and commercial buyers.
- Ranger PHEV Plug-in hybrid variant of the Ranger pickup, launched in Denmark in 2026 as a new addition to Ford's commercial lineup.
- Ranger Super Duty Rugged Super Duty version of the Ranger pickup launched in South Africa, designed in Thailand, with 4.5-tonne tow rating, reinforced chassis and 3.0L V6 diesel for emergency services, farmers, forestry and mining operators.
- Tourneo Custom Multi-purpose people-mover in EcoBlue diesel and PHEV variants, including the Tourneo Custom Sport family minibus configuration with updated design and equipment options.
- E-Tourneo Custom All-electric version of the Tourneo Custom people-mover for commercial and family buyers.
- Transit Courier Compact commercial van for small business fleets.
- E-Transit Courier All-electric version of the Transit Courier compact van for small business fleets and last-mile delivery.
- Transit Connect Updated compact commercial van for small business fleets.
- Transit Custom Mid-size commercial van in EcoBlue diesel and PHEV variants with mechanically limited slip differential, AWD and active park assist for fleet operators.
- E-Transit Custom All-electric mid-size commercial van for fleet operators and last-mile delivery.
- Transit Van Full-size Transit commercial van for large commercial fleets and logistics operators.
- E-Transit All-electric large commercial van for fleet operators with documented dramatic fuel-cost savings versus ICE alternatives.
- Transit Chassis variants Chassis cab versions of the Transit for body conversions, including standard chassis, double cab, skeletal cargo van and E-Transit Chassis variants.
- Transit City New compact urban delivery van added to Ford's commercial vehicle lineup in Denmark.
- Ford Pro Service Commercial-vehicle servicing programme for Ford Transit Commercial Centers, offering specialised diagnostics, Ford-trained technicians, original Ford parts, replacement vehicles, flexible opening hours, Ford Video Check and roadside assistance for fleet operators.
- Ford BlueCruise Hands-free motorway driving ADAS available on Mustang Mach-E and Puma Gen-E; operates in approved Blue Zones with driver-facing camera attention monitoring, adaptive cruise control, speed-sign recognition, and Lane Centering Assist; subscription after 90-day free trial.
- Ford SYNC (SYNC 3 and SYNC 4) In-vehicle communication and entertainment system with cloud connectivity (SYNC 4), conversational voice recognition, wireless smartphone integration, EV charging control, and over-the-air software updates on a 12-inch touchscreen.
- Ford-app (FordPass) Connected vehicle mobile application providing remote lock/unlock, remote start, vehicle location, charging station finder, intelligent range prediction, charging status, in-app public charging payment via Electroverse, live traffic, service booking and roadside assistance.
- Ford Pro opladning (Ford Pro Charging) Fleet charging programme for commercial customers, offering company, home and public charging solutions via the Ford Connected Wallbox and access to over 450,000 public charging points including IONITY.
- Ford Connected Wallbox Home EV charging wallbox supplied through Clever as Ford's preferred partner, providing up to 5x faster charging than a standard socket with intelligent off-peak scheduling.
- Ford Ekspres Service 60-minute express maintenance service with two technicians working simultaneously on oil change and tyre inspection, contactless drop-off/pickup, free Wi-Fi and complimentary exterior cleaning.
- Ford Original Parts and Ford Motorcraft Original Ford parts programme meeting European safety and environmental standards plus Ford Motorcraft remanufactured parts for older models, both backed by Ford's pan-European parts and accessories warranty.
- Ford Energy Ford's utility-scale battery energy storage subsidiary, producing containerized 5.45 MWh LFP systems in 2-hour and 4-hour configurations for grid and data-center applications, to be assembled in the United States from 2027.
- Mustang Cobra Jet 2200 Ford Performance's 2,200-horsepower electric drag racing car achieving a record-setting 6.76-second quarter-mile pass at 222 mph, approximately 900 lbs lighter than its predecessor the Super Cobra Jet 1800.
- Ford Universal EV (UEV) Platform Ford's next-generation affordable EV platform from its Long Beach skunkworks; battery pack as stressed chassis member, large castings, modular construction; targeted to spawn a $30,000 midsize electric pickup in 2027 from Louisville Assembly.
Quantifiable outcome
- Ford E-Transit cost $698 in fuel over 27,000+ miles vs $7,515 for gas 2024 Ram ProMaster (≈38 miles per dollar vs 3.9 miles per dollar)
- +9 more outcomes
Companies that use Ford
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Ford technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature8 records
Ford partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered flagship, core and minor.
- GeelyflagshipGeely is reportedly acquiring part of Ford's idle No. 3 body and final assembly shop at the Almussafes plant in Valencia, Spain. Geely would produce hybrid and electric models on its GEA platform for Ford to rebadge as Ford-branded products, avoiding the 18.8% EU tariff on Chinese-made vehicles. Discussions also include sharing technology such as automated driving and advanced driver-assistance systems. Reported as part of Ford's broader European restructuring to cut costs and compete with Chinese EV makers like BYD.
- GeelyflagshipFord is in advanced talks with Geely to sell a portion of its Valencia plant in Spain, with Geely potentially manufacturing vehicles (including hybrid and electric models using its GEA platform) for Ford to rebadge as Ford-branded products. Deal would also involve discussions about sharing technology such as automated driving and advanced driver-assistance systems.
- GeelyflagshipGeely's VP Alex Gu publicly disclosed that the Chinese automaker is reportedly helping Ford build the next-generation Ranger pickup truck, offering its platform as a cost-effective alternative to Ford developing its own new-energy platform. Ford refused to comment on Gu's statement while also denying reports about working with Geely in the United States.
- GeelyflagshipFord and Geely are reportedly exploring the possibility of extending their partnership from Europe to the U.S., though no immediate actions or strategic implications were specified.
- Red Bull RacingflagshipFord's 2026 F1 launch partner. Eight-time grand prix winner Daniel Ricciardo serves as Ford's global brand ambassador, appearing at off-road events and the 2026 Ford launch with Red Bull Racing.
- Daniel Ricciardo (brand ambassador)coreAustralian F1 driver Daniel Ricciardo serves as a global brand ambassador for Ford, appearing at off-road events and the 2026 Ford launch with Red Bull Racing.
- TXU EnergycoreFord and TXU Energy partnered to offer the Free EV Miles program in Texas, allowing Ford EV and plug-in hybrid owners to charge during off-peak hours (10 p.m. to 1 p.m.) at no cost, with electricity credits applied to TXU bills.
- Liberty GearsminorFord Performance collaborated with Liberty Gears on the transmission for the Mustang Cobra Jet 2200, a 2,200-horsepower electric drag racing car that achieved a record-setting 6.76-second quarter-mile pass at 222 mph. Ford also worked with NHRA on safety innovations including pyrotechnic circuit breakers.
- CarharttcoreFord launched the 2027 Super Duty Carhartt, a special edition package for the XLT Crew Cab single-rear-wheel 4x4 variant, developed in collaboration with workwear brand Carhartt over nearly a year of design work. Features dark-painted grille, manhole cover-inspired 20-inch wheels, Carhartt graphics, embroidered logos, and triple-stitching throughout the cabin.
- RTR VehiclescoreFord introduced the 2027 Bronco RTR developed in partnership with RTR Vehicles at the 2026 New York International Auto Show. Features custom interior elements with Hyper Lime accents, designed for off-road and high-performance use.
- Shelby AmericancoreShelby American modified limited-edition Ford Mustang Shelby Mach-E vehicles (limited to 100 units), featuring Borla-engineered external V8 sound system. The Shelby American partnership was used for Hertz's rare Shelby-badged 2023 Ford Mustang Mach-E EVs.
- Churchill DownsminorFord is among the brand partners for the 152nd Kentucky Derby (May 2, 2026) at Churchill Downs in Louisville, Kentucky, alongside L'Oréal Paris (inaugural Beauty Partner), SAP (Official Technology Partner), Woodford Reserve, Longines, TwinSpires, Old Forester, Herradura, Hallmark, Graeter's Ice Cream, Red Bull, MLB, WNBA, vineyard vines, Tractor Beverage Company, and Mitsubishi Electric.
- Bloomberg Philanthropies, Lowe's Foundation, BlackRock FoundationcoreFord Motor Co. is among major corporations and philanthropies committing over $400 million combined to skilled-trades training programs to address persistent labor shortages in mechanics, electricians, and other technical workers. The initiatives target expanding training capacity through high-school pipelines, apprenticeships, and mobile classrooms.
- CleverflagshipFord partners with Clever for home and public EV charging in Denmark. Customers can choose Clever One (free charging at home and on the network) or Clever Box (own Clever charging box with discount). Clever's network is Denmark's largest with 60,000+ charge points.
- Octopus ElectroverseflagshipFord collaborates with Octopus Electroverse for public charging, offering access to over 1,000,000 charge points across Europe including IONITY high-power chargers. The transition from BlueOval Charge Network and IONITY Premium subscriptions to Electroverse was completed November 16, 2025.
- IONITYflagshipFord offers IONITY Premium access as part of the Electroverse network, providing preferred pricing to Ford EV customers at high-power DC charging stations located along major European motorways.
- Ford-Werke GmbH (Germany)flagshipFord-Werke GmbH is the German Ford importer/producer. Personal data collected from Danish customers is shared with Ford-Werke GmbH for factory warranty, statistics, and reporting purposes.
- Ford Motor Company Limited (United Kingdom)flagshipFord Motor Company Limited (UK) is the British Ford importer/producer. Personal data collected from Danish customers is shared with Ford Motor Company Limited for factory warranty, statistics, and reporting purposes.
- NCG Motor Company A/S (Nic. Christiansen Gruppen)flagshipNCG Motor Company A/S (CVR: 62532319), part of Nic. Christiansen Gruppen, is the authorized Danish Ford importer and data controller. Borupvang 1, 2750 Ballerup, Denmark. Handles all Ford vehicle distribution, authorized dealer coordination, and customer service operations in Denmark.
- Meta Platforms (Facebook & Instagram)coreFord operates under a joint data-controller arrangement with Meta Platforms (Facebook and Instagram) for personalized marketing and competitions in Denmark.
- LinkedIncoreFord operates under a joint data-controller arrangement with LinkedIn for personalized marketing and competitions in Denmark.
- GooglecoreFord operates under a joint data-controller arrangement with Google for personalized marketing and competitions in Denmark.
- GOBOULTminorGOBOULT launched Mustang GT20 and GT40 speakers in collaboration with Ford Mustang featuring automotive-inspired designs.
- RenaultcoreIndustry experts cite the Ford-Renault partnership for small vehicles in Europe as an example of strategic industry partnership to address common challenges like new-energy vehicle transition and Chinese brand expansion.
- U.S. Department of Defense / PentagonflagshipThe Pentagon has reportedly approached Ford and General Motors about military contracting as part of efforts to rebuild the U.S. industrial base. Senior Pentagon officials held preliminary discussions with Ford and GM CEOs about leveraging manufacturing capacity for military needs, including a WWII-era model where Detroit automakers halted civilian production. Discussions also involve GE Aerospace and Oshkosh Defense.
- HertzcoreHertz Car Sales offered 31 limited-edition Ford Mustang Shelby Mach-E electric vehicles (previously rental cars) at prices ranging from $40,085 to $40,999, a $20,000 discount from the roughly $60,000 asking price six months earlier. Only 100 Shelby American-modified vehicles were ever built.
Scale indicators16 records
Recent moves8 records
Expansion highlights7 records
Ford competitors and assessment
Company assessmentDirect peers
- General Motors: Direct US peer: fellow Detroit Big Three automaker with parallel EV (Ultium) and ICE portfolios, similar $19.5B-class EV losses, and overlapping F-Series vs Silverado/Sierra competition as well as Mustang Mach-E vs Equinox EV rivalry.
- Stellantis: Direct global peer: multi-brand automaker (Jeep, Ram, Peugeot, Fiat, Opel) competing with Ford in commercial vans, pickups, and European passenger EVs; also a participant in the same Big Three EV loss cluster ($67B+ combined).
- Tesla: Direct competitor in passenger BEVs (Model Y vs Mustang Mach-E / Explorer EV / Capri EV) and in Ford Energy's target market of utility-scale battery storage (Megapack vs Ford Energy 5.45 MWh LFP containers).
- Volkswagen Group: Direct European peer: competing MEB-based BEVs (ID.4 vs Explorer EV / Capri EV), commercial vans, and ongoing multi-brand EV transition; also navigating EU tariff dynamics on Chinese-made vehicles similarly to Ford.
- Hyundai Motor Group (Hyundai / Kia): Direct peer across mass-market EVs (Ioniq 5/6, EV6 vs Mustang Mach-E) and hybrids; YTD US sales outpaced Ford in early 2026, making it a real benchmark for Ford's volume and pricing competitiveness.
- Renault Group: Direct European peer in small/compact passenger cars and vans, already cited in industry coverage as a strategic partnership counterpart to Ford for new-energy vehicles and Chinese-brand defense in Europe.
Broad incumbents
- Toyota: Broad incumbent peer with the leading global hybrid portfolio and growing US EV share (10,000+ Q1 2026 US EVs vs Ford's 6,860); competes across passenger, commercial, and emerging-market segments where Ford also plays.
Emerging players
- BYD: Emerging global EV leader that has overtaken Tesla in volume and is the principal low-cost competitor Ford cites as driving its UEV platform and Geely partnership strategy.
- Geely: Strategic partner and emerging global competitor: producing Ford-badged vehicles on the GEA platform at Valencia while also building competing hybrid/EV brands (Zeekr, Polestar, Volvo) in overlapping markets.
- Rivian: Emerging US EV peer with R1T pickup and R1S SUV directly competing with Ford's upcoming $30K UEV electric pickup and Mustang Mach-E / Explorer EV; also a former Ford investment/development partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Ford social profiles
Digital presenceFord compliance and trust
Trust signalCompliance4 records
Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ford leadership team
Management profileNumber of profiles
Profiles3 records
Ford subsidiaries and ownership
Company hierarchySubsidiaries6 records
Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ford
What does Ford do?
Ford Motor Company designs, manufactures, and sells a comprehensive portfolio of passenger and commercial vehicles across internal combustion, hybrid, plug-in hybrid, and fully electric powertrains. The lineup spans the Puma, Puma Gen-E, Explorer EV, Capri EV, Mustang Mach-E, Mustang, Kuga PHEV, and Ranger family for consumers, alongside the Transit commercial van family, Tourneo people-movers, and Ford Pro service network for business fleet operators. Ford also sells connected vehicle software (SYNC 4, BlueCruise), a mobile companion app (Ford-app/FordPass), financing, servicing, parts, and is launching Ford Energy utility-scale battery storage.
Is Ford a public or private company?
Ford is a public company. It is classified as public and is currently operating.
When was Ford founded?
Ford was founded in 1919. It employs 51 to 100 people.
Where is Ford based?
Ford is headquartered in Ballerup, Denmark, in the Europe region.
How does Ford make money?
Ten revenue lines are on record. New vehicle sales (passenger cars) is the primary driver. The others are commercial vehicle sales (Ford Pro), privatleasing (private leasing), authorized service and parts, blueCruise subscription, ford Pluslån (service financing), EV charging partnership revenue (Clever / Octopus Electroverse), ford Energy grid battery storage, driver-assistance feature subscriptions and ford Energy grid battery storage.
Who are Ford's main competitors?
Direct peers on record are General Motors, Stellantis, Tesla, Volkswagen Group, Hyundai Motor Group (Hyundai / Kia) and Renault Group. Toyota is listed as a broad incumbent. Emerging players are BYD, Geely and Rivian.
Does Ford have an API?
No public API is recorded for Ford.