Netmera
Netmera is an AI-powered customer engagement platform that unifies a CDP, journey orchestration, and omnichannel messaging, serving enterprise clients across banking, retail, telecom, travel, and media in EMEA.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Netmera does
Netmera is an AI-powered customer engagement platform that unifies a Customer Data Platform (CDP), journey orchestration, and omnichannel messaging into a single product. The platform ingests behavioral and profile data from mobile apps, websites, CRM, and backend systems via Web, iOS, and Android SDKs and a REST API, building unified customer profiles, AI-driven predictive segments, and automated multi-step journeys across push, email, SMS, WhatsApp, in-app messaging, web pop-ups, and iOS Live Activities. Differentiated AI features include Agentic AI for autonomous campaign construction from natural-language prompts, Predictive AI for churn and conversion forecasting, Generative AI for copy creation, and AI Search & Browse with NLP-powered on-site ranking. The platform is sold as enterprise SaaS on annual contracts via a direct sales motion with no public pricing; it holds ISO 27001, GDPR, and CCPA compliance certifications.
The company is headquartered in Istanbul, Turkey (operational HQ per privacy policy) with a London, UK corporate listing, and employs 51-100 people. It serves enterprise customers across banking and finance, retail and e-commerce, travel and hospitality, telecommunications, and media and entertainment. Named logos include DenizBank, Turkcell, Turkcell Pasaj, UPTION, TOD, Mackolik, Moov, and Tam Finans. The company claims scale of 30+ billion monthly push notifications, 500M+ end users, 50TB+ stored data, 1B+ events processed monthly, 300+ apps on the platform, and 99.99% API uptime. The company is privately held with no disclosed funding rounds and no disclosed revenue.
Netmera firmographics
Firmographics- Name
- Netmera
- Legal name
- Netmera
- Website
- https://netmera.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netmera is an AI-powered customer engagement platform that unifies a CDP, journey orchestration, and omnichannel messaging, serving enterprise clients across banking, retail, telecom, travel, and media in EMEA.
- Ownership category
- akta.pro rank
Netmera industry classification
Industry- Product category
- Customer Engagement Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Netmera is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Netmera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription / SaaS Licensing: Cloud-based platform subscription model providing access to Customer Data Platform, Journey Orchestration, AI capabilities, and omnichannel messaging channels. Priced based on usage volume, user count, or message volume. Enterprise agreements likely include multiple product modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with customizable module access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Netmera product offering
Product offeringCore offering
Netmera sells an AI-powered Customer Engagement and Growth Platform that unifies a built-in Customer Data Platform (CDP), multi-channel messaging (mobile/web push, email, SMS, WhatsApp, in-app, web pop-ups, Live Activities), automated Journey Orchestration, and a Netmera AI layer (Agentic, Predictive, and Generative AI). It enables marketing, CX and product teams to build personalized, real-time cross-channel campaigns and run predictive segmentation without engineering involvement.
Product overview
Netmera is an AI-powered Customer Engagement Platform with a unified platform-plus-modules architecture. The core Customer Data Platform collects and unifies data from mobile apps, websites, CRM, and backend systems into unified customer profiles. Customer Journeys provides automated, multi-step campaign orchestration across channels. The platform offers dedicated channels including Mobile & Web Push Notifications, Email Marketing, SMS Marketing, WhatsApp, Mobile In-App Messages, Web Pop-Ups, Live Activities (iOS), and Feedback Button. Add-on modules include Web Personalization, Mobile A/B Testing, Data & Analytics, Tagless Data Capture, Funnels, Surveys & Feedback, and AI Search & Browse. A unified AI layer (Netmera AI) powers Agentic AI for autonomous campaign building, Predictive AI for churn/intent forecasting, and Generative AI for content creation. All components share the same unified customer profile and data infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Data Platform Built-in Customer Data Platform that collects data from mobile apps, websites, CRM, and backend systems, unifying it into one customer profile for AI-based segmentation and targeting; targeted at marketing and product teams at mid-market and enterprise companies.
- Customer Journeys Automated, multi-step campaign orchestration with branching logic that adapts in real time across every channel, built on a no-code journey builder for marketers; serves mid-market and enterprise teams running cross-channel lifecycle marketing.
