What MediaTroopers does

MediaTroopers is a US-incorporated, founder-owned B2B digital marketing and customer acquisition agency exclusively serving regulated online gambling operators (iGaming, sportsbooks, online casinos). Founded in 2019 shortly after the 2018 US legalization of online gambling, the company is headquartered in Philadelphia, PA, with operational hubs in Malta and London, and a 45-50 person team spanning 25+ nationalities and 20+ languages. Its core proprietary technology is MediaCruiser DSP, an advanced media buying platform that enables campaign scaling, ROI management, real-time optimization, and audience targeting (geolocation, device, behavioral, contextual), with newly integrated AI features for campaign intelligence and optimization.

MediaTroopers offers a bundled platform-plus-services stack: MediaCruiser DSP is supplemented by a full service suite including Digital Media Buying, User Acquisition, Marketing Strategy, Paid Search, Social Media Advertising, Affiliate Marketing, Acquisition Tools, and SEO Services. It also operates Pick Parlay, a free consumer-facing mobile betting app launched in 2022 targeting casual sports bettors. The company monetizes primarily through performance-based, affiliate/revenue-share and cost-per-acquisition arrangements with operators, supplemented by what appears to be a platform/SaaS licensing component for MediaCruiser DSP. The go-to-market is sales-led and direct B2B, selling into casino, sportsbook, and DFS operators such as BetMGM, DraftKings, FanDuel, Caesars, Bet365, PointsBet, BetRivers, Betway, 888, Unibet, PokerStars, and LeoVegas, among 128 brands served across 13 supplier-licensed US states, 6 ancillary-licensed states, and 11+ additional states plus Ontario.

The business is bootstrapped (no external funding rounds disclosed) with no parent company or institutional investors identified in the source material. Co-founders Shmulik Segal (CEO) and Benjamin Truman (COO) lead the company, supported by CTO Clinton Cutajar, Head of Marketing Guy Zelser, and Head of Paid Media Burak Hun. The company cites 12B+ ads served, 61 advertisers, 128 brands, and 21 total licenses as scale metrics. MediaTroopers has actively expanded internationally in 2026 with new local entities in Brazil and Peru timed ahead of the 2026 FIFA World Cup, positioning itself as a cross-jurisdictional performance marketing partner for the regulated gambling industry.

Name

MediaTroopers

Legal name

MediaTroopers

Website

https://media-troopers.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaTroopers is a US-based B2B performance marketing agency and proprietary technology provider specializing in customer acquisition for regulated online gambling and sports betting operators. It serves 128+ brands across the US, Brazil, and Peru using its MediaCruiser DSP platform and full-service media buying capabilities.

Ownership category

akta.pro rank

Product category

iGaming Marketing Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• IGaming marketing
• Digital media buying
• Affiliate marketing
• Customer acquisition
• Sports betting advertising

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing & Media Buying Services: MediaTroopers provides digital media buying, paid search, social media advertising, and affiliate marketing services to online gambling operators. The company earns commissions or fees by acquiring paying customers for operators — they operate on a performance/revenue-share or cost-per-acquisition basis for their operator clients.
2. Technology Platform Licensing: MediaCruiser DSP platform is offered to brands and advertisers to manage campaigns, suggesting a platform/SaaS component in their revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MediaTroopers is a paid affiliate marketing agency that plans, implements, and optimizes digital marketing and customer acquisition strategies for regulated online gambling operators (online casinos and sportsbooks) in the US and international markets. The company operates a proprietary advanced media buying platform, MediaCruiser DSP, which enables campaign scaling, ROI management, audience targeting, and real-time optimization, and is supported by services across paid search, social media advertising, affiliate marketing, and SEO.

Product overview

MediaTroopers is a paid affiliate marketing agency operating as a unified platform-plus-services model. Its core proprietary technology is MediaCruiser DSP, an advanced media buying platform for campaign scaling and real-time optimization. This platform is supported by a suite of service offerings including User Acquisition, Digital Media Buying, Marketing Strategy, Paid Search, Social Media Advertising, Affiliate Marketing, Technology Acquisition Tools, and SEO Services. The company also offers a free consumer-facing mobile app called Pick Parlay for casual sports bettors. All offerings are focused exclusively on the regulated online gambling and sports betting industry in the US and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Media Cruiser: An advanced media buying platform (DSP) that allows customers to effectively scale campaign marketing, manage ROI, and invest in new audiences to enhance engagement. The platform features AI-powered tools, real-time optimization, geolocation, device, behavioral, and contextual targeting.
• Pick Parlay

Products and services

• MediaCruiser DSP A proprietary advanced media buying platform (DSP) that enables brands and advertisers in regulated online gambling to scale campaigns, manage ROI, and invest in new audiences. Features include geolocation, device, behavioral, and contextual targeting, real-time optimization, compliance safeguards, and AI-powered campaign intelligence.
• Pick Parlay A free mobile betting application aimed at casual sports fans, offering news, education, and engagement with legal US sports betting.
• Digital Media Buying Planning and execution of digital advertising campaigns across online, mobile, and in-app channels for online gambling operators, with management of multi-million dollar budgets and expert media buying teams optimizing campaigns from day one.
• User Acquisition Service combining data, creative, and channel optimization to convert prospective players into paying customers for online gambling operators, with detailed performance measurement across the user journey.
• Marketing Strategy Marketing and strategy consulting services including development, implementation, and management of digital marketing strategies, with planning, campaign delivery, reporting, and optimization across all online marketing channels.
• Paid Search Bespoke paid search strategy development and execution for online gambling operators using proprietary technology, systems, and algorithms to maximize profits on display and search channels.
• Social Media Advertising Tailored social media advertising strategy and execution for gambling operators, with built-in responsible gambling controls to protect underage and vulnerable users.
• Affiliate Marketing End-to-end affiliate strategy creation and program management using extensive affiliate networks, with team training and performance-based payment models for online gambling operator clients.
• Technology Acquisition Tools Customized technical infrastructure and integrated acquisition tools supporting player acquisition strategy, including tracking and performance measurement across advertising channels.
• SEO Services Search Engine Optimization services for gambling-related terms in legal US states, including keyword research, offsite and onsite SEO, mobile optimization, and paid/organic site promotion.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core and major.

