MindClub

What MindClub does

MindClub America, legally organized as Recovery Club America LLC, is a Franklin, Tennessee-based telehealth mental health and wellness platform founded in 2020 that delivers therapy, counseling, and medication management via video, phone, and in-person/in-home channels to employer workforces, individuals, and parents of adolescents struggling with substance use. The core product surface combines licensed clinical services — accessed within a stated two-day window — with self-guided wellness tools (journaling, mood/sleep/habit tracking), a proprietary eLearning library, validated self-screenings that produce personalized "Mental Fitness Plans," and community-based Inner Circles for Parent, Recovery, and Mindfulness support. The platform is HIPAA-compliant and additionally conforms to 42 CFR Part 2 for substance use disorder records, integrating with external EHR systems for clinical documentation and with Stripe for payments, e-signature providers for consent, and notification providers for SMS/email communications.

MindClub's business model is hybrid. Employers are acquired via a no-fee, sales-led distribution motion in which HR and benefits managers simply share a single phone number (833-833-9655) with their workforce; employers receive aggregate utilization reports without individual health data, and the company claims a 20% per-member reduction in employer healthcare expenses. Individual consumers can self-register as free Club Members (product-led growth) and access eLearning, self-assessments, and Inner Circles without an employer, with paid revenue generated from clinical therapy appointments billed through providers' EHR systems and accepted insurance, plus medication management services delivered by psychiatric nurse practitioners including medication-assisted treatment for substance use disorders. A $45 late-cancellation/no-show fee is the only direct consumer fee referenced in disclosed pricing.

The company is privately held with no disclosed external funding, no app-store presence, and a small team of approximately 14 employees. It operates exclusively in the United States, explicitly excludes users in the EU and UK, and maintains a sub-brand InHome Recovery for in-home drug and alcohol treatment. Strategic emphasis is on the underserved intersection of mental health and substance use disorders, leveraging regulatory certifications, employer-side distribution ease, and community engagement to differentiate from traditional EAPs.

Name

MindClub

Legal name

Recovery Club America LLC

Website

https://mindclubamerica.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MindClub America is a Franklin, Tennessee telehealth platform founded in 2020 that delivers online therapy, medication management, and self-guided wellness tools to employer workforces, individuals, and parents of adolescents with substance use challenges, leveraging HIPAA and 42 CFR Part 2 compliance.

Ownership category

akta.pro rank

Product category

Behavioral Health and Telehealth Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Mental health services
• Online therapy platform
• Employee wellness benefits
• Telehealth counseling
• Behavioral health solutions

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Counseling Services: MindClub generates primary revenue through mental health counseling and therapy sessions provided to Club Members. Services include assessments, therapy, counseling, and prescription management. Billing is handled through providers' EHR systems and insurance is accepted for covered services.
2. Medicines Management: Revenue is generated from medication management services provided by licensed medical practitioners and psychiatric nurse practitioners. This includes medication-assisted treatment for substance use disorders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MindClub is a U.S. telehealth mental health and wellness platform that provides online therapy, counseling, and medication management by licensed clinicians via video, phone, and select in-person visits, typically within two days of contact. It bundles clinical services with a free eLearning library, a personalized "Mental Fitness Plan" generated from validated screening assessments, self-guided wellness tools (journaling, mood/sleep/habit tracking), and private peer-support communities called Inner Circles. Distribution is dual-channel: employers offer MindClub at no cost to their workforce as a behavioral health benefit, and individual consumers can self-register as Club Members to use free resources and book paid (or insurance-billed) therapy.

Product overview

MindClub America is a mental health and wellness platform that combines online therapy services with self-guided wellness tools. The core offering consists of telehealth therapy and medication management accessible within two days, paired with a Mental Fitness Plan system that includes personalized activity schedules and an eLearning library. The platform also provides self-guided wellness tools (journaling, mood/sleep/habit tracking) and community support through Inner Circles for specific populations (parents, recovery, mindfulness). For employers, MindClub serves as an Employee Assistance Program alternative, offering free access to all wellness resources for employees and their families. The service emphasizes privacy (HIPAA-compliant) and aims to provide preventive mental health support alongside clinical care.

Differentiator

Problem solved

Functional benefit

Brands

• InHome Recovery: In-home drug and alcohol treatment through affiliated programs
• Parent Inner Circle
• Recovery Inner Circle
• Mindfulness Inner Circle

Products and services

• Online Therapy and Mental Health Counseling Telehealth and select in-person therapy, counseling, and medication management delivered by licensed clinicians to U.S. adults seeking mental health support, including therapy for anxiety, depression, stress, substance use, and addiction.
• Mental Fitness Plans (My Mental Fitness Plan) Personalized activity plans and emotional wellness toolkits generated for Club Members following a confidential mental health screening, providing customized daily mental fitness activities for ongoing use.
• eLearning Library Self-paced online educational content (videos and learning activities) covering mental health topics, available free to Club Members.
• Self-Guided Wellness Tools Self-guided journaling, mood and sleep tracking, habit tracking, and self-assessment tools available to Club Members for personal wellness monitoring.
• Inner Circles (Parent, Recovery, Mindfulness) Private online peer-support communities offering weekly virtual sessions, expert-led workshops, and guided group activities for parents of substance-using youth, individuals in recovery, and mindfulness practitioners.
• Mental Health Assessment Screening (Take My Brief Screen) Confidential self-administered screening questionnaire for stress, anxiety, depression, and substance use that produces scores and risk indicators and recommends next-step services.
• Secure Provider Messaging HIPAA-compliant secure messaging between users and their assigned providers, with synchronization to the provider's EHR system for care coordination.
• Employer Behavioral Health Solution Workforce behavioral health benefit package providing employees and their family members free access to MindClub's therapy, mental fitness plans, eLearning content, and wellness resources, with employers receiving aggregate utilization reporting.

Quantifiable outcome

• 20% per member per year reduction in health care expenses for employers
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Headspace: Headspace offers guided meditation, mental wellness content, and employer benefits. After merging with Ginger, it offers both therapy and mindfulness content — directly paralleling MindClub's combined clinical + preventive wellness approach.
• Cerebral: Cerebral provides online medication management and therapy for anxiety, depression, and ADHD. It overlaps with MindClub's medication management + therapy product, though its recent regulatory scrutiny illustrates the operational risk of tele-psychiatry at scale.
• Calm: Calm is a leading meditation, mindfulness, and mental wellness app that increasingly sells into employer benefits. Its Mindfulness Inner Circle and eLearning library overlap with MindClub's content and mindfulness community features.
• Pelago (Quit Genius): Pelago (formerly Quit Genius) is a substance use management platform sold to employers and health plans, addressing tobacco, alcohol, and opioid use. It directly overlaps with MindClub's substance use disorder focus, MAT offering, and InHome Recovery subsidiary.

Direct peers

• Spring Health: Spring Health is a direct peer selling precision mental health benefits to employers, combining therapy, medication, and self-guided exercises. Its measurement-driven outcomes positioning closely mirrors MindClub's employer ROI claims and family coverage model.
• Lyra Health: Lyra Health is a direct competitor providing employer-sponsored mental health benefits combining therapy, coaching, and medication management. It targets the same B2B HR buyer with a similar value proposition of fast clinician access and family coverage, making it MindClub's closest enterprise competitor.
• Modern Health: Modern Health is a direct peer offering employer-paid mental health benefits including therapy, coaching, and self-guided digital content globally. Its global coverage and capital raise contrast with MindClub's US-only, lower-capital approach, but they compete head-to-head for employer contracts.
• Talkspace: Talkspace is a publicly traded online therapy and psychiatry provider that serves both consumer and employer populations. It competes directly with MindClub's therapy + medication management offering and is a relevant comparable for unit economics in the category.
• Ginger (Headspace Health): Ginger, now part of Headspace Health, pioneered the on-demand coaching + therapy + psychiatry model for employer mental health benefits. It is a direct competitor in the same employer-sponsored behavioral health category, with a substantially larger clinician network and member base.

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform and competes with MindClub's individual therapy offering. While not primarily employer-focused, it captures the same end-user therapy demand that employers may outsource to MindClub.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindclubamerica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindClub