Leadzai
Leadzai is an AI-driven cloud platform that lets digital marketing agencies run and optimize pay-per-goal advertising campaigns across Google, Meta, and Microsoft, with efficiency rebates returned to customers and no platform or subscription fees.
- Company typePrivate
- Founded2019
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leadzai does
Leadzai is a privately held Portuguese technology company, founded in 2019 (originally as Advertio, rebranded in September 2022) and headquartered in Leiria, Portugal, with additional offices in Braga. The company operates a remote-first AI-driven cloud platform that unifies digital advertising campaign creation, automation, optimization, and reporting across Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Advertising from a single interface. Its core technology stack combines generative AI (for ad copy, keywords, image selection, and thumbnail generation), process automation (for campaign setup and budget pacing), and predictive optimization (for cross-channel budget allocation, AI bidding via Google AI Max, and Performance Max orchestration). Supporting infrastructure includes a REST API for programmatic access, integration with Google Maps for location targeting, Google Business Profile linking, and conversion tracking across webforms, phone calls, emails, and WhatsApp.
The platform is purpose-built for digital marketing agencies and the SMB clients they serve, with stated target buyers including agency CEOs, CMOs and marketing leads, and heads of digital. Leadzai's commercial model is outcome-based: customers pay a Cost per Goal set during campaign setup, with no platform fees, setup costs, or subscription fees, and receive efficiency rebates when Leadzai's automation exceeds cost-per-goal targets. Distribution is dual-track — direct sales via a "Book a Demo" motion for mid-market accounts and a partner/reseller channel where agencies manage campaigns on behalf of their own SMB end clients. Notable integrations with Google, Meta, and Microsoft are core tier-1 relationships, and the company also operates a strategic relationship with Unicorn Factory Lisboa through its Scale Up program.
The company has raised over €30 million collectively per the Unicorn Factory Lisboa Scale Up cohort disclosure, anchored by a €5 million seed round in September 2022 led by Lince Capital with Olisipo Way and Portugal Ventures, and a subsequent round in 2024 with 3xP Global and BlueCrow Capital. Named customers include five digital marketing agencies (BD, Paginas Amarelas, Youvia, FCR, Guru), and the leadership team includes a Chief Operations Officer, Chief Product and Technology Officer, and a CTO (Diogo Nesbitt). Five major product releases shipped between November 2025 and May 2026, including Google AI Max support, Performance Max campaign support, precision location targeting, and expanded localization.
Leadzai firmographics
Firmographics- Name
- Leadzai
- Legal name
- Leadzai, S.A.
- Website
- https://leadzai.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leadzai is an AI-driven cloud platform that lets digital marketing agencies run and optimize pay-per-goal advertising campaigns across Google, Meta, and Microsoft, with efficiency rebates returned to customers and no platform or subscription fees.
- Ownership category
- akta.pro rank
Leadzai industry classification
Industry- Product category
- Digital Advertising Software
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Leadzai is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
Leadzai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Pay-per-goal advertising fees: Leadzai charges a dynamic Cost per Goal calculated during campaign setup. Customers only pay when campaigns deliver the clicks/goals they define. No platform fees, no setup costs, and no subscription fees. The model aligns with customer profit through efficiency rebates.
- Efficiency rebates: When Leadzai delivers more for less, they return part of the efficiency gain to customers. This rebate model turns automation into real, measurable margin for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Pay-per-goal pricing with efficiency rebates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Leadzai product offering
Product offeringCore offering
Leadzai offers an AI-driven, cloud-based digital advertising platform that enables digital marketing agencies, CMOs, marketing leads, and SMBs to create, automate, optimize, and report on paid campaigns across Google, Meta, and Microsoft from a single interface. The platform combines AI automation with human expert validation, supports advanced campaign types such as Performance Max and Google AI Max, and is monetized through a pay-per-goal pricing model that returns efficiency rebates to customers when campaigns over-deliver.
Product overview
Leadzai is an AI-driven digital advertising platform built as a unified SaaS product. The core offering is the Leadzai Platform — a cloud-based software that enables users to estimate outcomes and run digital marketing campaigns across Google, Meta, and Microsoft from a single interface. The platform provides AI-powered campaign automation for ad creation, targeting, and optimization; multi-channel campaign management across search, social, and display; detailed performance reporting with branded insights and ROI metrics; and a pay-per-goal business model with efficiency rebates. The platform is accessed via a web interface, REST API, and mobile-responsive design. Named predecessor: Advertio (original company name before rebranding to Leadzai).
Differentiator
Problem solved
Functional benefit
Products and services
- Leadzai Platform AI-driven, cloud-based digital advertising platform that enables digital marketing agencies, CMOs, marketing leads, and SMBs to create, automate, optimize, and report on paid campaigns across Google, Meta, and Microsoft from a single interface, with pay-per-goal pricing and efficiency rebates.
- Leadzai REST API Public REST API exposing the Leadzai advertising automation platform's capabilities to partners, agencies, and developers for programmatic campaign creation, management, and integration into third-party systems.
Quantifiable outcome
- 3x increase in top-line revenue for customers since adopting Leadzai
- +3 more outcomes
Companies that use Leadzai
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Leadzai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature8 records
Leadzai partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Unicorn Factory LisboaflagshipLeadzai was selected for the first Scale Up program by Unicorn Factory Lisboa, an eight-month development and international expansion initiative for high-potential startups. Leadzai was among eight scaleups selected that had raised over €30 million combined.
- Google AdscoreLeadzai integrates with Google Ads for campaign creation and management across Search, Display, YouTube, Discover, Gmail, and Maps. Supports Google AI Max and Performance Max campaigns. Platforms synchronize location data and target audiences.
- Meta Ads (Facebook/Instagram)coreLeadzai integrates with Meta advertising platforms for campaign creation, optimization, and reporting. Supports video ads, custom audiences, and cross-channel audience data sharing with Google.
- Microsoft Advertising (Bing)coreLeadzai supports Microsoft Advertising campaigns across Bing and Microsoft network for omnichannel campaign management.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Leadzai competitors and assessment
Company assessmentDirect peers
- Smartly.io: AI-powered ad automation platform for agencies and in-house teams, focused on cross-channel campaign management across Meta, Google, TikTok, and Pinterest. Closely comparable to Leadzai's agency-centric, pay-for-performance positioning with broader channel coverage and enterprise scale.
- Optmyzr: PPC and AI-driven campaign optimization platform for agencies and in-house marketers across Google, Meta, and Microsoft Ads. Directly comparable on cross-channel bid/budget automation and agency-focused GTM.
- Madgicx: AI-powered Meta Ads optimization and automation platform targeting SMBs and agencies. Comparable on AI-driven campaign automation and SMB/agency customer focus, though narrower in channel coverage than Leadzai.
- Revealbot: Ad automation and reporting platform for agencies and brands managing campaigns across Meta, Google, TikTok, and Snapchat. Comparable on cross-channel automation, agency-centric positioning, and emphasis on reporting/insights.
- Marin Software: Cross-channel paid search and social campaign management platform with bid optimization and analytics. Comparable on cross-channel (Google, Meta, Microsoft) ad management for agencies, though positioned more enterprise-upmarket.
- AdEspresso: Facebook and Google Ads management and optimization tool for SMBs and agencies. Comparable on simplified cross-channel ad management for SMB/agency customers, though now part of the Hootsuite ecosystem.
Broad incumbents
- Skai (formerly Kenshoo): Enterprise marketing platform for omnichannel media activation across Google, Meta, Amazon, TikTok. Comparable on cross-channel ad management breadth but addresses larger enterprise brands and retailers rather than SMB-focused agencies.
Emerging players
- Shape: Digital advertising automation and analytics platform focused on paid search and social. Comparable as a smaller, emerging cross-channel adtech peer, though with less explicit AI emphasis than Leadzai.
- Hunch: Creative automation platform for Meta and TikTok ads, focused on producing ad creative variations at scale. Comparable as an emerging AI adtech peer, though focused narrowly on creative generation rather than full campaign orchestration.
- Adalysis: PPC audit, monitoring, and optimization platform for Google Ads agencies. Comparable on AI-driven optimization for paid search and agency GTM, though narrower in scope than Leadzai's full omnichannel platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Leadzai social profiles
Digital presenceLeadzai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadzai leadership team
Management profileNumber of profiles
Profiles9 records
Leadzai funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadzai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadzai
What does Leadzai do?
Leadzai offers an AI-driven, cloud-based digital advertising platform that enables digital marketing agencies, CMOs, marketing leads, and SMBs to create, automate, optimize, and report on paid campaigns across Google, Meta, and Microsoft from a single interface. The platform combines AI automation with human expert validation, supports advanced campaign types such as Performance Max and Google AI Max, and is monetized through a pay-per-goal pricing model that returns efficiency rebates to customers when campaigns over-deliver.
Is Leadzai a public or private company?
Leadzai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leadzai founded?
Leadzai was founded in 2019. It employs 11 to 50 people.
Where is Leadzai based?
Leadzai is headquartered in Lisbon, Portugal, in the Europe region.
How does Leadzai make money?
Two revenue lines are on record. Pay-per-goal advertising fees are the primary driver. The others are efficiency rebates.
Who are Leadzai's main competitors?
Direct peers on record are Smartly.io, Optmyzr, Madgicx, Revealbot, Marin Software and AdEspresso. Skai (formerly Kenshoo) is listed as a broad incumbent. Emerging players are Shape, Hunch and Adalysis.
Does Leadzai have an API?
Yes. Leadzai offers a REST API accessible at https://app.advertio.com/rest-api/v1/docs/redoc/ that supports advertiser management, campaign creation and management, keyword and ad operations, conversion details retrieval, and reporting. The API is used internally and made available to partners for programmatic access. Key endpoints include paginated GET /advertisers and GET /campaigns endpoints added in April 2026 for large account portfolios, advertiser search by external ID, conversion details endpoint for lead tracking, and advertiser-level campaign count reporting. The API supports content generation in multiple languages including Swedish and Swiss Standard German, and campaign creation with Areas of Interest targeting. Developer documentation is at app.advertio.com/rest-api/v1/docs/redoc.
What industry is Leadzai in?
Leadzai's product category is Digital Advertising Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 54183 and its SIC code is 7372.