Diabetes Reversal Group

What Diabetes Reversal Group does

Diabetes Reversal Group (DRG) is a Dallas-based private LLC founded in 2008 that operates a patented, telemedicine-delivered Type 2 Diabetes reversal program built around a proprietary system of nutritional protocols, proprietary supplements, lifestyle coaching, and structured exercise guidance. The platform combines free webinars, telemedicine consultations, a Salesforce-based Patient Portal, an iOS mobile patient app (DRG Patient Portal), and 240 proprietary recipes with 7-day meal plans. A granted US patent (US10765318B2, September 2020) underpins the company's positioning as offering the only patented system designed specifically to reverse Type 2 Diabetes, with claimed outcomes including an 82% medication-reduction rate and an average HbA1C reduction of 1.62 points across 10,000+ patients.

The company serves four customer segments — patients with Type 2 Diabetes, self-funded employers and workplace health programs, healthcare providers and clinics, and benefits brokers/consultants — and runs three revenue streams: monthly subscription-style patient programs with severity-tiered pricing, provider licensing of the patented system, and managed-service employer contracts including claims analysis and outcomes reporting. Distribution is hybrid: a direct-to-consumer motion acquired through media appearances (Dr. Phil Show, national TV), webinars, content marketing, and patient referrals; and a B2B motion targeting self-funded employers via brokers, consultants, and a digital partner portal, with an emerging provider-licensing channel.

Internationally, DRG operates through a wholly-owned India subsidiary (Diabetes Reversal India) co-founded with Sujata Kumaraswamy, and reports program delivery across seven countries (US, Canada, UK, Australia, New Zealand, UAE, India) with over 400 presentations since 2009. Recent strategic activity in early 2026 — partnerships with MedAdvisor (claims analytics and pharmacy cost reduction), MindClub America (mental wellness integration), and Direct Fitness Collab (post-graduation fitness support) — signals an explicit pivot toward packaging the diabetes reversal system into integrated, employer-purchasable health benefits offerings. Leadership includes Dr. Jeffrey Hockings (CEO) and Traci Hockings (President/CHRO) as co-founders, with Kristine Burke, MD as Chief Medical Officer, Michelle Giudice as COO, Bob Marulli as CRO, and Victoria Curiel as CSO; the only disclosed outside capital is a 2022 corporate investment from Cerebain Biotech, amount undisclosed.

Name

Diabetes Reversal Group

Legal name

Diabetes Reversal Group, LLC

Website

https://diabetesreversalgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Diabetes Reversal Group operates a patented, telemedicine-delivered Type 2 Diabetes reversal program combining nutrition protocols, proprietary supplements, and lifestyle coaching. It serves individual patients, self-funded employers, licensed healthcare providers, and benefits brokers across seven countries.

Ownership category

akta.pro rank

Product category

Type 2 Diabetes Care Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

akta.pro secondary industries

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Endocrinology & Diabetes Telemedicine Platforms (HLALAGAD), Diabetes (General) (HLAKADAA)

Keywords

• Diabetes reversal services
• Type 2 diabetes care
• Metabolic health coaching
• Employer wellness programs
• Telemedicine diabetes coaching

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Type 2 Diabetes Reversal Program: Comprehensive multi-month program combining telemedicine, coaching, nutritional protocols, and supplements. Investment varies by severity of condition and support needed. Low monthly payment options available. Program includes initial consultation to determine appropriate investment level.
2. Provider Licensing: Healthcare providers and clinics can become licensed partners of Diabetes Reversal Group, paying licensing fees to offer the patented diabetes reversal program to their patients.
3. Employer/Broker Partnerships: Direct partnerships with self-funded employers and benefits consultants for employee wellness programs. Includes claims analysis support and outcome reporting as part of the service offering.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Diabetes Reversal Group delivers a patented, drug-free Type 2 Diabetes reversal program that combines nutritional protocols (240 recipes, 7-day meal plans), lifestyle coaching, proprietary supplements, and telemedicine delivery to help patients reduce or eliminate diabetes medications and achieve A1c below the diabetic threshold. The program is sold directly to individual patients via telemedicine and also distributed through employer direct partnerships, provider licensing arrangements, and benefits broker/consultant channels.

Product overview

Diabetes Reversal Group (DRG) offers a single, unified flagship product: the world's only patented Type 2 Diabetes Reversal system (US Patent granted September 2020). This integrated program combines nutritional protocols (240+ recipes, 7-day meal plans), lifestyle counseling, proprietary supplements, one-on-one coaching, telemedicine delivery, and a mobile app — all designed to achieve A1c reduction below 5.9 and eliminate diabetic medications without drugs or surgery. The program is delivered through three primary access channels: a Salesforce-based Patient Portal (web), an iOS mobile app, and a Partner Portal for employer/broker use. A companion India operation (Diabetes Reversal India) extends the system internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Reversal Program DRG's flagship patented Type 2 Diabetes reversal program — the world's only patented system (US Patent US10765318B2, granted September 2020) that combines nutritional protocols, lifestyle counseling, proprietary supplementation, exercise guidance, and one-on-one coaching to help patients achieve A1c below the diabetic threshold and reduce or eliminate diabetes medications. The package includes 240 recipes, 7-day meal plans, telemedicine delivery, weekly group training calls, mobile-app-based daily guidance, and unlimited coaching; intended for individuals diagnosed with Type 2 Diabetes.
• DRG Patient Portal Mobile App iOS mobile application (App Store id 6752897550) delivering daily protocol guidance, meal plans, coaching access, and progress tracking for Diabetes Reversal Program participants on iOS devices.
• Proprietary Nutritional Supplements DRG-branded nutritional supplement line recommended as part of the patented diabetes reversal protocol, designed to support metabolic health alongside dietary and lifestyle changes for program participants.
• Diabetes Reversal India India-specific expansion of the Diabetes Reversal Program offering the patented Type 2 Diabetes reversal system to patients in India, with localized clinical support and remote patient monitoring.
• DRG Provider Licensing Program Licensing arrangement allowing healthcare providers and clinics to become DRG licensees and offer the patented Type 2 Diabetes reversal program to their patients, including access to protocols, educational materials, and ongoing support.
• DRG Employer Diabetes Reversal Partnership Employer-sponsored B2B offering of the Diabetes Reversal Program for self-funded and fully insured employer groups, including claims analysis, pharmacy-spend impact projections, medication-reduction tracking, and biometric outcome reporting to support renewal positioning.

Quantifiable outcome

• 82% of patients reduce or eliminate medications
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MedAdvisorcoreStrategic or Co-development Partner · 31 March 2026Strategic partnership to expand access to Type 2 Diabetes care and reversal programs. Combines MedAdvisor's claims data analysis and pharmacy cost reduction capabilities with DRG's clinically proven diabetes reversal program to improve patient outcomes and reduce healthcare costs for self-funded employers. Focus on increasing awareness, improving patient engagement, and expanding access to solutions addressing root causes of Type 2 Diabetes.
• Direct Fitness CollabminorStrategic or Co-development Partner · 3 February 2026Partnership to provide ongoing fitness and wellness support for patients who have completed DRG's Type 2 diabetes reversal program. Creates continuous care pathway allowing DRG graduates to access sustainability and longevity-focused resources. Natural continuation of care empowering patients to maintain health progress.
• MindClub AmericacoreStrategic or Co-development Partner · 3 February 2026Strategic partnership to deliver combined health solutions for employers supporting employees with Type 2 Diabetes. Integrates DRG's patented diabetes reversal program with MindClub America's mental wellness platform, addressing both metabolic and mental health as a single offering. Companies aim to help employers reduce healthcare costs while improving employee health and productivity.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virta Health: Direct competitor offering a telehealth-delivered Type 2 Diabetes reversal program using nutrition, coaching, and remote monitoring. Virta publishes similar outcomes data (medication reduction, A1C improvement) and targets the same employer/payer channel, making it the closest peer to DRG.
• Omada Health: Public digital chronic care company offering diabetes prevention and management via telehealth, coaching, and connected devices. Sells primarily to employers and payers through a similar B2B2C motion, overlapping significantly with DRG's employer value proposition.
• Twin Health: AI-powered digital twin platform for Type 2 Diabetes reversal using continuous glucose monitoring, wearable data, and personalized coaching. Competes with DRG on the same outcome claim (medication elimination, A1C reduction) and the same employer/payer buyer.
• Vida Health: Virtual chronic care platform covering diabetes, hypertension, and mental health with coaching and clinician support. Targets the same employer and health plan customers with overlapping diabetes reversal positioning.
• Lark Health: AI-driven digital chronic care platform serving health plans and employers with diabetes prevention and management programs using coaching and connected devices. Comparable in employer/payer GTM and chronic disease focus.

Emerging players

• Noom: D2C weight management and behavior change platform that has expanded into prediabetes and diabetes programs. While not a direct T2D reversal play, it competes for the same patient mindshare and increasingly the same employer wellness budget.
• Found: Weight care program using medication and lifestyle coaching; overlaps with DRG's metabolic health focus. Competes in the same D2C channel for patients seeking T2D and weight-related outcomes.
• Levels Health: CGM-based metabolic health platform with software for tracking glucose responses. While not a structured reversal program, it competes for the same health-conscious T2D and prediabetes patient demographic.

Broad incumbents

• Medifast (Optavia): Established publicly traded weight management company using coach-led nutrition programs with a large installed base. Adjacent in nutrition coaching methodology and consumer behavior change but broader weight management rather than T2D reversal specifically.

Regional players

• Wellness Coaches USA: Provider of onsite and virtual wellness coaching services to employers, including chronic condition management. Comparable in the employer-wellness channel and lifestyle coaching delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiabetesReversalGroup
• LinkedInlinkedin.com/company/diabetes-reversal-group
• Instagraminstagram.com/diabetesreversalgroup
• YouTubeyoutube.com/@DiabetesReversalGroup
• TikToktiktok.com/@diabetesreversalgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetes Reversal Group