Apptuitive

Mobile App Marketing Servicesapptuitive.tech

Apptuitive is a mobile app marketing agency founded in 2018 that provides App Store Optimization, data-driven marketing strategies, and app store advertising management through tiered monthly subscription packages to mobile app publishers across diverse industries.

Company typePrivate
Founded2018
HeadquartersJersey City, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Apptuitive does

Apptuitive is a mobile app marketing agency founded in 2018 and headquartered at 201 Montgomery St, Jersey City, New Jersey. The firm provides App Store Optimization (ASO), data-driven marketing strategy, and App Store Advertising management services to mobile app publishers across industries including artificial intelligence, healthcare, entertainment, and insurance. Its core methodology combines keyword research, metadata optimization, competitor analysis, and screenshot testing with paid advertising campaign management, all framed around a stated objective of attracting "real customers" rather than maximizing install volume. Since inception, the company claims to have driven over 100 million downloads and generated more than $114 million in client revenue across 500+ clients, with documented case studies including Inflection AI, Natural Cycles, JibJab, The Phoenix, and PopViewers.

The company's product offering is organized into three subscription tiers billed monthly: Essentials (foundational ASO including competitor research, keywords, metadata, and screenshots), Boost (adds App Store Testing, Monthly Reviews, and Expert Support via Slack), and Scale (full-service growth partnership adding App Store Advertising, Weekly Reporting, Monthly Growth Sessions, and App Store Feature Support). Pricing is not publicly disclosed and is delivered via quote-based proposals. The agency operates with 1-10 employees under a consultative, enterprise field sales motion, acquiring clients through direct outreach, inbound inquiries, and presence on Clutch.co, Upwork, and LinkedIn.

Apptuitive is a privately held company with no disclosed external funding, parent organization, subsidiaries, or acquisition activity. Founder and CEO Carissa Lintao leads the business, which has earned industry recognition including Clutch 2022, Clutch 2023, Clutch Global 2023, and MMM 2022 awards. There is no evidence of AI/ML capabilities, patents, certifications, or formal partnerships; the agency's value proposition is grounded in human expertise and data-driven analytics rather than proprietary technology.

Apptuitive firmographics

Firmographics

Name: Apptuitive
Legal name: Apptuitive
Website: https://apptuitive.tech
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Apptuitive is a mobile app marketing agency founded in 2018 that provides App Store Optimization, data-driven marketing strategies, and app store advertising management through tiered monthly subscription packages to mobile app publishers across diverse industries.
Ownership category
akta.pro rank

Apptuitive industry classification

Industry

Product category: Mobile App Marketing Services
NAICS: Advertising Agencies (54181), Other Services Related to Advertising (541890)
SIC: Services-Advertising Agencies (7311)
akta.pro industry: PRIMARYBPAFAJAL
App Store Optimization (ASO) & Organic App Growth
Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services
SECONDARYBPAFACAF
Mobile & App Performance Marketing (UA, App Store Ads)
Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)
SECONDARYBPAMADAH
App Analytics, Attribution & Deep Linking Platforms
Business & Public Services/Web, Mobile & Digital Platforms/App Stores, Distribution & Developer Platforms

Keywords

Mobile app marketing
App store optimization
App store advertising
ASO services
App growth agency

Where Apptuitive is headquartered

Location

Headquarters

HQ city: Jersey City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Apptuitive business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

App Store Optimization Services: Professional services providing ASO strategy including competitor research, keyword optimization, metadata refinement, and screenshot optimization. Delivered through tiered service packages (Essentials, Boost, Scale) with ongoing monthly support.
App Store Advertising Management: Managing paid advertising campaigns on app stores to maximize ROI by focusing on high-intent searches. Typically bundled with higher-tier service packages.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Essentials tier covers foundational ASO presence including competitor research, keywords, metadata, and screenshots optimization.
Subscription	Monthly	Boost tier adds App Store Testing, Monthly Reviews, and Expert Support via Slack to Essentials benefits.
Subscription	Monthly	Scale tier is the dedicated growth partner package including App Store Advertising, Weekly Reporting, Monthly Growth Sessions, and App Store Feature Support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Apptuitive product offering

Product offering

Core offering

Apptuitive is a mobile app marketing agency that helps app publishers improve their app store visibility, conversion rates, and downloads through three core services: App Store Optimization (ASO), data-driven decision making, and App Store Advertising management. Services are delivered through monthly subscription engagements targeting real customer acquisition rather than just installs.