• BetMGMcoreChannel Partner/ Reseller/ DistributorMajor sportsbook and iGaming operator; MediaTroopers provides customer acquisition and digital marketing services to BetMGM across US states where licensed.
• DraftKingscoreChannel Partner/ Reseller/ DistributorSports betting, iGaming, and daily fantasy sports operator; MediaTroopers provides customer acquisition services to DraftKings across regulated US markets.
• FanDuelcoreChannel Partner/ Reseller/ DistributorLeading US online gaming operator; MediaTroopers provides digital marketing and customer acquisition services to FanDuel across licensed US states.
• Caesars SportsbookcoreChannel Partner/ Reseller/ DistributorMajor casino and sports betting operator; MediaTroopers provides affiliate marketing and digital media buying services to Caesars.
• Bet365majorChannel Partner/ Reseller/ DistributorGlobal sports betting brand operating in US regulated markets; MediaTroopers provides customer acquisition services.
• PointsBetmajorChannel Partner/ Reseller/ DistributorSports betting operator in US regulated markets; MediaTroopers provides digital marketing and media buying services.
• BetRiversmajorChannel Partner/ Reseller/ DistributorRush Street Interactive sportsbook and casino brand; MediaTroopers provides customer acquisition across regulated states.
• BetwaymajorChannel Partner/ Reseller/ DistributorInternational sports betting operator active in US markets; MediaTroopers provides affiliate marketing services.
• 888majorChannel Partner/ Reseller/ DistributorOnline casino and sports betting operator; MediaTroopers provides digital marketing and customer acquisition services.
• UnibetmajorChannel Partner/ Reseller/ DistributorKindred Group brand operating in US iGaming markets; MediaTroopers provides customer acquisition services.
• PokerStarsmajorChannel Partner/ Reseller/ DistributorLeading online poker and casino operator; MediaTroopers provides affiliate marketing and digital media buying services.
• LeoVegasmajorChannel Partner/ Reseller/ DistributorMobile-focused online casino and sports betting operator; MediaTroopers provides customer acquisition services.
• BetfredmajorChannel Partner/ Reseller/ DistributorUK-founded sports betting operator active in US markets; MediaTroopers provides digital marketing services.
• Golden NuggetmajorChannel Partner/ Reseller/ DistributorCasino and sports betting brand; MediaTroopers provides customer acquisition services.
• PartyCasinomajorChannel Partner/ Reseller/ DistributorOnline casino brand under GVC Holdings; MediaTroopers provides digital marketing services.
• BallymajorChannel Partner/ Reseller/ DistributorBally's Corporation sportsbook and casino brand; MediaTroopers provides marketing and acquisition services.
• Jackpot CitymajorChannel Partner/ Reseller/ DistributorOnline casino operator; MediaTroopers provides digital marketing and affiliate services.
• BetssonmajorChannel Partner/ Reseller/ DistributorInternational iGaming operator; MediaTroopers provides customer acquisition services.
• SuperBookmajorChannel Partner/ Reseller/ DistributorUS sportsbook operator; MediaTroopers provides customer acquisition and digital marketing services.
• SI (Sports Illustrated)majorChannel Partner/ Reseller/ DistributorMedia brand with sports betting operations; MediaTroopers provides digital marketing services and partnerships.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Genius Sports: Large sports data and technology provider whose marketing services and operator partnerships overlap with MediaTroopers' sports betting GTM, though Genius is broader in scope (data, tech, media rights).
• GeoComply: Geolocation compliance and identity verification vendor to the iGaming industry — adjacent infrastructure provider serving the same operator customers but in compliance/security rather than media buying.

Direct peers

• Catena Media: Listed iGaming-focused affiliate and digital marketing company providing lead generation, SEO, and media buying services to online gambling operators — directly comparable business model and target customer base to MediaTroopers.
• Better Collective: Global sports betting and iGaming affiliate operator with proprietary media brands, paid media buying, and platform technology — closely mirrors MediaTroopers' full-service affiliate + tech offering to operators.
• Gambling.com Group: Performance marketing and media company for the online gambling industry, operating comparison sites and paid acquisition channels for major US and European operators — directly comparable in vertical and GTM.
• Raketech: Affiliate and performance marketing company focused on iGaming and sports betting, providing lead generation, SEO, and media buying — comparable vertical focus and operator-facing service stack.
• Spotlight Sports Group: Sports betting media and affiliate network serving operators with content, odds comparison, and user acquisition services — directly overlaps with MediaTroopers' sports betting customer acquisition focus.
• OddsChecker: Sports betting odds comparison and affiliate platform driving acquired users to operators in regulated markets, including the US — comparable customer acquisition and affiliate business model.
• Covers: Sports media and betting affiliate brand generating traffic and acquiring users for sportsbook operators, with growing operator-direct marketing services — comparable affiliate-driven GTM in US sports betting.

Emerging players

• Income Access (Avalanche/Flutter): Affiliate platform and technology provider within Flutter's ecosystem serving iGaming operators — comparable affiliate-tech offering but vertically integrated with a single large operator group.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/media-troopers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaTroopers