What TeamRetro does

TeamRetro is an Australian SaaS company that operates a cloud-based platform for agile team collaboration, providing online retrospectives, health checks, and collaborative estimation (planning poker) tools. The platform is built on AWS infrastructure and serves agile teams ranging from small startups to Fortune 500 enterprises, with named customers including SAP, Microsoft, Accenture, PwC, Uber, TripAdvisor, BlaBlaCar, Culture Amp, and Wayfair. The company distributes through three core products — Retrospectives, Health Checks, and Estimations — alongside a portfolio of free standalone tools (IcebreakerGames, PlanningPoker, RetrospectiveIdeas). TeamRetro employs a hybrid go-to-market motion combining product-led growth, via a 30-day free trial with no credit card required, with enterprise field sales targeted at larger organizations with complex requirements. The platform is localized in 8 languages, supports regional data hosting in the US (Northern Virginia) and EU (Frankfurt, Germany), and reports 26,000+ agile teams using the product with 99.9% uptime.

The platform's core technology stack runs on AWS (VPC, ALB, WAF, ECR, ECS, RDS, Elasticache, S3, CloudFront, CloudWatch, CloudTrail, GuardDuty, SecurityHub) with Ably Realtime providing WebSocket-based real-time synchronization across regions. AI capabilities are layered on top using AWS Bedrock (Anthropic Claude Sonnet 4.x and Haiku 4.x) for synthesis, grouping, summaries, and recommendation, OpenAI ChatGPT 5.x for template and icebreaker generation, and fal.ai for cover and topic image generation. The platform maintains SOC 2 Type 2 certification (assessed under ASAE 3150), SOC 3 public report, GDPR compliance, and offers SSO/SAML, SCIM provisioning, and audit logs for enterprise procurement requirements. Native integration with Jira allows retrospective action items to be linked to Jira issues, embedding TeamRetro into the broader agile tooling workflow.

TeamRetro operates as GroupMap Technology Pty Ltd, a privately held proprietary limited company registered in East Victoria Park, Western Australia (ABN 95 160 220 520). The company appears bootstrapped or self-funded, with no disclosed external investment rounds, M&A activity, or recapitalizations. Leadership consists of CEO Jeremy Lu and co-founder Brad Ward, with total headcount reported at 1-10 employees. Revenue and ARR are not publicly disclosed. Marketing is conducted through content and SEO, organic social (Facebook, Twitter/X, LinkedIn, Instagram), a free trial funnel, Calendly-driven enterprise demos, and customer review platforms (Capterra, G2).

Name

TeamRetro

Legal name

GroupMap Technology Pty Ltd

Website

https://teamretro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TeamRetro is an Australian SaaS platform providing online retrospectives, agile health checks, and collaborative estimation (planning poker) tools for agile teams. It serves 26,000+ teams including Fortune 500 enterprises globally, with AI-powered synthesis features built on AWS infrastructure and US/EU data residency.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Subscription: TeamRetro operates as a subscription-based SaaS platform with monthly and annual billing options. The platform offers tiered plans for different team sizes and enterprise requirements. A 30-day free trial with no credit card required enables customer acquisition and conversion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TeamRetro is a SaaS platform for agile teams that provides online retrospectives, team health checks, and planning poker estimations in a single workspace. The product enables independent brainstorming with anonymous voting, timeboxed workflows, AI-powered idea grouping and meeting summaries, action item tracking with Jira integration, and longitudinal team health dashboards. The platform is sold via tiered monthly and annual subscriptions with a 30-day free trial, and is offered with enterprise-grade security (SOC 2 Type 2, GDPR) and US/EU data residency.

Product overview

TeamRetro is a SaaS platform consisting of three core integrated products: Retrospectives (online brainstorming and action tracking), Health Checks (team sentiment and agile maturity assessments), and Estimations (collaborative planning poker). The platform also offers free standalone tools including RetrospectiveIdeas, IcebreakerGames, and PlanningPoker. TeamRetro targets agile teams across various roles including Scrum Masters, Agile Coaches, Project Managers, and Engineering Managers, with enterprise-grade features including SOC 2 Type 2 compliance, regional data hosting (US and EU), SSO/SAML, and SCIM provisioning.

Differentiator

Problem solved

Functional benefit

Brands

• IcebreakerGames: Free icebreaker activity generator tool accessible at games.teamretro.com
• PlanningPoker
• RetrospectiveIdeas

Products and services

• Retrospectives

Quantifiable outcome

• Trusted by 26,000+ agile teams
• +1 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting infrastructure for TeamRetro's platform. EU region hosted in Luxembourg with data processing in Germany. US region hosted in Seattle with US-based processing. Services include VPC, ALB, WAF, ECR, ECS, RDS, Elasticache, S3, CloudFront, CloudWatch, CloudTrail, GuardDuty, and SecurityHub.
• AWS BedrockcoreTechnology or IntegrationAWS Bedrock powers TeamRetro's AI synthesis features including suggested grouping, retrospective and health check meeting summaries, and health check response summaries. Uses Anthropic Claude Sonnet 4.x and Claude Haiku 4.x models. Does not log, store, or use customer content for any other purposes.
• OpenAIcoreTechnology or IntegrationOpenAI's generative AI (ChatGPT 5.x) is used for AI content generation including retrospective templates, health models, and icebreaker questions. No PII or commercially sensitive information is shared with OpenAI.
• Ably RealtimecoreTechnology or IntegrationAbly provides real-time data synchronization via WebSockets for both EU and US regions. EU region data crosses borders through Ireland, Germany, UK, France, and Sweden.
• JiracoreTechnology or IntegrationJira integration allows teams to track goals and action items from retrospectives within their existing Jira workflow.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fellow: Fellow is a meeting management and 1:1 platform with shared agendas and feedback workflows — a peer on the team-collaboration meeting side of TeamRetro's product.
• Geekbot: Geekbot runs async standups, retrospectives, and team check-ins inside Slack and Microsoft Teams — competing for the same agile-meeting budget as TeamRetro.
• Parabol: Parabol is a direct competitor offering agile retrospective, health check, and standup meeting software with subscription plans for teams — directly overlapping TeamRetro's core product surface.
• Retrium: Retrium is a dedicated agile retrospective platform serving Scrum Masters and Agile Coaches — competing head-to-head with TeamRetro on the same use case and persona.
• EasyRetro: EasyRetro is a sprint retrospective tool with voting, grouping, and action-tracking features — a like-for-like alternative to TeamRetro for agile teams.
• Neatro: Neatro offers online retrospectives and team health checks for agile and remote teams — directly comparable feature set and target persona as TeamRetro.
• SprintGround: SprintGround combines sprint planning, retrospectives, and backlog management in one tool — a direct agile-team workflow peer.
• Range: Range provides team check-ins, meetings, and async status updates for managers — overlapping TeamRetro's health-check and team-meeting use cases.

Broad incumbents

• Atlassian Jira: Jira is the dominant agile planning tool for engineering teams and includes retrospective-related workflows via apps and integrations — a broad incumbent whose ecosystem TeamRetro integrates with and competes against for the agile-team budget.
• Miro: Miro is a broad visual collaboration whiteboard used by agile teams for retrospectives and workshops — competes with TeamRetro for retrospective use cases while serving a much larger collaboration footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamretrohq
• Facebookfacebook.com/teamretrohq
• LinkedInlinkedin.com/company/teamretro
• Instagraminstagram.com/teamretrohq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamRetro