Addteq

What Addteq does

Addteq Inc. is a privately held, bootstrapped software company headquartered in Princeton, New Jersey, that develops and sells Atlassian Marketplace add-ons for Jira, Confluence, and Jira Service Management. Founded in 2006, the company operates with 51–100 employees and maintains a distributed workforce serving customers in 60+ countries. In December 2022, Addteq divested its North American consulting business to Valiantys, exiting services to focus exclusively on product development.

The company's product portfolio centers on four Atlassian Marketplace apps. The flagship is Excellentable, a collaborative spreadsheet engine embedded inside Confluence that supports real-time concurrent editing, 400+ Excel-like formulas, pivot tables, charts, conditional formatting, and data validation. Unstoppable is an accessibility-enhancement plugin that helps organizations make Jira and Confluence environments WCAG 2.1 AA and Section 508 compliant, including via self-hosted collaborative editing for GDPR-sensitive deployments. MSCGen and Graphviz for Confluence are specialized visualization add-ons for message sequence charts and graph diagrams. All products are sold as subscriptions through the Atlassian Marketplace, with tiered per-user pricing for Cloud and Data Center deployments, a 30-day free trial, and custom quote-based pricing for enterprise rollouts.

Addteq pursues a hybrid go-to-market combining product-led growth (Atlassian Marketplace listing, self-serve trial, in-product demo booking) with enterprise field sales (dedicated phone line, Zoho Bookings scheduler, direct outreach to large organizations). The customer base includes approximately 1 in 10 Fortune 500 companies — Bank of America, Anthem, Samsung, Dell, and Disney Plus are publicly cited logos — alongside a long tail of mid-market accounts, collectively representing 1,500+ active instances and 1M+ licensed users. Revenue is generated through recurring Atlassian Marketplace subscriptions and enterprise licensing, with no disclosed funding, parent company, or external institutional investment.

Name

Addteq

Legal name

Addteq Inc.

Website

https://addteq.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Addteq is a bootstrapped Atlassian Marketplace software company that builds collaboration, spreadsheet, and accessibility add-ons (Excellentable, Unstoppable, MSCGen, Graphviz) for Confluence and Jira, sold via subscription to enterprise and mid-market customers in 60+ countries.

Ownership category

akta.pro rank

Product category

Atlassian Marketplace Apps

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

System Integration & Connectors (BPAMAOAC)

Keywords

• Atlassian marketplace apps
• Confluence spreadsheet plugin
• Accessibility compliance tools
• Jira accessibility software
• Collaboration productivity plugins

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Atlassian Marketplace App Sales: Revenue generated from selling apps (Excellentable, Unstoppable, MSCGen, Graphviz) through Atlassian Marketplace. Apps are sold as subscriptions with per-user or instance-based pricing.
2. Product Licensing: Sale of software licenses for Confluence and Jira add-ons with various hosting options (Cloud, Data Center).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Addteq develops and sells software plugins (apps) for the Atlassian ecosystem, primarily for Jira and Confluence. Its flagship product, Excellentable, is a collaborative spreadsheet tool embedded in Confluence that supports real-time editing, 400+ Excel-like formulas, pivot tables, charts, conditional formatting, and data validation. The company also offers Unstoppable, an accessibility enhancement plugin that helps organizations make Jira and Confluence WCAG 2.1 AA and Section 508 compliant, along with visualization add-ons MSCGen and Graphviz for Confluence.

Product overview

Addteq is a software product company offering a suite of Atlassian Marketplace apps focused on enhancing collaboration and productivity within Jira and Confluence. The core product is Excellentable, a collaborative spreadsheet plugin for Confluence that brings advanced spreadsheet capabilities including real-time collaboration, 400+ formulas, pivot tables, charts, and data validation. Complementing Excellentable is Unstoppable, an accessibility enhancement tool for Jira and Confluence that helps organizations achieve WCAG 2.1 AA compliance and 508 compliance. Additional products include MSCGen and Graphviz, both specialized visualization tools for Confluence. The product portfolio is designed as a unified ecosystem that improves the functionality of Atlassian collaboration tools, with a focus on data management, accessibility, and visual documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Excellentable: A collaborative, fully functional spreadsheet tool designed for Confluence that allows users to create and edit spreadsheets seamlessly within the Atlassian platform.
• Unstoppable
• MSCGen for Confluence
• Graphviz for Confluence

Products and services

• Excellentable A collaborative, fully functional spreadsheet tool designed for Confluence that enables enterprise teams to create, edit, and share dynamic spreadsheets inside the Atlassian platform. Supports real-time collaboration, 400+ Excel-like formulas, pivot tables, charts, conditional formatting, and data validation. Includes Newton collaborative editing for self-hosted GDPR-compliant environments.
• Unstoppable An accessibility enhancer plugin for Atlassian Jira and Confluence that helps organizations make these platforms WCAG 2.1 AA and Section 508 compliant. Designed to provide equal access to resources for users with disabilities, including visually impaired workers using Jira Service Desk for HR issue tracking.
• MSCGen for Confluence A Confluence add-on that generates Message Sequence Charts (MSC) within Confluence pages, used for visualizing and documenting system interactions and communication protocols.
• Graphviz for Confluence A Confluence plugin that enables creation of Graphviz diagrams directly within Confluence pages, allowing users to generate visual graphs, flowcharts, and structural diagrams.

Quantifiable outcome

• 1500+ active instances across global enterprise deployments
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AtlassiancoreTechnology or Integration · 1 July 2024Addteq is an Atlassian Solutions Partner and Marketplace Partner Program member. Their products (Excellentable, Unstoppable, MSCGen, Graphviz) are listed and distributed through Atlassian Marketplace. The partnership provides access to Atlassian's global customer base and integration ecosystem.
• ValiantysminorImplementation/ SI/ Consulting PartnerAddteq entered an agreement with Valiantys to divest its consulting operations in North America. Valiantys acquired Addteq Inc.'s consulting business to deepen Atlassian services and capabilities in North America. This allowed Addteq to focus 100% of efforts as a software company.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ServiceRocket: Enterprise Atlassian ecosystem vendor offering marketplace apps, training, and consulting. Comparable as a broader incumbent in the Atlassian tooling space serving large enterprises.
• Atlassian: The platform owner and marketplace operator whose ecosystem Addteq serves. Comparable as the broader incumbent whose native Confluence/Jira capabilities overlap with and surround Addteq's plugins.
• Adaptavist: Large Atlassian solutions partner offering both apps and consulting. Comparable as an enterprise-focused Atlassian ecosystem vendor with overlapping distribution and customer base.

Direct peers

• Appfire: One of the largest Atlassian Marketplace vendors, offering a broad portfolio of Jira/Confluence apps. Directly comparable to Addteq as a multi-product Atlassian plugin publisher selling to enterprise customers via the same marketplace channel.
• K15t Software: Developer of Scroll apps for Confluence (documentation, export, knowledge base). Directly comparable as a Confluence-focused Atlassian Marketplace plugin publisher with similar documentation and collaboration use cases to Addteq.
• draw.io (diagrams.net): Creator of the popular draw.io diagramming plugin for Confluence and Jira. Directly competes with Addteq's Graphviz for Confluence in the diagram/visualization category within the Atlassian ecosystem.
• Gliffy: Atlassian Marketplace diagramming plugin for Confluence and Jira. Direct competitor to Addteq's MSCGen and Graphviz products in the visualization/documentation space.
• ScriptRunner for Jira: Leading Atlassian Marketplace plugin for Jira automation and scripting. Comparable peer as an established, multi-product Atlassian plugin vendor serving enterprise Atlassian customers.
• Tempo (formerly ProScheduler): Major Atlassian Marketplace vendor focused on time tracking, planning, and resource management for Jira. Comparable as a category-leading enterprise Atlassian plugin publisher.
• Refined (by Refined Software): Atlassian Marketplace vendor building Confluence/Jira themes and portals. Comparable as a Confluence-focused plugin publisher targeting enterprise users of the Atlassian stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/addteq
• YouTubeyoutube.com/channel/UCJCAwF8laqi-lR29LFmOOtA
• Facebookfacebook.com/addteq
• LinkedInlinkedin.com/company/addteq
• Instagraminstagram.com/addteqinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addteq