Rock

What Rock does

ROCK is a UK-headquartered IT consultancy founded in 2008 by Rob Dance, operating from Bridgend with 101-250 employees and serving 500+ clients across at least five countries (UK, Australia, Netherlands, Luxembourg, Lebanon, Pakistan). The company delivers an integrated portfolio of eight service lines spanning IT support, consulting, digital transformation, cyber security, application services, data and automation, enterprise networking and IT infrastructure, supplemented by an in-house ROCK Cloud platform and an internal ROCK University training program. Its technology approach is vendor-agnostic and built on tier-one partnerships with Microsoft (Gold), AWS, Google Cloud, Cisco, Dell, VMware, Palo Alto Networks, Sophos, Fortinet, ServiceNow, Salesforce, SAP and Oracle, with ISO 9001, ISO 27001, Cyber Essentials, ITIL 4 and PRINCE2 certifications underpinning delivery standards.

ROCK generates revenue through three principal streams: recurring managed IT services under subscription-style agreements with SLAs, time-and-materials or fixed-price IT consulting projects (over 10,000 delivered since inception), and specialist managed services in cyber security, cloud and infrastructure delivered as discrete or ongoing engagements. Go-to-market is primarily direct enterprise field sales complemented by the UK Crown Commercial Service G-Cloud framework for public sector procurement and a broad co-sell motion through technology vendor partners. Pricing is value-based rather than transparently published, with the company claiming average client IT cost savings of 40% and offering free IT assessments as a top-of-funnel conversion mechanism.

Customer base spans eleven disclosed verticals including automotive (Ford), healthcare (NHS, NHS Blood and Transplant), government (Crown Commercial Service, HM Prison Service, Crown Courts), broadcasting (ITV), energy (E.ON), retail (ASOS), financial services (RBS) and a long tail of third-sector and SME clients. Retention metrics are strong, with a 99.2% client renewal rate and 94.4% Net Promoter Score, indicating high revenue durability. The company is privately held, founder-controlled and bootstrapped from Rob Dance's original £1,000 investment, with no disclosed institutional investors, M&A activity or external funding rounds in the available data.

Name

Rock

Legal name

ROCK

Website

https://rock.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

ROCK is a UK-based IT consultancy founded in 2008 that delivers managed IT support, consulting, cyber security, cloud, networking and data services to 500+ enterprise, public sector and third-sector clients across the UK, EMEA and Oceania via tier-one vendor partnerships.

Ownership category

akta.pro rank

Product category

IT Consulting and Managed Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Managed IT services
• Cyber security consulting
• Digital transformation
• IT infrastructure services
• Enterprise networking

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing IT support and management services provided as strategic partnerships to clients, likely subscription-based with service level agreements.
2. IT Consulting Projects: Consultative technology projects delivered to clients. ROCK has delivered over 10,000 successful consultative projects since formation.
3. Specialist Technology Services: Services including cyber security, digital transformation, application services, data and automation, enterprise networking, and IT infrastructure delivered as discrete or ongoing engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Rock is an IT consultancy delivering strategic technology services across eight integrated service lines: managed IT support, consulting, digital transformation, cyber security, application services, data and automation, enterprise networking, and IT infrastructure. The firm positions itself as a strategic partner providing "Anything Technology" - tailored solutions across private, public, and third sector clients. It supplements services with the proprietary ROCK Cloud managed cloud offering and operates an internal ROCK University training programme.

Product overview

ROCK is an IT consultancy offering a broad portfolio of technology services under its "Anything Technology" concept. The core offering consists of eight integrated service lines: IT Support (strategic managed services partnership), Consulting (transformative impact), Digital Transformation (cloud and platform services), Cyber Security (offensive and defensive services), Application Services (custom development), Data and Automation (AI, ML, analytics), Enterprise Networking (connectivity and telecoms), and IT Infrastructure (data centre, BUDR). Supporting these is ROCK Cloud (private cloud infrastructure) and ROCK University (internal training). ROCK does not offer packaged software products but rather delivers professional services and managed solutions through strategic partnerships with technology vendors including Microsoft, AWS, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Support
• Consulting Transformative technology consulting delivering organisational-wide impact through strategic guidance, technology roadmaps, and change management across 3-5 year horizons.
• Digital Transformation Comprehensive digital transformation services including cloud migration, cloud and platform services, collaboration tools, and audio-visual solutions to build future-ready organisations.
• Cyber Security Cybersecurity services including offensive security (penetration testing), defensive security, SOC-as-a-service, vulnerability assessments, and security training to protect organisations from threats.
• Application Services Custom application development, Microsoft 365 development, software licensing and management, and bespoke application development tailored to organisational needs.
• Data and Automation Data management, analytics, artificial intelligence, machine learning, and automation services including automation and robotics to drive organisational growth through data and AI.
• Enterprise Networking Enterprise networking solutions including SD-access, WAN, voice, collaboration tools, emergency connectivity, telecoms, and connectivity services for modern organisations.
• IT Infrastructure IT infrastructure services including infrastructure and data centre management, business continuity, disaster recovery, backup as a service, and cloud BUDR solutions.
• ROCK Cloud High performance, dedicated resources on top-tier cloud infrastructure, fully managed by Rock's technology experts, providing bespoke cloud services without the burden of infrastructure management.

Quantifiable outcome

• 40% average cost savings on IT spend for clients
• +15 more outcomes

Named customers13 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

30 partnerships are on record, tiered core and secondary.

• MicrosoftcoreTechnology or IntegrationTier-one Microsoft partner with Gold competency status. Provides cloud services including Microsoft Azure, Microsoft 365, and related technologies. ROCK leverages Microsoft's ecosystem for digital transformation, cloud migration, and productivity solutions.
• Amazon Web Services (AWS)coreTechnology or IntegrationTier-one AWS partner for cloud services delivery. ROCK helps clients modernise IT estates on AWS's leading cloud platform with management, monitoring, and optimisation services.
• VMwarecoreTechnology or IntegrationTechnology partner for virtualisation and cloud infrastructure solutions.
• Dell TechnologiescoreTechnology or IntegrationHardware and infrastructure partner providing enterprise technology solutions.
• CiscocoreTechnology or IntegrationEnterprise networking and IoT partner including Cisco IoT solutions for connecting IT and operations.
• AdobesecondaryTechnology or IntegrationCreative and document solutions partner.
• SophoscoreTechnology or IntegrationCybersecurity partner providing next-gen cybersecurity solutions for endpoint, network, and cloud protection.
• MimecastsecondaryTechnology or IntegrationEmail security and continuity partner.
• VeeamcoreTechnology or IntegrationData management and backup solutions partner.
• iLandsecondaryTechnology or IntegrationCloud backup and disaster recovery partner.
• Palo Alto NetworkscoreTechnology or IntegrationNext-generation firewall and cybersecurity partner.
• WorkdaysecondaryTechnology or IntegrationFinancial and human capital management solutions partner with Workday deployment capabilities.
• BitdefendersecondaryTechnology or IntegrationEndpoint protection and cybersecurity partner.
• SonicWallsecondaryTechnology or IntegrationCybersecurity and network security solutions partner.
• StorageCraftsecondaryTechnology or IntegrationData backup, recovery, and storage solutions partner.
• AutodesksecondaryTechnology or IntegrationDesign, engineering, and entertainment software partner.
• HP Inc.secondaryTechnology or IntegrationPrint and personal systems partner.
• FortinetcoreTechnology or IntegrationNetwork security and cybersecurity partner.
• CheckpointsecondaryTechnology or IntegrationCybersecurity solutions partner.
• Aruba NetworkssecondaryTechnology or IntegrationEnterprise networking and Wi-Fi solutions partner (Hewlett Packard Enterprise company).
• ForcepointsecondaryTechnology or IntegrationCybersecurity and data protection partner.
• DigitalOceansecondaryTechnology or IntegrationCloud infrastructure partner for simple, scalable platforms.
• ServiceNowcoreTechnology or IntegrationDigital workflow and IT service management partner.
• Google CloudcoreTechnology or IntegrationCloud platform partner for apps, data analytics, and machine learning capabilities.
• EpicorsecondaryTechnology or IntegrationEnterprise resource planning (ERP) solutions partner.
• HubSpotsecondaryTechnology or IntegrationMarketing, sales, and service software partner.
• OraclecoreTechnology or IntegrationCloud platform partner for business performance improvement.
• SalesforcecoreTechnology or IntegrationCustomer relationship management (CRM) and cloud solutions partner with Salesforce development capabilities.
• SAPcoreTechnology or IntegrationEnterprise software and ERP partner with SAP development and customisation capabilities.
• Crown Commercial Service (CCS)coreChannel Partner/ Reseller/ DistributorUK government framework supplier through G-Cloud and other Crown Commercial Service frameworks, enabling public sector procurement of ROCK's services.

Scale indicators8 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• SCC: European IT services and solutions provider with strong UK presence delivering managed services, cyber, and digital transformation to enterprise and public sector - similar service breadth and vendor-partner go-to-market.
• Daisy Corporate Services: UK managed IT services, communications, and cloud provider to SMEs and enterprise - overlapping focus on managed services, ITSM, and connectivity but with a heavier SMB tilt.
• Computacenter: UK-headquartered FTSE-listed provider of IT infrastructure, managed services, and digital transformation to enterprise and public sector - directly comparable across customer base, managed services model, and vendor-partner-led delivery.
• KCOM Group: UK-based IT and communications services provider to public sector and enterprise, with managed cloud and network services overlap with Rock's enterprise networking and infrastructure lines.
• Trustmarque: UK IT solutions and services company delivering managed services, cloud, and licensing to public and private sector - comparable in size, customer verticals, and partner-led delivery model.
• Softcat: UK mid-market IT infrastructure and services provider selling to private and public sector through a partner-led model - highly comparable in customer profile, vendor ecosystem strategy, and UK market focus.

Broad incumbents

• Accenture: Global professional services leader with large UK operations across strategy, technology, and operations - competes for the same enterprise and public-sector transformation deals Rock targets, but with far larger bench.
• Capgemini: Global IT consulting and digital services giant with extensive UK presence - overlaps in digital transformation, cloud, and managed services but operates at much larger scale across broader portfolio.
• Bytes Technology Group: UK-listed software, services, and licensing specialist serving enterprise and public sector - comparable customer set and vendor-portfolio model, though more weighted to software licensing than managed services.
• CGI Group: Global IT and business consulting services firm with a sizable UK footprint focused on government and enterprise systems integration - closely comparable in public-sector IT delivery and systems integration work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rock_co_uk
• YouTubeyoutube.com/channel/UCgqhLI6a90wyN3K6WPIGAmg
• Facebookfacebook.com/rock.co.uk
• LinkedInlinkedin.com/company/rock-co-uk
• Instagraminstagram.com/rock.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock