Response Mine Interactive

What Response Mine Interactive does

Response Mine Interactive is a private, for-profit digital marketing agency headquartered in Atlanta, Georgia, founded in 2001 by Ken Robbins, who continues to serve as Founder and CEO. The firm operates with a headcount in the 51-100 employee range and provides services centered on digital marketing campaign optimization, analytics, and marketing attribution aimed at driving customer acquisition, engagement, and membership growth for client companies.

The company's service portfolio targets growth-focused businesses seeking to enhance digital marketing performance. Its documented go-to-market is direct client engagement through digital marketing services — including paid search/SEM campaign optimization (bottom-of-funnel) and analytics/attribution work (mid-funnel) — rather than a packaged software product. The input data does not disclose any named product modules, proprietary technology platforms, patents, AI/ML capabilities, integrations, or APIs. Pricing models and contract structures are not publicly disclosed.

Response Mine Interactive operates as an independent, privately held agency with no disclosed parent company, institutional investors, subsidiaries, or M&A activity. The company has a documented partnership with WhiteWater Express Car Wash (announced 2025-12-31) in which it delivers digital marketing services to support membership growth and customer acquisition. No other strategic moves, funding rounds, leadership changes, awards, certifications, or geographic expansions are documented in the available data.

Name

Response Mine Interactive

Website

https://responsemine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Response Mine Interactive is an Atlanta-based digital marketing agency, founded in 2001, that helps growth-focused businesses acquire and engage customers through optimized digital campaigns, analytics, and marketing attribution services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Digital marketing services
• Marketing attribution
• Campaign optimization
• Customer acquisition
• Marketing analytics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Marketing channels2 records

Core offering

Response Mine Interactive is a digital marketing agency that partners with clients to optimize digital campaigns, analytics, and marketing attribution in order to drive customer acquisition and engagement. The firm serves growth-focused businesses seeking to enhance their digital marketing efforts and improve customer acquisition outcomes through data-driven campaign management.

Product overview

Response Mine Interactive is a digital marketing agency that partners with clients to optimize digital campaigns, analytics, and marketing attribution to drive customer acquisition and engagement. The company focuses on enhancing digital marketing efforts rather than offering a defined product portfolio with named modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services End-to-end digital marketing services for growth-focused businesses, encompassing digital campaign optimization, marketing analytics, and marketing attribution to drive customer acquisition and engagement. Intended for business clients seeking to enhance their digital marketing efforts and improve customer acquisition outcomes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WhiteWater Express Car Washnot specifiedGTM or Marketing Partner · 31 December 2025Response Mine Interactive partnered with WhiteWater Express Car Wash to enhance the company's digital marketing efforts and boost membership growth. The collaboration focuses on optimizing digital campaigns, analytics, and marketing attribution to increase customer acquisition and engagement.

Recent moves1 record

Expansion highlights1 record

Regional players

• Rokk Solutions: Atlanta-area digital agency with a strong public affairs and crisis communications practice. Regional overlap with RMI and adjacent positioning in the Atlanta mid-market agency ecosystem.

Direct peers

• SmartSites: Digital marketing agency offering web design, SEO, PPC, and email marketing to growth-focused businesses. Comparable horizontal positioning targeting SMB/mid-market customer-acquisition clients.
• WebFX: Full-service digital marketing agency offering SEO, paid media, and analytics with proprietary reporting technology (MarketingCloudFX). Closely comparable scope and mid-market positioning to RMI, with a stronger proprietary technology stack.
• KlientBoost: Performance-driven digital agency focused on paid acquisition, conversion optimization, and creative for SaaS and growth-stage brands. Comparable in its emphasis on measurable customer acquisition outcomes and attribution-led delivery.
• Disruptive Advertising: Mid-market digital marketing agency specializing in paid media, SEO, and lifecycle marketing for growth-focused brands. Highly comparable in service mix (paid search + analytics) and target customer profile to Response Mine Interactive.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, paid media, web design, and social for SMB and mid-market clients. Comparable mid-market agency profile and acquisition-led growth model.
• Power Digital Marketing: Tech-enabled performance marketing agency serving mid-market and enterprise brands across paid media, SEO, and CRO. Comparable service breadth and analytics-led positioning to RMI.
• LYFE Marketing: Atlanta-based (RMI's home market) digital marketing agency specializing in social media, PPC, and SEO for SMBs. Direct geographic and service-line overlap with Response Mine Interactive.
• Tinuiti: Large independent performance marketing agency covering paid search, social, programmatic, and Amazon. Comparable focus on data-driven acquisition and analytics; broader scale than RMI.

Broad incumbents

• HubSpot (Solutions Partner agencies): HubSpot enables a large network of certified partner agencies delivering inbound marketing, CRM, and paid media services. Represents the broader incumbent platform ecosystem that RMI competes within for SMB and mid-market acquisition clients.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/responsemine
• Facebookfacebook.com/184579711631735
• LinkedInlinkedin.com/company/response-mine-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Response Mine Interactive