- Netmera AI Unified AI layer combining Agentic AI (autonomous campaign building from plain language descriptions), Predictive AI (forecasts churn, conversions, and high-value actions), and Generative AI (creates personalized notification copy and creative); used by marketing teams to launch campaigns without developer involvement.
- Mobile and Web Push Notifications Personalized mobile and web push notification delivery with AI-powered targeting, A/B testing, real-time reporting, geofencing, and recall mechanism; targeted at mobile app and web teams.
- Email Marketing Drag-and-drop email campaign creation with ready-to-use templates, dynamic personalization fields, triggered automation, and real-time analytics; for marketing teams running email lifecycle programs.
- SMS Marketing SMS channel for omnichannel communication with personalized content, automated triggered messages, and deferred deep links for app install campaigns; used by marketing and growth teams.
- WhatsApp WhatsApp integration for customer journeys with rich media formats (images, videos, documents, interactive buttons), AI-powered personalization, and Meta template support; connects WhatsApp with push, email, and other channels for end-to-end journeys.
- Mobile In-App Messages In-app messaging for onboarding, feature adoption, real-time support, and surveys; used to target users who have not granted notification permission.
- Web Pop-Ups Personalized web notifications and pop-ups with exit-intent triggers, spin-to-win widgets, and lead capture forms; for web marketing and growth teams.
- Live Activities Real-time app experiences displayed on iPhone lock screens and Dynamic Islands, delivered via push notifications with 99.95% uptime for Live Activities messaging delivery; targeted at iOS app teams.
- Feedback Button Customizable in-app and on-site feedback widget with emoji, star, number, slider ratings, and multiple choice questions for collecting user feedback.
- Web Personalization On-site personalization without coding — edit page elements, display different experiences based on segments, and run A/B tests; used by web marketing and growth teams.
- Mobile A/B Testing Mobile experimentation platform for testing headlines, images, CTAs, layouts, and push notification content with real-time insights; used by mobile product and growth teams.
- Data and Analytics Behavioral analytics with funnel analysis, screen flows, session tracking, and real-time dashboards for campaign performance measurement.
- Tagless Data Capture Automatic event tracking without tags or developer time — captures clicks, page views, form submissions, and other interactions across web and mobile.
- Funnels Conversion funnel analysis to identify drop-off points, detect anomalies, and optimize user experience across web and mobile.
- Surveys and Feedback Drag-and-drop survey creation with templates for NPS, CSAT, exit-intent, and geofence targeting, used by product and customer experience teams.
- AI Search and Browse NLP-powered on-site search with typo tolerance, synonym detection, thematic search, and AI personalization that re-ranks category pages based on individual behavior; targeted at e-commerce teams, with 90%+ search accuracy and 50ms response time.
Quantifiable outcome
- 16.6% churn reduction for UPTION fintech app
- +12 more outcomes
Companies that use Netmera
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Netmera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature10 records
Netmera partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Google CloudcoreTechnology integration partnership. Google Cloud logo appears in 'Designed to connect' integration section of website, indicating native integration with Google Cloud platform for data processing and cloud infrastructure.
- Facebook (Meta)coreTechnology integration partnership. Meta/Facebook integration enables remarketing campaigns to audiences communicated through Netmera, leveraging Meta's advertising platform.
- AdjustcoreMobile measurement and analytics partner. Integration with Adjust enables continued communication with advertising audiences and cross-platform user tracking.
- MixpanelmajorAnalytics platform integration. Mixpanel integration allows data visualization and behavioral analytics within the Netmera ecosystem.
- SAPcoreEnterprise software integration. SAP integration enables connection to enterprise CRM and backend systems for customer data synchronization.
- OptimovemajorCRM and marketing automation integration. Optimove partnership enables coordinated customer marketing and engagement strategies.
- Adobe Experience CloudcoreEnterprise marketing cloud integration. Adobe Experience Cloud integration connects Netmera's engagement platform with Adobe's marketing suite.
- AWS (Amazon Web Services)coreCloud infrastructure partnership. AWS integration provides scalable cloud computing backbone for Netmera's platform operations.
- mParticlemajorCustomer data platform integration. mParticle partnership enables customer data synchronization and unified profile management.
- ShopifymajorE-commerce platform integration. Shopify partnership enables seamless integration with online retail stores for customer engagement and commerce automation.
- InfobipmajorCommunications platform integration. Infobip partnership enhances SMS and messaging capabilities within the Netmera engagement platform.
- TwiliocoreCloud communications platform integration. Twilio partnership enables enhanced SMS, voice, and messaging capabilities across the engagement platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Netmera competitors and assessment
Company assessmentOthers
Direct peers
- Braze: Publicly-traded customer engagement platform offering cross-channel messaging, journey orchestration, and AI-powered personalization for enterprise brands. Directly comparable on omnichannel capabilities, enterprise customer base, and SaaS delivery model.
- Insider: Istanbul-born, now global cross-channel marketing and personalization platform. Closest direct competitor given shared Turkish origin, similar mid-market/enterprise positioning, comparable omnichannel messaging suite, and AI personalization focus.
- Iterable: Cross-channel marketing platform offering email, push, SMS, in-app, and web push messaging with AI-driven segmentation and journey orchestration. Closely aligned on product architecture, customer profile unification, and enterprise sales motion.
- MoEngage: AI-driven customer engagement platform with omnichannel messaging, journey builder, and CDP capabilities, particularly strong in emerging markets. Directly comparable on product breadth, customer segmentation, and emerging-market focus.
- CleverTap: Customer engagement and retention platform with omnichannel messaging, analytics, and AI-driven personalization. Comparable on mobile-first engagement focus, push/email/SMS channel coverage, and mid-market to enterprise customer base.
- WebEngage: Customer engagement platform offering push, email, in-app, web push, SMS, and WhatsApp messaging with journey orchestration. Direct competitor on channel coverage and emerging-market enterprise focus, particularly strong in India and MEA.
Broad incumbents
- Salesforce Marketing Cloud: Broad enterprise marketing suite with Journey Builder, email, mobile, social, and advertising channels. Overlaps with Netmera on journey orchestration and cross-channel messaging but operates as part of much larger Salesforce ecosystem.
- Adobe Experience Cloud: Enterprise marketing technology suite including Real-Time CDP, Journey Optimizer, and campaign orchestration. Direct overlap on CDP + journey orchestration; Netmera lists Adobe as an integration partner.
- Twilio Segment: Customer Data Platform with audience builder and journey orchestration extensions through Engage. Comparable on CDP capabilities and developer-focused data integration; broader Twilio communications platform overlaps with messaging channels.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netmera social profiles
Digital presenceNetmera compliance and trust
Trust signalCompliance3 records
Netmera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netmera leadership team
Management profileNumber of profiles
Profiles1 record
Netmera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netmera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netmera
What does Netmera do?
Netmera sells an AI-powered Customer Engagement and Growth Platform that unifies a built-in Customer Data Platform (CDP), multi-channel messaging (mobile/web push, email, SMS, WhatsApp, in-app, web pop-ups, Live Activities), automated Journey Orchestration, and a Netmera AI layer (Agentic, Predictive, and Generative AI). It enables marketing, CX and product teams to build personalized, real-time cross-channel campaigns and run predictive segmentation without engineering involvement.
Is Netmera a public or private company?
Netmera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netmera founded?
Netmera was founded in 2015. It employs 51 to 100 people.
Where is Netmera based?
Netmera is headquartered in London, United Kingdom, in the Europe region.
How does Netmera make money?
One revenue line is on record: platform Subscription / SaaS Licensing.
Who are Netmera's main competitors?
Optimove is listed as an others. Direct peers are Braze, Insider, Iterable, MoEngage, CleverTap and WebEngage. Broad incumbents are Salesforce Marketing Cloud, Adobe Experience Cloud and Twilio Segment.
Does Netmera have an API?
Yes. Netmera provides REST API for data ingestion and SDKs for web and mobile (iOS, Android) integration. Data can be fed in real-time or asynchronously via REST API or SDKs. The platform supports Web and Mobile SDKs for collecting event and profile data from online and offline sources. Developer documentation is at netmera.com/docs.
What industry is Netmera in?
Netmera's product category is Customer Engagement Platform. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.