FRSTeam

What FRSTeam does

FRSTeam is a national franchise network that provides contents restoration services following property damage from fire, water, smoke, or mold. Founded in 1988 by Harry Meekma in California's Bay Area as Custom Commercial and rebranded to FRSTeam (Fabric Restoration Service Team) when it launched its national franchise system in 2006, the company is headquartered in Hayward, CA, and operates franchise locations across the United States and Canada. Its core service portfolio spans three restoration disciplines: textile restoration (clothing, bedding, drapes, rugs, and specialty fabrics), electronics restoration (using deionized water and data recovery processes), and hard contents restoration (furniture, kitchenware, antiques). These core services are supported by an integrated operational platform including pack-out and pack-back logistics, climate-controlled storage, photo documentation for insurance claims, and non-restorable inventory services, plus an emergency response tier that returns essential items within 24-48 hours.

The franchise model operates as the primary go-to-market motion, with locally-owned franchisees backed by national brand support, training, and a National Accounts Program. Revenue is generated primarily through professional services — restoration work billed directly to insurance carriers in most insured cases — supplemented by franchise fees and licensing/royalties. The customer base is split between individual homeowners (the end-beneficiary of insurance claims), insurance carriers and adjusters (the primary billing channel), restoration/mitigation contractors (referral partners), and commercial clients across hospitality, healthcare, multifamily housing, retail, restaurants, and education. The company has built adjacency via IICRC-approved continuing education courses for insurance adjusters, direct consumer access through website claims submission, and franchise development partnerships including VetFran (15% veteran discount). FRSTeam is privately held by founding principals including the Meekma family, with no disclosed institutional investment or parent company; revenue figures are not publicly disclosed.

Name

FRSTeam

Legal name

FRSTeam

Website

https://frsteam.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FRSTeam is a U.S. and Canada franchise network providing textile, electronics, and hard contents restoration services after fire, water, or smoke damage, primarily billing insurance carriers and serving homeowners, commercial clients, and restoration contractors.

Ownership category

akta.pro rank

Product category

Restoration Services

akta.pro primary industry

Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

akta.pro secondary industries

Asset Recovery, Surplus & Decommissioning Services (EUAIANAD), Product Take-Back & Reverse Logistics Programs (EUAIANAA)

Keywords

• Fabric restoration services
• Textile restoration services
• Contents restoration services
• Electronics restoration services
• Commercial restoration services

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Contents Restoration Services: FRSTeam generates revenue through providing restoration services for textiles, electronics, and hard contents damaged by fire, water, smoke, or mold. In most insured cases, the company bills insurance carriers directly, reducing out-of-pocket costs for homeowners. For commercial work or private-pay situations, clear estimates are provided upfront with approval before work begins.
2. Franchise Fees: Revenue from franchise development - entrepreneurs purchase franchises to operate FRSTeam locations. The company offers a VetFran partner program with 15% discount for veterans. Franchise opportunities with established National Accounts Program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FRSTeam provides fabric, electronics, and hard contents restoration services for items damaged by fire, water, smoke, or mold. Services are delivered through a national franchise network and supported by pack-out, climate-controlled storage, photo documentation, emergency response, and non-restorable inventory documentation. Revenue is generated through service fees billed mostly to insurance carriers and through franchise licensing to entrepreneurs operating FRSTeam locations in the U.S. and Canada.

Product overview

FRSTeam is a national franchise network providing integrated contents restoration services across the United States and Canada. The company operates a platform-plus-services model centered on three core restoration disciplines: Textile Restoration (clothing, bedding, drapes, rugs, and specialty fabrics), Electronics Restoration (computers, TVs, appliances, and server equipment), and Hard Contents Restoration (furniture, kitchenware, tools, and decor). These core services are supported by an integrated operational platform comprising Emergency Services for 24-48 hour priority response, Commercial Restoration for large-loss events, Non-Restorable Inventory documentation, Photo Documentation for claims support, Climate-Controlled Storage, and Pack-Out/Contents Manipulation/Pack-Back services. The company also offers Continuing Education courses for insurance professionals and sells franchise opportunities for entrepreneurs. The portfolio is delivered through a network of locally-owned franchise locations operating under the FRSTeam brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Textile Restoration

Quantifiable outcome

• Restoration typically costs 50-80% less than replacement
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Family InsurancecoreStrategic or Co-development PartnerFRSTeam completed training with American Family Insurance to strengthen relationships with carriers and improve collaboration across the restoration process. These sessions help ensure smoother workflows, clearer communication, and more aligned service delivery when it matters most.
• VetFranminorGTM or Marketing PartnerFRSTeam is a proud VetFran partner, offering veterans 15% off their franchise purchase. This partnership supports veteran entrepreneurship in the restoration services industry.
• International Franchise Professionals Group (IFPG)minorChannel Partner/ Reseller/ DistributorFRSTeam attended the IFPG Retreat, connecting with franchise leaders and innovators from across industries. The event provided opportunity to share FRSTeam's mission, connect with prospective partners, and strengthen presence in the franchise space.
• CORE (Collective by CORE)minorStrategic or Co-development PartnerFRSTeam representatives (Haley Martinez and Kristin Johnston) attended The Collective by CORE 2025 conference in Austin, TX - a national conference bringing together restoration professionals, adjusters, and industry leaders for education, collaboration, and innovation.
• Clean ShowminorStrategic or Co-development PartnerFRSTeam attended Clean Show 2025, which featured new technologies including AI-powered stain removal and robotic sorting systems. The event focused on industry innovation and revenue models including subscription-based approaches.
• RescueTechcoreTechnology or IntegrationRescueTech representatives (Cory Matthews & Wayne Oliva) provided updates to ELE (electronics restoration system) at FRSTeam Regional Conferences, indicating ongoing technology partnership for electronics restoration processes.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• 911 Restoration: Franchise restoration brand providing water, fire, mold, and contents restoration services. Comparable franchise model and emergency-response positioning.
• ServiceMaster Restore: National restoration franchise under ServiceMaster Brands providing water, fire, smoke, and contents restoration services with strong insurance carrier relationships. Direct comparable in scope, franchise model, and insurance-driven customer acquisition.
• ServPro: Largest U.S. property and contents restoration franchise network with national footprint. Closest comparable in franchise structure, insurance-carrier billing model, and 24/7 emergency response positioning.
• PuroClean: Franchise-based restoration company serving residential and commercial customers with water, fire, mold, and biohazard services. Comparable franchise model and contents restoration scope.
• Rainbow International: Neighborly-owned restoration franchise providing water, fire, and mold damage restoration. Comparable in franchise model and insurance-driven restoration service delivery.
• Restoration 1: National restoration franchise (now part of Neighborly) offering water, fire, smoke, mold, and contents restoration. Direct comparable in franchise structure and contents-focused restoration offering.
• AdvantaClean: Light environmental and restoration franchise providing water, mold, air duct cleaning, and contents restoration. Comparable franchise model targeting insurance and residential customers.

Broad incumbents

• BELFOR Property Restoration: Global, non-franchise leader in property and contents restoration with significant commercial large-loss capabilities. Broader incumbent with overlapping contents restoration but wider service portfolio.

Emerging players

• Coit Cleaners: National textile and drapery cleaning franchise with overlap in fabric restoration but narrower scope. Compares to FRSTeam's textile restoration heritage though lacks full contents and electronics capability.

Others

• Neighborly: Franchise holding company that owns Rainbow International, Restoration 1, and other home-services brands. Indirectly comparable as a multi-brand restoration franchisor with greater capital base and M&A capacity than FRSTeam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/frsteam
• Facebookfacebook.com/frsteam1
• LinkedInlinkedin.com/company/frsteam
• Instagraminstagram.com/frsteamrestoration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRSTeam