Insurancemarket.gr

What Insurancemarket.gr does

Insurancemarket.gr is Greece's leading online insurance comparison and purchase platform, operated by Money Market Ασφαλιστικών Πρακτόρων Μονοπρόσωπη Ανώνυμη Εταιρεία (Money Market S.A.), a privately held Greek insurance broker. Founded around 2012 and headquartered in Athens, the platform aggregates quotes from up to 24 partner insurance companies covering car, motorcycle, taxi, truck, agricultural vehicle, trailer, boat, home, and health insurance, enabling Greek consumers to compare prices and coverage online. The company holds insurance agent license #6584 and insurance broker coordinator license #1056 and is supervised by the Bank of Greece.

The platform is built on a WordPress-based stack with a custom theme, Elementor page builder, WP Forms, and custom plugins, with the quote comparison engine and forms hosted in a custom environment outside WordPress. Distribution is fully digital and self-serve through the website, iOS/Android mobile application, and e-Self Care portal, supported by 24/7 telephone sales. Differentiated products include FlexiPay (debit card BNPL for car insurance via 12 monthly installments) and Short Drive (telematics-based pay-per-kilometer car insurance). The company has expanded horizontally into electricity and natural gas provider comparison and financial product comparison (loans, credit cards, deposits), positioning the platform as a broader household financial services marketplace rather than a single-category aggregator.

Revenue is generated primarily through commissions on insurance policies sold (transaction fees from insurer partners), supplemented by affiliate/referral commissions from energy providers and financial institutions. The GTM model is product-led growth with a consumer-direct self-serve funnel supplemented by content marketing (guides, blog, podcast), social media presence across six platforms, and PR coverage in major Greek media. A secondary B2B channel (Insurance Pro) serves licensed insurance agents. The company claims 156,000+ customer reviews with a 4.8/5 average rating, 60+ industry awards, and recognition as Greece's No. 1 online insurance platform.

Name

Insurancemarket.gr

Legal name

Money Market Ασφαλιστικών Πρακτόρων Μονοπρόσωπη Ανώνυμη Εταιρεία

Website

https://insurancemarket.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Insurancemarket.gr is Greece's leading online insurance comparison and purchase platform, operated by Money Market S.A., aggregating quotes from up to 24 insurers for Greek retail consumers across vehicle, home, and health insurance, with adjacent energy and financial product comparison services.

Ownership category

akta.pro rank

Product category

Insurance Comparison Marketplace

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance comparison platform
• Online insurance brokerage
• Insurance aggregator Greece
• Vehicle insurance comparison
• Energy price comparison

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Insurance Commission: Earned commission from insurance companies for each policy sold through the platform. Acts as licensed insurance agent (license #6584) and insurance broker coordinator (license #1056) registered with the Athens Chamber of Commerce.
2. Energy Comparison: Commission from energy providers for electricity and natural gas plan comparisons and switches.
3. Financial Products Comparison: Referral commissions from banks and financial institutions for loans, credit cards, and deposits comparison services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Insurancemarket.gr operates Greece's largest online insurance comparison and purchase platform, aggregating quotes from up to 24 partner insurance companies across vehicle, home, health, boat, and other insurance lines. As a licensed insurance agent and broker coordinator, it facilitates direct online policy purchase and also offers comparison services for electricity/natural gas providers and banking/financial products.

Product overview

Insurancemarket.gr is Greece's No.1 online insurance comparison and purchase platform, operated by Money Market S.A. The platform serves as an insurance broker offering comparison and online purchase across up to 24 partner insurance companies. Core offerings include vehicle insurance (car, motorcycle, taxi, truck, agricultural vehicles, trailers), marine insurance (boats, jet skis), home insurance, and health insurance. The platform extends beyond pure insurance into adjacent financial services including energy (electricity/natural gas comparison) and money products (loans, credit cards, deposits). Notable innovative products include FlexiPay (debit card BNPL for car insurance), Short Drive (pay-per-mile telematics insurance), and the Best Price Alert service. The platform operates on a broker model, comparing partner offerings and facilitating online purchase without direct underwriting.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance (Ασφάλεια Αυτοκινήτου)
• Motorcycle Insurance (Ασφάλεια Μηχανής)
• Taxi Insurance (Ασφάλεια Ταξί)
• Truck Insurance (Ασφάλεια Φορτηγού)
• Agricultural Vehicle Insurance (Ασφάλεια Αγροτικού)
• Trailer Insurance (Ασφάλεια Ρυμούλκας)
• Boat Insurance (Ασφάλεια Σκάφους)
• Home Insurance (Ασφάλεια Κατοικίας)
• Health Insurance (Ασφάλεια Υγείας)
• Energy Comparison (Ενέργεια)
• Money/Financial Products (Χρήμα)
• e-Contract Management (e-Διαχείριση Συμβολαίου)
• FlexiPay
• Short Drive (Pay-per-kilometer car insurance)

Quantifiable outcome

• Save up to 47% on car insurance with annual vs monthly payment
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and primary.

• Viva PaymentscoreTechnology or IntegrationPayment technology partner for credit card and debit card processing. Viva Payments is a licensed electronic money institution supervised by Bank of Greece, certified PCI DSS compliant, and authorized Visa/MasterCard acquirer.
• ARAG SEcoreStrategic or Co-development PartnerLegal protection insurance partner providing free out-of-court settlement and legal advice services to all insurancemarket.gr customers.
• Hellas DirectprimaryChannel Partner/ Reseller/ DistributorInsurance company partner offering car insurance products. Also provider of FlexiPay installment solution allowing debit card payments.
• InteramericanprimaryChannel Partner/ Reseller/ DistributorMajor Greek insurance company partner providing comprehensive insurance products across multiple categories.
• AnytimeprimaryChannel Partner/ Reseller/ DistributorDigital insurance brand partner offering car insurance products including Short Drive pay-per-kilometer coverage.
• GeneraliprimaryChannel Partner/ Reseller/ DistributorMajor international insurance company partner offering products through the platform.
• ERGOprimaryChannel Partner/ Reseller/ DistributorInsurance company partner offering products through the platform.
• Εθνική Ασφαλιστική (National Insurance)primaryChannel Partner/ Reseller/ DistributorMajor Greek insurance company partner offering comprehensive insurance products.
• GroupamaprimaryChannel Partner/ Reseller/ DistributorInternational insurance group partner operating in Greece.
• AllianzprimaryChannel Partner/ Reseller/ DistributorGlobal insurance company partner offering products through the platform.
• AIGprimaryChannel Partner/ Reseller/ DistributorGlobal insurance company partner offering products through the platform.
• MetlifeprimaryChannel Partner/ Reseller/ DistributorGlobal life and insurance company partner offering products through the platform.
• EurolifeprimaryChannel Partner/ Reseller/ DistributorGreek insurance company partner offering life and general insurance products.
• InterlifeprimaryChannel Partner/ Reseller/ DistributorGreek insurance company partner offering products through the platform.
• InterascoprimaryChannel Partner/ Reseller/ DistributorGreek insurance company partner offering products through the platform.
• ΔύναμιςprimaryChannel Partner/ Reseller/ DistributorGreek insurance company partner offering products through the platform.
• AXAprimaryChannel Partner/ Reseller/ DistributorGlobal insurance company partner listed in terms of service.
• Ατλαντική Ένωση (Atlantic Union)primaryChannel Partner/ Reseller/ DistributorGreek insurance company partner offering competitive car insurance rates (up to 47% savings mentioned).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Selectra: European energy and telecom price comparison platform active across multiple Southern European markets. Compares to insurancemarket.gr's energy comparison module and the broader strategy of building a multi-vertical household expense optimizer across borders.
• Compare the Market: UK insurance and financial services comparison platform owned by BGL Group. Operates a near-identical consumer-facing aggregator model across car, home, and life insurance. Strongly comparable in product set, distribution model, and revenue mechanics.
• GoCompare: UK insurance comparison website (part of RVU/Red Ventures). Operates as a direct price-comparison aggregator with a focus on auto, home, and travel insurance — mirroring insurancemarket.gr's core line-up. Comparable marketing-led acquisition and commission-revenue model.
• MoneySupermarket Group: UK-listed operator of price comparison platforms for insurance, energy, and financial products. Directly comparable business model: aggregator of multiple providers earning commission on transactions. MoneySupermarket's mature multi-vertical approach is a useful benchmark for insurancemarket.gr's cross-sell trajectory.
• Confused.com: UK insurance price comparison platform (owned by Admiral Group). Directly comparable in core offering — vehicle and home insurance comparison — and in commission-based revenue from partner insurers. A mature example of the model insurancemarket.gr operates at national scale.
• Jerry: US insurance comparison and "super app" for car and home insurance. Compares in offering a mobile-first comparison experience, embedded telematics/usage-based insurance support, and an agent-assisted purchase model similar to insurancemarket.gr's Insurance Pro.
• The Zebra: US-based insurance comparison marketplace focused on auto and home insurance. Directly comparable in operating as an independent aggregator aggregating dozens of carrier quotes in real-time and earning commission on conversions.

Broad incumbents

• Bankrate: US financial comparison platform owned by Red Ventures, spanning banking products, credit cards, mortgages, and insurance. Comparable as a much larger incumbent in the financial product comparison space — useful proxy for what insurancemarket.gr's money module could evolve into at scale.

Regional players

• Facile.it: Italy's largest insurance and financial product comparison platform. Comparable because Italy and Greece share similar insurance market structure, regulatory environment, and customer expectations. Facile.it's trajectory from aggregator to multi-vertical platform is directly instructive.
• Rastreator: Spain's leading insurance and financial product comparison platform, owned by RVU/Red Ventures. Operates in a Southern European market like Greece and offers very similar product categories (auto, home, health, life). Strong template for insurancemarket.gr's potential geographic or vertical expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/insmarket
• YouTubeyoutube.com/channel/UCXN8vxd51G5K-ZM_qfutucA
• Facebookfacebook.com/insurancemarketgr
• LinkedInlinkedin.com/company/3107619
• Instagraminstagram.com/insurancemarket.gr
• TikToktiktok.com/@insurancemarket.gr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurancemarket.gr