Gravitas AI
Gravitas AI is a London- and Pune-based conversational AI company that builds TINA™, a multilingual NLP-powered enterprise chatbot platform with 80+ language support, sold on a subscription SaaS basis primarily to healthcare, education, and BFSI clients across South Asia.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gravitas AI does
Gravitas AI is a London-headquartered conversational AI company (operational base in Pune, India; US entity Gravitas AI, Inc.) that builds TINA™ (The Intelligent Network Assistant), a multilingual enterprise AI platform primarily serving healthcare, education, and BFSI organizations. The company was founded in 2022 and operates with 11-50 employees under a four-cofounder leadership team (Aarsh Srivastava, Ankita Sinha, Mukesh Sinha, Sumit Kumar), with cumulative platform reach of 400M+ users and 4B+ queries resolved across deployments.
The TINA platform combines a proprietary NLP engine trained on 400M+ rows of data with generative AI, robotic process automation, sentiment analysis, and speech-to-text capabilities, supporting 80+ languages and deployment across web, WhatsApp, and enterprise channels. The product is structured as a core AI engine plus eight add-on modules covering pre-sales, visitor management, agent assistance, WhatsApp, IT, HR, meetings, and compliance. The company markets rapid implementation (60% automation within 30 days), strong compliance posture (HIPAA, GDPR, ISO 27001), and vertical specialization, particularly in Indian ophthalmology, dental, and education use cases.
Gravitas AI operates an enterprise field sales motion with consultative 'Request Demo' CTAs, quote-based annual subscription pricing, and a hybrid direct-and-channel partner distribution model. The company appears bootstrapped and founder-owned with no disclosed institutional funding. Recent strategic activity includes a government-funded legal AI partnership with Chanakya National Law University in India (announced 2026-01-20), US/UK incorporation, and ongoing expansion of the TINA module suite.
Gravitas AI firmographics
Firmographics- Name
- Gravitas AI
- Legal name
- Gravitas AI, Inc.
- Website
- https://gravitas.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gravitas AI is a London- and Pune-based conversational AI company that builds TINA™, a multilingual NLP-powered enterprise chatbot platform with 80+ language support, sold on a subscription SaaS basis primarily to healthcare, education, and BFSI clients across South Asia.
- Ownership category
- akta.pro rank
Gravitas AI industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Gravitas AI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gravitas AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/_subscription Model: Gravitas AI operates primarily as a SaaS platform offering their TINA conversational AI solution on a subscription basis, evidenced by the enterprise sales motion, 'Request Demo' CTAs, and consultative implementation approach typical of B2B SaaS companies. The company offers enterprise-grade AI solutions with implementation and ongoing support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Gravitas AI product offering
Product offeringCore offering
Gravitas AI develops and sells TINA™, a conversational AI platform powered by a proprietary NLP algorithm trained on 400+ million rows of data. TINA automates customer engagement, pre-sales and post-sales interactions, and internal employee assistance across web, WhatsApp, social media, and enterprise systems, supporting 80+ global languages. The platform is sold as a SaaS subscription to enterprises, with industry-specialized solutions for healthcare, education, BFSI, real estate, and other verticals.
Product overview
Gravitas AI offers TINA™ (The Intelligent Network Assistant), a holistic conversational AI platform that serves as a unified core product with multiple specialized add-on modules. The platform is enabled with multichannel and multilingual conversational capabilities, robotic process automation, advanced analytics, and data science-driven insights. The product portfolio includes TINA as the central AI engine supporting customer-facing assistants across pre-sales & post-sales, visitor management, agent assistance, WhatsApp, IT support, HR operations, meetings management, and compliance functions. Solutions are tailored by industry (Healthcare, Education, BFSI, Real Estate, Travel & Hospitality) and by business function (Sales, Marketing, Customer Support, IT, HR, Finance, Legal & Compliance).
Differentiator
Problem solved
Functional benefit
Brands
- TINA: TINA (Tech-driven Intelligent Network Assistant) is the company's AI-powered conversational AI platform used for customer support, employee assistance, and enterprise automation across multiple industries including healthcare, education, BFSI, e-commerce, and more.
Products and services
- TINA™ (The Intelligent Network Assistant) Gravitas AI's flagship conversational AI platform powered by a proprietary NLP algorithm trained on 400+ million rows of data. TINA serves as an AI-powered enterprise assistant that automates customer interactions, supports 80+ global languages, and integrates across web, WhatsApp, social media, and enterprise systems. It is sold as a SaaS subscription to enterprise customers across healthcare, education, BFSI, real estate, travel & hospitality, and e-commerce.
- Pre-Sales & Post-Sales Assistant AI-driven sales and support automation offering that enhances customer engagement, streamlines lead generation, automates follow-ups, and optimises post-sales support across omnichannel touchpoints. Targets enterprise sales and customer success teams.
- Visitor Management Assistant AI-powered visitor management solution that streamlines check-ins, enhances security through AI-driven verification, and provides automated scheduling and real-time appointment updates. Targets enterprise facilities, healthcare, and corporate front-desk operations.
- Agents Assistant AI-driven agent assistance solution that provides real-time suggestions, insights, and automation to enhance customer interactions, including chatbot assistant, live chat, hybrid chat, and audio chat capabilities. Targets contact centres and enterprise support teams.
- WhatsApp Assistant AI-powered WhatsApp chatbot that automates responses, manages appointments, provides multilingual support, and delivers real-time notifications within the WhatsApp platform. Targets enterprises seeking customer engagement on WhatsApp commerce and support.
