Lootably
Lootably operates an offerwall monetization platform that enables mobile app, game, and website publishers to earn revenue by displaying brand offers that users complete in exchange for virtual currency rewards, integrated via SDK, iframe, or REST API.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lootably does
Lootably, Inc. is a privately-held US-incorporated company that operates an offerwall-based publisher monetization platform, connecting digital publishers with advertisers through a virtual currency reward system. Publishers integrate the Lootably Offerwall into mobile apps, games, and websites via iFrame embed, direct links, the Android SDK, or REST API (Offers API and Reporting API). End users complete brand offers — spanning CPA, CPI, CPE, CPC, CPL, CPS, CPM, CPV, SOI, DOI, and survey formats — in exchange for in-app or virtual currency rewards, with publishers configuring the split between user reward and publisher profit via a configurable currency conversion rate and split percentage.
The platform's technical infrastructure centers on a self-serve Publisher Dashboard, real-time conversion tracking via configurable postbacks (SHA256 hash-validated GET requests) and HTTPS POST webhooks (with retry logic up to five attempts and secret header authentication), plus an Android SDK (v1.0.2) using Socket.IO for live communication. Developer-facing tooling includes TypeScript type definitions distributed via NPM and a comprehensive documentation portal. Additional products include CheddarTV for video-based offers and an internal rule-based fraud protection layer that flags and rejects suspicious conversions before approval.
Lootably generates revenue on a transaction-based take rate: when a user completes an offer, Lootably retains a share of the conversion value while the publisher earns a configurable percentage. Pricing is not publicly disclosed; advertisers must contact sales while publishers access the platform through self-serve application and approval. Reported cumulative platform metrics include 30.9M+ conversions processed, 1.49M monthly active users, 2,286 active campaigns, and $13.2M+ paid to publishers. The company is founder-owned, bootstrapped with no disclosed funding rounds, and operates with 1–10 employees. Its only documented third-party relationship is a minor advertising vendor arrangement with Playwire LLC for the company's own marketing properties.
Lootably firmographics
Firmographics- Name
- Lootably
- Legal name
- Lootably, Inc.
- Website
- https://lootably.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lootably operates an offerwall monetization platform that enables mobile app, game, and website publishers to earn revenue by displaying brand offers that users complete in exchange for virtual currency rewards, integrated via SDK, iframe, or REST API.
- Ownership category
- akta.pro rank
Lootably industry classification
Industry- Product category
- Publisher Monetization Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industries
- App Monetization & Subscription Management Platforms (BPAMADAI), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)
Keywords
Where Lootably is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lootably business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Offer Completion Revenue: Revenue generated when publishers' users complete CPA, CPE, CPC, CPI, CPS, CPM, CPL, CPV, SOI, DOI, or survey offers through the Lootably offerwall. Publishers earn a share of the revenue generated per conversion.
- Revenue Share from Publishers: Currency split model where publishers set what percentage of offer revenue goes to users vs. publisher profit. Lootably takes a cut of each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Publisher revenue share with configurable currency split |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels3 records
Lootably product offering
Product offeringCore offering
Lootably operates an offerwall-based publisher monetization platform that enables app developers, game studios, and website operators to earn revenue when their end users complete third-party advertising offers in exchange for virtual currency rewards. The platform provides multiple integration options including an Android SDK, REST APIs, and web-based embeds, aggregating offer sources to maximize fill rate. It delivers real-time conversion notifications via webhooks and postbacks, allowing publishers to credit virtual currency immediately upon offer completion.
Product overview
Lootably is a publisher monetization platform that provides a unified offerwall-based system for virtual currency monetization. The core product is the Lootably Offerwall, which publishers integrate into their apps, websites, or games via iFrame, direct links, or the Offers API. The platform is complemented by an Android SDK for native mobile integration, Conversion Webhooks and Postbacks for real-time conversion tracking, a Reporting API for performance analytics, and CheddarTV for video-based offers. All publisher-facing functionality is managed through the Lootably Publisher Dashboard where placements are created and configured.
Differentiator
Problem solved
Functional benefit
Products and services
- Lootably Offerwall An embeddable offerwall product that publishers integrate into their apps or websites to present third-party advertising offers to end users. Users complete offers (surveys, app installs, sign-ups) in exchange for virtual currency credited by the publisher. Targeted at app developers, game studios, and website operators seeking rewarded engagement monetization.
- CheddarTV A distinct product associated with the Lootably platform, referenced as a separate offering within the company's product portfolio.
Quantifiable outcome
- Platform has facilitated over $13.2 million in payments to publishers
Companies that use Lootably
Customer profileSegments1 record
Ideal customer profiles1 record
Lootably technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature9 records
Lootably partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Lootably competitors and assessment
Company assessmentDirect peers
- TheoremReach: TheoremReach is a rewarded survey monetization platform for app and game publishers, offering SDK integration and postback tracking — directly comparable to Lootably's survey offers and publisher postback system.
- Tapjoy: Tapjoy is one of the largest offerwall-based monetization platforms for mobile apps and games, offering rewarded ads, direct deals, and an in-app SDK. It is the most directly comparable offerwall competitor to Lootably for publishers monetizing users via virtual currency.
- Pollfish: Pollfish provides survey-based rewarded monetization via SDK and API for app publishers, competing with Lootably's survey offer inventory and rewarded offerwall flow.
- BitLabs: BitLabs provides a survey-centric offerwall (BitLabs Wall) integrated into apps and games, with SDK and server-side callbacks. It competes with Lootably in the rewarded-survey monetization segment.
- RevenueAds: RevenueAds offers offerwall and content-locker monetization for publishers with global CPA/CPL campaigns. It overlaps with Lootably's publisher offerwall model and integration approach.
- Offertoro: Offertoro is an offerwall platform serving app and game publishers with CPA/CPI offers, virtual currency rewards, and SDK integration — closely comparable to Lootably's core offering.
- CPX Research: CPX Research provides survey-based rewarded monetization with SDK and API integrations for app and game publishers, directly competing with Lootably in the survey offerwall vertical.
- Ayet Studios (Offerdive): Ayet Studios runs Offerdive, an offerwall and rewarded UA platform for publishers and app developers. It is comparable to Lootably as a mid-sized direct offerwall peer targeting app and game monetization.
- AdGem: AdGem operates an offerwall and rewarded-ad monetization network targeting app and game publishers. It directly overlaps with Lootably's offerwall, SDK/API integrations, and CPA-based revenue model.
Broad incumbents
- ironSource (Unity LevelPlay): ironSource, now part of Unity, runs a broad monetization and mediation platform that includes rewarded video and offerwall integrations. It competes with Lootably across the same publisher base but at much greater scale and with a wider product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lootably social profiles
Digital presenceLootably financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lootably leadership team
Management profileNumber of profiles
Lootably funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lootably M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lootably
What does Lootably do?
Lootably operates an offerwall-based publisher monetization platform that enables app developers, game studios, and website operators to earn revenue when their end users complete third-party advertising offers in exchange for virtual currency rewards. The platform provides multiple integration options including an Android SDK, REST APIs, and web-based embeds, aggregating offer sources to maximize fill rate. It delivers real-time conversion notifications via webhooks and postbacks, allowing publishers to credit virtual currency immediately upon offer completion.
Is Lootably a public or private company?
Lootably is a private company. It is classified as unknown and is currently operating.
When was Lootably founded?
Lootably was founded in 2020. It employs 1 to 10 people.
Where is Lootably based?
Lootably is headquartered in Austin, United States, in the North America region.
How does Lootably make money?
Two revenue lines are on record. Offer Completion Revenue is the primary driver. The others are revenue Share from Publishers.
Who are Lootably's main competitors?
Direct peers on record are TheoremReach, Tapjoy, Pollfish, BitLabs, RevenueAds, Offertoro, CPX Research, Ayet Studios (Offerdive) and AdGem. ironSource (Unity LevelPlay) is listed as a broad incumbent.
Does Lootably have an API?
Yes. Lootably provides a public REST API with two main endpoints: Offers API (https://api.lootably.com/api/v2/offers/get) for retrieving real-time user-specific offers or full offer catalogues, and Reporting API (https://api.lootably.com/api/v2/report/generate) for generating conversion, daily revenue, monthly revenue, and country revenue reports. The API accepts POST requests with JSON bodies containing apiKey, placementID, startingDate, endingDate, and reportType parameters. TypeScript type definitions are available via NPM packages (lootably-offers-api-types, lootably-postback-hash). Additionally, Conversion Webhooks are available as POST endpoints publishers configure to receive real-time conversion events (approved, pending, rejected) with JSON bodies and secret header authentication. Developer documentation is at documentation.lootably.com.
What industry is Lootably in?
Lootably's product category is Publisher Monetization Platform. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.