What Noahs does

Noahs is a Copenhagen-based food-technology company founded in 2012 by Danish-trained chef and CEO Daniel Baven. The company operates a three-layer platform designed to convert traditional retail spaces into digital food destinations: (1) Noahs OS, a proprietary operating system that handles online stores, omnichannel ordering, kitchen automation, financial reconciliation, and integration with delivery aggregators including Just Eat, Wolt, Uber Eats, Deliveroo, Foodora, Bolt Food, and Doordash; (2) a brand platform that streams Noahs-owned and third-party restaurant brands into partner networks, alongside a white-label brand-development service; and (3) modular smart-kitchen units that can be deployed as single-brand stations or multi-brand modules supporting up to 10 brands per site. The technology stack is positioned as the backbone for running restaurant-quality food operations inside non-traditional venues without the operator needing to build digital infrastructure in-house.

The company primarily serves enterprise retailers across three verticals: fuel and convenience retail (Q8 across Denmark, Belgium, and Luxembourg; Maxol in Ireland), supermarkets (MENY in Denmark), and shopping centres (DSC in Denmark, starting with Glostrup). Revenue is generated through a mix of SaaS-style platform subscriptions, brand-licensing and marketplace commissions as a broker between food brands and retail operators, and hardware sales of modular kitchen infrastructure. The company emphasises a zero-capex, zero-added-labour entry package (Online Stores) to lower adoption friction, with Premium Features (inventory management, kitchen display screens, pickup lockers, loyalty programs) as upsell modules.

Geographically, Noahs operates across Northern Europe (Denmark, Belgium, Luxembourg, Ireland) with approximately 11-50 employees, and is preparing pilot entries into the US and UAE markets by 2026, supported by a €1.9 million post-Seed funding round closed in November 2025. Management has stated targets of 600 locations by end-2026 and 10,000 locations by 2030, alongside a Series A funding round planned for 2026. The company reports 200% revenue growth over the prior three years, though absolute revenue figures are not publicly disclosed.

Name

Noahs

Legal name

Noahs Global

Website

https://noahs.global

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Noahs is a Copenhagen-based food-technology company whose three-layer platform (Noahs OS, brand streaming service, and modular smart kitchens) transforms convenience stores, fuel stations, and supermarkets into digital food hubs, serving enterprise retailers across Northern Europe with plans to enter the US and UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Technology Platform (Noahs OS): SaaS-style platform revenue from Noahs OS, online stores, omnichannel ordering, and integration with delivery platforms. Provides operational optimization, customer experience enhancement, and delivery platform integration.
2. Brand Platform Licensing: Revenue from streaming digital food brands into partner networks. Noahs acts as broker connecting restaurant brands with retail operators, enabling brand expansion without overhead.
3. Smart Kitchen Infrastructure: Revenue from modular kitchen units and infrastructure deployment. Kitchen modules combine technology and brand ecosystem into operational food units for retail spaces.
4. Platform Commission: Noahs positions itself as a broker between food brands and retailers, taking a commission or platform fee for facilitating the connection and transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Noahs provides a three-layer food technology platform for retailers: (1) Noahs OS, a proprietary operating system for digital ordering, delivery aggregator integration, and kitchen operations; (2) a Brand Platform offering streaming, third-party, and white-label food brands; and (3) Smart Kitchens, modular plug-and-play kitchen units. Together these allow convenience stores, service stations, supermarkets, and travel hubs to launch and scale restaurant-quality food service with minimal upfront investment.

