What Ecofleet does

Ecofleet is a European GPS-based fleet and asset management software brand that operates as a wholly-owned subsidiary of Fleet Complete, headquartered in Tallinn, Estonia with corporate registration in Birkerød, Denmark. Founded in 2006, Ecofleet delivers a modular telematics platform covering real-time vehicle and driver location monitoring, driver-behavior analytics (speeding, idling, harsh driving), digital tachograph compliance, mileage logbook, task management, carsharing with RFID keyless access, cold-chain temperature monitoring, and the Ecofleet Asset Tracker AT2 hardware with up to 3-year battery life.

The platform is sold in three subscription tiers (Ecofleet Lite, Basic, Pro) on monthly billing with custom enterprise packages for fleets from a few vehicles to 1,000+, plus a 2-year multi-year e-toll subscription for the Hungarian HU-GO system via NÚSZ-certified hardware. Ecofleet goes to market through direct enterprise sales and an extensive network of regional channel partners and resellers — including ML Global Systems (Hungary), Etelävartiointi Oy (Finland), TriNorth (Sweden), Autronic d.o.o. (Slovenia), ECOFLEET ROMÂNIA S.R.L. (Romania), Ecofleet CZ s.r.o. (Czech Republic), and Ecofleet Italy — spanning more than 20 countries across Scandinavia, the Baltics, Benelux, Eastern and Southern Europe, with additional reach into North America and Oceania via the parent.

Ecofleet serves enterprise customers across transportation and logistics (DSV, Scania), security (G4S), elevator and escalator maintenance (Schindler), construction (RC Concrete A/S), energy (Estonian Energy for fleet electrification), and telecommunications (Telia Estonia for EV carsharing). The company is GDPR compliant, and its Hungarian operations are ISO 9001 and ISO 27001 certified. Ecofleet does not disclose standalone revenue, ARR, or funding data; no external venture capital rounds are recorded beyond the initial 2006 seed investment of $241,918 from Ambient Sound Investments.

Name

Ecofleet

Legal name

Ecofleet (A Fleet Complete Company)

Website

https://ecofleet.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Ecofleet is a European GPS-based fleet and asset management SaaS brand owned by Fleet Complete, serving enterprise and SMB fleets across transportation, construction, government, and energy with modular tracking, driver behavior, tachograph, and carsharing products across 20+ countries.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

akta.pro secondary industries

Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fleet Fuel, Toll & Expense Management Programs (TLABAHAL), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• GPS fleet management
• Vehicle telematics
• Asset tracking solutions
• Task management software
• Fleet tracking platform

Headquarters

HQ city

Birkerød

HQ country

Denmark

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. SaaS Subscription - Fleet Management: GPS-based fleet and task management software delivered as subscription service with modular pricing tiers (Lite, Basic, Pro)
2. E-toll/OBU Services: Electronic toll declaration service with onboard unit (OBU) for Hungarian market (HU-GO)

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

Ecofleet provides modular GPS-based fleet and asset tracking, task management, digital tachograph compliance, mileage logbook, and carsharing/vehicle booking solutions sold as subscription software with companion hardware (Asset Tracker AT2, On-Board Unit for HU-GO tolls). The platform serves businesses and government fleets, offering real-time vehicle/driver location, driver behavior monitoring, RFID-based driver identification, and integration with OEM and telecom partners for end-to-end fleet operations across Europe.

