DUSK
DUSK is a London-based free nightlife rewards app that gives users free drinks and card-linked loyalty points at partner bars across UK cities, monetizing via venue partnership fees and drinks-brand on-trade activation targeting millennial and Gen Z consumers.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What DUSK does
DUSK is a London-based nightlife rewards platform operating a card-linked loyalty model for bars and venues, primarily in the United Kingdom. The consumer-facing free mobile app (iOS and Android) lets users discover partner bars via curated guides, link a payment card to earn "DUSK points" automatically on qualifying spend, redeem a free drink daily at partner venues, and unlock exclusive discount codes from consumer brands. The company was founded in 2014, employs 1-10 people, and is led by CEO Sophie Abrahamovitch. The app is technically built around geolocation-based venue discovery and secure card-linking that tracks spend without requiring venue hardware, staff training, or physical loyalty cards.
DUSK operates as a three-sided marketplace connecting three constituencies. Consumers (primarily millennials and Gen Z, ages 18-35) receive free drinks and rewards at no cost. Venues gain a low-friction loyalty program with trackable footfall and increased spend per head. Drinks and consumer brands buy on-trade activation — sponsoring free drinks in partner bars to drive product trial while capturing real-time demographic and consumer-journey data, with A/B testing of messaging. The platform is live in nine UK cities (Birmingham, Manchester, Liverpool, Brighton, Leeds, Bristol, Nottingham, Cardiff, Sheffield) plus London.
Revenue is generated through three streams: recurring venue partnership/membership fees, brand sponsorship fees for on-trade activation campaigns, and reward-partner brand integrations offering discount codes. Go-to-market is product-led on the consumer side (free app distributed via app stores and word-of-mouth) and direct-sales on the B2B side (venue and brand partnership programs). Pricing is not publicly disclosed; the consumer app is free while venues and brands pay. Named partners span venue chains (Simmons Bars, Box Park, BrewDog, Grind, Meat Liquor) and major drinks brands (Red Bull, Bacardi, William Grant & Sons, Johnnie Walker, Guinness, Corona, Bombay Sapphire), plus reward partners including Fever-Tree, Freenow, and Gorillas.
DUSK firmographics
Firmographics- Name
- DUSK
- Legal name
- DUSK
- Website
- https://dusk.app
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DUSK is a London-based free nightlife rewards app that gives users free drinks and card-linked loyalty points at partner bars across UK cities, monetizing via venue partnership fees and drinks-brand on-trade activation targeting millennial and Gen Z consumers.
- Ownership category
- akta.pro rank
DUSK industry classification
Industry- Product category
- Mobile Loyalty Platform
- NAICS
- Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightlife & Club Guest List / Table Reservations (HSACALAG)
- akta.pro secondary industries
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where DUSK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DUSK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Venue Partnership Fees: Bars and venues pay to partner with DUSK to gain trackable footfall and increase spend per head from the app's millennial and Gen Z user base
- Brand Sponsorship: Drinks brands sponsor free drinks in DUSK bars to get their products into millennial and Gen Z hands in the on-trade, with brands paying for activation across venues
- Reward Partner Integration: Brands provide discount codes and rewards that DUSK users can unlock, creating brand partnership revenue opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for consumers |
| Subscription | Annual | Venue partnership model |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
DUSK product offering
Product offeringCore offering
DUSK operates a free mobile app that enables users to discover bars, link a payment card, earn points on spending, and redeem free drinks and exclusive brand rewards at partner venues across UK cities. The company monetizes by selling venue partnership subscriptions and brand activation services, connecting consumers, bars, and drinks brands through a three-sided card-linked loyalty platform.
Product overview
DUSK offers a single integrated mobile app ecosystem built around a card-linked loyalty model for nightlife and bar venues. The consumer-facing DUSK App (iOS/Android) is the core product, enabling users to discover bars via curated guides, earn DUSK points on every spend by linking a payment card, get free drinks daily, and redeem points for exclusive brand rewards. Two B2B modules extend the platform: DUSK for Bars provides venue partners with a seamless loyalty solution (no hardware or staff training required), featuring GPS-based hyper-local marketing and trackable footfall analytics; and DUSK for Brands / On-Trade Activation enables drink and consumer brands to sponsor free drink activations in partner bars to reach millennial and Gen-Z audiences with measurable consumer journey data and brand messaging. A DUSK for Reward Brands module lets consumer brands create discount codes unlocked by point-earning users, driving off-trade sales.
Differentiator
Problem solved
Functional benefit
Products and services
- DUSK App (Consumer) Free mobile app for consumers to discover bars via curated guides, link a payment card to earn DUSK points on every spend, redeem free drinks daily, and unlock exclusive brand rewards at partner venues in major UK cities.
- DUSK for Bars Venue loyalty platform that enables bars and nightlife venues to reward DUSK users for spending without staff training, loyalty cards, or hardware installations. Includes GPS-based hyper-local marketing, trackable footfall analytics, and increased spend per head.
- DUSK for Brands On-trade brand activation service where drinks brands sponsor free drinks in DUSK partner bars to reach millennial and Gen-Z consumers. Provides trackable consumer journeys, scalable activation, real-time demographic data, and A/B testing of brand messaging.
- DUSK for Reward Brands Rewards platform allowing consumer brands to offer exclusive discount codes that DUSK users can unlock by earning points through spending at partner bars, targeting millennial and Gen-Z audiences with brand-aligned rewards to drive engagement and sales.
Companies that use DUSK
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
DUSK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DUSK partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Simmons BarscoreSimmons Bars is a partner venue that has seen major boost in footfall and increased spend per head since partnering with DUSK. The bar chain benefits from DUSK's loyalty platform without operational overhead.
- ABGminorVenue partner listed on DUSK platform
- BallieminorVenue partner listed on DUSK platform
- BounceminorVenue partner listed on DUSK platform
- Box ParkcoreBox Park is a major venue partner with multiple locations in London, integrated with DUSK's loyalty platform
- Brew DogcoreBrew Dog operates as both a venue partner and brand partner with DUSK, offering their drinks through the platform while using DUSK for customer loyalty
- Bussey Rooftop BarminorVenue partner listed on DUSK platform
- The Draft HouseminorVenue partner listed on DUSK platform
- GrindcoreGrind is both a venue partner and reward brand partner with DUSK, offering exclusive rewards to users while hosting them at their venues
- Kaki KaneminorVenue partner listed on DUSK platform
- Laine'sminorVenue partner listed on DUSK platform
- Meat LiquorminorVenue partner listed on DUSK platform
- Near & FarminorVenue partner listed on DUSK platform
- Red BullcoreRed Bull sponsors free drinks in DUSK bars as part of on-trade activation campaigns, reaching millennial and Gen Z consumers in nightlife settings
- BacardicoreBacardi uses DUSK for on-trade activation, sponsoring brand experiences in partner bars to drive trial among young consumers
- William Grant & SonscorePremium spirits company using DUSK for on-trade activation campaigns in UK bars
- Johnnie WalkercoreJohnnie Walker uses DUSK for brand activation in on-trade venues
- MartinicoreMartini uses DUSK for on-trade activation campaigns
- St. GermainminorBrand partner for on-trade activation campaigns
- Hop HouseminorBrand partner for on-trade activation campaigns
- Corona ExtracoreCorona uses DUSK for on-trade activation in UK bars
- Bombay SapphirecoreBombay Sapphire uses DUSK for on-trade activation campaigns
- DrambuieminorBrand partner for on-trade activation campaigns
- Fever TreeminorPremium mixer brand offering discount codes as rewards to DUSK users
- GuinnesscoreGuinness uses DUSK for on-trade activation in UK bars
- DashwaterminorReward brand partner offering exclusive discounts and deals to DUSK users
- FreenowminorReward partner offering discounts to DUSK users through the rewards program
- GorillasminorReward partner offering exclusive deals to DUSK users
Scale indicators3 records
DUSK competitors and assessment
Company assessmentBroad incumbents
- OpenTable: OpenTable is the dominant restaurant reservation and guest-engagement platform globally; comparable to DUSK as a broader incumbent serving bars/restaurants with consumer discovery and venue management tools.
- Toast: Toast is a restaurant POS and marketing platform offering loyalty programs to hospitality venues; comparable to DUSK as a broad incumbent providing loyalty tooling that could subsume bar rewards features.
- Resy: Resy (owned by American Express) is a restaurant reservation platform with built-in loyalty; comparable to DUSK as a broader incumbent with a card-linked rewards layer and nightlife-adjacent venue partners.
Emerging players
- LoyaltyLion: LoyaltyLion is a loyalty platform for Shopify-based retailers; an emerging player in the broader loyalty infrastructure space that could expand into hospitality and compete with DUSK's venue rewards module.
- Lasso: Lasso (acquired by Bridg) provided card-linked offers and loyalty analytics for restaurants and bars; comparable to DUSK in the card-linking data and on-trade activation niche.
Direct peers
- Flip: Flip is a mobile rewards app offering cashback and offers at restaurants and bars via card-linking, very similar to DUSK's free drinks and rewards mechanic targeting urban consumers.
- DICE: DICE is a UK-based events and nightlife ticketing app with a strong venue and consumer focus; comparable to DUSK as a mobile-first platform monetizing nightlife engagement with venues and brands.
- Fever: Fever is an experiences marketplace covering nightlife, concerts, and immersive events; comparable to DUSK in connecting urban consumers with nightlife experiences and working with venue partners.
- Blackbird: Blackbird is a hospitality loyalty platform that uses card-linking technology to reward restaurant and bar visits, directly comparable to DUSK's venue rewards model with consumer and venue sides.
- InKind: InKind is a restaurant and bar credit platform that lets users spend pre-funded dollars at partner venues; comparable to DUSK in venue-loyalty mechanics and consumer/venue/brand marketplace dynamics.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
DUSK social profiles
Digital presenceDUSK financial estimates
Financial estimateRevenue estimate
Valuation estimate
DUSK leadership team
Management profileNumber of profiles
Profiles1 record
DUSK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DUSK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DUSK
What does DUSK do?
DUSK operates a free mobile app that enables users to discover bars, link a payment card, earn points on spending, and redeem free drinks and exclusive brand rewards at partner venues across UK cities. The company monetizes by selling venue partnership subscriptions and brand activation services, connecting consumers, bars, and drinks brands through a three-sided card-linked loyalty platform.
Is DUSK a public or private company?
DUSK is a private company. It is classified as unknown and is currently operating.
When was DUSK founded?
DUSK was founded in 2014. It employs 1 to 10 people.
Where is DUSK based?
DUSK is headquartered in London, United Kingdom, in the Europe region.
How does DUSK make money?
Three revenue lines are on record. Venue Partnership Fees are the primary driver. The others are brand Sponsorship and reward Partner Integration.
Who are DUSK's main competitors?
Broad incumbents on record are OpenTable, Toast and Resy. Emerging players are LoyaltyLion and Lasso. Direct peers are Flip, DICE, Fever, Blackbird and InKind.
Does DUSK have an API?
No public API is recorded for DUSK.
What industry is DUSK in?
DUSK's product category is Mobile Loyalty Platform. Its primary akta.pro industry code is HSACALAG, Nightlife & Club Guest List / Table Reservations, with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 72241 and its SIC code is 7990.