plan.com
plan.com is a privately held UK MVNO serving 750,000+ business customers with proprietary my.plan mobile fleet management platform, offering real-time visibility, network-level controls, and wholesale partner infrastructure via vos.plan across EE and O2 networks.
- Company typePrivate
- Founded2014
- HeadquartersDouglas
- Headcount101–250
- GTM typeB2B
- OfferingServices
What plan.com does
plan.com (legally Plan Communications Limited) is a privately held Mobile Virtual Network Operator (MVNO) founded in 2014 by Dan Craddock and Keith Curran, headquartered in Douglas, Isle of Man, with a UK operations office in Telford. The company leases capacity from two leading UK networks, EE and O2, and layers a proprietary platform on top to deliver business mobile connectivity, real-time usage visibility, and network-level controls. Its core product is my.plan, a cloud-based mobile fleet management platform offering 100+ built-in features including real-time usage insights, live workforce location services, productivity controls (blocking social media, streaming, adult and gambling content during work hours), network-level cybersecurity controls (anti-malware, botnet protection, VPN restrictions, ad blocking), roaming management, instant SIM controls, group/bulk management, eSIM support, and 15-minute call data record delivery. A secondary product, vos.plan, serves as a wholesale partner platform with tariff building, automated approvals, hardware ordering, and live enterprise diagnostics including IMEI-level insights.
The business operates a multi-channel go-to-market combining direct sales to UK businesses of all sizes (sole traders to enterprises), a tiered channel partner program spanning Direct Partners (high-volume call centres), Distribution Partners (MSPs, VARs, retailers), and Wholesale Partners (650+ channel partners total). Revenue is generated primarily through recurring subscription airtime plans (SIM-only and phone+SIM bundles), tiered service packages (Gold, Platinum), hardware sales, bolt-on services (roaming, data boosts), and channel partner commissions paid at 100% upfront up to 3 times monthly. Pricing is quote-based and not publicly disclosed, with all platform access included at no incremental cost per connection. The customer base of 750,000+ spans enterprise logos such as River Island, Rolex, Reiss, Highland Spring, and Midlands Air Ambulance alongside SMB and partner-served accounts, with a reported 97% retention rate and 4.4/5 Trustpilot rating across 18,000+ reviews. Recognition includes No. 1 Sunday Times Tech Track 100 (2018), Financial Times FT1000 (2020), Best MVNO and Best Airtime Portal at Mobile News Awards (2023), and Best Mobile Service & Solution Provider at Mobile Industry Awards (2025).
plan.com firmographics
Firmographics- Name
- plan.com
- Legal name
- Plan Communications Limited
- Website
- https://plan.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- plan.com is a privately held UK MVNO serving 750,000+ business customers with proprietary my.plan mobile fleet management platform, offering real-time visibility, network-level controls, and wholesale partner infrastructure via vos.plan across EE and O2 networks.
- Ownership category
- akta.pro rank
Where plan.com is headquartered
LocationHeadquarters
- HQ city
- Douglas
Offices2 records
Markets served
plan.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Business Mobile Services: Recurring subscription revenue from SIM-only plans and phone+SIM bundles for business customers. Customers range from sole traders to large enterprises with thousands of users. Plans include voice, text, and data allowances with optional bolt-ons for roaming and additional services.
- Partner Commissions: Channel partners earn commission on customer acquisitions and renewals. Direct partners receive 100% upfront commission paid up to 3 times monthly. Volume-based bonuses and incentives for top performers.
- Hardware Sales: Sale of mobile handsets and devices bundled with service plans
- Add-on Services: Additional revenue from bolt-ons such as roaming packages, data boosts, and premium service tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SIM Only - Keep current phones |
| Subscription | Monthly | Phone & SIM Bundles - New handsets included |
| Freemium | Monthly | my.plan Platform Access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
plan.com product offering
Product offeringCore offering
plan.com is a UK Mobile Virtual Network Operator (MVNO) that provides business mobile connectivity services via partnerships with EE and O2 networks. It delivers this connectivity bundled with its proprietary my.plan platform, offering real-time visibility, productivity and security controls, location services, and self-service fleet management across more than 750,000 connections. The company distributes through direct sales and a 650+ partner channel network of call centres, MSPs, distributors, and wholesale partners.
Product overview
plan.com operates as a Mobile Virtual Network Operator (MVNO) offering business mobile connectivity through two core platforms: my.plan, the primary mobile fleet management platform with 100+ built-in features for monitoring usage, productivity controls, security, and real-time insights; and vos.plan, the wholesale partner platform for CDR delivery, quoting, and diagnostics. Additional platforms include the Direct Partner Platform for call centres and the Distribution Partner Platform for MSPs and retailers. Services span SIM-only plans, phone bundles, roaming bolt-ons, and tiered packages (Gold, Platinum).
Differentiator
Problem solved
Functional benefit
Brands
- my.plan: Mobile management platform for businesses to monitor usage, manage services, set controls, and access real-time insights for their mobile fleet.
- vos.plan
- Wholesale+
Products and services
- my.plan Platform A cloud-based mobile fleet management platform that enables businesses to monitor usage, manage services, set productivity and security controls, track locations, and access real-time insights across all mobile connections 24/7. Includes 100+ built-in features and is included standard with every connection.
- vos.plan Wholesale Platform A wholesale partner platform providing 15-minute CDR delivery, fast quoting engine for airtime, hardware and add-ons, advanced connection tracking, live enterprise diagnostics with IMEI insights, and hardware ordering with real-time stock availability.
- Direct Partner Platform A partner platform enabling call centres to create instant quotes, receive automated approvals, process digital contracts, and manage activations for high-volume business mobile sales with 100% upfront commissions.
