What Apricity does

Apricity (legal name: Mooring Programs, Inc.) is a 501(c)(3) non-profit organization headquartered in Appleton, Wisconsin, providing a comprehensive continuum of care for adults with substance use disorders (SUD) in Northeast Wisconsin. Formed in 2018 through the merger of STEP Industries and The Mooring Programs, Apricity traces its operational roots to a contract packaging business established in 1982. The organization operates gender-specific residential treatment facilities (Mooring House for men, Casa Clare for women), W.A.S.H.-certified sober living homes, a contract packaging business across two ISO 9001:2015 GMP-certified plants in Appleton and Milwaukee, and peer recovery programs including the ED2Recovery+ emergency department intervention and the Recovery 180 mobile app (co-developed with WisHope and funded by SAMHSA). The contract packaging arm employs individuals in recovery, with approximately 80% of its workforce in SUD recovery.

Apricity's revenue model is multi-stream and characteristic of a mission-driven hybrid non-profit. Direct service revenue is generated through insurance billing (commercial, Medicaid, and self-pay with a $93/day room and board rate), sober living fees ($450-$500/month), and contract packaging sales to manufacturing clients seeking kitting, assembly, and shrink-wrapping services. Supplemental funding flows from county and tribal government programs, federal grants (SAMHSA), charitable donations and bequests, and healthcare-system partnerships (ThedaCare, Ascension Wisconsin) that fund the ED2Recovery+ program placing recovery coaches in emergency departments 24/7 across Northeast Wisconsin. Go-to-market is hybrid: community-led via healthcare provider referrals and word-of-mouth for treatment admissions, and direct sales for contract packaging contracts.

The platform integrates clinical treatment, vocational rehabilitation, housing, and ongoing peer support into a single organizational structure — a model that distinguishes Apricity from standalone treatment providers by embedding employment and housing pathways directly within the recovery journey. Recognized with a Candid Platinum Seal of Transparency and 4-Star Charity Navigator rating, Apricity is governed by a Board of Directors under CEO Michelle Devine Giese, with segment presidents leading the contract packaging and residential treatment divisions.

Name

Apricity

Legal name

Mooring Programs, Inc.

Website

https://apricityservices.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Apricity is a 501(c)(3) non-profit in Appleton, Wisconsin providing integrated substance use disorder treatment, sober living, peer recovery coaching, and contract packaging employment for adults in recovery across Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Substance Use Disorder Treatment and Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Substance use treatment
• Sober living housing
• Peer recovery coaching
• Contract packaging services
• Transitional employment recovery

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Insurance Billing: Apricity accepts commercial insurance, Medicaid, and self-pay options. The organization works with multiple national insurance providers including All Savers, Anthem Blue Cross Blue Shield, United Health Care, Network Health, Trilogy, and UMR. Room and board rate is $93/day.
2. Government/Tribal Funding: County and tribal funding programs support clients. Clients contact their Community Program, Social Service, or Health & Human Service Agency for funding.
3. Donations and Charitable Contributions: As a 501(c)(3) non-profit organization (FEIN: 39-1229161), Apricity relies on charitable donations including cash gifts, in-kind donations, stock/securities gifts, donor-advised fund grants, and bequests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Apricity delivers a full continuum of substance use disorder recovery services for adults in Northeast Wisconsin, including gender-specific residential treatment (45-90 day programs), W.A.S.H.-certified sober living homes, peer recovery coaching (ED2Recovery+ emergency department program), and transitional employment through its ISO 9001:2015-certified contract packaging operations. Supporting these services is the Recovery 180 mobile app, providing a statewide directory of recovery resources and on-demand access to recovery coaches.

Product overview

Apricity is a nonprofit recovery organization offering a comprehensive continuum of care for individuals with substance use disorders. The organization operates as a platform-plus-modules architecture comprising: Residential Treatment (Mooring House for men, Casa Clare for women with three levels including 45-day high intensity, low intensity, and semi-independent living), Sober Living Homes (gender-specific certified W.A.S.H. homes), Contract Packaging (two manufacturing facilities providing transitional employment), Employment Program (vocational training for people in recovery), Peer Recovery Program (including ED2Recovery+ hospital-based services and Recovery 180 mobile app), and The Daybreak Project (family support group). These interconnected services provide treatment, housing, employment, and ongoing recovery support designed to keep individuals engaged in recovery for one year, doubling their chance of long-term recovery success.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment

Quantifiable outcome

• 97% of employees feel they have more disciplined work habits, have grown in their recovery, and have gained more self-respect
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Wisconsin Voices for RecoverycoreStrategic or Co-development Partner · 1 December 2020Collaboration between Wisconsin Voices for Recovery at UW-Madison Department of Family Medicine and Community Health and Apricity. Wisconsin Voices for Recovery has provided re-grant awards to Apricity to fund Recovery Coaches and Certified Peer Support Specialists for ED2Recovery+ program. Funding allows recovery coaching and peer support for patients at no cost.
• ThedaCarecoreStrategic or Co-development Partner · 1 December 2020ThedaCare Family Foundations has provided re-grant awards supporting ED2Recovery+ program. ThedaCare and Apricity expanded services to Oshkosh and Fond du Lac campuses in 2026. Partnership aims to bridge gap between emergency care and ongoing support for individuals struggling with substance abuse.
• Ascension WisconsincoreStrategic or Co-development Partner · 1 December 2020Ascension Wisconsin collaborates with Wisconsin Voices for Recovery and Apricity on ED2Recovery+ program. Partnership aims to bridge gap between emergency care and ongoing support for individuals struggling with substance abuse.
• WisHopecoreStrategic or Co-development PartnerRecovery 180 mobile app is a collaborative initiative between Apricity and WisHope, two renowned substance use disorder treatment centers in Wisconsin. The app provides statewide directory of recovery resources and connects users with peer recovery coaches. Recovery Coaches and Certified Peer Support Specialists from both organizations manage peer conversations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is the largest US nonprofit addiction treatment provider, with residential, outpatient, sober living, family programs, and a recovery app (More Powerful) — a scaled analog of Apricity's full-continuum model and core product competitor.
• Oxford House: Oxford House operates the largest network of democratically-run, self-sustaining sober-living homes in the US; it is the most direct comparable to Apricity's W.A.S.H.-certified sober living homes (Ola, Ohana, Mahalo, Mana) on a national scale.
• Caron Treatment Centers: Caron is a Pennsylvania-based nonprofit operating residential and outpatient SUD treatment, recovery support, and family programs; it directly mirrors Apricity's gender-specific residential treatment and continuum-of-care structure.
• Gateway Foundation: Gateway Foundation is a large nonprofit operating residential, outpatient, and medication-assisted SUD treatment across multiple states; it competes with Apricity in the same residential SUD niche and shares the nonprofit, multi-modality care model.
• Rosecrance: Rosecrance is a Midwest-based nonprofit offering a similarly integrated continuum of residential SUD treatment, outpatient care, recovery housing, and prevention/youth services — directly comparable to Apricity's treatment-plus-support model, though at a multi-state scale.

Others

• ThedaCare: ThedaCare is Apricity's core healthcare-system partner for the ED2Recovery+ program and a re-grant funder; it is an ecosystem enabler, channeling emergency-department SUD patients into Apricity's treatment and sober-living services.
• Ascension Wisconsin: Ascension Wisconsin is Apricity's second ED2Recovery+ healthcare-system partner, embedding recovery coaches in its emergency departments; it functions as both a referral channel and a co-funder of Apricity's peer support services.

Regional players

• Meta House: Meta House is a Milwaukee-based nonprofit providing women-focused residential SUD treatment, outpatient, and recovery housing — closely comparable to Apricity's Casa Clare women's residential and sober-living services in the same Wisconsin market.
• Tellurian Behavioral Health: Tellurian is a Wisconsin-based nonprofit providing residential detox, inpatient treatment, and outpatient SUD/mental health services — a direct in-state geographic competitor to Apricity's residential and outpatient SUD programs.

Broad incumbents

• Shatterproof: Shatterproof is a national nonprofit focused on SUD advocacy, treatment access, and a treatment-finder platform; it is comparable to Apricity's Recovery 180 app as a peer-recovery and resource-navigation tool, but operates at a national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apricitypr
• Facebookfacebook.com/apricityservices
• LinkedInlinkedin.com/company/apricityservices

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apricity