Uplifter
Uplifter is a cloud-based sports management SaaS platform serving national governing bodies, clubs, teams, and event organizers across 30+ sports. It offers membership management, registration, scheduling, payments, and skill tracking via a subscription and transaction-fee model with demo-driven direct sales.
- Company typePrivate
- Founded2013
- HeadquartersOakville, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Uplifter does
Uplifter is a cloud-based sports management SaaS platform founded in 2013 and headquartered in Oakville, Canada. The platform serves National Governing Bodies (NGBs), sports clubs, teams, and event organizers across more than 30 sport disciplines, with named customers including Cycling Canada, Skate Ontario, Gymnastics Ontario, Cycling BC, Canada Snowboard, and Badminton Canada. The platform operates on four functional pillars: Grow Participation (website builder, registration), Streamline Operations (membership management, scheduling, payments, financial tools), Build Community (app-based messaging and email), and Drive Performance (skill tracking and data insights). Sport-specific capabilities include coach and official licensing, digital waiver handling, club affiliations, federation compliance integration, capacity and waitlist management, and event reporting. Architecture is multi-tenant cloud SaaS with an identity-based membership model supporting multiple roles, integrated payment processing (sub-merchants, split payments, refunds) using tokenization for PCI DSS compliance, 256-bit SSL encryption, and affiliated US infrastructure via Uplifter US LLC. A mobile companion app extends communication and community features to end users.
Uplifter operates a B2B SaaS revenue model combining recurring monthly subscription fees (invoiced in advance; CAD for Canadian customers, USD for international) with transaction fees on paid transactions. Pricing is quote-based and not publicly disclosed, distributed via a direct enterprise field sales motion with a demo-first, consultative qualification process. Marketing relies on content (blog, guides, customer stories), referral and ambassador programs, social media (Facebook, Instagram, Twitter/X, YouTube, LinkedIn), and a dedicated newsroom. Distribution is global through the company website with English and French language support, though customer evidence is concentrated in Canada.
The company appears bootstrapped or self-funded, with no disclosed venture rounds, parent entity, or institutional investors. It employs 11-50 people and serves roughly 1,500 sports clubs and teams, 200 sport governing bodies, and 4 million active athletes. In 2025, Uplifter announced a strategic merger with Interpodia and released Version 2.0 of its platform, combining the strengths of both companies under the Uplifter brand. Leadership consists of CEO Jackie Kwan; no additional management team details were disclosed in the source material.
Uplifter firmographics
Firmographics- Name
- Uplifter
- Legal name
- Uplifter Inc.
- Website
- https://uplifterinc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uplifter is a cloud-based sports management SaaS platform serving national governing bodies, clubs, teams, and event organizers across 30+ sports. It offers membership management, registration, scheduling, payments, and skill tracking via a subscription and transaction-fee model with demo-driven direct sales.
- Ownership category
- akta.pro rank
Uplifter industry classification
Industry- Product category
- Sports Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where Uplifter is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Markets served
Uplifter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Monthly Fee): Monthly fee paid in advance for access to the platform. Fees are calculated and charged in CAD for Canadian customers and USD for international customers. Monthly Fees are charged and invoiced on the last calendar day of each month for the following calendar month.
- Transaction Fees: Transaction fees calculated on all invoice transactions marked with 'Paid' status. Calculated and invoiced at the end of each month. The greater of zero dollars or the sum of all payments and refunds regardless of payment method processed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paid Service Plans with Monthly Fee and Transaction Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Uplifter product offering
Product offeringCore offering
Uplifter provides a cloud-based sports management SaaS platform that helps National Governing Bodies (NGBs), clubs, teams, and event organizers run their operations end-to-end. The platform consolidates website building, membership and event registration, scheduling, integrated payments, communications, skill tracking, and analytics into a single system purpose-built for sport-specific compliance and federation integration.
Product overview
Uplifter is a sports management software platform designed for National Governing Bodies (NGBs), clubs, teams, and event organizers. The platform operates as a unified platform with four core pillars: Grow Participation (website builder, registration), Streamline Operations (membership management, scheduling, payments), Build Community (messaging, email), and Drive Performance (skill tracking, data insights). Version 2.0 was released following a strategic merger with Interpodia. The platform supports 4 million active athletes across 1500 sports clubs and teams, and 200 sport governing bodies.
