What Sherlock PR & Communications Ltd. does

Sherlock PR & Communications Ltd. (operating as Sherlock Communications) is an independent, privately held communications agency founded in 2016 and headquartered in São Paulo, Brazil. The firm provides integrated communications services — public relations, influencer marketing, social media management, SEO, generative engine optimization (GEO), link building, design and audiovisual production, inbound and outbound marketing, events and activations, paid media, crisis communications, and social-impact/ESG consulting — to international organisations entering or expanding across Latin America. It operates through offices in São Paulo and Rio de Janeiro (Brazil), Bogotá (Colombia), Lima (Peru), Santiago (Chile), Buenos Aires (Argentina) and Mexico City (Mexico), with stated coverage of 14+ LATAM countries.

The business is organised around a 360-degree integrated model supported by Broadminded, a wholly-owned research and insights subsidiary that conducts primary market research across the region (producing reports such as the Blockchain LATAM, Betting & Gambling LATAM, Green Energy LATAM, Green Finance LATAM and Cybersecurity reports) and ARYBE, a wholly-owned ESG/innovation consultancy. A team of 150+ bilingual professionals — including journalists, brand communicators, digital marketers, designers, event planners, engineers and ESG consultants — is distributed across the seven offices.

The revenue model is professional-services based: engagements are quote-based, custom solutions priced per scope of services and country footprint, with no publicly disclosed pricing or standardised productised tiers. Customer concentration spans enterprise names across technology (Indeed, Opera, TCL, Ripple, SanDisk, Snapchat, GitHub, Layer1), healthcare/pharma (EMD Serono/Merck), aviation (Qatar Airways), social/dating (Bumble), culture/education (British Council, Ellen MacArthur Foundation) and betting/eGaming (Betfair). The firm is privately held with no disclosed external funding, no parent company, and no public listing; ownership is consistent with founder/management control. It self-reports no revenue figure, no patents, no regulatory actions, and no M&A activity in the available data.

Name

Sherlock PR & Communications Ltd.

Legal name

Sherlock PR & Communications Ltd.

Website

https://sherlockcomms.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Sherlock Communications is an independent São Paulo–based PR and integrated communications agency serving international brands entering or expanding across Latin America, with 150+ bilingual professionals operating across 14+ countries.

Ownership category

akta.pro rank

Product category

Public Relations and Integrated Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Media Relations, Monitoring & Rapid Response (MPAAAOAK), Brand Safety, Monitoring & Social Listening (MPAAAOAA)

Keywords

• Public relations agency
• Integrated communications services
• Influencer marketing services
• Media relations consulting
• Brand communications strategy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communications Services: Sherlock Communications generates revenue through offering integrated communications services to international brands seeking to enter or expand in Latin American markets. Services include public relations, influencer marketing, social media management, SEO, events, paid media, and research & insights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Sherlock Communications is an integrated communications agency that delivers 360-degree marketing and public relations services for international brands and organisations entering or expanding across Latin American markets. Its core services include media relations/public relations, influencer marketing, social media management, SEO and Generative Engine Optimization (GEO), link building, paid media, events and activations, design and audiovisual production, market research and insights, website services, outbound B2B prospecting, ESG and social impact consultancy, and OOH/DOOH advertising, supported by Broadminded, its proprietary research arm.

Product overview

Sherlock Communications is an integrated communications agency offering a comprehensive suite of services designed for international organizations entering or expanding across Latin America. The core portfolio includes Public Relations, Influencer Marketing, Social Media, SEO, GEO (Generative Engine Optimization), Link Building, Design & Audiovisual, Inbound Marketing, Events, Paid Media, Research & Insights, Website Services, Outbound Marketing, Social Impact & ESG Consultancy, and OOH & DOOH Advertising. These services work together as an integrated 360-degree communications approach, supported by the company's research arm Broadminded. The agency operates across 14+ countries in Latin America with 150+ bilingual professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Broadminded: Market research and insights arm conducting primary research to examine the macrosystemic reality that defines each country in Latin America.
• ARYBE

Products and services

• Public Relations Media relations service that builds credibility and visibility for international brands in key markets across Latin America through editorial storytelling, press outreach, and journalist engagement.
• Influencer Marketing Service that partners brands with trusted local content creators across LATAM to generate relevance, credibility, and engagement with regional audiences.
• Social Media Management Social media and community management service that tells brand stories through engaging creative content and ongoing channel operations.
• SEO Search engine optimization service to strengthen brand presence across Latin America's search landscape through technical, on-page, and content optimization.
• GEO (Generative Engine Optimization) Optimization service for generative search engines and AI-powered search platforms, helping brands remain visible in conversational and AI-driven discovery contexts.
• Link Building Strategic link building service aimed at improving domain authority and search rankings across Latin America markets.
• Design and Audiovisual Production Creative design and audiovisual production service to connect with and grow loyal audiences through visual content.
• Inbound Marketing Inbound marketing strategies designed to attract and engage target audiences through content, SEO, and conversion-focused programs.
• Events and Activations Event planning, production, and on-the-ground activations that create memorable brand experiences for international brands in LATAM markets.
• Paid Media Digital advertising campaigns and paid media management to reach target audiences efficiently across LATAM digital channels.
• Research and Insights Market research and consumer insights service to ground business and communications decisions in data rather than assumptions, supported by the Broadminded research arm.
• Website Services Website development and optimization service tailored for international brands entering or operating in Latin America.
• Outbound Marketing (B2B Prospecting) B2B outbound prospecting service designed to generate qualified leads and partnerships for international brands in LATAM markets.
• Social Impact and ESG Consultancy Consultancy service for purpose-driven relationship building and measurable social impact, ESG strategy, and stakeholder engagement.
• OOH and DOOH Advertising Out-of-Home and Digital Out-of-Home advertising service to position brands in high-visibility physical spaces across LATAM.
• Broadminded Research Arm Proprietary research and insights division of Sherlock Communications that conducts primary market research across LATAM countries, including Blockchain, Betting and Gambling, Green Energy, Green Finance, and Cybersecurity reports, to provide data-driven intelligence for international businesses.
• Crisis Communications Reputation risk management service including crisis response planning, media training, and real-time communication strategies for brands operating in LATAM.
• Healthcare PR Specialized public relations service for healthcare and pharmaceutical brands navigating regulated communications environments across Latin America.

Quantifiable outcome

• More than 50 international awards in the past three years
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BroadmindedcoreStrategic or Co-development PartnerBroadminded is Sherlock Communications' proprietary research and insights arm. It conducts primary market research to examine the macrosystemic realities that define each Latin American country, providing data-driven intelligence that international businesses need to operate safely and effectively in the region. This internal research capability supports the agency's integrated communications campaigns.
• ARYBEminorStrategic or Co-development PartnerARYBE is an innovation and impact partner of Sherlock Communications, listed under the agency's areas of innovation and research initiatives.
• Domino do BemminorStrategic or Co-development PartnerDomino do Bem is a social impact partner of Sherlock Communications, supporting the agency's social impact and ESG initiatives.
• Lupa do BemminorStrategic or Co-development PartnerLupa do Bem is a social impact and monitoring partner supporting Sherlock Communications' ESG and social responsibility initiatives.
• UnlocklatamminorStrategic or Co-development PartnerUnlocklatam is an innovation partner supporting Sherlock Communications' initiatives in the Latin American market.
• AWISEEminorGTM or Marketing PartnerSherlock Communications (listed as Sherlock Communications) is profiled alongside AWISEE as one of four leading TikTok influencer marketing agencies in Brazil. AWISEE publishes content positioning these agencies as strategic partners for brands seeking to leverage TikTok's 100 million active users in Brazil.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Golin: IPG-owned global communications agency with deep tech client roster and growing LATAM presence. Comparable integrated creative, digital, and PR services, but positioned as a global network rather than a regional specialist.
• Edelman: Largest independent global PR firm with established LATAM offices and a broad corporate, tech, and healthcare client base. Competes for the same multinational AOR briefs but offers global scale and non-LATAM-specialized positioning.
• Hill+Knowlton: Global communications firm under H/Advisors with LATAM operations serving corporate, technology, and public affairs clients. Comparable in multinational client focus but as a broad global incumbent.
• FleishmanHillard: Omnicom-owned global PR and integrated marketing agency with offices across Latin America serving technology, healthcare, and consumer clients. Directly competes for enterprise LATAM briefs as a global incumbent.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications agency with established Latin American operations across tech, healthcare, and consumer verticals. Competes for the same enterprise multinational briefs at global scale.
• Weber Shandwick: Global communications network within IPG with significant LATAM operations and enterprise tech clients. Comparable in integrated service offering but as a multi-region incumbent rather than a regional specialist.

Regional players

• Grupo Albion (Communications): Madrid-based independent communications group with strong Latin American footprint serving corporate, consumer, and tech clients. Comparable regional independent model with a similar cross-border LATAM-Spain corridor of clients.

Direct peers

• LLORENTE & CUENCA: Madrid-headquartered independent communications consultancy with strong Latin American presence (offices across the region) serving corporate, tech, and consumer clients. Closest independent peer in terms of pan-regional LATAM footprint, integrated service portfolio, and award-winning positioning.
• JeffreyGroup: US-founded independent communications agency with deep US-Hispanic and Latin America regional focus, serving many of the same international technology and consumer brands entering LATAM. Highly comparable operating model, client mix, and geographic specialization.
• Approach (Grupo ABC): Brazilian integrated communications agency within Grupo ABC, serving enterprise brands with PR, digital, and content services. Directly comparable in terms of Brazilian roots, multi-sector tech and consumer client base, and integrated 360-degree offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sherlockcomms
• Facebookfacebook.com/sherlockcomms
• LinkedInlinkedin.com/company/sherlock-communications
• Instagraminstagram.com/sherlockcomms

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherlock PR & Communications Ltd.