Product overview

Ecofleet, a brand owned by Fleet Complete, offers a modular GPS-based fleet and task management platform. The core product portfolio includes Fleet Tracking and Asset Tracking as primary solutions, complemented by Task Management, Car Booking/Carsharing, Tachograph management, and Mileage Logbook modules. Additional specialized solutions include Ecofleet Mobile (iOS/Android app), Ecofleet Asset Tracker hardware (AT2 with up to 3-year battery life), Ecofleet E-útdíj for electronic toll declaration, Driver Identification, Temperature Monitoring, Event Monitoring, Reports and KPI Module, Accident Prevention, and Anti-Theft Protection. The platform is offered in three pricing tiers: Ecofleet Lite, Ecofleet Basic, and Ecofleet Pro. Ecofleet serves industries including Transportation & Logistics, Construction, Agriculture, Government, Healthcare, Food/FMCG, Public Transport, and Manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Tracking GPS-based fleet tracking solution providing real-time vehicle location monitoring on web maps, driver behavior analysis (speeding, idling, harsh driving), and performance optimization to reduce fuel consumption and maintenance costs. Built for enterprises and government agencies operating commercial vehicle fleets.
• Asset Tracking Real-time monitoring solution for heavy-duty equipment, trailers, and stationary assets, providing location status, movement, tilt, slope, and vibration updates to protect stored contents and ensure equipment is at the right location. Designed for construction, agriculture, and logistics operators.
• Task Management Mobile task allocation and tracking application enabling assignment of assignments with notes directly from mobile devices, with real-time progress monitoring and staff location awareness for mobile workforce coordination.
• Car Booking System / Carsharing Vehicle reservation and carsharing platform allowing employees to book vehicles via smartphone with automatic notifications, keyless entry via RFID or mobile app, and automatic trip logging with departmental cost allocation. Reports 15-30% vehicle sharing cost savings.
• Tachograph Digital tachograph data collection solution enabling remote download of truck tachograph data from anywhere in the world, providing visual overview of driving time, rest time, and violations to ensure compliance with tachograph regulations and 28/90-day legal download requirements.
• Mileage Logbook Automated digital logbook solution for managing all logbook entries in one system, with a built-in approval module for easy administration and quick approval of driving journals from multiple users.
• Ecofleet Asset Tracker (AT2) Battery-powered Bluetooth-enabled tracking hardware device for monitoring assets without independent power supply. Features up to 3 years of battery life, real-time tracking, movement detection, tilt/inclination/vibration alerts, and maintenance-free operation.
• Ecofleet Mobile Mobile application for iOS and Android enabling field workers to receive tasks, submit status updates, navigate to destinations, and manage internal communications. Available on App Store and Google Play.
• Ecofleet E-útdíj (E-toll) Electronic toll declaration and payment service with OBU (On-Board Unit) hardware for automatic Hungarian HU-GO toll processing. Includes 24/7 customer service and a 2-year service duration after initial installation. Authorized by NÚSZ Zrt. certification.
• Driver Identification RFID-based driver authentication system ensuring only authorized personnel can operate vehicles. Integrates with carsharing functionality for keyless vehicle access.
• Event Monitoring Real-time event alerting system for monitoring vehicle speed violations, geofence breaches, fuel level changes, and other configurable parameters with notifications via app, email, or SMS.
• Temperature Monitoring Cold chain monitoring solution for refrigerated transport with continuous temperature tracking and automatic alerts when temperature deviates from set parameters, used by food and pharmaceutical logistics.

Quantifiable outcome

• Fuel cost reduction through behavior monitoring and route optimization
• +3 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• Fleet CompletecoreStrategic or Co-development PartnerEcofleet is a brand owned by Fleet Complete, one of the leading telematics providers. Fleet Complete provides the parent company infrastructure, global reach, and brand backing for Ecofleet's operations across 20+ countries with 700,000+ vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geotab: Geotab is the global market leader in GPS fleet telematics and asset tracking, offering a modular SaaS platform with driver behavior, vehicle tracking, and EV management that directly competes with Ecofleet's core offering for enterprise and government fleets.
• Samsara: Samsara provides an IoT-based fleet management platform combining GPS vehicle tracking, driver safety, asset monitoring and workflow apps — closely aligned with Ecofleet's modular telematics and task management approach, serving overlapping transportation, construction and public sector customers.
• Webfleet (Bridgestone): Webfleet is Bridgestone's fleet telematics SaaS, offering GPS tracking, driver behavior scoring, tachograph services and EV fleet support across Europe. It is one of Ecofleet's most direct European competitors with overlapping modules and customer segments.
• Masternaut: Masternaut is a European fleet telematics provider offering GPS tracking, driver behavior, fuel management and compliance modules — a close functional and geographic peer to Ecofleet serving similar SMB and mid-market European fleet customers.
• Fleetio: Fleetio is a SaaS fleet management platform covering vehicle tracking integrations, maintenance, fuel cards and driver management. It competes with Ecofleet at the software layer, primarily in North America but increasingly in Europe.

Broad incumbents

• Verizon Connect: Verizon Connect bundles GPS fleet tracking, asset monitoring and driver management into a broader enterprise mobility suite backed by a global telecom incumbent, competing with Ecofleet in mid-market and enterprise fleet deals but as part of a much wider portfolio.
• Trimble Transportation: Trimble offers telematics, fleet management and transportation management systems as part of a broader enterprise software portfolio. It competes with Ecofleet for large logistics and construction fleets but operates at significantly larger scale and product breadth.

Others

• Fleet Complete: Fleet Complete is Ecofleet's parent company and global telematics operator; it is not a competitor but provides the underlying platform, infrastructure and partner network that Ecofleet leverages, making it the most material ecosystem counterparty.

Regional players

• Quartix: Quartix is a UK-based GPS telematics provider focused on vehicle tracking, driver behavior and fleet compliance — directly comparable in product scope to Ecofleet, though it primarily serves the UK and does not materially compete in Scandinavia or the Baltics.
• Microlise: Microlise provides telematics, journey management and driver compliance solutions primarily to UK and European logistics fleets. Its product focus on driver hours, tachograph data and route optimization overlaps meaningfully with Ecofleet's compliance modules, though it is regionally concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fleet-complete-danmark

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecofleet