JonnyPops
JonnyPops is a Minnesota-based better-for-you frozen novelty brand selling organic, clean-label pops and cream pops through 27,000+ US retail stores including Whole Foods, Target, Costco, and Albertsons, with 2026 expansion into Canada.
- Company typePrivate
- Founded2012
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What JonnyPops does
JonnyPops (legal entity: Jonny Pops LLC) is a Minnesota-based better-for-you frozen novelty brand founded in 2012 by Erik Brust and Connor Wray, both Forbes 30 Under 30 alumni. The company produces a portfolio of approximately ten product lines organized under categories including Organic Water Pops, Organic Unicorn Twist Pops, Cream Pops, Cream Mini Pops, Organic Sour Minis, Organic Freezer Pops, Smoothie On A Stick, Freeze Dried Minis, and a No Sugar Added with Electrolytes functional line. All products are positioned around simple ingredients, no artificial dyes, organic certification, vegan and gluten-free formulation, kosher certification, and manufacture in a peanut-free facility in Elk River, MN, with a recently acquired 160,000 sq ft Plymouth R&D innovation center.
The business operates a branded CPG model selling frozen treats at retail through major grocery and warehouse-club channels, including Whole Foods, Costco, Target (with exclusive product lines), Albertsons (1,800+ stores launched March 2026), Wegmans, H-E-B, and, as of April 2026, Canadian retailers Whole Foods Market, Save-On-Foods, and Costco. Reported annual sales are approximately $100M with an estimated ~30% net margin, and the brand is the #1 seller among natural grocers in the ~$7B US frozen novelties category. Revenue is generated through one-time consumer product sales at retailer-set unit pricing (e.g., Costco multi-pack pricing of $8.99–$12.49), supported by a "Kindness is Golden" loyalty program where consumers redeem collected sticks for rewards.
The go-to-market motion is sales-led with a channel-partner focus, leveraging major retail relationships and earned media rather than a direct-to-consumer or foodservice model. The company uses machine learning for demand forecasting and spoilage reduction in its supply chain. It is privately held with no disclosed institutional ownership, and is currently facing a federal class-action lawsuit from GoodPop alleging false advertising related to "100% real fruit" packaging imagery, which a judge has allowed to proceed past the motion-to-dismiss stage.
JonnyPops firmographics
Firmographics- Name
- JonnyPops
- Legal name
- Jonny Pops LLC
- Website
- https://jonnypops.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JonnyPops is a Minnesota-based better-for-you frozen novelty brand selling organic, clean-label pops and cream pops through 27,000+ US retail stores including Whole Foods, Target, Costco, and Albertsons, with 2026 expansion into Canada.
- Ownership category
- akta.pro rank
JonnyPops industry classification
Industry- Product category
- Frozen Novelty Treats
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Food Manufacturing (31141), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
- akta.pro secondary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where JonnyPops is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
JonnyPops business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Frozen Novelty Product Sales: JonnyPops generates revenue through the sale of frozen treat products including organic water pops, cream pops, sour minis, freezer pops, and smoothie-on-a-stick varieties. Products are sold through major retail chains nationwide including Whole Foods, Costco, Albertsons, Target, Wegmans, and H-E-B.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Costco retail pricing for Organic Rainbow Fruit Stacks 18-count boxes |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
JonnyPops product offering
Product offeringCore offering
JonnyPops self-manufactures and sells a portfolio of organic, clean-label frozen novelty treats—including layered fruit water pops, cream pops, sour minis, freezer pops, smoothie-on-a-stick, and freeze-dried minis—distributed through national grocery chains, warehouse clubs, and natural food retailers across the US and Canada. All products are formulated with simple ingredients, free from artificial dyes, and certified organic, vegan, and gluten-free, with a kindness mission (a kind deed printed on every stick) reinforcing the brand's better-for-you positioning.
Product overview
JonnyPops is a Minnesota-based frozen novelty brand offering a diversified portfolio of frozen treats organized across ten distinct product lines: Organic Water Pops (flagship multi-flavor layered fruit pops), Organic Sour Minis, Organic No Sugar Added Minis, Unicorn Twist Pops, Organic Freezer Pops, Cream Pops, Cream Mini Pops, Smoothie On A Stick, Freeze Dried Minis, and the functional No Sugar Added with Electrolytes line. All products feature simple ingredients, no artificial dyes, and are made in a peanut-free facility with vegan and gluten-free options. The portfolio is unified by the company's kindness-driven mission, with a kind deed printed on every stick, and supported by the Kindness is Golden Rewards Program that enables customers to collect sticks for merchandise redemption. The company operates self-manufacturing in Minnesota and distributes to over 27,000 stores nationwide including major retailers such as Target, Whole Foods, Wegmans, H-E-B, Albertsons, and Costco, with international expansion into Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Water Pops Flagship certified organic frozen water pops featuring layered fruit flavors with simple ingredients, no artificial dyes, vegan, gluten-free, made in a peanut-free facility.
- Organic Sour Minis Organic mini frozen pops with tangy sour flavors including blue raspberry, green apple, and cherry lemonade, targeted at consumers seeking bold sour taste experiences with clean-label ingredients.
- Organic No Sugar Added Minis Mini frozen pops with no added sugar, offering better-for-you options with organic certification and vibrant colors from natural sources.
- Unicorn Twist Pops Swirled frozen pops with multi-colored twist patterns featuring organic fruit flavors in enchanted and mystical varieties.
- Organic Freezer Pops Versatile organic freezer pops available in classic and sour flavor profiles, designed for consumers seeking traditional frozen treat experiences with clean-label ingredients.
- Cream Pops Premium frozen pops featuring creamy textures with chocolate-dipped and fudge varieties, including chocolate-dipped strawberry with cream and chocolate fudge with cream options.
- Cream Mini Pops Compact cream-based frozen mini pops including chocolate fudge, neapolitan, orange cream, chocolate-dipped strawberry, and birthday surprise varieties.
- Smoothie On A Stick Cream-based frozen pops featuring fruit smoothie flavors with real fruit and cream combinations including strawberry, pineapple coconut, mango, and raspberry blueberry varieties.
- Freeze Dried Minis Freeze-dried mini frozen pops offering portable, crunchy texture experiences with raspberry blueberry cream and strawberry cream flavors.
- No Sugar Added with Electrolytes Mini Frozen Pops Functional frozen mini pops with added electrolytes designed to support hydration, free from added sugar and artificial dyes, targeted at health-conscious consumers.
- Organic 8-Pop Party Pack Multi-flavor variety pack of organic frozen pops featuring 8 flavors in a single box, designed for sharing occasions and family consumption.
Quantifiable outcome
- Top seller among natural grocers in $7 billion frozen novelties category
- +1 more outcomes
Companies that use JonnyPops
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
JonnyPops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
JonnyPops partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ForbesminorForbes 30 Under 30 recognition for founders Erik Brust and Connor Wray provided brand credibility and marketing exposure.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
JonnyPops competitors and assessment
Company assessmentBroad incumbents
- Outshine (Nestlé): Nestlé-owned frozen fruit bars sold nationally in mainstream grocery. Overlaps with JonnyPops in the frozen fruit novelty segment but at much larger scale and through conventional channels, making it a direct retail competitor at mass.
- Otter Pops: Long-standing kids' frozen pop brand (Jel Sert) selling colorful, character-themed freezer pops in mass retail. Overlaps with JonnyPops in the kids' frozen novelty occasion but contrasts on ingredient quality and price point.
- Fruttare (Unilever): Unilever's frozen fruit bar brand positioned in mainstream grocery with real-fruit positioning. Comparable product format to JonnyPops and a key competitor for freezer shelf space at mass retailers.
- Halo Top Ice Cream: Better-for-you, low-calorie ice cream brand with national distribution. Comparable better-for-you frozen positioning and premium retail placement, but in ice cream rather than novelty pops.
- Fla-Vor-Ice: Mass-market sugar-water freezer pops distributed nationally in grocery and club. Comparable frozen novelty format to JonnyPops' Organic Freezer Pops line but positioned as a low-cost, conventional alternative.
- Dreyer's / Nestlé Ice Cream: Major mainstream frozen dessert manufacturer with extensive novelty lines. Competes with JonnyPops for freezer case space in mass grocery and club, though typically with conventional rather than clean-label formulations.
Direct peers
- GoodPop: Direct competitor making organic, better-for-you frozen fruit pops and ice pops in similar flavors. GoodPop competes head-to-head with JonnyPops in the natural grocery channel and is currently litigating against JonnyPops over real-fruit labeling claims.
Emerging players
- Yasso Frozen Greek Yogurt: Better-for-you frozen novelty brand (Greek yogurt bars and bites) sold in mainstream grocery. Comparable better-for-you positioning, target shopper, and growth trajectory to JonnyPops, but in frozen yogurt rather than fruit pops.
- Chloe's Pops: Small-batch fruit pops with clean ingredients, similar to JonnyPops' better-for-you positioning. A more niche emerging competitor focused on natural and specialty retail.
Regional players
- Arctic Classic: Regional frozen novelty and ice pop brand with comparable product formats. Operates in overlapping freezer categories with more limited geographic footprint than JonnyPops' national distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JonnyPops social profiles
Digital presenceJonnyPops compliance and trust
Trust signalCompliance4 records
JonnyPops financial estimates
Financial estimateRevenue estimate
Valuation estimate
JonnyPops leadership team
Management profileNumber of profiles
Profiles3 records
JonnyPops funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JonnyPops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JonnyPops
What does JonnyPops do?
JonnyPops self-manufactures and sells a portfolio of organic, clean-label frozen novelty treats—including layered fruit water pops, cream pops, sour minis, freezer pops, smoothie-on-a-stick, and freeze-dried minis—distributed through national grocery chains, warehouse clubs, and natural food retailers across the US and Canada. All products are formulated with simple ingredients, free from artificial dyes, and certified organic, vegan, and gluten-free, with a kindness mission (a kind deed printed on every stick) reinforcing the brand's better-for-you positioning.
Is JonnyPops a public or private company?
JonnyPops is a private company. It is classified as venture growth investor backed and is currently operating.
When was JonnyPops founded?
JonnyPops was founded in 2012. It employs 101 to 250 people.
Where is JonnyPops based?
JonnyPops is headquartered in Minneapolis, United States, in the North America region.
How does JonnyPops make money?
One revenue line is on record: frozen Novelty Product Sales.
Who are JonnyPops's main competitors?
Broad incumbents on record are Outshine (Nestlé), Otter Pops, Fruttare (Unilever), Halo Top Ice Cream, Fla-Vor-Ice and Dreyer's / Nestlé Ice Cream. GoodPop is listed as a direct peer. Emerging players are Yasso Frozen Greek Yogurt and Chloe's Pops. Arctic Classic is listed as a regional player.
Does JonnyPops have an API?
No public API is recorded for JonnyPops.
What industry is JonnyPops in?
JonnyPops's product category is Frozen Novelty Treats. Its primary akta.pro industry code is CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites), with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 311520 and its SIC code is 2024.