What Sureshot does

Sureshot (legal entity Sure Shot Labs, LLC) is a private US-based marketing technology company founded in 2015 and headquartered in Charlotte, North Carolina, with operations that the company describes as global. The firm builds two interconnected product lines. The first is the RCS Business Messaging Platform, an API-first solution built on the Google RCS Business Messaging API specification that handles carrier registration, sender verification, data orchestration and automatic SMS fallback, enabling brands to send rich cards, carousels and action-button messages through Klaviyo, Braze, Iterable, Salesforce Marketing Cloud and Oracle Eloqua. The second is a suite of seven apps on the Oracle Eloqua Cloud Marketplace covering dynamic email content (RSS/custom objects), phone validation (Twilio), email deliverability (FreshAddress SafeToSend), SMS/MMS (Twilio and Sinch), voice (Twilio) and webhook actions; Sureshot has been an Eloqua developer since founding.

The business model is software subscription and platform-based recurring revenue, with no publicly disclosed pricing tiers. Distribution combines direct enterprise field sales (Book a Demo and Book a Call CTAs), marketplace listings on the Oracle Eloqua Cloud Marketplace, and aggregator partnerships with Vonage, Twilio and Sinch; in May 2026 Sureshot migrated high-volume SMS/MMS/RCS traffic to the Vonage Messages API as part of a global enterprise push. Customers include named enterprise logos such as Cisco, Dell, PepsiCo, Dun & Bradstreet, JLL and Informa, and the company cites outcomes of a 500% SMS engagement lift, 15x increase in personalized newsletter content and 98% reduction in dirty marketing data. Sureshot operates as a bootstrapped private entity with only one disclosed investor relationship (Scaleworks, 2019), is led by COO Chris Williams and General Manager Russ Hammond, and reports 11-50 employees with no disclosed revenue.

Name

Sureshot

Legal name

Sure Shot Labs, LLC

Website

https://sureshot.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sureshot builds an API-first RCS Business Messaging platform and a suite of Oracle Eloqua marketplace apps for data orchestration, messaging and campaign automation, serving enterprise B2B and B2C marketing teams including Cisco, Dell and PepsiCo.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Marketing automation software
• RCS business messaging
• Oracle Eloqua integration
• Data orchestration platform
• Customer engagement messaging

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions and Platform Fees: Sureshot provides marketing technology software solutions including RCS business messaging platform and Oracle Eloqua integration tools. Revenue is generated through platform subscriptions, likely tiered by usage volume or feature access. The company positions itself as a martech tools provider serving enterprise marketing teams.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sureshot provides an RCS Business Messaging Platform and a suite of Oracle Eloqua Cloud Marketplace apps that help enterprise marketing teams orchestrate customer data, automate personalized campaigns, and deliver rich branded messages across RCS, SMS, MMS, voice, and email channels. The company handles carrier registration, sender verification, aggregator relationships (Twilio, Sinch, Vonage), and TCPA compliance so marketing teams can focus on campaigns rather than messaging infrastructure.

Product overview

Sureshot is a Martech platform providing tools for data-driven campaign management across B2B and B2C marketing. The core product is the RCS Business Messaging Platform for launching rich, branded RCS campaigns at scale with carrier relationships and API integration. The company also offers a suite of Oracle Eloqua Cloud Marketplace apps (Eloqua Tools) covering data enrichment and hygiene (Phone Validation, SafeToSend Email Deliverability), messaging (SMS/MMS via Twilio, MMS via Sinch, Voice via Twilio), workflow automation (Webhook Action), and dynamic content (Feed Dynamic Email Content). Sureshot orchestrates customer data across channels including RCS, SMS, MMS, and email, using Vonage, Twilio, and Sinch as messaging aggregators and connecting to customer engagement platforms like Klaviyo, Braze, Iterable, and Salesforce Marketing Cloud.

Differentiator

Problem solved

Functional benefit

Products and services

• RCS Business Messaging Platform
• Sureshot Feed Dynamic Email Content
• Sureshot Phone Validation Oracle Eloqua Cloud Marketplace app that validates phone data for Eloqua marketers, powered by Twilio.
• Sureshot SafeToSend Email Deliverability Oracle Eloqua Cloud Marketplace app that verifies emails and keeps contact data user-ready, powered by FreshAddress.
• Sinch MMS Messaging powered by Sureshot Oracle Eloqua Cloud Marketplace app that brings MMS messaging capability to Oracle Responsys campaigns, powered by Sureshot and delivered via Sinch.
• Sureshot SMS and MMS Powered by Twilio Oracle Eloqua Cloud Marketplace app that enables sending and receiving SMS and MMS messages within Oracle Eloqua, powered by Twilio.
• Sureshot Voice Powered by Twilio Oracle Eloqua Cloud Marketplace app that sends automated voice messages within Oracle Eloqua, powered by Twilio.
• Sureshot Webhook Action Oracle Eloqua Cloud Marketplace app that sends Oracle Eloqua data to any external webhook in real time.

Quantifiable outcome

• 500% lift in customer engagement with SMS versus email alone
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered featured and core.

• Vonage (Ericsson subsidiary)featuredTechnology or Integration · 19 May 2026Vonage Communications APIs, part of Ericsson, powers Sureshot's SMS, MMS, and RCS messaging infrastructure. This partnership provides enterprise-grade deliverability and global scale for Sureshot's customer engagement solutions. Sureshot migrated its high volume of SMS and MMS traffic to Vonage to deliver richer branded messaging through RCS for global enterprise clients.
• Oracle EloquacoreTechnology or IntegrationSureshot has been building apps for Oracle Eloqua since the beginning. Multiple Sureshot apps are listed on Oracle Eloqua Cloud Marketplace including Feed Dynamic Email Content, Phone Validation, SafeToSend Email Deliverability, Sinch MMS Messaging, SMS & MMS Powered by Twilio, Voice Powered by Twilio, and Webhook Action.
• TwiliocoreTechnology or IntegrationTwilio provides SMS, MMS, and voice messaging capabilities integrated through Sureshot's Oracle Eloqua apps. Powers phone validation services and messaging infrastructure for Sureshot's customer engagement platform.
• SinchcoreTechnology or IntegrationSinch provides MMS messaging capabilities for Oracle Responsys campaigns (powered by Sureshot) and RCS messaging infrastructure. Part of Sureshot's multi-aggregator approach to messaging delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Iterable: Iterable is a cross-channel marketing platform supporting email, SMS, push, and in-app messaging. It is an integration partner of Sureshot but also a broader incumbent that competes for the same marketing operations budget at enterprise B2C brands.
• Braze: Braze is an enterprise customer engagement platform with multi-channel messaging (email, SMS, push, in-app). Sureshot plugs RCS into Braze Canvas journeys, but Braze's broader portfolio and resources position it as a broad incumbent that could absorb Sureshot's RCS orchestration value.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing platform that Sureshot integrates with for RCS triggering. As a broad incumbent with substantial R&D, it represents both a major partner channel and a long-term risk of disintermediating Sureshot by adding native rich messaging.
• Zeta Global: Zeta Global is a data-driven marketing platform combining a CDP with email, SMS, and programmatic channels. Its overlap with Sureshot's data orchestration and messaging use cases makes it a broad incumbent in the martech layer Sureshot serves.
• Klaviyo: Klaviyo is a leading B2C CRM and marketing automation platform with native SMS and email capabilities. While Sureshot integrates with Klaviyo to add RCS, Klaviyo could over time build native rich messaging, making it a broader incumbent that overlaps with Sureshot's customer base.

Direct peers

• MessageBird: MessageBird (Bird) is a global omnichannel communications platform offering SMS, WhatsApp, RCS, and voice APIs with marketing campaign tooling. It competes with Sureshot in the messaging orchestration and RCS enablement space for mid-market and enterprise marketers.
• Sinch: Sinch is a global messaging aggregator providing SMS, MMS, RCS, and conversational messaging APIs to enterprises. Sureshot integrates with Sinch for MMS messaging on Oracle Responsys and as part of its multi-aggregator strategy, positioning Sinch as both a partner and direct infrastructure competitor.
• Twilio: Twilio is a leading communications API platform providing SMS, MMS, voice, and emerging RCS messaging infrastructure to enterprise developers and marketers. Sureshot both competes with and depends on Twilio as a messaging aggregator, and lists Twilio-powered apps on the Oracle Eloqua marketplace.
• Attentive: Attentive is a specialized SMS and rich messaging platform focused on B2C marketers and retailers, directly competing in the same RCS/SMS engagement layer that Sureshot sells into enterprise B2C brands. Both target consumer-facing brands seeking higher engagement than traditional SMS.
• Vonage (Ericsson): Vonage Communications APIs, now part of Ericsson, is one of Sureshot's primary messaging aggregator partners and a direct competitor offering SMS/MMS/RCS APIs to enterprise marketers. Sureshot recently migrated high-volume traffic to Vonage Messages API, making it both a critical partner and a channel-disintermediation risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sureshotio
• Facebookfacebook.com/sureshotmedia
• LinkedInlinkedin.com/company/2241063

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sureshot