- Distribution Partner Platform A platform for MSPs, distributors, and retailers to sell business mobile services with tools for customer management, group management, renewal support, and instant provisioning.
- Business Mobile Connectivity MVNO business mobile services including SIM-only plans, phone and SIM bundles, roaming bolt-ons, and tiered service packages (Gold, Platinum) delivering connectivity through partnerships with EE and O2 networks.
Quantifiable outcome
- 97% customer retention rate across the network
- +6 more outcomes
Companies that use plan.com
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles2 records
plan.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
plan.com partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- True Network SolutionscoreTelecommunications partner from Gosport, England serving 700+ connections. Partnered since inception using my.plan to provide customers complete visibility and control over mobiles. Platform serves as key differentiator and sales tool in competitive market.
- One E SolutionscoreTelecoms partner in Derby with 2-10 employees. 10+ year partnership enabling 24/7 self-service capability via my.plan that differentiates from 90% of competition. Real-time control allows instant response to customer issues.
- Envision Communications GroupcoreMSP partner in Nantwich with 11-50 employees and 750+ plan.com connections. 3+ year partnership enabling productivity savings discussions with customers. Platform technology layer differentiates from price-only competitors.
- yourmobile.comcoreTelford-based telecoms call centre with 51-200 employees and 18,000 customers. 10+ year partnership with 63% base growth in 5 years. Platform, people, and partner model reduce billing stress and improve retention.
- BluemineralcoreMSP partner in Shirley with 5-10 employees and 5700+ connections. 11 year partnership helping shape platform as features were built. 97% retention rate achieved through platform's laser-sharp visibility. 80-90% of issues resolved without escalation.
- Indigo Unified CommunicationscoreTelecoms & IT Reseller in Glasgow serving 98% customer retention. 10+ year partnership with proactive account management via my.plan. User-level control capability enables proactive usage and spend management.
- Pure Communication GroupcoreBusiness solutions provider achieving 50% month-on-month revenue growth with 1500+ connections. Increased monthly revenue from £80,000 to £120,000 through bespoke tariffs and my.plan Gold/Platinum packages.
- Reed BoardallminorYork-based temperature-controlled food distribution company (SMB). 180+ connections for 180-vehicle fleet with 350 drivers. Controlled smartphone service prevents unwanted usage and costs.
- Indigo (for Hibernian FC)minorHibernian FC customer managed through Indigo partner in Edinburgh. 20+ connections with 3+ years. Reduced costs and improved visibility through my.plan.
- EE NetworkcoreOne of two leading UK mobile networks providing nationwide coverage for plan.com MVNO services
- O2 NetworkcoreOne of two leading UK mobile networks providing nationwide coverage for plan.com MVNO services
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
plan.com competitors and assessment
Company assessmentDirect peers
- Daisy Communications: UK B2B telecom reseller and managed services provider offering mobile, connectivity, and unified communications to enterprise/mid-market. Comparable channel partner go-to-market and portfolio scope.
- Gamma Communications: UK-listed B2B communications provider and MVNO offering business mobile, cloud, and unified communications. Direct competitor in the UK business mobile segment with similar channel-led distribution.
- Onecom: UK B2B mobile and cloud communications provider operating as MVNO with Vodafone/Telefonica partnerships. Targets similar SMB/mid-market segments with multi-network SIMs and managed mobility.
Emerging players
- Truphone: MVNO targeting enterprise and IoT with multi-network SIMs and managed mobility. Comparable technology platform orientation, though focused on cross-border enterprise vs. UK SMB.
- Digital Wholesale Solutions: UK wholesale distributor of mobile, broadband, and unified communications products to reseller partners. Comparable channel-led distribution model servicing resellers/MSPs.
Broad incumbents
- TalkTalk Business: UK B2B connectivity provider offering mobile, broadband, and voice services to SMB and enterprise. Comparable horizontal portfolio with carrier-grade scale.
- Vodafone Business UK: Major UK MNO's business division offering enterprise mobile plans and IoT. Direct competitor in business mobile connectivity with broader portfolio and direct network ownership.
- EE Business: UK MNO's business division and one of plan.com's underlying network providers. Direct competitor in business mobile and a wholesale supplier relationship.
- BT Business: UK incumbent carrier's business division offering mobile, broadband, and managed services. Competes with plan.com in business mobile but at a much larger scale and with broader portfolio.
- O2 Business: UK MNO's enterprise division and one of plan.com's underlying network providers. Sells directly to enterprise customers, competing with MVNO partners in the same segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
plan.com social profiles
Digital presenceplan.com compliance and trust
Trust signalCompliance3 records
plan.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
plan.com leadership team
Management profileNumber of profiles
Profiles3 records
plan.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
plan.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about plan.com
What does plan.com do?
plan.com is a UK Mobile Virtual Network Operator (MVNO) that provides business mobile connectivity services via partnerships with EE and O2 networks. It delivers this connectivity bundled with its proprietary my.plan platform, offering real-time visibility, productivity and security controls, location services, and self-service fleet management across more than 750,000 connections. The company distributes through direct sales and a 650+ partner channel network of call centres, MSPs, distributors, and wholesale partners.
Is plan.com a public or private company?
plan.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was plan.com founded?
plan.com was founded in 2014. It employs 101 to 250 people.
Where is plan.com based?
plan.com is headquartered in Douglas.
How does plan.com make money?
Four revenue lines are on record. Business Mobile Services are the primary driver. The others are partner Commissions, hardware Sales and add-on Services.
Who are plan.com's main competitors?
Direct peers on record are Daisy Communications, Gamma Communications and Onecom. Emerging players are Truphone and Digital Wholesale Solutions. Broad incumbents are TalkTalk Business, Vodafone Business UK, EE Business, BT Business and O2 Business.
Does plan.com have an API?
No public API is recorded for plan.com.