What Cart.com does

Cart.com is a Houston, Texas-based private company founded in November 2020 that sells a unified commerce platform combining proprietary software with physical fulfillment infrastructure for consumer brands and B2B companies. The platform, branded Constellation, integrates order management (OMS), warehouse management (WMS), transportation management (TMS), marketplace management, feed marketing, B2B storefronts, and an Inventory and Demand Forecasting AI module that combines marketing analytics with real-time order data. Cart.com also operates 18 fulfillment centers spanning 8.5M+ square feet, processes 70M+ orders annually across 20,000+ online points of purchase, and supports $8B+ in GMV for 6,000+ customers including Adidas, Toms, Skechers, Guess, Under Armour, Champion, Levi's, PacSun, Pandora, Swarovski, bareMinerals, Beekman 1802, Janie and Jack, Tommy John, and Draper James. Warehouse operations are partially automated with ASRS and robotic goods-to-person systems.

The company monetizes through four primary streams: SaaS subscriptions for its commerce software modules (monthly billing, tiered plans, free trials), managed fulfillment and logistics services (per-order processing, storage, and shipping fees, quote-based for enterprise), professional commerce services including growth marketing and marketplace services (bundled into the 360 Managed Commerce outsourcing offering), and shipping label transaction fees. Go-to-market combines enterprise field sales targeting nine-figure brands, self-serve PLG through free trials and the Brand Console's freemium tools, and channel partnerships with agencies such as Foundry Brands. Cart.com has expanded aggressively through acquisitions — DuMont Project (digital marketing, 2021), 180Commerce (marketplace, 2021), FB Flurry (fulfillment, 2022), SellerActive (multichannel tools, 2022), DataFeedWatch (feed management, 2022), Amify (Amazon optimization, 2024), and OceanX (2024) — and has raised approximately $660M in total equity, reaching a $1.6B valuation as a unicorn. The most recent round was a $180M growth equity investment led by Springcoast Partners in March 2026, intended to fund AI capabilities, workflow automation, and nationwide fulfillment expansion.

Name

Cart.com

Legal name

Cart.com, Inc.

Website

https://cart.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cart.com is a Houston-based unified commerce platform founded in 2020 that combines proprietary OMS, WMS, TMS, marketplace, and AI forecasting software with 18 nationwide fulfillment facilities and 8.5M+ square feet of warehouse space, serving 6,000+ consumer and B2B brands.

Ownership category

akta.pro rank

Product category

Unified Commerce Platform

NAICS

General Warehousing and Storage (49311), Freight Transportation Arrangement (48851), Warehousing and Storage (493)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)

Keywords

• Ecommerce fulfillment
• Order management software
• Warehouse management
• Marketplace management
• Omnichannel commerce

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscriptions: SaaS-based commerce software subscriptions including Order Management, Warehouse Management, Transportation Management, Marketplace Management, Feed Marketing, and B2B Commerce Platform. Charged on a subscription basis with monthly billing and tiered plans based on usage.
2. Fulfillment and Logistics Services: Managed fulfillment services through a nationwide network of omnichannel fulfillment centers. Includes 3PL services, B2B/retail fulfillment, ecommerce fulfillment, contract logistics, and transportation management. Revenue generated through per-order processing, storage, and shipping fees.
3. Commerce Services: Professional services including growth marketing, marketplace services, customer engagement, and store optimization services. These are bundled into the 360 Managed Commerce end-to-end solution or offered as individual services.
4. Shipping Label Services: Intermediary service for purchasing shipping labels from third-party carriers. Revenue generated through shipping label fees and potentially volume-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Cart.com provides a unified commerce platform that combines proprietary software (Constellation Commerce OS integrating OMS, WMS, TMS, marketplace management, feed marketing, B2B commerce platform, and AI-powered demand forecasting) with physical fulfillment and logistics services across a nationwide network of 14+ omnichannel fulfillment centers spanning 8.5M+ square feet. The company sells these as individual modular software services, end-to-end managed commerce outsourcing (360 Managed Commerce), or bundled growth marketing, marketplace, and customer engagement services to enterprise and mid-market consumer brands and B2B companies.

Product overview

Cart.com is a unified commerce and logistics platform providing an end-to-end ecosystem for ecommerce growth. The platform architecture combines proprietary software (Constellation) with modular capabilities including Order Management System (OMS), Warehouse Management System (WMS), Transportation Management System (TMS), Marketplace Management, Feed Marketing, Storefront (B2B Commerce Platform), and Inventory and Demand Forecasting AI. These software modules integrate with physical fulfillment and logistics services across 8.5M+ square feet of warehouse space and 14+ omnichannel facilities. The company also offers services including Growth Marketing, Marketplace Services, Customer Engagement, and 360 Managed Commerce for fully outsourced operations. Cart.com has expanded through acquisitions including DataFeedWatch (feed management), SellerActive (multichannel tools), Amify (Amazon optimization), 180Commerce (marketplace sales), DuMont Project (digital marketing), and FB Flurry (fulfillment), all integrated into the unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Constellation Commerce OS Modern order, warehouse, and transportation management system built for the omnichannel world that connects commerce operations across multiple sales channels and fulfillment locations for enterprise and mid-market brands.
• Marketplace Management Multichannel listing and management software for Amazon, Walmart, eBay, and other marketplaces, including a proprietary repricing engine that wins the Amazon Buy Box 72% of the time.
• Feed Marketing Product feed automation software for Google, Facebook, TikTok, and Pinterest advertising channels, managing and automating product listings across shopping comparison sites.
• B2B Commerce Platform (Storefront) B2B and B2C ecommerce storefront platform supporting thousands of sales portals from a single admin interface with customization, 100+ integrations, and multi-store functionality.
• Inventory and Demand Forecasting AI AI-powered demand forecasting software combining marketing and order data for up to 55% more accurate predictions, with margin optimization up to 20% and real-time inventory modeling at SKU level.
• Fulfillment and Logistics Services End-to-end 3PL fulfillment services including omnichannel fulfillment, B2B/wholesale fulfillment, ecommerce fulfillment, contract logistics, and warehouse automation with ASRS and goods-to-person robotics across 14+ omnichannel facilities.
• Growth Marketing Services Digital marketing services including paid media, SEO, email, SMS, and creative strategy to accelerate customer acquisition and revenue growth for consumer brands.
• Marketplace Services Expert marketplace management services for Amazon, Walmart, and other platforms including listing optimization, advertising, and operations management.
• Customer Engagement Services Omnichannel customer support combining AI efficiency with human expertise for issue resolution, customer satisfaction improvement, and retention optimization.
• 360 Managed Commerce Fully managed end-to-end ecommerce outsourcing solution combining growth marketing, fulfillment, marketplaces, and customer engagement into a single partnership for brands ready to outsource operations.
• Warehouse Automation Automated fulfillment technology including Automated Storage and Retrieval Systems (ASRS), robotic goods-to-person technologies, and AI-powered pick pathing for warehouse operations.
• Transportation Management Carrier management services providing multi-carrier strategy consulting, dynamic rate shopping, and volume-based discounts across national, regional, and local carriers including UPS, FedEx, and USPS.
• DataFeedWatch Data feed management software supporting over 17,000 online shops across 2,000+ channels in 60 countries for marketplace and feed distribution.
• SellerActive Multichannel ecommerce SaaS tools platform managing over $1.9 billion GMV for 800 brands across Amazon, Walmart, and eBay marketplaces with inventory management and fulfillment automation.
• Amify Amazon optimization and advertising solutions provider offering marketplace advertising, listing optimization, and account management services for brands selling on Amazon.

Quantifiable outcome

• Up to 55% more accurate inventory forecasting using AI
• +7 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and major.

• Tommy JohnflagshipStrategic or Co-development Partner · 21 May 2026Cart.com serves as Tommy John's exclusive US fulfillment provider, centralizing all US logistics operations through Cart.com's Terrell, Texas facility. The partnership aims to support Tommy John's continued growth, improve inventory visibility, and enable faster nationwide delivery while maintaining customer experience.
• Foundry BrandscoreChannel Partner/ Reseller/ Distributor · 7 April 2026Foundry Brands partnered with Cart.com to outsource Amazon channel execution across four portfolio brands. Cart.com handles marketplace operations including listings, advertising, and performance management.
• Tailored AthletemajorStrategic or Co-development Partner · 15 September 2025Tailored Athlete, a UK-based apparel brand, partnered with Cart.com as its US fulfillment and transportation management services partner after its previous 3PL provider closed unexpectedly. Cart.com used its Columbus, Ohio-based supply chain hub to onboard the brand and clear backorders within the first week.
• ShopifycoreTechnology or IntegrationShopify integration enables Cart.com to connect with online stores, synchronize inventory and orders, and provide unified commerce management for Shopify merchants.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta integration allows Cart.com to incorporate social media advertising data and analytics into its AI-powered demand forecasting and marketing attribution models.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics integration enables Cart.com to combine online campaign metrics with supply chain data for comprehensive demand modeling and inventory forecasting.
• AmazoncoreTechnology or IntegrationAmazon integration through Marketplace Management enables product listing automation, inventory sync, and multi-channel fulfillment across Amazon marketplace channels.
• WalmartcoreTechnology or IntegrationWalmart marketplace integration enables listing management, inventory synchronization, and order fulfillment across Walmart's ecommerce platform.
• TikTokmajorTechnology or IntegrationTikTok integration enables Cart.com to incorporate TikTok advertising data into demand forecasting models and support TikTok Shop product listings.
• Carrier Partners (UPS, FedEx, USPS, Regional Carriers)coreStrategic or Co-development PartnerCart.com has strategic relationships with national and regional carriers enabling volume-based discounts, dynamic rate shopping, and multi-carrier optimization for customer shipping needs. Partners include UPS, FedEx, USPS, and regional carriers.

Scale indicators21 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Shopify: Shopify is the dominant commerce platform and is expanding into logistics via the Shopify Fulfillment Network, directly competing with Cart.com's unified commerce and fulfillment stack for the same DTC and B2B brands.
• Amazon (FBA / Multi-Channel Fulfillment): Amazon's FBA and Multi-Channel Fulfillment services are the dominant marketplace fulfillment solution; they directly compete with Cart.com's marketplace management and 3PL services and set the benchmark on price and transit time.
• Blue Yonder: Blue Yonder is a leading supply chain software vendor offering OMS, WMS, TMS, and demand forecasting, broadly competing with Cart.com's Constellation OS modules in the enterprise segment.
• Manhattan Associates: Manhattan Associates is an established enterprise WMS/OMS/supply chain software vendor—competes with Cart.com's WMS/OMS software modules, particularly with larger enterprise retailers.

Direct peers

• ShipBob: ShipBob is a tech-enabled 3PL offering fulfillment, WMS, and integrations for ecommerce brands—closely overlapping Cart.com's omnichannel fulfillment and WMS offering, primarily in the SMB and mid-market segment.
• ShipMonk: ShipMonk is a multichannel fulfillment and 3PL provider serving ecommerce and DTC brands with proprietary WMS technology, directly competing with Cart.com's fulfillment, OMS, and marketplace management offerings.
• Radial: Radial is an omnichannel commerce and fulfillment provider serving enterprise brands with OMS, B2C/B2B fulfillment, and returns—overlapping Cart.com's enterprise fulfillment, OMS, and contract logistics capabilities.
• CommerceHub (formerly Logicbroker/Hub Group): CommerceHub provides B2B and B2C commerce platforms, drop-ship, and fulfillment orchestration for brands and retailers; competes with Cart.com in B2B commerce, OMS, and marketplace integrations.

Emerging players

• Stord: Stord is a cloud-based supply chain operator combining fulfillment, warehousing, and transportation software for DTC and B2B brands—comparable tech-enabled 3PL with a similar target customer profile to Cart.com.
• Flexport: Flexport is a digital freight forwarder and logistics platform with expanding fulfillment and TMS capabilities; comparable to Cart.com's transportation management and contract logistics offerings, particularly for international commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cartdotcom
• LinkedInlinkedin.com/company/cartdotcom
• Facebookfacebook.com/cartdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds15 records

Investors34 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cart.com