Active
- Company typePrivate
- Founded2003
- HeadquartersAl Barahah, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
Active firmographics
Firmographics- Name
- Active
- Legal name
- Active DMC
- Website
- https://activedmc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Active is headquartered
LocationHeadquarters
- HQ city
- Al Barahah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Active business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated Marketing Communications Services: Professional services revenue from providing integrated marketing and communications services including PR, digital marketing, social media management, content creation, video production, events, and research to enterprise clients across MENA region. Services are delivered through client engagements with customized scopes of work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Active product offering
Product offeringCore offering
Active DMC is an integrated marketing and communications agency delivering public relations, influencer relations, content creation, social and digital marketing, trade show and event management, video and podcast production, and research services. Founded in 2003 and headquartered in Dubai Media City, the agency serves enterprise technology, gaming, cybersecurity, and consumer brands across the Middle East and North Africa. Services are delivered through custom retainers and project-based engagements via direct client relationships and a global partner affiliate network.
Product overview
Active DMC operates as a unified integrated marketing and communications agency platform, comprising its core communications services plus specialized sub-products. The core offering (Active DMC) provides public and influencer relations, content creation and marketing, trade show and event management, and social and digital marketing. Supporting this core are specialized offerings including Active Studios (video and podcast production), Active Talks (podcast content series), and a dedicated Web3 Gaming and Esports practice. The agency was founded in 2003 and serves clients across the Middle East and North Africa region.
Differentiator
Problem solved
Functional benefit
Brands
- Active Studios: Video production service offering including thought leadership videos, podcast production, and multimedia content creation. Features a dedicated recording studio and green room.
- Active Talks
Products and services
- Active DMC Integrated Marketing Communications Integrated marketing and communications service offering comprising public and influencer relations, content creation, trade show and event management, social and digital marketing, and research services for enterprise brands across the Middle East and North Africa region.
- Active Studios In-house video production service offering thought leadership videos, podcast production, event highlight content, and customer success story content with a dedicated recording studio and green room facility.
- Active Talks Podcast Branded podcast series covering communications, market trends, technology, cybersecurity, finance, oil and gas, public affairs, and gaming topics to build community and thought leadership among industry listeners.
- Web3, Gaming and Esports Communications Specialized communications and marketing service offering for Web3, gaming, and esports brands including social media management, community building, performance marketing, KOL partnerships, game advisory, and esports event organization.
Quantifiable outcome
- 55k+ social followers gained for HyperX in first year
- +4 more outcomes
Companies that use Active
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Active partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hotwire GlobalcoreHotwire Global is Active DMC's primary global partner network, enabling international service delivery for global technology brands seeking Middle East communications support. Through this partnership, Active DMC extends integrated marketing services internationally through like-minded affiliate networks.
- CensuswidecoreOfficial research partner providing market research services across Middle East and globally. Censuswide provides research capabilities targeting decision-makers, enabling Active DMC to deliver valuable content for sales leverage and media outreach engagement.
- WachsmancoreOfficial Web3 partner providing blockchain, DeFi, and cryptocurrency marketing expertise. Wachsman brings specialized knowledge for Web3 client engagements including exchanges, NFT platforms, and blockchain companies.
- CodeRed CommsminorGlobal affiliate network partner enabling service delivery and client referrals across international markets.
- WhiteOaksminorGlobal affiliate network partner extending agency reach for international client engagements.
- Clarity GlobalminorGlobal affiliate network partner for international service delivery.
- Finn PartnersminorGlobal affiliate network partner enabling expanded service capabilities across international markets.
- HoffmanminorAgency affiliate partner supporting international client work and referrals, notably collaborated on DORCO campaign.
- Brands2LifeminorGlobal affiliate network partner for international service delivery.
- Hello ParisiminorGlobal affiliate network partner extending agency's international reach.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Active competitors and assessment
Company assessmentDirect peers
- Golin: Interpublic-owned global integrated communications agency with a Middle East presence. Highly comparable as a full-service PR/digital/social agency pursuing tech and consumer mandates similar to Active DMC's portfolio.
- Brands2Life: UK-headquartered B2B technology PR and content agency in Active DMC's affiliate network. Comparable tech-vertical specialization, content-led model, and integrated PR/digital offering for enterprise clients.
- Seven Media Group: UAE-based integrated marketing and PR agency serving enterprise technology, gaming, and consumer brands across MENA. Closely matches Active DMC's geography, vertical mix, and full-service communications offering.
- CodeRed Communications: Tech-focused PR agency in Active DMC's partner affiliate network with a comparable enterprise technology client mix and integrated service model. Closely aligned as a fellow tech-specialist boutique in the same international network.
- Hotwire Global: Global technology-focused communications agency and Active DMC's primary global partner. Closely comparable in tech-vertical specialization, B2B client mix, and integrated PR/digital/content offering, with Hotwire adding international scale.
Broad incumbents
- Ketchum: Omnicom global communications agency with MENA presence serving enterprise technology and consumer brands. Comparable integrated PR/digital/social service stack, though delivered as one of many Omnicom offerings.
- FleishmanHillard: Global communications network (Omnicom) with established Middle East offices serving enterprise tech and consumer clients. Comparable integrated PR/digital offering though delivered as part of a much broader global portfolio.
- APCO Worldwide: Global strategic communications consultancy with strong government and tech sector presence in MENA. Comparable in combining public affairs, corporate comms, and digital, with deeper government ties Active DMC also serves.
- Hill & Knowlton: WPP-owned global communications agency with Middle East presence serving enterprise technology, public sector, and consumer clients. Comparable integrated communications model though with much broader geographic and sector reach.
- Edelman: World's largest PR firm with significant MENA operations and strong tech/enterprise client roster. Overlaps with Active DMC's enterprise tech positioning though Edelman serves a far broader industry mix at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Active social profiles
Digital presenceActive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active leadership team
Management profileNumber of profiles
Profiles10 records
Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active
What does Active do?
Active DMC is an integrated marketing and communications agency delivering public relations, influencer relations, content creation, social and digital marketing, trade show and event management, video and podcast production, and research services. Founded in 2003 and headquartered in Dubai Media City, the agency serves enterprise technology, gaming, cybersecurity, and consumer brands across the Middle East and North Africa. Services are delivered through custom retainers and project-based engagements via direct client relationships and a global partner affiliate network.
Is Active a public or private company?
Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active founded?
Active was founded in 2003. It employs 11 to 50 people.
Where is Active based?
Active is headquartered in Al Barahah, United Arab Emirates, in the Middle East region.
How does Active make money?
One revenue line is on record: integrated Marketing Communications Services.
Who are Active's main competitors?
Direct peers on record are Golin, Brands2Life, Seven Media Group, CodeRed Communications and Hotwire Global. Broad incumbents are Ketchum, FleishmanHillard, APCO Worldwide, Hill & Knowlton and Edelman.
Does Active have an API?
No public API is recorded for Active.