CROSSIP
CROSSIP is a UK-based non-alcoholic spirits brand founded in 2020 that uses a proprietary two-step maceration process to produce bold, 0% ABV botanical spirits for direct-to-consumer sales and the premium on-trade hospitality sector across 13 countries.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CROSSIP does
CROSSIP is a privately held UK beverage company founded in 2020 by hospitality veteran Carl Anthony Brown and co-founder Tim, headquartered in Suffolk, UK, with manufacturing operations at The Steep in Bishop's Stortford. The company produces non-alcoholic (0% ABV) spirits using a proprietary two-step maceration process in which raw botanical ingredients including gentian, cayenne, ginger, and eucalyptus are individually macerated under heat and pressure, then blended to create layered flavor profiles without alcohol, added sugar, or artificial sweeteners. Its core range comprises Fresh Citrus, Dandy Smoke, Pure Hibiscus, and Blazing Pineapple, complemented by a seasonal Rich Berry Winter Limited Edition and a trial Sample Pack, all sold in 50cl bottles designed for 25ml servings yielding 20 servings per bottle.
The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce in the UK with B2B sales to the on-trade hospitality sector and a network of UK and international distributors covering 13 countries across Europe, the Middle East, Asia, Africa, and North America. Pricing is set at £24.50 per bottle with bundle discounts (10% off two bottles, 15% off three or more) and a £9.50 sample pack, with free UK next-day delivery on orders over £60. The brand has secured premium venue placements including The Savoy, Nobu London, Dishoom, SushiSamba, Atlantis Dubai, and JW Marriott Mauritius, supported by a Trade Hub with brand assets, mixer guides, and menu templates for bar partners. Its revenue model relies on unit sales through DTC, trade accounts, and wholesale distribution, with no subscription or licensing components visible.
CROSSIP received a single disclosed external investment in November 2023 from Anglia Capital Group with co-support from New Anglia Capital (amount undisclosed), and remains founder-controlled with a small team of 1-10 employees. The company has accumulated independent press validation including Best Overall Non-Alcoholic Spirit 2025 (10/10) from The Independent, multiple Great Taste Awards, and a 162-recipe content library supporting bartender and consumer adoption.
CROSSIP firmographics
Firmographics- Name
- CROSSIP
- Legal name
- CROSSIP
- Website
- https://crossipdrinks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CROSSIP is a UK-based non-alcoholic spirits brand founded in 2020 that uses a proprietary two-step maceration process to produce bold, 0% ABV botanical spirits for direct-to-consumer sales and the premium on-trade hospitality sector across 13 countries.
- Ownership category
- akta.pro rank
CROSSIP industry classification
Industry- Product category
- Non-Alcoholic Spirits
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where CROSSIP is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
CROSSIP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Direct-to-Consumer Product Sales: CROSSIP sells its non-alcoholic spirits directly to consumers through its e-commerce website. Individual 50cl bottles are priced at £24.50, with bundle discounts available (10% off for 2 bottles, 15% off for 3+). Sample packs at £9.50 enable trial before full purchase. Revenue is generated through one-time purchase transactions with no subscription component currently visible.
- Trade / On-Trade B2B Sales: CROSSIP supplies bars, restaurants, hotels, and other hospitality venues directly (on-trade) as well as through wholesale distributors. The company maintains a trade hub with brand assets, mixer guides, recipe examples, and menu templates for trade partners.
- Wholesale and Distribution: CROSSIP generates B2B revenue through a network of UK wholesalers (Master of Malt, Small Beer Wholesale, Drink Warehouse UK, Drinks Distilled, etc.) and international distributors across the Middle East, Asia, Europe, and North America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 50cl Bottle |
| Unit Pricing | Pay-as-you-go | Sample Pack (4 flavours, ~100ml each) |
| Unit Pricing | Pay-as-you-go | Bulk Bundle (Buy 2 or 3+ bottles) |
| Other | Pay-as-you-go | UK Delivery |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
CROSSIP product offering
Product offeringCore offering
CROSSIP manufactures and sells a range of bold, 0% ABV non-alcoholic spirits produced through a proprietary two-step maceration process using raw natural botanicals (no essences or alcohol extraction). The lineup includes Fresh Citrus, Dandy Smoke, Pure Hibiscus, Blazing Pineapple and Rich Berry (Winter Limited Edition), sold in 50cl bottles at £24.50 and dosed at 25ml serves for cocktail mixing. Revenue is generated through DTC e-commerce (UK), direct on-trade hospitality sales, and a network of UK and international distributors across 13+ countries.
Product overview
CROSSIP is a Suffolk-based non-alcoholic spirits company founded in 2020, producing a range of bold, 0% ABV macerated spirits designed for cocktail mixing. The core product lineup consists of four distinct spirits: Fresh Citrus (citrus-forward, Great Taste 3-star winner), Dandy Smoke (smoky and bold, Great Taste 2-star winner), Pure Hibiscus (bitter and complex, Great Taste 2-star winner), and Blazing Pineapple (tropical with heat). The range is complemented by a seasonal Winter Limited Edition (Rich Berry) and a Sample Pack for trial purposes. All spirits use natural botanical ingredients, are vegan and gluten-free, and are produced using a proprietary two-step maceration process at The Steep in Bishop's Stortford, UK. Products are sold in 50cl bottles at £24.50 and designed to be used in 25ml measures with mixers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Citrus Fresh Citrus ('The Sociable One') is a 0% ABV non-alcoholic spirit inspired by fruity botanical spirits, with mandarin, eucalyptus, orange, lemon, grapefruit and fiery ginger notes. Sold in 50cl bottles at £24.50; designed for 25ml serves with mixers or in cocktails.
- Dandy Smoke Dandy Smoke ('The Audacious One') is a bold, smoky 0% ABV spirit featuring lapsang souchong tea, cinnamon, black pepper, and warming spice notes, designed as an alcohol-free alternative to whiskey or rum for stirred and shaken cocktails. Sold in 50cl bottles at £24.50.
- Pure Hibiscus Pure Hibiscus ('The Daring One') is a complex, bitter 0% ABV spirit featuring hibiscus, cubeb, rhubarb, wormwood and cayenne, designed for non-alcoholic Negronis, Spritzes, and bitter-led cocktails. Sold in 50cl bottles at £24.50.
- Blazing Pineapple Blazing Pineapple ('The Electrifying One') is a tropical 0% ABV spirit featuring juicy pineapple, scotch bonnet, habanero chilli, peach, raspberry, and cinnamon with a fiery finish. Designed for 0% Rum Punch, Mai Tai or Pina Colada. Sold in 50cl bottles at £24.50.
- Rich Berry (Winter Limited Edition) Rich Berry is a Winter Limited Edition 0% ABV spirit featuring deep berry flavours (damson, sour cherry, blackberry, raspberry) intricately spiced with clove, nutmeg and cinnamon, designed for 0% Mulled Wines and Hot Toddies. Winner of a 2-Star Great Taste Award.
- Sample Pack Sample Pack contains four 100ml bottles (Dandy Smoke, Pure Hibiscus, Blazing Pineapple and Fresh Citrus) allowing customers to trial the CROSSIP range before buying full-size bottles. Priced at £9.50 with a £5 voucher off the first full-order purchase; packaged in 30% recycled Prevented Ocean Plastics.
Quantifiable outcome
- Best Overall Non-Alcoholic Spirit 2025 - 10/10 by The Independent
- +9 more outcomes
Companies that use CROSSIP
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
CROSSIP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CROSSIP partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Master of Malt (Trade)coreMaster of Malt Trade is listed as a UK wholesale stockist and distribution partner for CROSSIP products, serving both trade (on-trade venues) and potentially direct consumer channels.
- Small Beer WholesalecoreSmall Beer Wholesale is listed as a CROSSIP UK wholesale stockist, distributing CROSSIP products to on-trade venues across the UK.
- Drink Warehouse UKcoreDrink Warehouse UK is listed as a CROSSIP UK wholesale stockist, distributing CROSSIP products to venues across the UK.
- Drinks DistilledcoreDrinks Distilled is listed as a CROSSIP UK wholesale stockist. The company also appears in CROSSIP's trade marketing materials.
- Drink Dry (Middle East)coreDrink Dry is CROSSIP's exclusive distributor for the Middle East region, handling distribution across Middle Eastern markets.
- Spiritu (Hong Kong)coreSpiritu is CROSSIP's distributor for Hong Kong, managing product distribution within the territory.
- Spirits Syndicate (Malaysia)coreSpirits Syndicate is CROSSIP's distributor for Malaysia, managing product distribution within the country.
- Dry Drnks (India)coreDry Drnks is CROSSIP's distributor for India, managing product distribution within the country.
- Loop Inovators (South Korea)coreLoop Inovators is CROSSIP's distributor for South Korea, managing product distribution within the country.
- 20 Degrees Distribution (Mauritius)core20 Degrees Distribution is CROSSIP's distributor for Mauritius, managing product distribution within the island nation.
- Samora's Fine Food (Canada)coreSamora's Fine Food is CROSSIP's distributor for Canada, managing product distribution within the country.
- Wijnhuis Bollaert (Belgium)coreWijnhuis Bollaert is CROSSIP's distributor for Belgium, managing product distribution within the country.
- EM Drinks (Czech Republic)coreEM Drinks is CROSSIP's distributor for the Czech Republic, managing product distribution within the country.