Product overview

Noahs operates as a three-tier platform connecting retail to the hospitality sector and digital food economy. The Technology Platform (Noahs OS) serves as the core product powering operations and integrating with delivery aggregators. The Brand Platform offers streaming brands, third-party brand hosting, and white-label brand development. Smart Kitchens provide modular infrastructure with multi-brand and single-brand modules. Retailers can start with Online Stores and expand to Omnichannel Ordering and Premium Features. The three tiers work together: Technology enables digital operations, Brand Platform provides culinary content, and Smart Kitchens deliver the physical food preparation infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Platform (Noahs OS) Proprietary operating system (Noahs OS) that optimizes food operations, enhances customer experience, and integrates with delivery platforms such as Just Eat, Wolt, Uber Eats, Deliveroo, Foodora, Bolt Food, and DoorDash. Powers online stores, omnichannel ordering, kitchen automation, financial reconciliation, and business intelligence for retail partners.
• Brand Platform Digital brand ecosystem that gives retail operators access to streaming food brands, third-party restaurant brands, and white-label brand development. Noahs acts as broker connecting proven food brands with retail locations, enabling brand expansion without operational overhead.
• Smart Kitchens Modular kitchen units combining Noahs' technology and brand ecosystem into fully operational food units that plug directly into retail spaces. Offered as Multi-Brand Modules (running up to 10 brands in one kitchen) and Single-Brand Modules (focused single-concept operations), designed to be deployed in weeks rather than years with low capex.

Quantifiable outcome

• 200% revenue increase over three years
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered major, flagship and minor.

• MaxolmajorChannel Partner/ Reseller/ Distributor · 28 October 2025Irish forecourt operator launched online meal and grocery delivery service with Noahs. Exclusive 18-month agreement to digitise Maxol's fresh food operations. Initially 3 Dublin-area locations with Just Eat, expanding to 60+ locations with Uber Eats and Deliveroo. Non-fuel sales account for ~40% of Maxol's gross profit.
• Q8flagshipChannel Partner/ Reseller/ Distributor · 16 June 2025Q8 partnership expanded from Denmark to Belgium and Luxembourg. Q8 is rolling out Noahs' digital food concept in 75 stations across the region. Includes flagship highway location in Denmark described as an 'iPhone moment' for service stations.
• MENYmajorChannel Partner/ Reseller/ Distributor · 2 May 2024Danish supermarket chain partnership for takeaway services. First location opened in Glostrup Shoppingcenter. Plans to expand to 15 takeaway locations in Denmark. Meny positions this as key growth area to compete in takeaway market.
• DSC (Danske Shopping Centre)minorChannel Partner/ Reseller/ DistributorDanish shopping centre operator partnered with Noahs for custom culinary food concept. First opening in Glostrup Shoppingcenter with 1 kitchen serving 10 menus. Plans to potentially expand to 17 shopping centres.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Deliverect: Belgian-founded restaurant-tech platform that integrates delivery aggregator orders directly into restaurant POS and kitchen operations. Directly comparable to Noahs Online Stores/Omnichannel Ordering on the software integration layer, and is explicitly mentioned alongside Noahs in press coverage of the convenience food revolution.
• Kitchen United: US-based multi-brand commissary/ghost kitchen operator running shared kitchen infrastructure for delivery-only and retail food brands. Highly comparable to Noahs Smart Kitchens multi-brand modules and brand streaming concept.
• CloudKitchens: Ghost-kitchen operator providing delivery-optimized kitchen infrastructure and technology to restaurant brands. Comparable to Noahs on the smart-kitchen + brand hosting combination, though at larger scale and with a different geographic footprint.
• Taster: Europe-based operator of delivery-only restaurant brands available across multiple aggregator platforms. Closely comparable to Noahs' Streaming Brands and 3rd Party Brand Hosting offerings on the brand side.

Emerging players

• Reef Technology: Operator of neighborhood kitchens and logistics hubs often located in repurposed retail/parking infrastructure. Overlaps with Noahs on the modular kitchen-in-retail thesis and urban delivery hub strategy.
• Otter: Restaurant delivery management platform that consolidates orders from multiple delivery apps into a single dashboard. Comparable to Noahs Online Stores on the aggregator consolidation use case for restaurant operators.
• Lunchbox: Restaurant commerce platform offering online ordering, marketing, and delivery integrations. Comparable on the direct-to-consumer ordering stack Noahs offers retailers.
• ChowNow: Commission-free direct online ordering platform for independent restaurants. Adjacent comparable on the digital ordering and diner-direct commerce layer.
• Keatz: European virtual kitchen operator building delivery-optimized kitchen infrastructure and brand portfolios. Comparable on the smart-kitchen + virtual brand combination in Europe.

Regional players

• Foodstars: European dark-kitchen network renting shared kitchen capacity to food brands. Comparable on the modular, multi-brand kitchen rental model, primarily operating in European geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noahs