ScatterSpoke
ScatterSpoke is a Denver-based SaaS platform that uses in-house proprietary AI to convert agile retrospective and standup feedback from software engineering teams into themes, impact scores, sentiment analysis, and cost metrics, sold via freemium, subscription, and enterprise tiers.
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ScatterSpoke does
ScatterSpoke is an AI-powered feedback intelligence platform built for software engineering teams that converts qualitative feedback from agile retrospectives, daily standups, blameless post-mortems, and developer experience surveys into quantified themes, impact assessments, and cost metrics. The product is delivered as a unified SaaS application with three core surfaces — Retrospectives (20+ facilitation formats plus real-time collaboration), Standups (with a Stand Up Copilot that automates question selection), and AI Insights (issue detection, sentiment analysis, engagement scoring, and feedback-to-cost translation) — supported by async feedback collection through Slack, Microsoft Teams, and email, plus engineering-metric ingestion from GitHub and Bitbucket. The underlying AI is built, tested, and hosted entirely in-house using proprietary code and machine learning models, with an explicit policy that customer data is never shared with third-party AI providers or used to train external LLMs.
The company is headquartered in Denver, Colorado, was founded in 2019 by Colleen Johnson and John Samuelson, and operates as ScatterSpoke Retrospectives Inc. under Colorado law. Go-to-market is a hybrid: a product-led growth motion targeting small teams via a free tier and $50/month Starter and $500/month Business subscriptions, layered with a direct enterprise sales motion offering custom pricing, custom SSO/SCIM, custom SOC 2 reports, a 99.9% uptime SLA, and a dedicated CSM; the platform is also listed on the AWS Marketplace. SOC 2 Type II compliance has been maintained since inception with annual penetration testing, serving as an enterprise procurement gate-clearing capability. Key investors include TinySeed (2020 accelerator) and Atlassian Ventures (2022 pre-seed lead), and the company added Dan Wyks as CEO in 2025 after an eighteen-month Product Advisor engagement, freeing co-founder John Samuelson to focus on the CTO role.
The customer base is described horizontally across software engineering teams, agile coaches, and engineering leaders, with explicit targeting of Scaled Agile (SAFe) organizations running Agile Release Trains and organizations without dedicated agile coaches who need self-facilitating tooling. Pricing spans four tiers — Free (1 team, 10 users), Starter ($50/month, 5 teams, 100 users), Business ($500/month, unlimited), and Enterprise (custom) — with 45-day trials, 2-month discounts on annual billing, and integrations with Jira, Slack, Microsoft Teams, GitHub, Bitbucket, Okta, and Microsoft ADFS that anchor the product inside the daily engineering workflow.
ScatterSpoke firmographics
Firmographics- Name
- ScatterSpoke
- Legal name
- ScatterSpoke Retrospectives Inc.
- Website
- https://scatterspoke.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ScatterSpoke is a Denver-based SaaS platform that uses in-house proprietary AI to convert agile retrospective and standup feedback from software engineering teams into themes, impact scores, sentiment analysis, and cost metrics, sold via freemium, subscription, and enterprise tiers.
- Ownership category
- akta.pro rank
ScatterSpoke industry classification
Industry- Product category
- Agile retrospective and team feedback analytics software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)
Keywords
Where ScatterSpoke is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ScatterSpoke business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription (SaaS): Recurring subscription revenue from four pricing tiers: Free (forever), Starter ($50/month), Business ($500/month), and Enterprise (custom pricing). Annual billing offers a 2-month discount. Revenue flows from per-seat/user and team-seat expansion as organizations grow from small teams to enterprise-wide deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Forever - Perfect for 1 team |
| Subscription | Monthly | Starter - Perfect for startups ($50/month) |
| Subscription | Monthly | Business - For serious businesses ($500/month) |
| Subscription | Multi-year contract | Enterprise - Meets enterprise demands (Custom pricing) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ScatterSpoke product offering
Product offeringCore offering
ScatterSpoke is an AI-powered SaaS platform that helps software engineering teams run agile retrospectives, daily standups, and async feedback collection while using proprietary in-house AI to transform qualitative team feedback into themes, impact assessments, and quantified cost metrics. The product combines facilitation tools, real-time collaboration, more than 20 retrospective formats, and AI-driven summaries, issue detection, engagement scoring, and sentiment analysis within a single platform that scales from individual teams through programs to organization-wide deployments. It is sold via freemium and tiered subscription plans, with enterprise-grade security (SOC 2 Type II, SSO/SCIM, custom domain) and direct sales for larger engineering organizations.
Product overview
ScatterSpoke is an AI-powered feedback intelligence platform for software engineering teams, built as a unified SaaS product with multiple integrated modules. The core platform consists of three main product lines: Retrospectives (agile retrospective facilitation with 20+ formats and AI-powered analysis), Standups (automated daily standup facilitation via Stand Up Copilot), and AI Insights (the analytical engine that transforms feedback into themes, impact assessments, and cost metrics). Supporting modules include Async Feedback (real-time collection via Slack/Teams/email), Issue Detection (real-time problem identification), Feedback Summaries (instant AI-generated overviews), Engagement Score (participation and quality metrics), Sentiment Analysis (morale tracking), Executive Views (leadership dashboards), Action Items, Goals tracking, Reports, and the Activity & Insights Feed. The platform is offered across four pricing tiers: Free Forever (1 team), Starter ($50/month for startups), Business ($500/month with unlimited features), and Enterprise (custom with dedicated support and SLA). All AI capabilities are created, tested, and hosted in-house using proprietary machine learning models.
Differentiator
Problem solved
Functional benefit
Products and services
- Retrospectives Agile retrospective facilitation tool for software engineering teams, featuring a library of 20+ retrospective formats (including DAKI, Starfish, 4 Ls, Sailboat, Start Stop Continue, WARP), real-time collaboration on retrospective boards, AI-powered summaries and analysis, and metrics supporting team, program, and organization-level retrospectives.
- Standups Streamlined daily standup facilitation with automated question prompting via Stand Up Copilot, designed to surface critical topics for discussion and maximize standup impact without scheduling separate meetings. Aims to convert standup discussions into structured, analyzable feedback within the same ScatterSpoke platform.
- AI Insights AI-powered analytics module that transforms team feedback into themes, impact assessments, and quantified cost metrics, providing teams and leaders with concrete high-impact action lists. Delivered as a standalone product line that leverages ScatterSpoke's in-house AI for natural language processing, sentiment analysis, issue detection, and engagement scoring across retrospectives, standups, and async feedback.
Quantifiable outcome
- Automated feedback collection reduces manual overhead for data management
- +2 more outcomes
Companies that use ScatterSpoke
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
ScatterSpoke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature12 records
ScatterSpoke partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and operational.
- JiracoreScatterSpoke integrates with Jira for task management. Action items created during retrospectives can be sent directly to Jira. Jira integration is available on the Starter plan (1 integration) and Business/Enterprise plans (unlimited integrations).
- SlackcoreScatterSpoke integrates with Slack for async feedback collection, standup facilitation, and notification delivery. Slack is one of the two integrations available on the Starter plan.
- Microsoft TeamscoreScatterSpoke integrates with Microsoft Teams for async feedback collection and standup facilitation, alongside Slack as a supported communication platform integration.
- GitHubsecondaryScatterSpoke integrates with GitHub to automatically collect relevant engineering metrics (e.g., DORA metrics, deployment frequency, cycle time) and establish baselines for teams.
- BitbucketsecondaryScatterSpoke integrates with Bitbucket alongside GitHub for engineering metrics collection, providing teams with quantitative baseline data during retrospectives.
- OktasecondaryScatterSpoke supports SSO integration with Okta as part of its enterprise authentication offering, in addition to Microsoft ADFS. SSO integrations are available on Business and Enterprise plans.
- Microsoft ADFSsecondaryScatterSpoke supports SSO with Microsoft Active Directory Federation Services (ADFS) for enterprise identity management. Available on Business and Enterprise plans alongside Okta.
- StripeoperationalStripe is used as the third-party payment processor for handling subscription billing. PCI-DSS compliant payment processing for all paid tiers. No payment card details are stored by ScatterSpoke.