- BulBul (Lithuania)coreBulBul is CROSSIP's distributor for Lithuania, managing product distribution within the country.
- Premium Trade (Switzerland)corePremium Trade is CROSSIP's distributor for Switzerland, managing product distribution within the country.
- Healthy HospominorCROSSIP partners with Healthy Hospo, a wellness platform offering hospitality professionals courses on Mental Fitness, Sleep, Nutrition, Financial Health, and other topics. This positions CROSSIP as a health-conscious brand embedded in the hospitality community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CROSSIP competitors and assessment
Company assessmentDirect peers
- Seedlip: Pioneer of distilled non-alcoholic spirits (Garden 108, Spice 94, Grove 42). Closest direct competitor to CROSSIP in the non-alcoholic 'spirit' category; now Diageo-backed, giving it materially larger distribution and trade marketing firepower in overlapping markets.
- Lyre's Spirit Co. Produces a full range of non-alcoholic classic 'spirit' alternatives (gin, whiskey, rum, tequila, amaretto). Closely comparable to CROSSIP's positioning across multiple flavour profiles and is one of the category's most distributed players globally.
- Three Spirit Drinks: Functional non-alcoholic 'spirits' (Livener, Social Elixir, Nightcap) positioned around active ingredients and mood. Comparable in format and on-trade cocktail use case to CROSSIP, with a similar craft / premium positioning.
- Pentire: Non-alcoholic 'spirit' distilled from plants native to the Cornish coastline. Direct competitor in the alcohol-free craft spirits segment targeting premium on-trade and DTC, overlapping with CROSSIP's premium venue strategy.
- Aplós Drinks: Non-alcoholic 'spirits' including Calme (hemp and arnica) and Hesper (citrus and juniper). Direct competitor in the non-alcoholic spirits category with overlapping bar and retail distribution.
- Free Spirits: US-based producer of non-alcoholic 'spirits' (Spirit of Bourbon, Spirit of Tequila, Spirit of Gin). Comparable product format and bar-program use case to CROSSIP, expanding into UK and international markets.
- Optimist Botanicals: Non-alcoholic botanical 'spirits' (BOLD & SPICY, SMOKY & SAVOURY, FRESH & HERBAL) targeting cocktail applications. Closely comparable product format, flavour architecture, and on-trade / DTC go-to-market to CROSSIP.
Emerging players
- Ghia: Non-alcoholic bitter aperitif positioned as a sophisticated NoLo serve. Adjacent competitor within the broader alcohol-free bitter / aperitif space that overlaps with CROSSIP's Pure Hibiscus positioning in on-trade menus.
- Kin Euphorics: Non-alcoholic functional beverages positioned around mood and ritual. Comparable as a contemporary NoLo brand chasing premium on-trade and DTC, though more wellness-functional than CROSSIP's bar-mixer positioning.
Broad incumbents
- Athletic Brewing Company: Largest US non-alcoholic beer producer, sold across major retail and on-trade. Not a direct spirit competitor but illustrates the scale and capital efficiency achievable in the broader NoLo category CROSSIP also addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CROSSIP social profiles
Digital presenceCROSSIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
CROSSIP leadership team
Management profileNumber of profiles
Profiles2 records
CROSSIP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CROSSIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CROSSIP
What does CROSSIP do?
CROSSIP manufactures and sells a range of bold, 0% ABV non-alcoholic spirits produced through a proprietary two-step maceration process using raw natural botanicals (no essences or alcohol extraction). The lineup includes Fresh Citrus, Dandy Smoke, Pure Hibiscus, Blazing Pineapple and Rich Berry (Winter Limited Edition), sold in 50cl bottles at £24.50 and dosed at 25ml serves for cocktail mixing. Revenue is generated through DTC e-commerce (UK), direct on-trade hospitality sales, and a network of UK and international distributors across 13+ countries.
Is CROSSIP a public or private company?
CROSSIP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CROSSIP founded?
CROSSIP was founded in 2020. It employs 1 to 10 people.
Where is CROSSIP based?
CROSSIP is headquartered in London, United Kingdom, in the Europe region.
How does CROSSIP make money?
Three revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are trade / On-Trade B2B Sales and wholesale and Distribution.
Who are CROSSIP's main competitors?
Direct peers on record are Seedlip, Lyre's Spirit Co., Three Spirit Drinks, Pentire, Aplós Drinks, Free Spirits and Optimist Botanicals. Emerging players are Ghia and Kin Euphorics. Athletic Brewing Company is listed as a broad incumbent.
Does CROSSIP have an API?
No public API is recorded for CROSSIP.
What industry is CROSSIP in?
CROSSIP's product category is Non-Alcoholic Spirits. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production, with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.