What Unlock Latam does

Unlock Latam is a B2B lead generation consultancy founded in 2023 and headquartered in São Paulo, Brazil, focused exclusively on helping SaaS companies generate qualified sales pipeline across Latin American markets. The firm operates with a 5-person team drawn from prior roles at Alibaba, Ramper, and Sherlock Communications, and serves clients across 18 LATAM countries including Brazil, Mexico, Argentina, Colombia, and Chile. Its client roster of 35-45+ SaaS engagements includes global enterprise names such as Oracle, IBM, and PayPal alongside regional leaders like iFood, Creditas, Stone, and Totvs, with a stated recent expansion into the Energy vertical.

The company's core product is a proprietary 'Y-Funnel' methodology that combines outbound prospecting technology with human expertise across four channels: email, LinkedIn, phone, and in-person events. The firm reports 70-90% response rates, 87% lead quality, and 14-21 day delivery timelines. Programs are built bespoke per client, drawing on certified outreach platforms and localized market knowledge, rather than sold as per-lead feeds. The stated target market is anchored by the projected $28B+ SaaS opportunity in LATAM by 2030, with the firm positioning itself as the outsourced demand generation arm for foreign SaaS vendors lacking in-house LATAM presence.

Unlock Latam operates a consultancy revenue model rather than a SaaS or per-lead fee model. Engagements run on 12-month contracts, priced by hours and deliverables customized to each client's ideal customer profile, qualification criteria, and target geographies. The firm is bootstrapped with no disclosed funding rounds, and maintains a partnership with Sherlock Communications — a regional PR and communications agency sharing the same founding team — which enables bundled market entry offerings combining demand generation with localized communications. The company's narrow vertical (B2B SaaS lead gen), deep geographic specialization (LATAM), and bespoke service model collectively position it as a niche service provider rather than a scalable software platform.

Name

Unlock Latam

Legal name

Unlock Latam

Website

https://unlocklat.am

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Unlock Latam is a São Paulo-based B2B lead generation consultancy founded in 2023 that helps SaaS companies build qualified sales pipeline across 18 Latin American markets, using a proprietary multi-channel Y-Funnel methodology and serving enterprise clients including Oracle, IBM, and PayPal.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Lead Generation Programs: All programs are bespoke to client requirements with fees based on transparent consultancy hours vs deliverables model. Typical contract structure is 12 months with 30-day notice periods. No hidden or additional costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Unlock Latam is an outsourced B2B lead generation consultancy that runs one-to-one outbound prospecting campaigns for international companies entering or expanding in Latin America. Core deliverables include market intelligence, sales messaging localization, technology setup with email cadence design, outbound prospecting execution, reporting, meeting facilitation, closing support, and financial consultancy across 18 LATAM countries.

Product overview

Unlock Latam is a B2B lead generation consultancy specializing in LATAM markets, founded in 2023. Rather than a software platform, it provides outsourced lead generation as a service, combining smart technology, sales enablement strategies, and deep LATAM market expertise. The core offering is Outsourced B2B Lead Generation Services, supported by industry-specific specializations including SaaS Lead Generation and Energy Industry Lead Generation. Complementary services include Financial Consultancy Services and Translation and Meeting Facilitation. The company operates across 18 LATAM countries with bilingual (English/Spanish/Portuguese) teams, delivering qualified leads and arranged meetings through a systematic process.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced B2B Lead Generation Services End-to-end outsourced B2B lead generation program covering market intelligence and mapping, sales messaging localization, technology setup and email cadence design, outbound prospecting execution and optimization, reporting, meeting facilitation, closing support, and financial consultancy. Designed for international companies entering or expanding in Latin America.
• SaaS Lead Generation Specialized B2B lead generation service for SaaS and technology companies entering LATAM, addressing cloud adoption, product qualification for trial-to-paid conversions, and seat-based licensing sales cycles.
• Energy Industry Lead Generation B2B lead generation service for renewable energy, oil & gas, and power generation companies in Latin America, including government procurement navigation and public-private partnership (PPP) structuring support.
• Financial Consultancy Services Due diligence, risk management, regulatory compliance support, financial forecasting, and strategic financial planning tailored to the Latin American market, delivered by the CFO-led team.
• Translation and Meeting Facilitation Background briefings, meeting scheduling, and translation services to ensure seamless bilingual (English/Spanish/Portuguese) communication with prospective clients in Latin America.

Quantifiable outcome

• Response rates of 70-90% from target companies
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sherlock CommunicationscoreStrategic or Co-development PartnerUnlock Latam is an independent but official partner to Sherlock Communications, sharing the same founding team. Both companies operate as separate entities but maintain a close working relationship and collaboration. The partnership allows them to offer highly complementary services, with Unlock Latam focused on B2B lead generation and Sherlock Communications on PR and digital marketing. Their shared client portfolio enables access to broader services and expertise.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CIENCE: Outbound sales development and B2B lead generation services firm that provides SDR-as-a-service and managed outbound campaigns. Comparable in offering managed sales pipeline services to enterprise clients.
• Sales Development Solutions: Outsourced B2B lead generation and SDR services firm focused on technology and SaaS clients. Comparable bespoke appointment-setting model with enterprise client focus.
• Salesfolk: B2B sales development and lead generation agency that books qualified meetings for SaaS and tech companies. Directly comparable outsourced outbound prospecting service targeting mid-market and enterprise clients.
• Martal Group: B2B sales outsourcing and lead generation agency with dedicated SDR teams serving SaaS and tech companies entering North American and international markets. Direct competitor in the outsourced B2B prospecting category.
• Belkins: Specialized B2B lead generation and appointment setting agency using outbound prospecting for SaaS and enterprise clients. Direct competitor serving the same outsourced B2B lead gen category with a comparable bespoke campaign model.

Regional players

• Globant: Large Argentine-founded digital and cognitive transformation services company with extensive LATAM presence. While not a direct outbound lead gen peer, it represents a scaled regional provider of go-to-market services for global enterprises in LATAM.

Others

• Sherlock Communications: Multi-award-winning LATAM PR and digital marketing agency sharing the same founding team as Unlock Latam. Closely affiliated sibling that provides complementary PR and digital marketing services rather than direct outbound prospecting competition.

Broad incumbents

• DemandGen: B2B marketing and lead generation agency with broader marketing services beyond outbound prospecting. Larger established player in the B2B lead generation services category serving enterprise technology clients.
• Cognism: B2B sales intelligence and prospecting data platform with broad international coverage. While product-led rather than service-led, it serves the same enterprise sales teams as a complementary/enabling tool in the outbound prospecting stack.

Emerging players

• Appollo: AI-powered B2B prospecting and lead generation platform. Emerging player in the outbound prospecting space with a productized approach that could either compete with or amplify outsourced lead gen services like those of Unlock Latam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/unlockLatam
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/unlock-latam
• Instagraminstagram.com/unlockLatam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unlock Latam