Product overview

Apptuitive is a mobile app marketing agency offering three tiered service packages—Essentials, Boost, and Scale—that build upon each other. Essentials provides foundational ASO services (competitor research, keywords, metadata, screenshots). Boost adds App Store Testing, Monthly Reviews, and Slack-based expert support. Scale serves as the comprehensive growth partner, adding App Store Advertising, Weekly Reporting, Monthly Growth Sessions, and App Store Feature Support to all previous tier benefits. The company also provides standalone services in App Store Optimization, data-driven decision making, and App Store Advertising.

Differentiator

Problem solved

Functional benefit

Products and services

App Store Optimization (ASO)
App Store Advertising Management
Data-driven Marketing Strategy

Quantifiable outcome

Revenue increased over 120% and downloads increased by 40% for clients implementing recommendations
+5 more outcomes

Companies that use Apptuitive

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Apptuitive technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Apptuitive partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Apptuitive competitors and assessment

Company assessment

Direct peers

SplitMetrics: Provides A/B testing, ASO, and user acquisition services for app publishers — directly comparable in offering mix and target customer (mobile-first brands seeking app store growth).
Phiture: Berlin-based mobile growth agency specializing in ASO, app store advertising, and subscription optimization — directly comparable to Apptuitive in service offering, customer base (mobile app publishers), and subscription-style engagement model.
Gummicube: Pioneer in ASO offering keyword optimization, metadata management, and app store advertising services to mobile app publishers — a directly comparable agency with overlapping methodology and customer base.
AppTweak: ASO intelligence platform combined with agency services for app store optimization and advertising — overlaps directly with Apptuitive's ASO and app store advertising offerings for mobile publishers.
Moburst: Full-service mobile marketing agency providing ASO, user acquisition, and app store advertising for app publishers — directly comparable in service scope and enterprise client focus.
Yodel Mobile: Specialist ASO and app store marketing agency serving global app publishers with optimization and advertising services — directly comparable boutique competitor with similar tiered engagement model.
The ASO Project: Boutique agency focused exclusively on ASO services for mobile app publishers — directly comparable in service specialization and target customer segment.

Broad incumbents

Sensor Tower: Leading app intelligence and market data platform that also offers ASO and advertising insights; a broader incumbent operating in the same ecosystem as Apptuitive with overlapping customer base.
data.ai (formerly App Annie): Mobile app market intelligence and analytics platform serving app publishers, brands, and investors — a broader incumbent whose data products compete for the same budget allocation as Apptuitive's services.

Emerging players

Storemaven: App store optimization platform offering testing, metadata optimization, and creative tooling for app publishers — an emerging technology-led player that overlaps with Apptuitive's ASO methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Apptuitive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Apptuitive leadership team

Management profile

Number of profiles

Profiles1 record

Apptuitive funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Apptuitive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apptuitive

What does Apptuitive do?

Is Apptuitive a public or private company?

Apptuitive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Apptuitive founded?

Apptuitive was founded in 2018. It employs 1 to 10 people.

Where is Apptuitive based?

Apptuitive is headquartered in Jersey City, United States, in the North America region.

How does Apptuitive make money?

Two revenue lines are on record. App Store Optimization Services are the primary driver. The others are app Store Advertising Management.

Who are Apptuitive's main competitors?

Direct peers on record are SplitMetrics, Phiture, Gummicube, AppTweak, Moburst, Yodel Mobile and The ASO Project. Broad incumbents are Sensor Tower and data.ai (formerly App Annie). Storemaven is listed as an emerging player.

Does Apptuitive have an API?

No public API is recorded for Apptuitive.

What industry is Apptuitive in?

Apptuitive's product category is Mobile App Marketing Services. Its primary akta.pro industry code is BPAFAJAL, App Store Optimization (ASO) & Organic App Growth, with a secondary code of BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 54181 and its SIC code is 7311.