- Google AnalyticsoperationalGoogle Analytics is used as a web analytics service to track and report website traffic. Used for marketing analytics and optimization.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
ScatterSpoke competitors and assessment
Company assessmentDirect peers
- TeamRetro: TeamRetro (formerly icebreaker) is an online retrospective and team health-check tool serving agile and engineering teams with anonymous input, voting, and reporting features comparable to ScatterSpoke's core offering.
- Retrium: Retrium is a dedicated agile retrospective facilitation platform serving software teams with formats, facilitation tools, and reporting. It is the closest functional competitor to ScatterSpoke's Retrospectives product.
- EasyRetro: EasyRetro (formerly Easy Retrospectives) is a freemium retrospective tool targeting agile/Scrum teams with templates, voting, and actions. It directly competes with ScatterSpoke at the SMB/self-serve layer of the market.
- Parabol: Parabol is an open-source retrospective, standup, and check-in platform for agile teams. It overlaps with ScatterSpoke's Retrospectives and Standups modules and competes for the same engineering-team buyer.
- SprintReflect: SprintReflect is a retrospective tool built for agile/scrum teams with templates and action tracking. It competes head-to-head with ScatterSpoke's Retrospectives product, particularly at the small-team/SMB layer.
- Ideaboardz: Ideaboardz is a free retrospective/idea board tool used widely by agile teams. It is a partial competitor to ScatterSpoke at the low end, though without the AI analytics layer.
- Range: Range is an async team check-in and status reporting tool with Slack/Teams integrations, directly comparable to ScatterSpoke's Async Feedback and Standups modules targeting the same engineering-manager buyer.
- Standuply: Standuply is a Slack/Teams-based bot for standups, retros, and surveys inside chat. It overlaps with ScatterSpoke's async feedback and standup functionality for distributed engineering teams.
Broad incumbents
- Atlassian (Jira): Atlassian is both ScatterSpoke's strategic pre-seed investor and a broad incumbent whose Jira product offers retrospective and agile planning templates. Atlassian represents the principal incumbent threat and distribution partnership in the agile tooling space.
- Miro: Miro is a leading visual collaboration platform with retrospective, agile, and workshop templates used by engineering teams. It competes with ScatterSpoke at the facilitation/board layer, though it lacks purpose-built feedback analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ScatterSpoke social profiles
Digital presenceScatterSpoke compliance and trust
Trust signalCompliance1 record
ScatterSpoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScatterSpoke leadership team
Management profileNumber of profiles
Profiles3 records
ScatterSpoke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScatterSpoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScatterSpoke
What does ScatterSpoke do?
ScatterSpoke is an AI-powered SaaS platform that helps software engineering teams run agile retrospectives, daily standups, and async feedback collection while using proprietary in-house AI to transform qualitative team feedback into themes, impact assessments, and quantified cost metrics. The product combines facilitation tools, real-time collaboration, more than 20 retrospective formats, and AI-driven summaries, issue detection, engagement scoring, and sentiment analysis within a single platform that scales from individual teams through programs to organization-wide deployments. It is sold via freemium and tiered subscription plans, with enterprise-grade security (SOC 2 Type II, SSO/SCIM, custom domain) and direct sales for larger engineering organizations.
Is ScatterSpoke a public or private company?
ScatterSpoke is a private company. It is classified as venture growth investor backed and is currently operating.
When was ScatterSpoke founded?
ScatterSpoke was founded in 2019. It employs 1 to 10 people.
Where is ScatterSpoke based?
ScatterSpoke is headquartered in Denver, United States, in the North America region.
How does ScatterSpoke make money?
One revenue line is on record: subscription (SaaS).
Who are ScatterSpoke's main competitors?
Direct peers on record are TeamRetro, Retrium, EasyRetro, Parabol, SprintReflect, Ideaboardz, Range and Standuply. Broad incumbents are Atlassian (Jira) and Miro.
Does ScatterSpoke have an API?
No public API is recorded for ScatterSpoke.
What industry is ScatterSpoke in?
ScatterSpoke's product category is Agile retrospective and team feedback analytics software. Its primary akta.pro industry code is EDABAHAJ, Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus). Its NAICS code is 513210 and its SIC code is 7372.