Brewster Home Fashions

What Brewster Home Fashions does

Brewster Home Fashions is a US-based manufacturer and distributor of wallpaper, wallcoverings, and adjacent home décor products, operating under multiple brands including Brewster, WallPops, NuWallpaper, A-Street Prints, and Chesapeake. Founded in 1935 and headquartered at 750 Linden Avenue in York, Pennsylvania, the company produces traditional wallpaper, peel-and-stick removable wallcoverings, paintable and textured wallpapers, ultra-durable fabric-back vinyl for commercial use, wall murals, wall decals, and a growing line of home improvement products including peel-and-stick floor tiles, backsplash tiles, adhesive film, and window film. Brewster maintains an extensive catalog of thousands of patterns, including licensed collaborations with designers such as Chris Loves Julia, Drew & Jonathan (Scott Living), and Erin Gates.

The company operates a dual go-to-market model consisting of a consumer-facing e-commerce storefront at brewsterwallcovering.com and a dedicated B2B dealer portal at dealer.brewsterwallcovering.com for trade professionals, with a store locator feature for retail availability across the United States. Pricing is structured as one-time per-roll unit purchases ranging from $29.99 for entry-level paper wallpaper to $550 for premium grasscloth, with no subscription or recurring revenue model. Marketing is driven through organic social channels (Instagram, Facebook, Pinterest, YouTube, LinkedIn, Houzz), a content and inspiration blog, email newsletter, and SEO-optimized product catalog targeting residential consumers, interior designers, hospitality and commercial buyers, and the college/student market.

In August 2021, Brewster received private equity investment from Industrial Opportunity Partners and Yukon Partners, and the company has since expanded its product portfolio into adjacent home improvement categories. Brewster is privately held with no public ownership identified, and revenue figures are not publicly disclosed. Paul Feinstein serves as Chief Executive Officer.

Name

Brewster Home Fashions

Legal name

Brewster Home Fashions

Website

https://brewsterwallcovering.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Brewster Home Fashions is a US-based, 1935-founded manufacturer of wallpaper, wallcoverings, and adjacent home décor products sold through B2C e-commerce, B2B dealer portal, and retail channels under multiple brands including Brewster, WallPops, and A-Street Prints.

Ownership category

akta.pro rank

Product category

Wallcoverings and Home Decor

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

Keywords

• Wallpaper manufacturing
• Wallcovering design
• Peel and stick wallpaper
• Home decor products
• Designer wallpaper

Headquarters

HQ city

Randolph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wallpaper and Wallcovering Sales: Direct product sales of wallpaper, wall murals, wall decals, and home improvement products (floor tiles, backsplash tiles, adhesive film, window film) to consumers and dealers. One-time purchase model with per-roll pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Brewster Home Fashions designs, manufactures, and distributes wallcovering products, including traditional wallpaper, peel-and-stick removable wallpaper, paintable and textured wallcoverings, ultra-durable fabric-back vinyl, wall murals, and wall decals, sold under the Brewster, A-Street Prints, NuWallpaper, WallPops, and Chesapeake brands. The company extends into complementary home improvement categories such as peel-and-stick floor tiles, backsplash tiles, adhesive film, and window film. It sells through a direct-to-consumer e-commerce site, a dedicated B2B dealer portal, and a network of authorized dealers and retailers across the United States.

Product overview

Brewster Home Fashions operates a multi-brand portfolio of wallcovering and home improvement products. The core offering includes traditional and designer wallpaper under the Brewster Home Fashions brand, featuring styles such as damask, floral, geometric, textured, and grasscloth patterns. Specialty products include peel-and-stick removable wallpaper marketed through the WallPops and NuWallpaper brands, paintable and textured wallcoverings, and ultra-durable vinyl options for commercial use. The portfolio extends to wall murals, decals, and home improvement products including floor tiles, backsplash tiles, adhesive films, and window films. Sub-brands include A-Street Prints for designer wallpapers, Chesapeake for traditional patterns, and NuWallpaper/WallPops for removable solutions. Additional accessories include wallpaper borders and hanging tools.

Differentiator

Problem solved

Functional benefit

Brands

• WallPops: A sub-brand specializing in wall decals and removable wallpaper products, with its own dedicated website at wallpops.com

Products and services

• Traditional Wallpaper Traditional designer wallpaper offerings including various styles, colors, and patterns such as damask, floral, geometric, textured, and grasscloth designs, sold per roll for residential and commercial interior wall decoration.
• Peel & Stick Wallpaper Removable self-adhesive wallpaper that applies and removes without paste, designed for DIY installation and rental-friendly use, sold under the WallPops and NuWallpaper sub-brands.
• Paintable Wallpaper Textured wallcoverings engineered to be painted over, allowing customization of color and finish while retaining tactile texture.
• Textured Wallpaper Wallcoverings with tactile surfaces, including grasscloth, linen, and stucco textures, offered in natural and faux grasscloth variants.
• Ultra Durable Wallpaper (Fabric-Back Vinyl) Heavy-duty fabric-backed vinyl wallcoverings designed for high-traffic residential and commercial applications such as hotels, restaurants, and retail spaces.
• Wall Murals Large-format wallcoverings featuring panoramic scenic designs, nature themes, and artistic imagery, used as decorative focal points in residential and commercial interiors.
• Wall Decals Decorative adhesive stickers for walls including peel-and-stick removable options under the WallPops brand.
• Peel & Stick Vinyl Floor Tiles Adhesive vinyl flooring tiles for floor decor applications, extending the peel-and-stick format beyond wall surfaces.
• Peel & Stick Backsplash Tiles Adhesive tile products for kitchen and bathroom backsplash applications.
• Adhesive Film Self-adhesive films for furniture refinishing and surface upgrades.
• Window Film Adhesive window treatments providing privacy and decorative surface effects on glass.
• Home Organization Accessories Organizational products for home storage and organization solutions.
• Designer Wallpaper Collections (Chris Loves Julia, Drew & Jonathan, Erin Gates, Scott Living) Curated designer wallpaper collections developed in collaboration with named interior designers, available through the A-Street Prints designer wallpaper line.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Expansion highlights5 records

Direct peers

• York Wallcoverings: York Wallcoverings is one of the oldest and largest US-based wallpaper manufacturers, directly comparable to Brewster in product range (traditional, peel-and-stick, murals), B2B distribution, and design-driven catalog.
• Graham & Brown: Graham & Brown is a long-established UK wallpaper and wall décor manufacturer selling across traditional, modern, and peel-and-stick formats, comparable to Brewster as a heritage design-led wallcovering brand with international wholesale reach.
• Tempaper: Tempaper is a US-based peel-and-stick removable wallpaper brand selling direct-to-consumer and through retailers, directly comparable to Brewster's WallPops and NuWallpaper sub-brands in product format and customer base.
• Walls Republic: Walls Republic is a US-focused wallpaper e-tailer and manufacturer offering traditional and peel-and-stick lines, overlapping Brewster's catalog and price points across direct and dealer channels.

Emerging players

• Spoonflower: Spoonflower operates a print-on-demand marketplace for wallpaper and fabric with strong designer relationships, comparable to Brewster in designer collaborations and customizable wall décor, but with a digitally native, on-demand model.
• Milton & King: Milton & King is a designer-driven wallpaper brand selling online and through dealers, with comparable product format (traditional and peel-and-stick) and a focus on design collaborations, though at a smaller scale than Brewster.

Broad incumbents

• Farrow & Ball: Farrow & Ball is a premium paint and wallpaper brand with a strong designer following, comparable to Brewster in designer-led positioning, premium price points, and trade and consumer channels, though it leads with paint.
• The Home Depot: The Home Depot is a major US home improvement retailer that carries multiple wallpaper brands and competes for wall décor shelf space, comparable to Brewster as a downstream retail channel and competitor for the DIY consumer.
• Wayfair: Wayfair is a large online home furnishings retailer with a deep wallpaper and wall décor category, overlapping Brewster's D2C assortment and competing for the same online home décor shopper.
• West Elm (Williams-Sonoma): West Elm is a design-forward home furnishings retailer with its own wallpaper and wall décor line, comparable to Brewster in targeting style-conscious consumers and offering designer-led décor collections.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BrewsterHomeFashions
• Facebookfacebook.com/brewsterhomefashions
• LinkedInlinkedin.com/company/brewster-home-fashions
• Instagraminstagram.com/brewsterhome
• Pinterestpinterest.com/brewsterhome
• Xx.com/brewsterhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewster Home Fashions