DeliverLean
DeliverLean is a South Florida-based gourmet meal preparation and delivery company producing chef-prepared, portion-controlled meals across multiple dietary plans for direct-to-consumer subscribers, corporate wellness programs, healthcare channels, and wholesale food service operators.
- Company typePrivate
- Founded2011
- HeadquartersOakland Park, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DeliverLean does
DeliverLean is a South Florida-based gourmet meal preparation and delivery company founded in September 2011 by Scott Harris and Olga Kuzenkov. The company operates from a 30,000 sq ft commercial kitchen headquarters in Oakland Park, FL and a 16,000 sq ft USDA-certified production facility in Hollywood, FL, producing chef-prepared, portion-controlled, calorie-balanced meals across multiple dietary plans (Traditional, Paleo, Organic Protein, Gluten-Free, Vegetarian, Vegan) for direct-to-consumer subscribers, corporate wellness programs, medical/healthcare referrals, and wholesale food service operators. Core operations are built around an SQF-audited, USDA- and FDA-certified production environment with HACCP-certified culinary leadership, 24/7 USDA inspector oversight, and full ingredient traceability. Meals are delivered every two days in insulated cooler bags across a regional footprint spanning Jupiter to Kendall, FL, with customers selecting from up to 96 weekly menu options through an online portal.
The business operates a multi-brand portfolio including GRBNGO (chef-prepared grab-and-go wholesale meals), NationsMarket (premium food solutions), DeliverLean CARE (medically-tailored meals for health insurance members), Craft'd Meals (ready-to-heat meals for food service operations), OnJuice (cold-pressed juices and grab-and-go snacks), DL Kids (children's meal plans), DL Snacks (national dehydrated snack line), and DLrevAMP (organic detox program). Revenue is generated through subscription-based meal plans (starting at approximately $26.85/day), corporate wellness B2B subscriptions where employers subsidize employee meals, wholesale/turnkey food production contracts with hotels, grocery stores, airports, hospitals, and schools, and retail OnJuice locations.
In August 2022, DeliverLean was acquired by NationsBenefits, a health plan benefits platform, to advance a Food as Medicine offering and integrate medically-tailored meals into payer benefit programs. The company has earned the Inc. 5000 designation as one of America's fastest-growing private companies and the 2013 Inc. Hire Power Award (#8 nationally in food and beverage for job creation).
DeliverLean firmographics
Firmographics- Name
- DeliverLean
- Legal name
- DeliverLean
- Website
- https://deliverlean.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeliverLean is a South Florida-based gourmet meal preparation and delivery company producing chef-prepared, portion-controlled meals across multiple dietary plans for direct-to-consumer subscribers, corporate wellness programs, healthcare channels, and wholesale food service operators.
- Ownership category
- akta.pro rank
DeliverLean industry classification
Industry- Product category
- Meal Delivery Services
- NAICS
- Special Food Services (7223), Caterers (72232), Food Service Contractors (722310)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Drop-Off Catering & Boxed Meals (HSACAGAB), DTC Frozen & Prepared Meal Delivery (AFAIANAJ), DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)
Keywords
Where DeliverLean is headquartered
LocationHeadquarters
- HQ city
- Oakland Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DeliverLean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Direct-to-Consumer Meal Subscription: Subscription-based meal delivery service with multiple plan options (Traditional, Paleo, Gluten-Free, Vegetarian, Vegan, Organic) delivered fresh to customers' homes or offices. Customers choose from 96 meal options per week through online portal.
- Corporate Wellness Meal Plans: B2B meal plan programs where companies provide healthy meal benefits to employees as part of corporate wellness initiatives
- Wholesale Production: Turnkey food production solution for hotels, grocery stores, airports, hospitals, schools, and other food service operations
- OnJuice Retail Locations: Cold-pressed juice and grab-and-go snack bars at retail locations like Aventura Mall
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meal pricing |
| Subscription | Monthly | Daily meal plan subscription |
| Subscription | Monthly | Corporate wellness plan |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels5 records
DeliverLean product offering
Product offeringCore offering
DeliverLean is a gourmet meal delivery and food manufacturing company that prepares and delivers fresh, portion-controlled, calorie-balanced meals to consumers' homes and offices across South Florida on a subscription basis, with menu options spanning Traditional, Paleo, Organic Protein, Gluten-Free, Vegetarian, and Vegan diets. Beyond direct-to-consumer subscriptions, the company operates as a wholesale food manufacturing partner producing grab-and-go meals for retailers, airports, hospitals, schools, and food service operators, and supplies medically-tailored meals to health insurance members under the DeliverLean CARE program.
Product overview
DeliverLean is a fresh gourmet meal delivery company operating as a food manufacturing partner. The company offers a portfolio of sub-brands including GRBNGO (chef-prepared grab-and-go meals for retailers, airports, and hospitals), NationsMarket (premium food solutions), DeliverLean CARE (medically-tailored meals for health insurance), and Craft'd Meals (ready-to-heat meals for food service). The core offering includes multiple meal plan options (Traditional, Paleo, Organic Protein, Gluten-Free, Vegetarian, Vegan) with portion-controlled, calorically balanced meals prepared fresh daily. Additional products include OnJuice (cold-pressed juices and cleanses), DL Kids (children's meal plans), DL Marketplace (choose-your-own meals portal), DL Snacks (dehydrated organic snacks), DLrevAMP (organic detox program), and Baked by DeliverLean (low-calorie desserts). The company serves both direct-to-consumer and B2B markets including corporate wellness and medical community segments.
Differentiator
Problem solved
Functional benefit
Brands
- GRBNGO: Chef-prepared grab-and-go meals for retailers, airports, hospitals, and more.
- NationsMarket
- DeliverLean CARE
- Craft'd Meals
- OnJuice
Products and services
- DeliverLean Core Meal Delivery Service Fresh gourmet meal subscription delivered to homes and offices with calorie-balanced, portion-controlled meals prepared daily by executive chefs; customers select from 96 weekly meal options across multiple dietary patterns with complimentary dietitian access.
- GRBNGO Chef-prepared grab-and-go meals produced for retailers, airports, hospitals, schools, and other food service operations.
- NationsMarket Premium food solutions brand offering quality meals for large and small businesses and individuals.
- DeliverLean CARE Wholesome, medically-tailored meals designed for health insurance members, supporting post-discharge and health-plan benefit programs.
- Craft'd Meals Hand-crafted ready-to-heat meals for food service operations.
- OnJuice Cold-pressed juice, organic cleanses, smoothies, acai bowls, and grab-and-go healthy snacks sold through branded retail locations including Aventura Mall.
- DL Snacks National dehydrated snack line including kale chips, sweet potato chips, cauliflower popcorn, and onion rings made with organic ingredients.
- DLrevAMP USDA organic plant-based food detox program designed as a jumpstart plan.
- Baked by DeliverLean Low-calorie dessert line that is primarily gluten-free.
Quantifiable outcome
- Grew from 5,000 meals per month to over 100,000 meals per month in approximately 2.5 years
- +3 more outcomes
Companies that use DeliverLean
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
DeliverLean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DeliverLean partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, flagship and core.
- Farm ShareminorPartnership to distribute food boxes at Overtown Youth Center to feed South Florida families during the pandemic.
- Miami MarlinsminorThird food drive location partnership with Miami Marlins for community food distribution during COVID-19 pandemic.
- City of Miami / Mayor Francis SuarezminorPartnership to launch the 'Healthiest City in the Nation' campaign promoting wellness and healthy eating in Miami.
- Miami Super Bowl Host CommitteeflagshipOfficial Healthy Food Partner of the Miami Super Bowl Host Committee for the largest sporting event, providing healthy meal options.
- Inter Miami CFminorPartnership to use stadium facilities for food distribution to South Florida communities in need.
- Fitbit Miami MarathonminorOfficial Athlete Food Sponsor of the 2018 Fitbit Miami Marathon and Half Marathon.
- Turnberry GroupcoreReal estate partner for opening OnJuice juice bar locations at Aventura Mall, Suite #K1930.
- Overtown Youth CenterminorCommunity partnership for food distribution to South Florida families and youth during the COVID-19 pandemic, in collaboration with Alonzo Mourning.
- Alonzo MourningminorFormer Miami Heat star partnered with DeliverLean to host food distributions in South Florida communities during COVID-19 crisis.
- Urban League of Broward CountyminorNon-perishable food drive partnership with Inter Miami CF and Urban League of Broward County.
- Common ThreadsminorCommunity partnership bringing healthy snacks and summer camp programming to teach children healthy eating habits.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
DeliverLean competitors and assessment
Company assessmentBroad incumbents
- HelloFresh: HelloFresh is the largest meal-kit subscription provider globally with national reach and heavy operational scale. Broad incumbent in the meal delivery category whose scale, brand, and capital base establish the competitive ceiling for niche players like DeliverLean.
- Blue Apron: Blue Apron pioneered the U.S. meal-kit subscription category and sells nationally through DTC and direct channels. Broad incumbent adjacent to prepared-meal delivery, illustrating the category reach and capital intensity DeliverLean competes against.
Direct peers
- FreshRealm: FreshRealm is a national prepared-meal manufacturer/wholesaler serving grocery, e-commerce, and food-service channels. Direct analog to DeliverLean's GRBNGO wholesale food-production business and the institutional channel NationsBenefits is pursuing.
- Trifecta: Trifecta provides organic, calorie-portioned prepared meal delivery nationally with multiple dietary plans. Closely aligned with DeliverLean's organic/portion-controlled offering and dietitian-driven positioning.
- Factor: Factor is a national chef-prepared meal subscription service delivering fresh, calorie-portioned, multi-dietary meals on a weekly cadence. Closest comparable to DeliverLean's core DTC subscription model in terms of cuisine positioning, dietary plan breadth, and recurring revenue mechanic.
- Territory Foods: Territory Foods is a regional chef-prepared meal subscription service with operations concentrated in select metro areas. Comparable regional scope, executive-chef talent sourcing, and meal-plan customization approach mirror DeliverLean's playbook.
- CookUnity: CookUnity operates a chef-prepared meal subscription marketplace delivering fresh, ready-to-heat meals nationally. Highly comparable to DeliverLean on the chef-prepared, fresh-prepared-meal subscription dimension with broader geographic reach.
- Daily Harvest: Daily Harvest delivers chef-prepared, dietitian-designed plant-based foods (frozen format) nationwide. Comparable direct-to-consumer subscription mechanic and wellness positioning to DeliverLean's specialty meal plans.
Emerging players
- bistroMD: bistroMD delivers doctor-designed portion-controlled prepared meals focused on weight-loss and medical dietary needs. Closely comparable to DeliverLean's DeliverLean CARE medical-channel offering and clinically-tailored meal plans.
- Epicured: Epicured provides medically-tailored meal delivery for health plans, hospitals, and patients managing chronic conditions. Highly relevant comparable for DeliverLean CARE and the NationsBenefits 'food as medicine' channel post-acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
DeliverLean social profiles
Digital presenceDeliverLean compliance and trust
Trust signalCompliance6 records
DeliverLean financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeliverLean leadership team
Management profileNumber of profiles
Profiles7 records
DeliverLean subsidiaries and ownership
Company hierarchySubsidiaries1 record
DeliverLean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeliverLean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeliverLean
What does DeliverLean do?
DeliverLean is a gourmet meal delivery and food manufacturing company that prepares and delivers fresh, portion-controlled, calorie-balanced meals to consumers' homes and offices across South Florida on a subscription basis, with menu options spanning Traditional, Paleo, Organic Protein, Gluten-Free, Vegetarian, and Vegan diets. Beyond direct-to-consumer subscriptions, the company operates as a wholesale food manufacturing partner producing grab-and-go meals for retailers, airports, hospitals, schools, and food service operators, and supplies medically-tailored meals to health insurance members under the DeliverLean CARE program.
Is DeliverLean a public or private company?
DeliverLean is a private company. It is classified as corporate owned and is currently operating.
When was DeliverLean founded?
DeliverLean was founded in 2011. It employs 51 to 100 people.
Where is DeliverLean based?
DeliverLean is headquartered in Oakland Park, United States, in the North America region.
How does DeliverLean make money?
Four revenue lines are on record. Direct-to-Consumer Meal Subscription is the primary driver. The others are corporate Wellness Meal Plans, wholesale Production and onJuice Retail Locations.
Who are DeliverLean's main competitors?
Broad incumbents on record are HelloFresh and Blue Apron. Direct peers are FreshRealm, Trifecta, Factor, Territory Foods, CookUnity and Daily Harvest. Emerging players are bistroMD and Epicured.
Does DeliverLean have an API?
No public API is recorded for DeliverLean.
What industry is DeliverLean in?
DeliverLean's product category is Meal Delivery Services. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of HSACAGAB, Drop-Off Catering & Boxed Meals. Its NAICS code is 7223 and its SIC code is 2030.