Differentiator
Problem solved
Functional benefit
Products and services
- Uplifter Sports Management Platform Cloud-based, all-in-one SaaS platform for National Governing Bodies, clubs, teams, and event organizers covering website building, membership and event registration, scheduling, payments, communications, skill tracking, and analytics, with sport-specific compliance for 30+ sports.
Quantifiable outcome
- Eliminated in-house registration paperwork and data entry for Canada Snowboard
- +2 more outcomes
Companies that use Uplifter
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Uplifter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Uplifter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InterpodiacoreStrategic merger between Interpodia and Uplifter to create the leading sports management platform. Version 2.0 of Uplifter was released in conjunction with this merger announcement, combining both companies' strengths in sports management software.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Uplifter competitors and assessment
Company assessmentBroad incumbents
- SportsEngine (NBC Sports Next): One of the largest US-based sports management platforms, serving clubs, leagues, and NGBs with registration, websites, and tournaments. Broad incumbent comparable to Uplifter across the club and federation segment.
- Stack Sports: Enterprise sports technology platform formed from consolidating multiple sport-specific software brands. Competes with Uplifter in NGB and large-club deployments.
- Active Network (Active Sports): Long-standing event registration and activity management platform with sport and endurance verticals. Broad incumbent providing registration and event technology overlapping Uplifter's event management modules.
Direct peers
- TeamSnap: Direct competitor offering team and club management including rosters, scheduling, registration, payments, and communication. Comparable product surface and target customer base to Uplifter.
- PlayMetrics: Club management platform for youth sports organizations with registration, payments, scheduling, and communication. Direct competitor in the club-admin SaaS category.
- LeagueApps: League and club management platform focused on youth and adult recreational sports with registration, payments, websites, and messaging. Highly comparable offering to Uplifter's club and team modules.
- Jersey Watch: Sports team and league management tool offering registration, scheduling, websites, and communication. Comparable SMB-focused competitor in the club/team admin space.
- Crossbar (formerly Bonzi): Membership and event management software for amateur sport associations and clubs, with registration and communications modules. Comparable NGB- and association-focused SaaS peer.
- Interpodia: Sports management software provider that merged with Uplifter in 2025. Effectively a now-combined platform and historically a direct competitor serving sport federations with membership and event tooling.
Emerging players
- Snap! Mobile (Snap! Raise): School and team-focused platform combining registration, communication, and team fundraising. Partial overlap with Uplifter's team/club and registration features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Uplifter social profiles
Digital presenceUplifter compliance and trust
Trust signalCompliance2 records
Uplifter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uplifter leadership team
Management profileNumber of profiles
Profiles1 record
Uplifter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uplifter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uplifter
What does Uplifter do?
Uplifter provides a cloud-based sports management SaaS platform that helps National Governing Bodies (NGBs), clubs, teams, and event organizers run their operations end-to-end. The platform consolidates website building, membership and event registration, scheduling, integrated payments, communications, skill tracking, and analytics into a single system purpose-built for sport-specific compliance and federation integration.
Is Uplifter a public or private company?
Uplifter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uplifter founded?
Uplifter was founded in 2013. It employs 11 to 50 people.
Where is Uplifter based?
Uplifter is headquartered in Oakville, Canada, in the North America region.
How does Uplifter make money?
Two revenue lines are on record. Subscription Plans (Monthly Fee) is the primary driver. The others are transaction Fees.
Who are Uplifter's main competitors?
Broad incumbents on record are SportsEngine (NBC Sports Next), Stack Sports and Active Network (Active Sports). Direct peers are TeamSnap, PlayMetrics, LeagueApps, Jersey Watch, Crossbar (formerly Bonzi) and Interpodia. Snap! Mobile (Snap! Raise) is listed as an emerging player.
Does Uplifter have an API?
No public API is recorded for Uplifter.
What industry is Uplifter in?
Uplifter's product category is Sports Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 5182 and its SIC code is 7370.