FitGrid
FitGrid is an AI-driven SaaS platform that benchmarks fitness studio performance against industry-wide KPIs via integrations with major booking systems, serving operators, instructors, and consumers across boutique fitness verticals.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FitGrid does
FitGrid, operated by YourGuru, Inc., is an AI-driven intelligence infrastructure platform serving the boutique fitness industry. The company aggregates operational data from fitness studios via integrations with four major booking-billing platforms — Mindbody, Mariana Tek, ClubReady, and WellnessLiving — to build a universal KPI benchmarking dataset drawn from thousands of studios. Its product portfolio is organized into three interconnected suites: a Studio Suite for operators (data diagnostics, surveys/Voice of Customer, engagement suite, enterprise analysis portal, client winbacks, texting/SMS), an Instructor Suite anchored by the FitGrid Pro mobile app, and a Consumer Suite providing class booking, discovery, and social functionality. The proprietary AI Advisor "Amina," together with the Intelligence Bridge dashboard, converts benchmark data into actionable guidance on pricing, class economics, retention, and revenue optimization, including a QuickScan feature for instant anomaly detection.
The platform is monetized primarily through SaaS subscriptions with quote-based custom pricing tied to studio size, location count, and feature requirements, offered on month-to-month or annual terms, supplemented by transaction-based service charges on consumer bookings. Go-to-market combines direct enterprise sales (Barry's Bootcamp, Solidcore, BODYBAR Pilates, Extraordinary Brands), a self-serve onboarding flow for smaller studios, and channel distribution through booking-platform partnerships and a certified consultants ecosystem. Customers span Pilates, cycling, barre, HIIT, yoga, strength, and recovery verticals at the SMB, mid-market, and enterprise tiers, and the company has begun extending its buyer base to fitness investors and acquirers for due-diligence and portfolio benchmarking use cases. FitGrid is privately held, bootstrapped (no disclosed funding rounds), headquartered at 33 West 17th Street in New York City, and led by founder and CEO Ntiedo Etuk.
FitGrid firmographics
Firmographics- Name
- FitGrid
- Legal name
- YourGuru, Inc.
- Website
- https://fitgrid.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FitGrid is an AI-driven SaaS platform that benchmarks fitness studio performance against industry-wide KPIs via integrations with major booking systems, serving operators, instructors, and consumers across boutique fitness verticals.
- Ownership category
- akta.pro rank
FitGrid industry classification
Industry- Product category
- Fitness Business Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where FitGrid is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FitGrid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Monthly or annual subscription fees for studio access to FitGrid intelligence platform with tiered pricing based on studio size and features. Terms available as month-to-month or annual commitment.
- Service Charges: Non-refundable service charges on consumer bookings made through the platform. Additional per-booking fees may apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on studio requirements |
| Transaction based/ take rate | Pay-as-you-go | Consumer booking service charges |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
FitGrid product offering
Product offeringCore offering
FitGrid is an AI-driven SaaS platform that aggregates fitness studio performance data from major booking-billing systems (Mindbody, Mariana Tek, ClubReady, WellnessLiving) to deliver universal KPI benchmarking, predictive analytics, and an AI Advisor (Amina) to operators. The platform bundles a Studio Suite for owners (data diagnostics, surveys, enterprise analysis, winbacks, SMS), an Instructor Suite (Pro App, instructor reports, engagement tools), and a Consumer Suite (Class App for booking and social connections). Revenue is generated primarily through subscription fees paid by studios and franchisors, supplemented by per-booking service charges on consumer transactions.
Product overview
FitGrid is an AI Intelligence Infrastructure platform for fitness businesses, offering a unified platform with three interconnected suites: Studio Suite for operators, Instructor Suite for instructors, and Consumer Suite for class consumers. The platform is built around AI Advisor Amina and Intelligence Bridge for market benchmarking. Key modules include Data Diagnostics, Surveys & VoC (client feedback), Engagement Suite (AI-powered client outreach), Enterprise Analysis Portal, Client Winbacks, and Texting & SMS capabilities. The company also offers mobile apps for both instructors (Pro App) and consumers (Class App), all integrated with major booking-billing platforms including Mindbody, Mariana Tek, and ClubReady to provide comprehensive market intelligence across the fitness industry.
Differentiator
Problem solved
Functional benefit
Brands
- Amina: AI-powered business growth advisor and strategic consultant for fitness operators, providing class economics, pricing strategy insights, and real-time market intelligence.
Products and services
- FitGrid Studio Suite Comprehensive management suite for fitness studio owners that delivers data diagnostics, analytics dashboards, client feedback and sentiment tools, enterprise analysis, and benchmarking against industry KPIs. Designed for studio owners and operators across boutique fitness concepts.
- FitGrid Instructor Suite Productivity and engagement toolkit for fitness instructors that combines the Pro App, instructor performance reports, and AI-powered client engagement tools. Designed for individual instructors seeking to build relationships and track client outcomes.
- FitGrid Consumer Suite (Class App) Mobile booking and social networking application for fitness consumers that enables class discovery, booking, instructor connections, and fitness tracking across studios integrated with FitGrid.
- FitGrid Pro App for Instructors
Companies that use FitGrid
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
FitGrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature10 records
FitGrid partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- MindbodycoreMindbody is a leading booking-billing platform integrated with FitGrid, enabling data aggregation and benchmarking for studios using Mindbody's platform. This integration allows FitGrid to pull performance data and provide market intelligence insights.
- Mariana TekcoreMariana Tek integration enables FitGrid to aggregate data from studios on this boutique fitness-specific platform for cross-platform benchmarking and intelligence services.
- ClubReadycoreClubReady booking platform integration allows FitGrid to include ClubReady studio data in its universal KPI benchmarking database, expanding market intelligence coverage.
- WellnessLivingflagshipStrategic partnership with WellnessLiving to bring greater transparency and intelligence to the fitness industry. Co-developing common data language with shared benchmarks and meaningful KPIs. Len Fridman, Co-Founder & CEO of WellnessLiving, publicly endorsed FitGrid's benchmarking infrastructure as industry-transforming.
- Barry's BootcampflagshipBarry's Bootcamp has rolled out FitGrid nationwide across all US locations, making it one of FitGrid's flagship enterprise customers. CEO JJ Gantt publicly endorsed FitGrid as building the common language and benchmarking platform the industry needs.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
FitGrid competitors and assessment
Company assessmentDirect peers
- Mindbody: Largest booking-billing platform for boutique fitness studios and a direct integration partner of FitGrid. Overlaps on studio management, reporting, and consumer booking, and has the data and scale to launch competing benchmarking features natively.
- Glofox: Boutique fitness studio management SaaS offering scheduling, member management, and business intelligence. Targets the same premium boutique studio customer as FitGrid and competes for the operator's software wallet.
- Mariana Tek: Boutique fitness-specific platform covering booking, payments, and studio operations; FitGrid integration partner. Comparable customer base and product surface area, making it both a partner and a direct competitor for studio-level intelligence and engagement tooling.
- ClubReady: Club management platform with booking, billing, and member engagement capabilities serving fitness studios; another FitGrid integration partner. Competes for the same franchise and multi-location operator relationships.
- WellnessLiving: All-in-one business management platform for fitness, wellness, and beauty businesses with booking, payments, and reporting. FitGrid's flagship strategic partner and a directly overlapping competitor for the SMB wellness operator.
- Zen Planner: Business management software for fitness studios, gyms, and martial arts schools with member management, billing, and performance reporting. Targets an overlapping segment of boutique and small-box operators.
Broad incumbents
- Daxko: Large, well-capitalized member management and engagement platform primarily serving YMCAs, JCCs, and health clubs. Broader incumbent in fitness club operations software with overlapping BI and benchmarking capabilities, though at much larger enterprise scale than FitGrid's boutique focus.
Emerging players
- PushPress: Gym management software for strength and conditioning facilities with membership, billing, and business intelligence. Emerging vertical SaaS player with a narrower fitness niche than FitGrid but overlapping analytics and engagement features.
- Arbox: All-in-one management platform for boutique fitness and wellness studios offering booking, CRM, and reporting. Comparable product surface for the boutique studio segment with growing AI-led features.
- Hapana: Operations and member management platform for boutique fitness franchises with multi-location reporting. Competes head-on with FitGrid's franchisor benchmarking value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
FitGrid social profiles
Digital presenceFitGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
FitGrid leadership team
Management profileNumber of profiles
Profiles1 record
FitGrid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FitGrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FitGrid
What does FitGrid do?
FitGrid is an AI-driven SaaS platform that aggregates fitness studio performance data from major booking-billing systems (Mindbody, Mariana Tek, ClubReady, WellnessLiving) to deliver universal KPI benchmarking, predictive analytics, and an AI Advisor (Amina) to operators. The platform bundles a Studio Suite for owners (data diagnostics, surveys, enterprise analysis, winbacks, SMS), an Instructor Suite (Pro App, instructor reports, engagement tools), and a Consumer Suite (Class App for booking and social connections). Revenue is generated primarily through subscription fees paid by studios and franchisors, supplemented by per-booking service charges on consumer transactions.
Is FitGrid a public or private company?
FitGrid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FitGrid founded?
FitGrid was founded in 2017. It employs 11 to 50 people.
Where is FitGrid based?
FitGrid is headquartered in New York, United States, in the North America region.
How does FitGrid make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are service Charges.
Who are FitGrid's main competitors?
Direct peers on record are Mindbody, Glofox, Mariana Tek, ClubReady, WellnessLiving and Zen Planner. Daxko is listed as a broad incumbent. Emerging players are PushPress, Arbox and Hapana.
Does FitGrid have an API?
No public API is recorded for FitGrid.
What industry is FitGrid in?
FitGrid's product category is Fitness Business Intelligence Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 518 and its SIC code is 7372.