Sorbabes Gourmet Sorbet

What Sorbabes Gourmet Sorbet does

Sorbabes Gourmet Sorbet (legal entity SorBabes, Inc.) is a privately held, women-owned consumer packaged goods brand founded in 2012 by Nicole Cardone and Deborah Gorman. The company manufactures and sells dairy-free, lactose-free, gluten-free, and vegan frozen sorbet bars in flavors including Mango Coconut Crunch, Strawberry Crisp, Wildberry Crisp, Vanilla Caramel Crunch, Cocoa Cookies & Cream, Strawberries & Cream, Berries & Cocoa Crisp, and a Banana Cream & Cookies variant. Its core technical differentiator is a proprietary plant-based formulation using real fruit, coconut cream, vegan cane sugar, and clean ingredients to deliver a creamy, indulgent texture comparable to dairy ice cream without dairy or artificial additives — produced in SQF-certified manufacturing facilities in Southern California and Houston.

The company generates revenue through three channels: (1) direct-to-consumer e-commerce via a Shopify storefront with nationwide UPS 2-day dry-ice shipping at $59.95 per 4-pack and $69.95-$74.99 per 6-pack; (2) retail grocery distribution through Raley's, Bel Air, and Nob Hill in Northern California, H-E-B in South Texas, and Whole Foods in the Pacific Northwest, with BOGO coupon programs and a $5.99 retail price point; and (3) B2B wholesale through the Faire marketplace and Instacart for cafes, hotels, and indie retailers. SorBabes targets health-conscious consumers, the dairy/lactose intolerant, and values-driven buyers who prioritize women-owned brands.

SorBabes operates under the parent holding company Fruitful Brands. Headcount is 1-10 employees, no outside funding is disclosed, and the company is actively shipping nationwide. Kosher certification is in progress, and the company supports the Fruit Tree Planting Foundation as a charitable partner.

Name

Sorbabes Gourmet Sorbet

Legal name

SorBabes, Inc.

Website

https://sorbabes.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sorbabes Gourmet Sorbet is a women-owned CPG brand that manufactures and sells vegan, dairy-free, gluten-free plant-based sorbet bars via DTC e-commerce, regional grocery retail (Raley's, H-E-B, Whole Foods), and wholesale channels, targeting health-conscious and dietary-restricted consumers in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Mamaroneck

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Online Sales: E-commerce sales through own Shopify storefront with nationwide shipping on dry ice. Orders placed online are fulfilled through warehouse and shipped via UPS 2-day delivery.
2. Retail/Grocery Distribution: Wholesale distribution through grocery stores including Raley's, Bel Air, Nob Hill, H-E-B, and Whole Foods. Products sold at retail price points with wholesale margins.
3. Wholesale B2B: Wholesale sales to indie retail shops, cafes, hotel snack bars through direct ordering and Faire marketplace platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

SorBabes manufactures and sells plant-based, vegan sorbet bars made with real fruit, coconut cream, vegan cane sugar, and clean ingredients. The frozen dessert bars are formulated to deliver a creamy, indulgent texture comparable to ice cream while remaining dairy-free, lactose-free, gluten-free, and kosher-friendly. Products are sold direct-to-consumer online and distributed through grocery and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Fruitful Brands: Parent company under which SorBabes operates. The founders are launching a larger parent company Fruitful Brands with new brands underneath.

Products and services

• Mango Coconut Crunch 6-Pack Plant-based vegan sorbet bar flavor featuring mango with a coconut crunch, sold as a 6-pack of frozen dessert bars for individual consumers.
• Strawberry Crisp 4-Pack Plant-based vegan sorbet bar flavor featuring strawberry with a crisp topping, sold as a 4-pack of frozen dessert bars for individual consumers.
• Wildberry Crisp 4-Pack Plant-based vegan sorbet bar flavor featuring wild berries with a crisp topping, sold as a 4-pack of frozen dessert bars for individual consumers.
• Vanilla Caramel Crunch 4-Pack Plant-based vegan sorbet bar flavor featuring vanilla with caramel crunch, sold as a 4-pack of frozen dessert bars for individual consumers.
• Cocoa Cookies & Cream 4-Pack Plant-based vegan sorbet bar flavor featuring a chocolatey center with a vanilla cookies & cream shell and crushed cookie crumbles, sold as a 4-pack for individual consumers.
• Banana Cream & Cookies 6-Pack Limited-edition plant-based vegan sorbet bar flavor featuring banana custard with a white chocolate banana shell and cinnamon cookie pieces, sold as a 6-pack exclusively through H-E-B.
• SorBabes Best Sellers 4-Pack Variety pack of SorBabes' top-selling plant-based vegan sorbet bars, sold as a 4-pack (16 bars) for individual consumers through the online storefront.
• SorBabes Fruity 4-Pack Fruit-forward variety pack of plant-based vegan sorbet bars, sold as a 4-pack (16 bars) for individual consumers through the online storefront.
• SorBabes Chocolate Lovers 4-Pack Chocolate-themed variety pack of plant-based vegan sorbet bars, sold as a 4-pack (16 bars) for individual consumers through the online storefront.

Quantifiable outcome

• Lower in calories, sugar, and fat than many traditional ice creams
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Fruit Tree Planting FoundationminorOthersAward-winning international charity dedicated to planting fruit, nut and medicinal trees to alleviate world hunger, combat global pollution, strengthen communities. SorBabes is proud to support their programs.
• ShopifycoreTechnology or IntegrationPowers SorBabes' e-commerce online store platform, handling order processing, payment collection, and customer data management
• UPScoreOthersPrimary shipping carrier for nationwide delivery of frozen products with 2-day delivery service and overnight options
• KlaviyocoreTechnology or IntegrationEmail marketing and SMS marketing platform for customer communications, promotions, and order notifications
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling indie retail shops, cafes, and businesses to order SorBabes wholesale with first-order free shipping and $100 discount
• InstacartminorChannel Partner/ Reseller/ DistributorGrocery delivery platform making SorBabes available for online grocery ordering and home delivery

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Oatly (frozen desserts): Oat-based brand that has expanded into frozen desserts (pints, novelties) leveraging strong plant-based brand equity and broad retail distribution. Comparable as a broader plant-based incumbent moving into SorBabes' category with scale and brand power.
• Ben & Jerry's (Unilever) Non-Dairy: Mass-market ice cream brand with a long-standing non-dairy line distributed nationally. Comparable as a broad incumbent offering plant-based frozen novelties and pints in the same retailers, providing scale and promotional competition.

Direct peers

• NadaMoo: Plant-based frozen dessert (frozen dessert pints) brand sold in natural and mainstream grocery. Directly comparable non-dairy frozen dessert competitor with overlapping retail customers and consumer target.
• So Delicious Dairy Free: Established plant-based (coconut, almond, oat) frozen dessert brand with broad retail distribution across natural and conventional grocery. Directly comparable as a non-dairy frozen dessert line sold in the same grocery channels SorBabes targets.
• Halo Top: Better-for-you frozen dessert brand with a non-dairy/vegan line distributed nationally across grocery and club. Comparable as a better-for-you frozen dessert positioning that competes for the same freezer aisle real estate and health-conscious consumers.
• Arctic Zero: Better-for-you frozen dessert brand focused on low-calorie, dairy-free formulations sold in natural and mainstream grocery. Comparable as a better-for-you frozen dessert competitor targeting health-conscious and dietary-restricted consumers.
• Van Leeuwen Ice Cream: Premium, indulgence-led ice cream brand with a vegan/plant-based product line sold in grocery and scoop shops. Comparable as a premium, chef-driven, indulgence-positioned frozen dessert with vegan SKUs competing for similar premium consumer occasions.
• JonnyPops: Frozen fruit pop brand sold in natural and mainstream grocery. Comparable as a fruit-based, clean-ingredient frozen novelty in bar/pop format that competes for the same better-for-you frozen snack occasion.

Emerging players

• Cado: Avocado-based plant-based frozen dessert brand sold in natural grocery. Comparable as a niche, clean-label non-dairy frozen dessert aimed at allergen-friendly consumers; smaller scale than SorBabes' retail footprint.
• Booja-Booja: Organic, dairy-free, soy-free frozen desserts brand sold in natural and specialty grocery. Comparable as a clean-label, allergen-friendly premium frozen dessert with overlapping target consumer and similar retail channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorbabes Gourmet Sorbet