Sun Home Saunas

What Sun Home Saunas does

Sun Home Saunas is a San Diego, California-based direct-to-consumer wellness brand founded in 2021 by Tyler Fish and Adam Fischer, who bootstrapped the company with $400,000 in personal savings after acquiring a distressed sauna website. The company designs, sources, and sells premium home thermal-therapy equipment spanning four product categories: full-spectrum infrared saunas (Equinox, Eclipse, and Luminar lines), far-infrared saunas (Solstice line), traditional Finnish steam saunas (Solaris outdoor and Nova indoor lines with HUUM Wi-Fi-enabled rock heaters), and a cold plunge portfolio (Pro, Pro Apex, Pro Commercial, Portable, Vertical). The proprietary technology stack centers on True Wave™ full-spectrum infrared heaters combining near, mid, and far infrared wavelengths, Vitatech-tested low-EMF shielding at 0.5 mG, VERT/AIHA-tested VOC levels at 27 µg/m³, and the Magne-Seal™ magnetic tool-free assembly system, with an in-house Sun Home mobile app supporting guided breathwork, remote preheat, and session scheduling on compatible models.

The business operates exclusively through owned direct-to-consumer channels: the sunhomesaunas.com Shopify storefront and phone-based wellness specialists, with Affirm 0% APR financing and TrueMed HSA/FSA payment integration broadening accessibility. Product pricing spans $499 for the portable infrared blanket to $45,399 for the Solaris Medium traditional sauna, with the core catalog concentrated in the $4,999–$14,999 range. Reported FY2024 revenue reached approximately $25 million, and the company ranks No. 20 on the 2025 Inc. 5000 and No. 7 on the 2026 Inc. Regionals Pacific list. Customer reach is reported at 20,000+ buyers, served through a horizontal segmentation strategy targeting health-conscious homeowners, athletes and fitness professionals, longevity and biohacking enthusiasts, and premium home wellness investors. The company has no institutional venture capital or private equity ownership disclosed, with co-founders retaining active operating roles.

Name

Sun Home Saunas

Legal name

Sun Home Saunas Inc.

Website

https://sunhomesaunas.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Sun Home Saunas is a San Diego-based direct-to-consumer premium wellness brand designing and selling home infrared saunas, cold plunges, traditional steam saunas, and red light therapy products to health-conscious consumers, athletes, and longevity enthusiasts across the United States.

Ownership category

akta.pro rank

Product category

Home Wellness Equipment

NAICS

Home Furnishings Retailers (44912)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

akta.pro secondary industry

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Home infrared saunas
• Cold plunge tubs
• Red light therapy devices
• Traditional steam saunas
• Wellness equipment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time purchase of saunas, cold plunges, and accessories. Revenue generated primarily through direct-to-consumer e-commerce. Includes optional financing through Affirm (0% APR available).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sun Home Saunas designs, manufactures, and sells premium home wellness equipment directly to consumers, including full-spectrum infrared saunas, far-infrared saunas, traditional Finnish steam saunas, cold plunge tubs, infrared sauna blankets, and red light therapy devices. The portfolio spans entry-level ($499 blanket) to ultra-premium ($45,399 traditional sauna) price points and is anchored by proprietary True Wave™ heating, low-EMF shielding, and a native mobile app for session control.

Product overview

Sun Home Saunas is a premium wellness brand offering a comprehensive portfolio of home thermal therapy products. The product line includes four main categories: (1) Full-spectrum infrared saunas (Equinox, Eclipse, Luminar) combining near, mid, and far infrared wavelengths with optional red light therapy; (2) Far infrared saunas (Solstice line) and compact Pod model for targeted heat therapy; (3) Traditional steam saunas (Solaris outdoor and Nova indoor lines) featuring HUUM Wi-Fi-enabled rock heaters for Finnish löyly steam experiences; (4) Cold plunge systems (Pro, Pro Apex, Pro Commercial, Portable, Vertical models) with chiller technology reaching 32°F. Add-on modules include red light therapy panels, smart TV, and recovery bundles. The proprietary native Sun Home app enables remote preheat, guided breathwork, and session scheduling across compatible models.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun Home Equinox 2-Person Full-Spectrum Infrared Sauna

Quantifiable outcome

• 25-35°F temperature advantage over competing infrared saunas in independent testing
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sweat Tent: Portable infrared sauna tent brand offering a lower-cost, non-permanent alternative to traditional infrared saunas. Emerging player targeting entry-level wellness consumers and renters who cannot install a built-in Sun Home sauna.

Direct peers

• MiHigh: Infrared sauna blanket specialist competing directly with Sun Home's infrared blanket line. Comparable portable infrared therapy positioning targeting wellness enthusiasts seeking lower-cost entry points into infrared therapy.
• Almost Heaven Saunas: Traditional Finnish barrel and indoor sauna manufacturer with direct-to-consumer and dealer channels. Direct competitor to Sun Home's Solaris and Nova traditional steam sauna lines on craftsmanship, wood quality, and authentic löyly experience.
• HigherDOSE: DTC infrared wellness brand selling infrared sauna blankets, red light therapy, and PEMF mats. Direct competitor to Sun Home's infrared blanket and red light therapy categories with similar premium positioning and celebrity-driven marketing.
• Clearlight Infrared Saunas: Premium direct-to-consumer infrared sauna brand offering full-spectrum and far-infrared home saunas. Closest direct competitor to Sun Home, competing on verified low-EMF performance, third-party testing, and premium design across similar price points.
• Ice Barrel: Portable cold plunge brand competing directly with Sun Home's Cold Plunge Portable and Vertical models on price-point accessibility, ease of setup, and at-home wellness positioning for the same consumer segments.
• Plunge: Premium DTC cold plunge brand with strong lifestyle branding and influencer-driven growth. Directly competes with Sun Home's cold plunge line on the same target buyer (wellness, recovery, longevity enthusiasts) with overlapping celebrity endorsements and editorial coverage.

Others

• Therabody: Premium recovery technology brand (Theragun, RecoveryAir) carried by Sun Home as an accessory partner. Adjacent wellness category with overlapping buyer segments (athletes, recovery-focused consumers) and similar premium DTC editorial positioning.

Broad incumbents

• Jacuzzi: Established broad incumbent in premium home hydrotherapy with hot tubs, swim spas, and increasingly infrared saunas. Competes in adjacent wellness categories with strong dealer distribution and brand recognition, leveraging legacy reputation to enter the home sauna market.
• Hot Spring Spas: Premium hot tub and spa brand owned by Watkins Wellness with extensive dealer network. Broad incumbent in home hydrotherapy that overlaps with Sun Home's wellness positioning for affluent homeowners investing in premium home amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9GF0a-DmPXJ31ZuNzEjTtw
• Facebookfacebook.com/sunhomesaunas
• Instagraminstagram.com/sunhomesaunas
• LinkedInlinkedin.com/company/sun-home-saunas

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Home Saunas