- IT Assistant AI-driven IT support solution that enhances IT operations, automates ticket management and asset tracking, resolves queries instantly, and strengthens cybersecurity for enterprise IT departments.
- HR Assistant AI-powered HR automation solution that streamlines recruitment through automated resume screening and interview scheduling, enhances employee engagement, and manages HR analytics. Targets enterprise HR teams.
- Meetings Assistant AI-powered meeting management solution that provides intelligent scheduling, real-time assistance, seamless collaboration tools, and automated follow-ups for optimised meeting productivity. Targets enterprise knowledge workers and operations teams.
- Compliance Assistant AI-powered compliance management solution that automates regulatory tracking, risk assessment, policy interpretation, and audit reporting for seamless regulatory adherence. Targets enterprise legal, compliance, and risk functions.
Quantifiable outcome
- 4B+ queries resolved across all client deployments
- +7 more outcomes
Companies that use Gravitas AI
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles3 records
Gravitas AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature10 records
Gravitas AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chanakya National Law University (CNLU), PatnacoreCNLU has launched a Rs 1 crore AI-based legal research project in collaboration with UK-based Gravitas AI, funded by the Union ministry of social justice. The project aims to develop an AI tool that makes India's new criminal laws (Bharatiya Nyaya Sanhita, 2023 and Bharatiya Nagarik Suraksha Sanhita, 2023) more accessible for the legal fraternity, law enforcement, judiciary, and general public. This represents a significant government-academia-industry partnership for legal technology development.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Gravitas AI competitors and assessment
Company assessmentDirect peers
- Yellow.ai: Yellow.ai is a leading enterprise conversational AI platform with strong presence across India, Southeast Asia, and global enterprises. Directly comparable to Gravitas AI in target verticals (BFSI, healthcare, retail), omnichannel architecture, multilingual support, and enterprise SaaS model — and significantly larger and better-funded.
- Haptik: Haptik (acquired by Reliance Jio) is an Indian-origin enterprise conversational AI platform serving BFSI, telecom, retail, and healthcare clients. Highly comparable to Gravitas AI in customer base, geographic focus, product positioning, and enterprise SaaS go-to-market.
- Kore.ai: Kore.ai is an enterprise conversational AI platform offering omnichannel virtual assistants with strong multilingual and voice capabilities. Direct competitor to Gravitas AI across enterprise customer engagement use cases, with a more mature global footprint and developer ecosystem.
- Verloop.io: Verloop.io is an India-based conversational AI platform serving BFSI, e-commerce, and D2C brands with multilingual support. Closely comparable to Gravitas AI on customer engagement automation, vertical SaaS positioning, and South Asian customer base.
- YellowG: YellowG (Reliance Jio's enterprise conversational AI venture) focuses on India-first multilingual AI assistants for enterprises. Direct overlap with Gravitas AI's India-centric healthcare, BFSI, and education target segments.
- Tars: Tars is a conversational AI platform focused on customer engagement automation with strong penetration in healthcare, BFSI, and government sectors. Comparable to Gravitas AI on conversational workflows, vertical SaaS motion, and enterprise landing pages / demo-led GTM.
Emerging players
- Ada: Ada is an AI-native customer service automation platform serving enterprises globally. Overlaps with Gravitas AI on enterprise customer support automation and subscription SaaS model, but skewed toward English-speaking markets and larger enterprise accounts.
Broad incumbents
- Intercom: Intercom is a publicly recognized customer communications platform with Fin, its AI agent. Competes with Gravitas AI in enterprise customer engagement and support automation, but operates as a broad incumbent with a much larger product suite and global distribution.
- Zendesk: Zendesk is a global customer service and engagement platform with integrated AI agents and bots. Competes with Gravitas AI across enterprise customer support use cases, but offers a far broader suite (helpdesk, voice, workforce engagement) and serves multinational enterprise accounts.
- Freshworks: Freshworks is an India-origin SaaS incumbent offering Freshchat (conversational AI), Freshdesk (support), and CRM. Overlaps with Gravitas AI on conversational customer engagement and SME/enterprise SaaS, but with significantly larger scale and broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gravitas AI social profiles
Digital presenceGravitas AI compliance and trust
Trust signalCompliance3 records
Gravitas AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravitas AI leadership team
Management profileNumber of profiles
Profiles4 records
Gravitas AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravitas AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravitas AI
What does Gravitas AI do?
Gravitas AI develops and sells TINA™, a conversational AI platform powered by a proprietary NLP algorithm trained on 400+ million rows of data. TINA automates customer engagement, pre-sales and post-sales interactions, and internal employee assistance across web, WhatsApp, social media, and enterprise systems, supporting 80+ global languages. The platform is sold as a SaaS subscription to enterprises, with industry-specialized solutions for healthcare, education, BFSI, real estate, and other verticals.
Is Gravitas AI a public or private company?
Gravitas AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gravitas AI founded?
Gravitas AI was founded in 2022. It employs 11 to 50 people.
Where is Gravitas AI based?
Gravitas AI is headquartered in London, United Kingdom, in the Europe region.
How does Gravitas AI make money?
One revenue line is on record: saaS/_subscription Model.
Who are Gravitas AI's main competitors?
Direct peers on record are Yellow.ai, Haptik, Kore.ai, Verloop.io, YellowG and Tars. Ada is listed as an emerging player. Broad incumbents are Intercom, Zendesk and Freshworks.
Does Gravitas AI have an API?
No public API is recorded for Gravitas AI.
What industry is Gravitas AI in?
Gravitas AI's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 541511 and its SIC code is 7372.